Level Agency
Pittsburgh-based, PE-backed performance marketing agency serving high-consideration enterprise brands across education, financial services, CPG, consumer health, B2B technology, and home services, using a proprietary AI-powered Level Intelligence Suite to manage over $250 million in digital media spend.
- Company typePrivate
- Founded2012
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Level Agency does
Level Agency is a Pittsburgh-headquartered, full-service performance marketing agency serving complex, high-consideration brands across education, financial services, consumer packaged goods, consumer health, B2B technology, and home services. The company positions itself as an embedded growth partner rather than a vendor, integrating with client teams to deliver media planning and buying, marketing automation, content and creative, data science and analytics, strategy and consulting, and AI SEO. It serves over 150 clients with roughly 250 employees across five North American offices and manages over $250 million in digital media spend. Named enterprise customers include PepsiCo, Durex, Mucinex, Nivea, Olay, Kiavi, National Debt Relief, Zelis, and Solar Energy World.
The company's technology centers on the proprietary Level Intelligence Suite, an integrated system of five AI-powered modules: Pathfinder (audience/strategic intelligence), Prism (creative intelligence), Signal (predictive lead scoring/propensity modeling built with Google Cloud), Pulse (real-time performance analytics and anomaly detection), and Foundry (agentic web execution). These tools operate within a proprietary "4-I" framework (Interrogate, Ideate, Implement, Iterate) and a "Test. Learn. Grow." hypothesis-driven methodology. Capabilities depend on third-party infrastructure and tooling (Google Cloud, Jasper.ai for copywriting, PubMatic's AgenticOS for programmatic testing) alongside in-house orchestration.
Level Agency operates a B2B professional-services revenue model with quote-based, custom enterprise engagements (pricing not publicly disclosed) and a sales-led, consultation-heavy go-to-market motion using dedicated account teams and CTAs such as "Book a Strategy Call" and "Get Your Free Marketing Audit." The company is private and backed by private equity sponsor Dubin Clark; CEO Patrick Patterson and Chief Partnership Officer Patrick Van Gorder purchased the firm in 2021. It has pursued an aggressive buy-and-build strategy, acquiring Becker Media (2023), WebMechanix (2024), and BAM Strategy (2025), with these brands retained as subsidiaries.
Level Agency firmographics
Firmographics- Name
- Level Agency
- Legal name
- Level Agency
- Website
- https://level.agency
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pittsburgh-based, PE-backed performance marketing agency serving high-consideration enterprise brands across education, financial services, CPG, consumer health, B2B technology, and home services, using a proprietary AI-powered Level Intelligence Suite to manage over $250 million in digital media spend.
- Ownership category
- akta.pro rank
Level Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Social Media & Community Management (BPAFAAAE), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)
Keywords
Where Level Agency is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Level Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Performance Marketing Services: Full-service performance marketing agency providing integrated digital marketing services including media planning and buying, marketing automation, content and creative, data science and analytics, strategy and consulting, and AI SEO. Revenue generated through professional services engagements with enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Level Agency product offering
Product offeringCore offering
Level Agency is a full-service performance marketing agency that plans, buys, and optimizes omnichannel paid media (search, social, programmatic, CTV), creates content and creative, runs marketing automation and CRM nurture programs, and delivers data science, attribution, and AI SEO services. Its work is powered by a proprietary AI platform — the Level Intelligence Suite — comprising Pathfinder, Prism, Signal, Pulse, and Foundry tools that handle audience intelligence, creative optimization, predictive lead scoring, real-time performance analytics, and agentic web execution. The agency serves enterprise and mid-market brands across education, financial services, CPG, consumer health, B2B technology, and home services.
Product overview
Level Agency is a performance marketing agency that operates as a unified platform combining AI-powered proprietary tools with core service offerings. The product portfolio centers on the Level Intelligence Suite, an integrated system of five AI-powered modules (Pathfinder for audience intelligence, Prism for creative intelligence, Signal for predictive lead scoring, Pulse for real-time performance analytics, and Foundry for agentic web development) that power the company's core services. These modules operate within a Test. Learn. Grow. methodology and a 4-I framework (Interrogate, Ideate, Implement, Iterate). Core services include Performance Media Planning & Buying, Nurturing & Marketing Automation, Performance Content & Creative, Data Science & Analytics, Strategy & Consulting, and AI SEO. The company also offers specialized TikTok Advertising services. Level Agency serves clients across education, financial services, CPG, B2B technology, consumer health, and home services sectors through its Pittsburgh-headquartered operation with over 250 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Becker Media: A higher-ed marketing powerhouse acquired in 2023 with deep capabilities in media measurement and optimization.
- WebMechanix
- BAM Strategy
Products and services
- Level Intelligence Suite
- Performance Media Planning & Buying
- Nurturing & Marketing Automation
- Performance Content & Creative
- Data Science & Analytics
- Strategy & Consulting
- AI SEO
- TikTok Advertising Agency Services
Quantifiable outcome
- 2x reach per dollar on qualified audiences (351 vs 164 impressions per $1)
- +15 more outcomes
Companies that use Level Agency
Customer profileNamed customers34 records
Segments7 records
Ideal customer profiles6 records
Level Agency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability10 records
Feature6 records
Level Agency partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and flagship.
- GooglecoreGoogle Premier Partner (2026) with deep integration including Signal propensity model built using Google Cloud infrastructure, Search Ads 360, Display and Video 360, YouTube, and Google Ads partnerships
- MetacoreMeta Business Partner providing Facebook Ads, Instagram Ads capabilities with strategic collaboration on campaign management and optimization
- TikTokcoreTikTok Advertising Agency partner with certified media buying team, creator-first video production, and Spark Ads expertise
- The Trade DeskcorePremier Partner Program member (second cohort 2026) with advanced CTV and programmatic capabilities through Edge Academy certification
- LinkedIncoreLinkedIn Ads partnership for B2B marketing, account-based marketing, and professional services targeting
- PubMaticflagshipStrategic partner for AgenticOS deployment - Level conducted head-to-head testing of AgenticOS vs incumbent DSP delivering 2x reach per dollar improvement. AgenticOS operates through PubMatic's Activate platform
- Microsoft AdscoreMicrosoft Ads partnership providing Bing Ads, Microsoft Advertising capabilities across search and display
- HubSpotcoreHubSpot Certified Solutions Partner with ecosystem marketplace listing and integration capabilities for CRM and marketing automation
- BigCommercecoreBigCommerce Certified Partner for e-commerce integrations and DTC platform capabilities
- ShopifycoreShopify Partner providing e-commerce integrations and marketplace capabilities for CPG and DTC clients
- SalesforcecoreSalesforce integration partnership for CRM, marketing automation, and customer journey optimization
- MarketocoreMarketo partnership for B2B marketing automation and lead nurturing capabilities
- OTT/CTV PlatformscoreConnected TV advertising partnerships for premium inventory access and CTV campaign execution
- KlaviyocoreE-commerce email marketing and automation platform for customer lifecycle marketing
- Qlik SensecoreBusiness intelligence and data analytics platform for cross-platform reporting and insights
- StackAdaptcoreProgrammatic advertising platform for audience targeting and campaign execution
- Adobe Creative SuitecoreCreative production tools including Photoshop, Illustrator, and other Adobe tools for content and creative development
- MarketMusecoreAI-powered content planning and optimization platform for SEO and content strategy
- Jasper.aicoreGenerative AI copywriting platform for content creation and creative development
- MozcoreSEO software platform for search optimization and rank tracking
- SEMrushcoreSEO and content marketing platform for competitive analysis and keyword research
Scale indicators20 records
Recent moves6 records
Expansion highlights6 records
Level Agency competitors and assessment
Company assessmentDirect peers
- PMG: Independent digital agency that has invested heavily in proprietary technology (Alli) and agentic AI. Operates an enterprise sales motion and serves direct-to-consumer and omnichannel clients, with similar mid-market positioning and tech differentiation play.
- Kepler Group: Digital marketing agency that operates a build-operate-transfer model and specializes in analytics, programmatic, and AI-driven optimization. Comparable in tech-forward positioning and competes for similar enterprise clients in B2B and consumer verticals.
- Wpromote: Mid-market to enterprise digital marketing agency covering paid media, SEO, content, and analytics with a Polaris platform investment thesis. Operates in overlapping verticals (education, financial services, consumer health) and competes for many of the same clients as Level.
- Rise Interactive (a Quad company): Performance marketing agency with proprietary technology (Connex) and a strong analytics practice. Now part of Quad but historically an independent with comparable enterprise GTM motion and similar services across paid media, analytics, and creative.
- Ansira: Independent marketing agency focused on CRM, loyalty, channel partner, and performance marketing with proprietary technology. Highly relevant peer on the retention/loyalty side following Level's BAM Strategy acquisition, with significant overlap in financial services and B2B.
- Goodway Group: Independent performance marketing agency offering paid media, programmatic, and analytics with proprietary tech. Operates a similar enterprise sales motion and overlaps with Level in CPG, financial services, and education verticals.
- Adlucent: Performance marketing agency with proprietary technology focused on retail media and predictive analytics. Competes with Level for digital retail, CPG, and education clients and runs a comparable mid-market to enterprise GTM motion.
- Tinuiti: Large independent performance marketing agency offering paid search, paid social, programmatic, and retail media with proprietary technology (Tinuiti Audiences, Bliss). Highly comparable in GTM motion, vertical breadth, and enterprise client mix to Level.
- Brainlabs: Independent, data-driven digital media agency with strong paid search, paid social, programmatic, and SEO capabilities, very similar in size and category focus to Level. Brainlabs has built proprietary AI tooling and operates a multi-vertical service model that mirrors Level's structure.
Broad incumbents
- Dept: Large global digital agency built via a roll-up of multiple boutique digital shops (with PE backing). Highly relevant comp on the roll-up playbook and integrated offering, even though it operates globally and at a larger scale than Level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Level Agency social profiles
Digital presenceLevel Agency compliance and trust
Trust signalCompliance7 records
Level Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Agency leadership team
Management profileNumber of profiles
Profiles27 records
Level Agency subsidiaries and ownership
Company hierarchySubsidiaries3 records
Level Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Agency M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Agency
What does Level Agency do?
Level Agency is a full-service performance marketing agency that plans, buys, and optimizes omnichannel paid media (search, social, programmatic, CTV), creates content and creative, runs marketing automation and CRM nurture programs, and delivers data science, attribution, and AI SEO services. Its work is powered by a proprietary AI platform — the Level Intelligence Suite — comprising Pathfinder, Prism, Signal, Pulse, and Foundry tools that handle audience intelligence, creative optimization, predictive lead scoring, real-time performance analytics, and agentic web execution. The agency serves enterprise and mid-market brands across education, financial services, CPG, consumer health, B2B technology, and home services.
Is Level Agency a public or private company?
Level Agency is a private company. It is classified as private equity controlled and is currently operating.
When was Level Agency founded?
Level Agency was founded in 2012. It employs 101 to 250 people.
Where is Level Agency based?
Level Agency is headquartered in Pittsburgh, United States, in the North America region.
How does Level Agency make money?
One revenue line is on record: performance Marketing Services.
Who are Level Agency's main competitors?
Direct peers on record are PMG, Kepler Group, Wpromote, Rise Interactive (a Quad company), Ansira, Goodway Group, Adlucent, Tinuiti and Brainlabs. Dept is listed as a broad incumbent.
Does Level Agency have an API?
No public API is recorded for Level Agency.
What industry is Level Agency in?
Level Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.