CLUB16 Trevor Linden Fitness

What CLUB16 Trevor Linden Fitness does

Club16 Trevor Linden Fitness is a privately held, multi-brand fitness operator headquartered in Burnaby, British Columbia. Founded in 2011 by former Vancouver Canucks captain Trevor Linden and fitness industry veteran Chuck Lawson, the company runs 17 facilities across BC's Lower Mainland and Fraser Valley: 14 Club16 co-ed clubs and 3 standalone She's FIT! women-only clubs (Metrotown, North Delta, Surrey Fleetwood), with women's wings embedded in participating Club16 locations. As of 2016 the network served more than 78,800 members across 8 Club16 and 5 She's FIT! clubs; the chain has since grown to 17 facilities including a 2023 Chilliwack flagship and an April 2025 VIP upgrade at Surrey Central City. Service offerings include strength and cardio equipment, functional training turf, group fitness classes (3D30, Group Active, Group Blast, Group Power, Zumba, etc.), personal training with a free 55-minute consultation, and VIP-tier recovery amenities (infrared sauna, red light therapy, hydromassage, tanning). The membership stack is delivered operationally through a Trainerize-powered mobile app (iOS/Android) for check-in, scheduling, account management, and partner promotions, with a reciprocal travel benefit via the HFA Passport network (3,200+ partner clubs globally).

The business model is overwhelmingly subscription recurring revenue from membership dues — Regular tier from $7.49/week (home club only) and VIP from $12.49/week (all 17 facilities plus recovery amenities and HFA Passport), billed bi-weekly via pre-authorized debit or credit card with no contract and 30-day written cancellation. Complementary revenue streams include one-time enrollment fees (~C$30.45), an annual club enhancement fee (C$52.49), personal training packages (single, 3-pack, 5-pack), corporate wellness contracts at $9.99/week per employee (10-employee minimum, enrollment fee waived), non-member day passes (C$20), returned-payment service charges (C$20), and minimum-term early cancellation fees (C$75). The customer base is primarily BC-resident individual fitness consumers (including teens 13+ with a co-signer), augmented by a women's-only She's FIT! sub-brand and a B2B corporate wellness segment. Go-to-market is product-led, anchored by a free 3-day guest pass (no card required) and bookable in-person gym tours as the top-of-funnel acquisition mechanism, with self-serve online signup and front-desk conversion at each club. Marketing is dominated by organic social (Instagram, TikTok, Facebook, YouTube, LinkedIn), content marketing via The Journal blog, and community sponsorships leveraging Trevor Linden's personal brand; no paid acquisition channels or third-party distribution are referenced.

Name

CLUB16 Trevor Linden Fitness

Legal name

Club16 Trevor Linden Fitness

Website

https://trevorlindenfitness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CLUB16 Trevor Linden Fitness is a private BC-based gym operator running 17 facilities (14 Club16 clubs + 3 She's FIT! women-only clubs) across the Lower Mainland and Fraser Valley, serving individual fitness consumers and corporate wellness clients on a no-contract subscription model from C$7.49/week.

Ownership category

akta.pro rank

Product category

Health and Fitness Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness club operations
• Gym membership services
• Personal training services
• Group fitness classes
• Corporate wellness programs

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership Dues (Recurring Subscription): Core revenue from weekly/bi-weekly membership dues billed automatically. Two tiers: Regular ($7.49/week starting) and VIP ($12.49/week starting). Billed bi-weekly at $15.74 inclusive of tax for Regular. Annual club enhancement fee of $52.49/year applies. No contract required, cancellation with 30-day written notice.
2. Enrollment and Initiation Fees: One-time enrollment fee charged at signup ($30.45 shown in join flow example). Annual club enhancement fee ($52.49 annually) charged yearly. Replacement membership card fee ($20 plus tax).
3. Personal Training Packages: Add-on personal training sessions sold in packages (Single Session, 3-Pack, 5-Pack). Pricing varies by location and trainer level, queried directly at clubs. Includes fitness assessment, coaching, body composition scans (InBody) in higher tiers.
4. Corporate Wellness Memberships: B2B corporate wellness program at $9.99/week per employee (vs. standard $12.49/week VIP). Eligible to employers with minimum 10 employees. Enrollment fee waived for corporate members. Revenue derived from employer group enrollments.
5. Drop-in and Guest Fees: Non-member day passes at $20/day for standard guests. Out-of-town guests of Elite Plus and VIP members are free with ID verification (living outside Lower Mainland/Fraser Valley), limited to 7 days/month.
6. Service Charges: $20 plus applicable tax service charge for rejected payments (pre-authorized debit, credit card, cheque). Re-negotiation of returned items through the pre-authorized payment system.
7. Minimum Term Membership (Cancellation Fee): Members on minimum term contracts who terminate early pay a $75 cancellation fee plus applicable taxes, on top of 30-day notice and scheduled payments during the notice period.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Club16 Trevor Linden Fitness operates 17 fitness facilities (14 Club16 clubs and 3 standalone She's FIT! women-only clubs) across British Columbia's Lower Mainland and Fraser Valley, selling recurring gym memberships (Regular and VIP tiers) that include strength and cardio equipment access, group fitness classes, personal training, and recovery amenities. Revenue is generated primarily from bi-weekly membership dues starting at $7.49/week, supplemented by personal training packages, corporate wellness subscriptions, drop-in day passes, and ancillary service fees.

Product overview

Club16 Trevor Linden Fitness operates a multi-brand fitness network across 17 facilities in British Columbia, anchored by the Club16 brand (14 locations) and the She's FIT! women-only sub-brand (3 standalone locations plus women-only wings inside Club16 clubs). The core offering is gym access with strength, cardio, and functional training equipment, supported by integrated products including Personal Training (certified coaches with a free initial consultation plus paid session packages), Group Fitness Classes (instructor-led studio classes including Zumba, Group Power, Group Blast, and others at select locations), a 3-Day Free Guest Pass (no-contract trial), Bike Rentals (Downtown Vancouver perk), and the Recovery Centre (VIP-tier amenities: hydromassage, red light therapy, infrared sauna, and tanning). The Club16 Mobile App (built on Trainerize) provides digital access for check-in, booking, and account management. Upsell and loyalty programs include the Corporate Wellness Program (employer-sponsored memberships at $9.99/week), the Partner Program (member discounts at local businesses), HFA Passport (global gym network access), and the Healthy Transformations Meal Plan. Membership tiers are Regular ($7.49/week, home club only) and VIP ($12.49/week, all-location access plus recovery amenities).

Differentiator

Problem solved

Functional benefit

Brands

• She's FIT!: Women-only fitness spaces inside Club16 locations plus 3 standalone clubs in Burnaby, Delta, and Surrey. Provides private training environment with cardio, strength, functional training, private change areas, and classes.

Products and services

• Club16 Gym Membership
• She's FIT! (Women-Only Fitness)
• Personal Training
• Group Fitness Classes
• 3-Day Free Guest Pass
• Corporate Wellness Program
• Club16 Mobile App
• Healthy Transformations Meal Plan

Quantifiable outcome

• 13,500+ public Google reviews across 17 facilities, indicating high member satisfaction and engagement
• +2 more outcomes

Named customers5 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Steve's Poke BarminorGTM or Marketing PartnerLocal BC poke restaurant chain partnered with Club16 through the Partner Program. Offers Club16 members 30% off Annual VIP Membership, plus VIP members receive one free extra item with every order over $15 (unlimited). Member promo codes accessible via the Club16 app.
• Prairie NaturalsminorGTM or Marketing PartnerPremium nutritional supplement and natural body-care products company. Offers Club16 members 20% off all products. Partnered through the Club16 Partner Program. Promo codes accessible via the Club16 app.
• HFA (Health Fitness Alliance) / HFA Passport NetworkcoreTechnology or IntegrationClub16 is part of the HFA (Health Fitness Alliance) network, providing members with access to 3,200+ partner gym clubs worldwide when traveling. Members show their Club16 card at participating HFA gyms to train while away from their home club. VIP members have full access; Regular members' eligibility is confirmed with their home club.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Equinox: Premium global fitness operator. Defines the upper bound of the segment that Club16's VIP tier ($12.49/week with recovery amenities) aspires toward; comparable product features (sauna, recovery) but at vastly different price points.
• Planet Fitness: Largest US fitness chain by member count, expanding in Canada. Competes on ultra-low price points (~$10/month) — a meaningful head-to-head with Club16's $7.49/week Regular tier on affordability.
• Crunch Fitness: Large US-based fitness chain expanding into BC/Canada. Competes on value-tier pricing, group fitness variety, and no-judgment positioning similar to Club16, but with a much larger member base.

Direct peers

• GoodLife Fitness: Canada's largest fitness chain with 200+ clubs nationwide, including dense Vancouver-area coverage. Directly competes with Club16 on no-frills and premium tiers, group fitness, and personal training, and has materially greater scale, marketing budget, and multi-province footprint.
• World Gym: International fitness chain with BC presence. Competes on strength equipment, functional training turf, and recovery amenities — areas Club16 has emphasized in its VIP tier upgrades.
• Anytime Fitness: Global 24/7 franchised fitness chain with multiple Lower Mainland locations. Competes with Club16 on accessibility and convenience, though differentiated by franchise structure and smaller-box 24-hour access.
• Fitness World: BC-based fitness club chain with multiple Lower Mainland locations. Closely comparable to Club16 in geography, value-tier positioning, group fitness programming, and personal training services.
• Steve Nash Fitness Clubs: British Columbia-anchored premium fitness chain also founded on a sports celebrity's brand. Comparable to Club16 on founder-driven marketing, BC geographic focus, and mid-to-premium membership tiers.

Emerging players

• Curves: Women-focused fitness franchise. Closest analog to Club16's She's FIT! sub-brand in targeting women seeking private, non-intimidating training environments.

Regional players

• YMCA of Greater Vancouver: Not-for-profit BC fitness and community recreation operator with multiple Lower Mainland facilities. Competes on value memberships, family programming, and corporate wellness — overlapping with Club16's corporate channel and price-sensitive segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trevorlindenfit
• YouTubeyoutube.com/channel/UCJyFBjP4bDzBGJ_x-NaBTww
• Facebookfacebook.com/trevorlindenfitness
• LinkedInlinkedin.com/company/club16-trevor-linden-fitness
• Instagraminstagram.com/trevorlindenfitness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLUB16 Trevor Linden Fitness