Fitness World Canada
Fitness World Canada is a privately held BC-based fitness chain operating 17 corporate-owned gym locations and serving 100,000+ members through tiered bi-weekly subscriptions ranging from $12.99 to $52.99, with plans to triple its footprint nationally via a $50M expansion and franchise launch.
- Company typePrivate
- Founded2020
- HeadquartersBurnaby, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Fitness World Canada does
Fitness World Canada is a privately held fitness chain operating 17 corporate-owned club locations across British Columbia, serving over 100,000 members through a tiered subscription membership model. Founded in 2020 under the legal entity FW Fitness BC Ltd, the company offers three standard membership tiers (Move at $12.99, Fit at $17.99, and Goal at $23.99 bi-weekly) plus premium Signature tiers (ranging $30.99-$52.99 bi-weekly), with member benefits scaling from single-club access to multi-location privileges, unlimited fitness classes, small group training (THE WORX), child minding, and recovery amenities including Hydromassage, Normatec compression, Joovv infrared therapy, and Human Touch massage chairs.
The company operates two sub-brands — TRAIN by FW, a boutique training club concept with dedicated lifting platforms, turf zones, and coach-led sessions, and Fitness World Signature, a premium amenity experience in larger 36,000-40,000+ sq ft formats. Technology infrastructure includes the FW Mobile App (built on the Trainerize platform) for class booking, check-in, workout tracking, and account management, supplemented by FW Online virtual fitness content. DXFactor's OMAP AI platform is deployed across all locations for operational efficiency.
The business model relies on bi-weekly recurring membership subscriptions as the primary revenue stream, supplemented by personal training packages, corporate wellness memberships sold through a dedicated Director of Corporate Sales, day passes ($20 standard, $30 at Signature), and a partnership with ATP Lab for in-club supplement sales. The company employs 700 staff including 200+ personal trainers, with a January 2026 announcement of $50 million CAD in growth capital to triple the footprint to 42+ locations over five years through both corporate expansion and a newly launching franchise program.
Fitness World Canada firmographics
Firmographics- Name
- Fitness World Canada
- Legal name
- FW Fitness BC Ltd
- Website
- https://fitnessworld.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fitness World Canada is a privately held BC-based fitness chain operating 17 corporate-owned gym locations and serving 100,000+ members through tiered bi-weekly subscriptions ranging from $12.99 to $52.99, with plans to triple its footprint nationally via a $50M expansion and franchise launch.
- Ownership category
- akta.pro rank
Fitness World Canada industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Functional Fitness / Cross-Training Groups (HSADABAH), Online/Remote Personal Training & Programming (HSADAAAM), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Fitness World Canada is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Fitness World Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership Subscriptions: Bi-weekly recurring membership fees across multiple tier levels (Move, Fit, Goal), with higher tiers providing access to more locations, classes, and amenities. Also includes 12-month term and month-to-month options.
- Personal Training: One-on-one personal training sessions sold as prepaid packages or weekly billing. Requires membership to purchase.
- Supplement Sales: Partnership with ATP Lab as first Canadian supplement partner for product sales at club locations.
- Day Passes: Single-visit day passes available at $20 standard and $30 at Signature locations.
- Corporate Memberships: Employer-sponsored corporate wellness programs providing discounted membership rates to employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Move Membership - $12.99 bi-weekly - Access to one club with gym floor equipment |
| Subscription | Pay-as-you-go | Fit Membership - $17.99 bi-weekly - All Move benefits plus unlimited fitness classes |
| Subscription | Pay-as-you-go | Goal Membership - $23.99 bi-weekly - All Fit benefits plus small group training and child minding |
| Subscription | Pay-as-you-go | Move Signature - $30.99 bi-weekly - Single Signature location access |
| Subscription | Pay-as-you-go | Fit Signature - $44.99 bi-weekly - All Move Signature benefits plus classes and recovery |
| Subscription | Pay-as-you-go | Goal Signature - $52.99 bi-weekly - Full Signature access including small group training |
| Unit Pricing | Pay-as-you-go | Day Pass - $20 standard / $30 Signature |
| Subscription | Pay-as-you-go | Corporate Memberships - Discounted rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Fitness World Canada product offering
Product offeringCore offering
Fitness World Canada operates a network of fitness centers across British Columbia offering tiered bi-weekly gym memberships (Move at $12.99, Fit at $17.99, Goal at $23.99) with access to equipment, 500+ weekly group fitness classes, recovery tools, and child minding. The company also operates premium Signature locations, the TRAIN by FW boutique training sub-brand, and sells personal training, corporate memberships, and on-site child minding as standalone services.
Product overview
Fitness World Canada operates a network of fitness gyms across British Columbia with a tiered membership model (Move, Fit, Goal) offering gym access, fitness classes, and recovery tools. The company offers multiple product lines: core gym memberships at standard and premium Signature locations; TRAIN by FW as a boutique training sub-brand; FW Mobile App for digital membership management, class booking, and FW Online virtual classes; and THE WORX small group training. Recovery services include Hydromassage, Cloud Massage (Human Touch chairs), Joovv Infrared Light Therapy, and Normatec Compression. Additional services include Personal Training, Corporate Memberships, Child Minding, Nutrition Services, and proprietary class formats like MSINGI. The company also utilizes DXFactor's OMAP AI platform for fitness operations management.
Differentiator
Problem solved
Functional benefit
Brands
- TRAIN by FW: A training club concept by Fitness World featuring high-performance training zones, coach-led sessions, lifting platforms, recovery tools, and specialized equipment for functional fitness training.
- Fitness World Signature
Products and services
- Fitness World Gym Memberships Tiered gym memberships (Move at $12.99, Fit at $17.99, Goal at $23.99 bi-weekly) providing access to 17 British Columbia locations with equipment, fitness classes, recovery tools, and child minding depending on tier. Sold to individual consumers.
- Fitness World Signature Memberships Premium memberships (Move Signature at $30.99, Fit Signature at $44.99, Goal Signature at $52.99 bi-weekly) granting access to the 40,000 sq ft South Surrey Signature club and signature-tier amenities including luxe locker rooms and enhanced recovery tools. Targeted at consumers seeking premium fitness experience.
- TRAIN by FW Membership Boutique training club sub-brand membership providing access to TRAIN by FW locations featuring lifting platforms, turf areas, recovery tools (Hyperice, Hydromassage, Normatec, infrared light therapy), THE WORX small group training, Booty Builder equipment, sauna, and tanning. Includes access to standard Fitness World locations (excluding Signature).
- Personal Training One-on-one personal training sessions sold as prepaid packages or recurring weekly billing, delivered by dotFit-certified trainers offering customized workout programs, fitness assessments, and nutrition guidance. Requires an active Fitness World membership. Available to individual consumers across all locations.
- Corporate Memberships Employer-sponsored B2B wellness program providing employees with discounted gym membership rates at all Fitness World locations, with perks extended to two friends or family members. Sold through the Director of Corporate Sales to organizations seeking employee wellness benefits.
- FW Online (Virtual Fitness) Digital fitness platform providing hundreds of on-demand classes led by Fitness World instructors, accessible through the FW Mobile App. Included with Fit and Goal memberships. Targeted at members seeking at-home or on-the-go workout options.
- Child Minding On-site supervised childcare service available at select Fitness World locations (Surrey, Langley, Suter Brook, Nanaimo, Victoria, and South Surrey Signature). One child included free with Goal Memberships; additional children at $9.99 bi-weekly each. Sold as a membership add-on for parents and guardians.
Quantifiable outcome
- 4.0+ star rating on Google across locations
- +3 more outcomes
Companies that use Fitness World Canada
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
Fitness World Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Fitness World Canada partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Vancouver Rise FCcoreFirst-Ever Fitness Sponsor of Vancouver Rise FC professional soccer team. Provides fitness programming and facilities support for the team.
- RUNVANcoreOfficial Fitness Club partnership with RUNVAN for 2025, including sponsorship of the BMO Vancouver Marathon and First Half Marathon events. Provides brand visibility at major running events, finish line 'Cool Down Zone' with recovery tools, and community health engagement.
- Turning Point RecoveryminorPartnership providing free exercise classes to support addiction recovery in Vancouver. Fitness World contributes fitness programming for individuals in recovery programs.
- BC Senior Living FacilitiesminorLong-term partnership bringing free fitness classes to BC senior residents in care homes to promote lifelong fitness and active aging.
- Augie's QuestminorPartnership supporting Augie's Quest mission to cure ALS (Amyotrophic Lateral Sclerosis). Includes fundraising and awareness activities.
- ATP LabcoreFirst Canadian Supplement Partner. ATP Lab products sold at Fitness World club locations, providing members access to sports supplements and nutrition products.
- Youth OrganizationsminorPartnership bringing accessible exercise classes to youth in need, providing fitness opportunities for underprivileged young people.
- Spartan DEKAminorHost of Surrey's first Spartan DEKA event at Fitness World location, combining fitness competition with brand visibility.
- MSINGIminorNew fitness class format partnership launching free outdoor classes in Vancouver. Developed by Fitness World Fitness Class Director Ingrid Knight Cohee.
- HeadsUpGuysminorPartnership to fight winter blues and support mental health awareness, providing fitness resources and community engagement for men's mental health.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Fitness World Canada competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: Planet Fitness is the largest global low-cost fitness franchise; comparable to Fitness World's value-tier Move membership and aggressive promotional pricing ($1 join, free trial passes).
- Crunch Fitness: Crunch is a mid-market fitness chain offering tiered memberships with extensive group classes; comparable to Fitness World's Move/Fit/Goal tier structure and multi-amenity positioning.
- Equinox Fitness: Equinox operates premium fitness clubs globally with luxury amenities and recovery services; comparable to Fitness World's Signature tier and high-end amenity positioning.
- Anytime Fitness: Anytime Fitness is a global 24/7 franchise fitness chain with broad Canadian presence; comparable to Fitness World's franchise expansion ambitions and affordable membership positioning.
Direct peers
- Movati Athletic: Movati operates premium fitness clubs across Ontario and Quebec with comprehensive amenities, group classes, and recovery services — directly comparable to Fitness World's Signature premium tier and amenity-rich model.
- GoodLife Fitness: GoodLife is the largest Canadian fitness chain with 200+ locations nationwide, offering tiered memberships, group fitness, and personal training — directly comparable to Fitness World Canada's membership model and target demographic.
Regional players
- YMCA of Greater Vancouver: YMCA operates not-for-profit fitness facilities in BC with memberships, group classes, and child minding — directly comparable to Fitness World's BC regional footprint and family-oriented amenities.
- Steve Nash Fitness Clubs: Steve Nash Fitness Clubs is a Canadian regional fitness chain, primarily in BC — historically a direct competitor/predecessor brand in the same geographic market as Fitness World.
Emerging players
- F45 Training: F45 is a global boutique functional-training franchise; comparable to Fitness World's TRAIN by FW boutique training concept and small-group format.
- Orangetheory Fitness: Orangetheory is a boutique group-training franchise with coach-led interval sessions; comparable to Fitness World's THE WORX small group training and TRAIN by FW concept.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fitness World Canada social profiles
Digital presenceFitness World Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitness World Canada leadership team
Management profileNumber of profiles
Profiles7 records
Fitness World Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitness World Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitness World Canada
What does Fitness World Canada do?
Fitness World Canada operates a network of fitness centers across British Columbia offering tiered bi-weekly gym memberships (Move at $12.99, Fit at $17.99, Goal at $23.99) with access to equipment, 500+ weekly group fitness classes, recovery tools, and child minding. The company also operates premium Signature locations, the TRAIN by FW boutique training sub-brand, and sells personal training, corporate memberships, and on-site child minding as standalone services.
Is Fitness World Canada a public or private company?
Fitness World Canada is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitness World Canada founded?
Fitness World Canada was founded in 2020. It employs 501 to 1,000 people.
Where is Fitness World Canada based?
Fitness World Canada is headquartered in Burnaby, Canada, in the North America region.
How does Fitness World Canada make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are personal Training, supplement Sales, day Passes and corporate Memberships.
Who are Fitness World Canada's main competitors?
Broad incumbents on record are Planet Fitness, Crunch Fitness, Equinox Fitness and Anytime Fitness. Direct peers are Movati Athletic and GoodLife Fitness. Regional players are YMCA of Greater Vancouver and Steve Nash Fitness Clubs. Emerging players are F45 Training and Orangetheory Fitness.
Does Fitness World Canada have an API?
No public API is recorded for Fitness World Canada.
What industry is Fitness World Canada in?
Fitness World Canada's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 713940 and its SIC code is 7997.