Brave Thinking Institute

What Brave Thinking Institute does

Brave Thinking Institute, doing business as LifeSOULutions That Work, LLC, is a privately held personal-development and life-coaching platform headquartered in Rancho Santa Margarita, California, founded by Mary Morrissey in 1985 and operating across five branded divisions: Life & Transformation, Love & Relationships, Business & Leadership, Health & Well-Being, and Life Coach Certification. The company sells online programs (e.g., the 12-week DreamBuilder® Program, 12-month Brave Thinking Masters, 8-week 8 Spiritual Secrets for Multiplying Your Money™), meditation series, signature live events (DreamBuilder LIVE Virtual, Brave Thinking BreakThrough at Half Moon Bay, Hidden Laws of Leadership Pilgrimage, Costa Rica retreat), long-form coaching engagements (Manifest Your Man 6/12-month, Vibrant Healthy Woman), and a Life Mastery Consultant certification. Underlying all offerings is the proprietary Brave Thinking methodology — a system of personal and spiritual development drawing on universal spiritual principles and refined over more than 40 years of application and testing, rather than a software or AI platform.

The business model is a hybrid of one-time program purchases, recurring mastermind/coaching subscriptions, ticket-based live-event revenue, and certification tuition. Go-to-market is a multi-channel DTC motion: free content (masterclasses, eBooks, meditations) and thought leadership (blog, YouTube with Mat Boggs' channel exceeding 88 million views, social media, TEDx/PR) drive top-of-funnel; web-class and strategy sessions convert mid-funnel; high-ticket events, masterminds, and certifications monetize the back end. Customers span individuals pursuing life transformation, women seeking romantic/relationship outcomes, business owners seeking leadership growth, women pursuing health and weight outcomes, and aspiring coaches seeking certification — all sourced through direct-to-consumer sales funnels rather than enterprise contracts. The company is bootstrapped and founder-owned with no disclosed institutional funding or M&A activity.

Name

Brave Thinking Institute

Legal name

LifeSOULutions That Work, LLC

Website

https://bravethinkinginstitute.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Brave Thinking Institute is a privately held personal-development platform that sells online courses, certification programs, coaching engagements, and live retreats across five divisions (Life & Transformation, Love & Relationships, Business & Leadership, Health & Well-Being, Coach Certification) to individual consumers seeking personal, relationship, health, business, and coaching-career outcomes.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Personal development coaching
• Life coaching services
• Transformational training programs
• Online self-improvement courses
• Life coach certification

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Online Programs and Courses: 12-week, 12-month, and 6-week online programs offered on a course enrollment basis, typically one-time purchase or included in membership access.
2. Live Events and Retreats: Ticket-based revenue from in-person events (Brave Thinking BreakThrough in Half Moon Bay, Hidden Laws of Leadership Pilgrimage in Boston, TranscenDance Retreat in Costa Rica) and virtual events (DreamBuilder LIVE Virtual, Love & Relationships Immersion).
3. Coaching Programs: Long-term coaching engagements including Manifest Your Man (6 or 12 month programs), Vibrant Healthy Woman ongoing support, and one-on-one coaching through the Love & Relationships division.
4. Life Coach Certification: Training programs for individuals to become certified life coaches, including the Life Mastery Consultant Certification and associated events like the Elevate Intensive.
5. Masterminds: Brave Thinking Masters is a 12-month mastermind program providing ongoing community support and advanced training.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Brave Thinking Institute sells personal development and life coaching programs across five verticals: Life & Transformation, Love & Relationships, Business & Leadership, Health & Well-Being, and Life Coach Certification. Offerings include multi-week online courses (DreamBuilder, Brave Thinking Masters), in-person retreats (Brave Thinking BreakThrough, Costa Rica TranscenDance Retreat), virtual events (DreamBuilder LIVE), long-term coaching programs (Manifest Your Man), and a life coach certification track, all delivered through a member portal and live events platform.

Product overview

Brave Thinking Institute is a personal development and life coaching platform offering a portfolio of programs, live events, retreats, meditation series, and certification training. The core offerings include the DreamBuilder® Program (12-week transformation system), Brave Thinking Masters (12-month program), and 8 Spiritual Secrets for Multiplying Your Money for life transformation; TranscenDance® and Vibrant Healthy Woman for health and well-being; Break Free, Cracking the Man Code, and Manifest Your Man for love and relationships; Conversations That Close and Hidden Laws of Leadership for business and leadership; and Life Coach Certification for coach training. The company also offers numerous free resources including eBooks, guided meditations, and masterclasses. Programs are delivered through online courses, virtual events, in-person retreats, and coaching sessions, with Mary Morrissey as founder and Mat Boggs as co-founder leading various divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• DreamBuilder® Program A 12-week online system of transformation that helps users design and create the life they've dreamed of, covering time and money freedom, love and relationships, vocation, and health and well-being.
• Brave Thinking Masters A 12-month program teaching the BRAVE THINKING technology used by Ford, Edison and other successful thinkers to live one's purpose, create extraordinary results and make a difference.
• 8 Spiritual Secrets for Multiplying Your Money™ An 8-week online program designed to identify hidden abundance blocks, eradicate them permanently, and raise vibration to become a magnet for greater financial flow and fulfillment.
• DreamBuilder® LIVE Virtual A 3-day virtual event featuring proven strategies, spiritual principles, and practical tools for transforming oneself and creating a better life from home.
• 11 Universal Laws of Success A 12-week audio program with written transcripts revealing 11 ancient spiritual laws that govern all things in the Universe and how to harness them to create one's dream life.
• Into Your Genius™ A 6-week audio program with Bob Proctor and Mary Morrissey designed to activate the 6 extraordinary gifts one was born with.
• Brave Thinking BreakThrough A 5-day immersive event at a 5-star resort led by Mary Morrissey and expert faculty, featuring personalized coaching, cutting-edge strategies, and dismantling of internal barriers.
• TranscenDance® A 90-minute movement class combining mindfulness of yoga with free-form joyful conscious dance, including stretching, dance, energy healing, and ten stages of mind-body-spirit practice.
• TranscenDance® Body Vitality Program A 24/7 online video program offering a transformational movement method with conscious dance and life coaching to help users overcome struggle and unleash self-confidence.
• TranscenDance® Transformational Retreat A week-long all-inclusive wellness and personal growth adventure in Costa Rica featuring relaxation, rejuvenation, fun, and personal transformation.
• Vibrant Healthy Woman A comprehensive program for women to feel more confident in their body and more radiant, vibrant and alive to fully give their gifts to the world.
• Break Free A powerful online program designed to help dissolve hidden barriers and subconscious blocks to love.
• Cracking the Man Code A program to deepen understanding of the hearts and minds of men with proven communication strategies to overcome challenges, deepen connection, and ignite attraction.
• Manifest Your Man A 6 or 12 month in-depth coaching program covering all skills needed to attract the man of one's dreams and live a more love-abundant life.
• Conversations That Close A 7-step system for heart-centered entrepreneurs to sell with ease and grace, including pre-scripted questions, objection overturning, and retention tools.
• Hidden Laws of Leadership Pilgrimage A leadership retreat for high-level business leaders to ignite passion, engagement and leadership, providing tools to instill and inspire vision and purpose.
• Life Mastery Consultant Certification Comprehensive training program to become a certified life coach with skills and tools to build a thriving, profitable life coaching business.
• The Power of Forgiveness™ A deeply impactful 5-part meditation series to help release anger, disappointment or resentment from the past and free oneself to pursue dreams.
• The Power of Gratitude™ A 5-part meditation series designed to help cultivate a daily gratitude practice to realize worthiness, feel grateful in all conditions, and attract more of what one loves.
• The Power of Purpose™ A 5-day meditation program designed to help gain clarity around purpose and align with it to bring dream life into physical form.
• The Power of Self-Confidence™ A 5-part meditation series to quiet the voice of the inner critic and develop unshakeable confidence in oneself and abilities.

Quantifiable outcome

• Millions of people have transformed challenging circumstances into lives they love using Brave Thinking tools
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• The Unstoppable FoundationcoreStrategic or Co-development PartnerMary Morrissey and Brave Thinking Institute have partnered with The Unstoppable Foundation, a non-profit humanitarian organization that brings sustainable education to children and communities in developing countries. Over the course of a year, these communities receive education, clean water & sanitation, food & nutrition, health care, and income training & empowerment. The Brave Thinking Institute community has contributed over $1.5 million to The Unstoppable Foundation through programs and events such as DreamBuilder LIVE.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bob Proctor / Proctor Gallagher Institute: Personal development and goal-achievement brand with courses, masterminds, and live seminars; BTI's Into Your Genius program was co-created with Bob Proctor, and the methodologies are highly aligned.
• Marie Forleo (Marie Forleo International): Online coaching, training programs (everything is figureoutable methodology), and YouTube-driven brand targeting entrepreneurs and life transformation — overlaps BTI's Business & Leadership and Life & Transformation divisions.
• Landmark Worldwide: Long-running personal transformation training company offering multi-day in-person courses and a large seminar-driven curriculum. Highly comparable in its emphasis on transformative live events and step-by-step methodologies for life change.
• Mindvalley: Online personal development platform offering quest-based programs, live events, and community in transformation, relationships, health, and business — directly comparable to BTI's multi-vertical digital model with a similar global audience funnel.
• Hay House: Publisher and personal development platform founded by Louise Hay featuring books, online courses, live events, and a radio network across self-help, spirituality, and wellness — directly comparable to BTI's publishing-plus-events-plus-courses hybrid.
• Jack Canfield (Canfield Training Group / Chicken Soup for the Soul): Veteran personal development trainer offering certification programs, live events, and Success Principles-based curricula. Highly comparable in methodology-led coaching, certification, and event-driven model.
• Brendon Burchard / High Performance Institute: Personal development brand built around online programs, live HPX events, masterminds, and author/coaching content. Closely comparable to BTI's High Performance-style content, events, and certification products.

Emerging players

• Deepak Chopra / Chopra Foundation: Meditation, mindfulness, and well-being platform with apps, retreats, and teacher certifications. Comparable to BTI's Health & Well-Being division (TranscenDance, Vibrant Healthy Woman) and meditation offerings, with stronger tech/app distribution.

Broad incumbents

• Tony Robbins Companies: The largest personal development brand, combining live events (Date with Destiny, Unleash the Power Within), coaching, and content. Overlaps with BTI in transformation, business, and relationships but operates at materially larger scale and with broader mainstream reach.
• Thrive Global (Arianna Huffington): Well-being and performance platform combining content, corporate training, and courses around stress, sleep, and resilience. Adjacent competitor to BTI's well-being and leadership offerings with a stronger B2B/enterprise distribution focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BraveInstitute
• YouTubeyoutube.com/c/bravethinkinginstitute
• Facebookfacebook.com/bravethinkinginstitute
• LinkedInlinkedin.com/company/life-mastery-institute
• Instagraminstagram.com/bravethinkinginstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brave Thinking Institute