Radio Mirchi

What Radio Mirchi does

Radio Mirchi, operated by publicly listed Entertainment Network India Limited (ENIL, ticker: ENIL), is one of India's largest private FM radio networks, broadcasting across 39+ cities under the flagship Radio Mirchi brand. The company was established in 2000-2001 and is headquartered in Mumbai, with a workforce of 1,001-5,000 employees. Beyond traditional FM broadcasting, Radio Mirchi has built a multi-platform digital entertainment portfolio centered on the Mirchi Plus content platform, which delivers Bollywood news, music updates, lifestyle stories, and web stories; Mirchi Podcasts distributed via Gaana; the proprietary Mirchi Top 20 music chart; and Mirchi Web Stories for social-media consumption.

The underlying technology stack combines conventional FM broadcast infrastructure with a digital CMS-driven publishing platform at mirchi.in, podcast distribution via integration with Gaana, and standard ad-tech attribution through AdsWizz pixels. Radio Mirchi's business model is advertising-driven across both radio and digital surfaces, with FY26 consolidated revenue of Rs 565 crore (~USD 67M), up 3.9% year-over-year. Digital revenue grew 84% to Rs 112.4 crore, now representing over 48% of radio revenue, marking a decisive shift in business mix. The company maintains a Rs 404.2 crore cash balance and has recommended a Rs 2 per equity share dividend for FY26.

The customer base spans mass-market advertisers and brand marketers seeking pan-India urban reach, exemplified by multi-platform campaigns with Marks & Spencer India and collaborative on-ground event coverage with Times Now across Bihar. Radio Mirchi is part of the broader Times Network media ecosystem, enabling cross-promotional synergies with group properties such as ETNOW, Times Now, and Mirror Now. The company sells primarily through a sales-led GTM motion targeting enterprise advertisers and agencies, supplemented by event-driven marketing, celebrity partnerships, and digital content monetization.

Name

Radio Mirchi

Legal name

Entertainment Network India Limited

Website

https://radiomirchi.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Radio Mirchi (ENIL) operates one of India's largest private FM radio networks across 39+ cities and runs the Mirchi Plus digital entertainment platform, podcasts, and music charts, generating advertising revenue from brands and serving urban Indian listeners.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and Digital Media

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Digital entertainment platform
• Radio advertising services
• Podcast production
• Music content media

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Broadcasting: Traditional radio advertising revenue from broadcast operations across 39+ cities in India
2. Digital Services: Growing digital revenue segment including Mirchi Plus platform, podcasts, and online content. Digital revenue surged 84% to Rs 112.4 crore, accounting for over 48% of radio revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Radio Mirchi operates an FM radio broadcasting network across 39+ cities in India under Entertainment Network India Limited (ENIL). The company sells radio advertising airtime to brand marketers and broadcasters, complemented by a digital entertainment platform (Mirchi Plus) offering Bollywood news, music content, web stories, and podcasts distributed via Gaana. Digital revenue now contributes over 48% of radio revenue.

Product overview

Radio Mirchi operates as a multi-platform entertainment media company under Entertainment Network India (ENIL). The core offering is the Radio Mirchi FM radio station network, complemented by the digital Mirchi Plus platform which provides Bollywood news, music content, and entertainment coverage. The company distributes its content across multiple channels including podcasts on Gaana, web stories, and music charts. The portfolio includes Radio Mirchi (radio broadcasting), Mirchi Plus (digital news/entertainment portal), Mirchi Podcasts (various shows), Mirchi Top 20 (music charts), and Mirchi Web Stories (visual content). Digital revenue now accounts for over 48% of radio revenue at Rs 112.4 crore, indicating a significant shift toward digital-first content distribution alongside traditional radio operations.

Differentiator

Problem solved

Functional benefit

Brands

• Mirchi Plus: Entertainment news portal featuring Bollywood news, music updates, gossip and trends

Products and services

• Radio Mirchi (FM Radio Broadcasting Network) India's leading FM radio station network under Entertainment Network India (ENIL), broadcasting entertainment content, music, and talk shows across 39+ cities in India, targeting urban listeners and brand advertisers.
• Mirchi Plus

Quantifiable outcome

• Digital revenue grew 84% to Rs 112.4 crore, now representing over 48% of radio revenue
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Marks & Spencer IndiacoreGTM or Marketing Partner · 16 April 2026Marks & Spencer partnered with Radio Mirchi for the 'Love That' campaign celebrating compliments and confidence through fashion. The radio station temporarily replaced its iconic brand expression with 'Love That', extending the compliments concept into daily conversation. The campaign featured actress Rakul Preet Singh and was brought to life across M&S's 85+ stores in India and online.
• AACA (Advertising Agencies Association of India - Gujarat Chapter)minorGTM or Marketing Partner · 11 April 2026AACA Media AdVantage 2026 brought together India's media professionals and Gujarat's leading advertisers. Radio Mirchi participated in panel discussions focused on strategic integration of Print, Broadcast, Outdoor, Digital, and Radio media, and building future-ready media strategies.
• Bennett UniversityminorStrategic or Co-development Partner · 8 April 2026Bennett University hosted a delegation of six students and three faculty from the University of Northampton, UK, for the Namaste India Immersion Program. The program included industry visits to Radio Mirchi, combining academic lectures on India's business and management landscape with practical exposure to media organizations.
• Times NowcoreGTM or Marketing Partner · 15 October 2025Times Now, Times Now Navbharat, and Radio Mirchi launched a collaborative on-ground Election Yatra in Bihar, traveling across 28 districts to capture and broadcast voter sentiment. The initiative featured live interactions, on-field reporting, and focused on local culture and political attitudes during the election season.
• GaanacoreTechnology or IntegrationRadio Mirchi podcast content is distributed via the Gaana platform. Trending podcasts including RJ Kartik Motivation, Sunday Suspense, Mirchi Murga with RJ Naved, Lust Birds with Rhea, and Behad are available on Gaana.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gaana (Times Internet): Gaana is India's digital audio streaming platform and an existing distribution partner for Radio Mirchi podcasts; it competes for listener attention with streaming-first music and audio content but intersects with Mirchi's digital audio strategy.
• JioSaavn: JioSaavn is one of India's leading music streaming platforms, competing with Radio Mirchi's Mirchi Plus for digital music and entertainment audiences, and increasingly absorbing time spent away from traditional FM radio.
• Hungama Music: Hungama is an Indian digital entertainment platform offering music streaming, video, and audio content that competes with Mirchi Plus for digital entertainment audiences, particularly around Bollywood and regional music.

Broad incumbents

• Spotify India: Spotify is a global audio streaming incumbent now operating in India, competing with Radio Mirchi for on-demand music listening and podcast consumption with a more algorithm-driven, on-demand product.
• All India Radio (Prasar Bharati): All India Radio is India's public broadcaster operating the largest terrestrial radio network in the country, competing broadly for advertising and listenership though with a more diverse programming mix than Radio Mirchi's commercial Hindi focus.

Others

• Times Network (Times Group): Times Network is the broadcasting arm of the Times Group and an affiliated partner of Radio Mirchi's parent ENIL, providing TV news, digital, and event properties that cross-sell advertising with Radio Mirchi's radio inventory.

Direct peers

• BIG FM (Reliance Broadcast): BIG FM is a pan-India FM radio broadcaster owned by Reliance, directly overlapping with Radio Mirchi in Hindi entertainment formats, RJ-led shows, and digital extensions targeting the same urban Indian audiences and advertisers.
• Radio City (Music Broadcast Limited): Radio City is India's closest direct competitor to Radio Mirchi, operating a national FM radio network under Music Broadcast Limited with similar Hindi and regional music programming, advertising-led revenue model, and listed on Indian exchanges.
• Fever FM (HT Media): Fever FM is a competing Hindi FM radio network owned by HT Media, offering similar music-and-RJ entertainment formats in major Indian metros and competing for the same advertiser and listener segments as Radio Mirchi.
• Red FM (Sun TV Network): Red FM operates a national Hindi FM radio network competing directly with Radio Mirchi for listeners and advertising budgets, owned by Sun TV Network, with similar mass-market music, Bollywood, and RJ-led entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/radiomirchi
• Facebookfacebook.com/RadioMirchi
• LinkedInlinkedin.com/company/radio-mirchi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Mirchi