Times Now
Times Now is a 24-hour English news channel and digital media platform owned by The Times Group, serving general news consumers and Gen Z viewers across India via TV, web, mobile, YouTube, and 8 regional language properties.
- Company typePrivate
- Founded2006
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Times Now does
Times Now is a 24-hour English news channel launched in 2006 by Bennett, Coleman & Company Limited (The Times Group), India's largest media conglomerate, and is headquartered in Mumbai. It operates as the flagship English news property of Times Network, alongside wholly-owned sister channels Times Now Navbharat (Hindi), Mirror Now (urban English), ET Now and ET Now Swadesh (business), and Zoom (entertainment), plus an extensive digital ecosystem spanning Times Now Digital, Times Now Premium subscription, Live TV streaming, vertical platforms (Health and Me, Digit, Pickleball Now, Times Drive), and 8 regional language platforms covering Marathi, Telugu, Tamil, Bengali, Kannada, Malayalam, and Hindi markets. The technology stack combines linear TV broadcast distribution (cable, DTH, satellite) with an AI-driven digital publishing platform that supports automated workflows, content personalization via recommendation engines, and AI-assisted video optimization, having grown monthly active users from 34 million in October 2022 to 121 million by April 2025.
The company serves two distinct customer bases: a long-tail B2C audience of general news consumers and digitally connected Gen Z viewers seeking analytical and entertainment-leaning content, and a B2B advertiser base purchasing display, video, and sponsored inventory across TV and digital properties. Revenue is generated primarily through advertising, supplemented by a recurring Times Now Premium subscription for paywalled long-form analysis and explainers. Its go-to-market combines event-driven initiatives (Times Now Summit, India Health Summit, Education Summit), content marketing across owned digital properties, organic social and YouTube distribution, and a recent programming slate revamp (May 2026) designed to court younger demographics and defend market share against digital-first competitors.
Times Now firmographics
Firmographics- Name
- Times Now
- Legal name
- Bennett, Coleman & Company Limited
- Website
- https://timesnownews.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Times Now is a 24-hour English news channel and digital media platform owned by The Times Group, serving general news consumers and Gen Z viewers across India via TV, web, mobile, YouTube, and 8 regional language properties.
- Ownership category
- akta.pro rank
Times Now industry classification
Industry- Product category
- News Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- 24/7 National & International News Channels (MPABAIAA)
- akta.pro secondary industries
- News OTT & Live News Streaming Channels (MPABAHAK), News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Times Now is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Times Now business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Times Now generates primary revenue through advertising on its TV channel and digital platforms, including display ads, video ads, and sponsored content across its website and mobile properties.
- Subscription Revenue: Times Now Premium subscription model offering exclusive content, in-depth analysis, explainers and opinion pieces behind a paywall.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Standard Access (Free) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Times Now product offering
Product offeringCore offering
Times Now is a 24-hour English news channel that delivers breaking news, in-depth analysis, and live coverage of India and world events across linear TV, digital platforms, and 8 regional language sites. The company distributes content via its website (timesnownews.com), mobile app, YouTube channel, and social media, and operates Times Now Premium, a subscription service offering exclusive articles, explainers, and opinion pieces. It is part of Times Network under Bennett, Coleman & Company Limited (The Times Group), India's largest media conglomerate.
Product overview
Times Now operates as a multi-platform news media company offering television broadcasting, digital streaming, and regional language content. The core offering consists of Times Now, India's leading English news channel, complemented by Times Now Navbharat (Hindi), ET Now/ET Now Swadesh (business news), Zoom (entertainment), and Mirror Now (urban English). The digital ecosystem includes Times Now Premium (subscription service), Live TV streaming, Health and Me, Digit (tech), Pickleball Now (sports), and Times Drive (auto). Regional platforms extend reach in Marathi, Telugu, Tamil, Bengali, Kannada, and Malayalam. Key programs include The Newshour, India Upfront, and Frankly Speaking with Zakka Jacob. The company has integrated AI for content automation and personalization, growing from 34 million to 121 million monthly active users between 2022-2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Times Now
- Times Now Navbharat
- ET Now
- ET Now Swadesh
- Mirror Now
- Zoom
- Times Now Premium
- Times Now Digital
- Live TV Streaming
- Regional Language Platforms
- Health and Me
- Digit
- Pickleball Now
- Times Drive
Quantifiable outcome
- 57% viewership share during Bihar elections
- +1 more outcomes
Companies that use Times Now
Customer profileSegments2 records
Ideal customer profiles2 records
Times Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
Times Now partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Bennett University Times School of MediacoreBennett University's Times School of Media entered into an exclusive academic partnership with Times Now, providing students with industry exposure and potential recruitment pipeline for media professionals.
- TamashiiminorPower partner for Times Now India Health Summit 2026 – South Edition, an event focusing on AI, digital health, women's healthcare, cancer care, preventive medicine, and minimally invasive surgery.
- University of NorthamptonminorUK delegation of students and faculty visited Bennett University as part of Namaste India Immersion Program, including industry visits to Times Now and Radio Mirchi for media exposure.
- Adsync Advertising LLCminorDubai-based events company hosted Real Estate Quality Excellence Awards in media partnership with Times Now, recognizing Indian real estate developers across various categories.
- OneXtel CommunicationminorTimesNow.in Education Summit 2025 organized in association with OneXtel Communication, a neutral knowledge-driven publishing platform, for education sector discussions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Times Now competitors and assessment
Company assessmentDirect peers
- India TV: Hindi news channel with a strong digital platform that competes for the same Hindi broadcast and digital news audience as Times Now Navbharat and Times Network's vernacular properties.
- NDTV: Premier English news broadcaster in India with parallel digital newsroom, primetime debate franchises and multi-language expansion — directly comparable to Times Now across TV, web and app distribution.
- ABP Network: Operates ABP News (Hindi) and ABP Ananda/English channels across broadcast and digital, competing with Times Network across Hindi, regional and English news categories in the same advertiser pools.
- CNBC-TV18: India's leading English business news channel operating under the same Network18 umbrella, offering a directly comparable business news vertical to Times Network's ET Now and ET Now Swadesh channels.
- Republic TV: India's leading English news channel competing head-to-head with Times Now for primetime English news viewership, advertiser budgets and marquee newsmakers, with a similar digital-first multi-platform footprint.
- India Today Group: Operates Aaj Tak (Hindi) and India Today (English) news channels with comparable primetime news formats, digital news platforms and large advertiser base, making it the closest multi-language competitor to Times Network.
- Zee Media (Zee News): One of India's largest Hindi news broadcasters with regional language channels and a digital platform, directly comparable to Times Now Navbharat and the broader Times Network vernacular footprint.
- Network18 (CNN-News18): Runs CNN-News18 English news plus News18 regional language channels, competing with Times Now for both English national audiences and vernacular market share with a comparable multi-language portfolio.
Broad incumbents
- Sky News: Established English news broadcaster with a multi-platform digital strategy and a strong premium news brand; comparable to Times Now as a benchmark for how an English news broadcaster monetizes across linear, digital and subscription.
- BBC News: Global English news broadcaster with extensive digital platforms and proven accountability-driven editorial brand; relevant as a benchmark for digital subscription models and premium news positioning Times Now is pursuing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Times Now social profiles
Digital presenceTimes Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Times Now leadership team
Management profileNumber of profiles
Profiles7 records
Times Now subsidiaries and ownership
Company hierarchySubsidiaries4 records
Times Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Times Now M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Times Now
What does Times Now do?
Times Now is a 24-hour English news channel that delivers breaking news, in-depth analysis, and live coverage of India and world events across linear TV, digital platforms, and 8 regional language sites. The company distributes content via its website (timesnownews.com), mobile app, YouTube channel, and social media, and operates Times Now Premium, a subscription service offering exclusive articles, explainers, and opinion pieces. It is part of Times Network under Bennett, Coleman & Company Limited (The Times Group), India's largest media conglomerate.
Is Times Now a public or private company?
Times Now is a private company. It is classified as corporate owned and is currently operating.
When was Times Now founded?
Times Now was founded in 2006. It employs 501 to 1,000 people.
Where is Times Now based?
Times Now is headquartered in Mumbai, India, in the Asia region.
How does Times Now make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription Revenue.
Who are Times Now's main competitors?
Direct peers on record are India TV, NDTV, ABP Network, CNBC-TV18, Republic TV, India Today Group, Zee Media (Zee News) and Network18 (CNN-News18). Broad incumbents are Sky News and BBC News.
Does Times Now have an API?
No public API is recorded for Times Now.
What industry is Times Now in?
Times Now's product category is News Broadcasting. Its primary akta.pro industry code is MPABAIAA, 24/7 National & International News Channels, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.