What Stack by.me does

Stack by.me (legal entity Stack by me AS, also operating as StackXme) is a Norwegian mobile-first investment platform founded in 2021 by CEO Madeleine Bjørnestad Røed and co-founder Christine Thorsen Kvaalen, headquartered in Larvik, Norway. The platform operates native iOS and Android apps with BankID-based onboarding, allowing individual investors to browse funds, set up automated savings plans (minimum 300 NOK/month), purchase equity funds in tax-advantaged Aksjesparekonto (ASK) accounts or bond/combination funds in standard holding accounts, and follow other investors' anonymized portfolios through a social feed positioned as "Instagram for investing." The user base is approximately 30,000 individuals, with ~80% being women, supported by the Stack Academy learning content library and Stackopedia financial glossary. The platform is regulated by Finanstilsynet as a Norwegian securities firm and by Finansinspektionen in Sweden, with client assets custodied via Huddlestock Investor Services and held in segregated accounts at Sparebank 1 SR-Bank. Investment advisory services are provided through a partnership with NEXT Kapitalforvaltning, and the firm operates a Stack Noon JV with Stavanger Asset Management and NOON Invest to power the automated "Velg fond for meg" digital advisor.

The company monetizes through a freemium membership structure (Basic free; Gold at 590 NOK/year; Platinum at 2,999 NOK/year), an annual platform fee of 0.06% on index/ETF holdings and 0.30% on active funds, ETF transaction fees of 0.05% (minimum 79 NOK), one-time paid courses at 3,999 NOK, and fund gift cards. Capital raised includes a 2022 round led by Folkeinvest and a March 2026 equity crowdfunding campaign that closed at 7.5 million NOK (above the 6M NOK target). The core team is seven people (five full-time, two part-time), supplemented by external consultants and partner-provided services. Stack has stated an ambition to eventually go public, and recent product moves include a new app launch on April 8, 2026, a TØR Markets cryptocurrency trading partnership, and continued expansion in Sweden under dedicated leadership.

Name

Stack by.me

Legal name

Stack by me AS

Website

https://stackby.me

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Stack by.me is a Norwegian mobile-first investment platform combining social investing features, educational content, and fund trading services, primarily serving women and first-time retail investors. Operating in Norway and Sweden under Finanstilsynet and Finansinspektionen regulatory licenses.

Ownership category

akta.pro rank

Product category

Retail Investment Platform

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industries

Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)

Keywords

• Mobile investment platform
• Fund investing app
• Social investing community
• Investment education courses
• Retail brokerage services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Platform fees on funds: Annual platform fee charged on assets under management. Index funds & ETFs: 0.06%/year. Active funds: 0.30%/year. Total cost for DNB/Storebrand index funds: 0.16% including fund management fees.
2. Membership subscriptions: Gold membership at 590 NOK/year (49 NOK/month) and Platinum membership at 2999 NOK/year. Provides access to courses, webinars, events, and advisory services.
3. Brokerage/transaction fees: Fee per ETF transaction: 0.05% per transaction with minimum 79 NOK.
4. Paid courses: Revenue from paid investment courses such as Investering 101 (3999 NOK), Investering fra start til startups (3999 NOK), and other educational programs. Includes lifetime Gold membership with course purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Stack by.me operates a mobile-first investment platform that enables individual retail investors, primarily women, to learn about investing, buy and sell funds and ETFs, set up automated savings plans, and follow other investors in a social feed. The platform combines a regulated Norwegian securities firm (licensed by Finanstilsynet) with tiered memberships (Basic, Gold, Platinum), an in-app Academy for education, a digital advisor ('Velg fond for mig'), and tax-advantaged accounts (Aksjesparekonto/ASK).

Product overview

Stack by.me is a Norwegian investment platform and mobile application designed to make investing accessible, particularly for women. The core offering is the Stack App, which combines social investment features with educational content through Stack Academy. Users can invest in funds (equity funds via Aksjesparekonto for tax advantages, bond funds via Holding Account), set up automated savings plans, and follow other investors' portfolios. The platform operates on a tiered membership model: free Basic membership, paid Gold (590 NOK/year), and premium Platinum (2,999 NOK/year). Paid services include investment courses, advisory services via NEXT Kapitalforvaltning, and fund gift cards. The company is regulated by Finanstilsynet and partners with Huddlestock Investor Services for custody and DNB/Storebrand for funds.

Differentiator

Problem solved

Functional benefit

Brands

• Stack Academy: The learning section within the app featuring short, practical video courses on savings, funds, and investing.
• Stack Gold
• Stack Basic
• Stack Platinum
• Stackpers
• Pengefeministen
• Fondsgavekort
• NEXT Kapitalforvaltning

Products and services

• Stack App (Mobile Investment Application) Mobile investment application (iOS and Android) enabling users to learn about investing, browse funds, set up portfolios, set up automated savings plans, and follow other investors in a social feed; also provides account management and investment execution. Designed for individual retail investors, particularly women and beginners.
• Stack Academy In-app learning platform featuring short video courses, quizzes, and educational content covering investing basics, fund selection, risk management, and practical tutorials, including the Stackopedia financial term glossary. Available to all members.
• Aksjesparekonto (ASK) - Equity Savings Account Tax-advantaged Norwegian investment savings account that allows deferred taxation on investment gains until withdrawal. Only equity funds with over 80% equity share within EU/EEA qualify for this account type. Available to Norwegian retail investors.
• Fondsgavekort (Fund Gift Cards) Digital gift cards that can be purchased and sent to recipients who redeem them for fund investments, with support for saving in parent's name or child's name. Processed via the third-party Givn platform.
• Stack Gold Membership Premium annual membership priced at 590 NOK/year (or 49 NOK/month) including all Basic features plus share price courses, masterclasses, recorded webinars, and free events access. For individual retail investors.
• Stack Platinum Membership Top-tier annual membership at 2,999 NOK/year including all Gold features plus free entry to paid events, complimentary introductory session with an investment advisor, and monthly live sessions with the Stack team. For retail investors seeking higher-touch service.
• Investering 101 Course Online course priced at 3,999 NOK covering why and how to invest for oneself and loved ones, fund selection, and sustainable investing. Includes course materials, a 15-minute private session with Madeleine, recorded access, and lifetime Gold membership. For aspiring retail investors.
• Investering fra start til startups Course Three-evening online course priced at 3,999 NOK covering startup investment fundamentals, theoretical knowledge and practical skills for becoming a startup investor. Includes lifetime Gold membership. For aspiring startup investors.
• Investment Advisory Services Financial planning and wealth management services delivered via partnership with NEXT Kapitalforvaltning AS, providing personalized investment strategies, fund selection, and ongoing portfolio monitoring by certified advisors. For retail investors seeking personalized guidance.
• Spareavtale (Savings Plan) Automated recurring investment feature allowing users to set up monthly contributions with a minimum of 300 NOK per month, with automatic fund purchases on scheduled dates. First withdrawal happens on the 20th of the following month after agreement creation.
• Velg fond for meg (Choose Fund for Me) Digital Advisor Digital advisor feature built in collaboration with Stavanger Asset Management and NOON Invest through the Stack Noon JV, providing automated personalized investment plans based on user goals, time horizon, and risk level. For retail investors who want automated portfolio construction.
• Pengefeministen Podcast Weekly podcast exploring how smart investments transform lives financially, professionally, and personally, with a focus on reducing the economic gender gap. Over 100,000 downloads. Free content marketing channel supporting the broader platform.

Quantifiable outcome

• 30,000+ users learning to invest together
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NEXT Kapitalforvaltning AScoreChannel Partner/ Reseller/ DistributorNEXT Kapitalforvaltning AS provides all investment advisory services to Stack clients. Stack does not hold an advisory license; this responsibility lies entirely with NEXT Kapitalforvaltning. They provide certified advisors who assess risk tolerance, develop tailored investment strategies, and offer ongoing portfolio management. Platinum members receive a free introductory session.
• Huddlestock Investor Services AScoreTechnology or IntegrationHuddlestock provides order execution and custody services for securities funds and ETFs. They manage ownership registrations and are approved by Finanstilsynet. Stack acts as a distribution channel for Huddlestock's services. Client money is held in Sparebank 1 SR-Bank under Huddlestock's custody structure.
• Stavanger Asset Management (SAM)coreStrategic or Co-development PartnerCollaboration partner for 'Velg-fond-for-meg' digital advisor feature. SAM provides professional fund management expertise combined with Stack's algorithms to create automated personalized investment plans. Operated through joint venture entity Stack Noon JV.
• NOON InvestcoreStrategic or Co-development PartnerPartner in 'Velg-fond-for-meg' digital advisor development. Combined with Stavanger Asset Management to provide algorithmic portfolio recommendations integrated into Stack app.
• Stack Noon JVcoreStrategic or Co-development PartnerJoint venture entity formed between Stack, Stavanger Asset Management, and NOON Invest for the 'Velg-fond-for-meg' digital advisor product. The entity handles the technical and management aspects of the automated investment planning feature.
• Sparebank 1 SR-BankcoreOthersClient funds are held in bank accounts at Sparebank 1 SR-Bank. Client money is protected in segregated client accounts. This arrangement provides regulatory protection and security for customer assets.
• DNB / StorebrandminorOthersFund providers available on Stack platform. Stack offers DNB and Storebrand index funds at competitive pricing. These are not formal partnerships but commercial relationships where Stack distributes their funds.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nordnet: Nordnet is the leading pan-Nordic digital brokerage offering self-directed trading of funds, stocks and ETFs across Norway, Sweden, Denmark and Finland. It is the closest direct competitor to Stack in the Norwegian retail-investing market, sharing the same regulatory perimeter (Finanstilsynet) and competing for the same pool of self-directed Norwegian savers.
• Avanza: Avanza is Sweden's largest digital brokerage with a fund-and-ETF-led offering and heavy content/education focus targeting retail Swedish savers. It is a direct peer to Stack's Swedish operation and structurally comparable on pricing, fund supermarket model, and investor-education emphasis.
• Fondo: Fondo is a Norwegian- and Swedish-domiciled digital investment platform for retail investors with a fund-led offering, automated bookkeeping, and a B2B API. Stack's Sweden Country Manager Rebecca Koskinen was previously COO/Head of Product at Fondo, and the two companies compete head-to-head in the same Norwegian and Swedish retail-investor segment.
• Trading 212: Trading 212 is a UK-headquartered self-directed investing app offering commission-free ETFs and stocks with a strong educational UX and freemium tier structure. It is a comparable mobile-first, self-directed, education-led platform competing for the same type of beginner-investor demographic Stack targets.
• Kvarn: Kvarn is a Swedish fintech offering personal-finance tools and investment access targeted at Swedish retail consumers. It is an emerging player in the same market slot as Stack's Swedish proposition, competing on simplicity and beginner-friendliness.
• eToro: eToro is a global social-trading and self-directed investing platform with a strong social feed and copy-trading/portfolio-sharing features. It is a comparable peer to Stack on the social-investing dimension and on retail-investor onboarding, though at much larger scale and broader product scope.

Broad incumbents

• Saxo Bank: Saxo Bank is a Danish-headquartered, FCA- and DFSA-regulated broker and wealth platform offering trading in funds, ETFs, stocks and other instruments across the Nordics and globally. It competes with Stack for self-directed Nordic investors but operates at significantly larger scale and broader product breadth.
• DNB: DNB is Norway's largest financial-services group, distributing its own (and third-party) funds to Norwegian retail investors through its bank channels and the DNB Fund platform. It is a broad incumbent whose fund products Stack distributes, and it competes for the same Norwegian retail-investor wallet.
• Lunar: Lunar is a Nordic challenger bank offering a current account, payments, and an in-app investment product including funds and savings across Denmark, Sweden and Norway. It is a broad incumbent and adjacent competitor to Stack in the broader Nordic consumer-finance wallet.
• Revolut: Revolut is a global consumer fintech app offering multi-currency accounts, payments, and in-app trading of stocks and ETFs across Europe including Norway and Sweden. It is a broad incumbent that competes with Stack for the same self-directed retail-investor wallet, combining investing with broader banking features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@stackx.me
• YouTubeyoutube.com/@stack-x-me
• Facebookfacebook.com/Stackby.me
• LinkedInlinkedin.com/company/stack-by-me
• Instagraminstagram.com/stackx.me

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stack by.me