Huddlestock
Huddlestock is a publicly traded Norwegian fintech providing B2B Investment-as-a-Service infrastructure, combining a regulatory liability umbrella (MiFID II, BaFin) with modular, API-first white-label technology for neobanks, fund companies, and tied agents across the Nordics and Central Europe.
- Company typePublic
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Huddlestock does
Huddlestock Fintech AS is a publicly traded Norwegian fintech (OSE: HUDL) founded in 2014 and headquartered in Oslo, operating as a B2B Investment-as-a-Service (IaaS) provider across the Nordics and Central Europe. The company's core product is a modular, API-first platform that combines a regulatory liability umbrella (MiFID II, WpIG, WpHG, GwG) with white-label front ends (web and app), securities settlement infrastructure, and a tied-agent channel that allows partners to operate under Huddlestock's Finanstilsynet and BaFin licenses without obtaining their own.
The platform serves neobanks, fintechs, fund companies, tied agents, ESG platforms, insurer and broker pools, and international investment companies, with named customers including Nowo Fund Management (100k+ end users), TBC Capital, Vator Securities, Stack x me, Alwy, and GIGA Broker. Technology is delivered through a multi-client architecture with integrated ecosystem partners such as Baader, Devexperts, Tradevest, and AVL, and is operated through wholly-owned subsidiaries including Huddlestock GmbH (Munich, BaFin-regulated), Visigon (capital markets consultancy), and F5 IT (software development, acquired March 2022). Recent activity includes the rebranding of acquired Bricknode in April 2023, five acquisitions over the past two years, and a December 2025 soft launch of GIGA Broker's white-label derivatives platform.
Huddlestock generates revenue through enterprise B2B subscriptions and licensing fees (custom-priced, annual billing cadence) for its IaaS platform and regulatory infrastructure, complemented by services revenue through its Visigon consultancy subsidiary. Distribution is sales-led through direct enterprise field sales and a tied-agent/white-label OEM channel, supplemented by content marketing, white papers, and presence at major European fintech events. The company employs 40+ staff across offices in Oslo, Stockholm, Copenhagen, Munich, and a development office in Skövde, Sweden.
Huddlestock firmographics
Firmographics- Name
- Huddlestock
- Legal name
- Huddlestock Fintech AS
- Website
- https://huddlestock.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Huddlestock is a publicly traded Norwegian fintech providing B2B Investment-as-a-Service infrastructure, combining a regulatory liability umbrella (MiFID II, BaFin) with modular, API-first white-label technology for neobanks, fund companies, and tied agents across the Nordics and Central Europe.
- Ownership category
- akta.pro rank
Huddlestock industry classification
Industry- Product category
- WealthTech / Investment-as-a-Service Software
- NAICS
- Investment Banking and Securities Intermediation (52315), Computer Systems Design and Related Services (54151), Portfolio Management and Investment Advice (52394)
- SIC
- Services-Prepackaged Software (7372), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes) (FSAGALAK)
- akta.pro secondary industry
- Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
Keywords
Where Huddlestock is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Huddlestock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Investment-as-a-Service (IaaS) Platform Fees: B2B subscription and licensing fees from fintechs, neobanks, fund companies, and tied agents using the white-label investment platform and regulatory infrastructure
- Software Development Acquisitions: Acquisition strategy targeting software developers in fintech space (e.g., F5 IT acquisition in 2022) to expand technology capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise B2B pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Huddlestock product offering
Product offeringCore offering
Huddlestock offers an Investment-as-a-Service (IaaS) platform for B2B partners that bundles a regulatory liability umbrella (MiFID II, WpIG, WpHG, GwG), an API-first modular multi-client technology stack, and white-label web and app front ends. Customers — including fintechs, neobanks, fund companies, tied agents, and international investment firms — use it to launch digital investment and trading services in weeks rather than building core investment infrastructure and obtaining securities licenses themselves. The offering is complemented by end-to-end securities settlement and an Investment Service Designer configuration tool.
Product overview
Huddlestock operates as an Investment-as-a-Service (IaaS) platform provider, offering a modular, API-first technology ecosystem with regulatory framework coverage (MiFID II, WpIG, WpHG, GwG). The core product is the Investment-as-a-Service platform, complemented by the Investment Service Designer for custom service configuration and White-Label IaaS solutions for branded deployments. The company also operates through subsidiaries: Huddlestock GmbH (European regulatory entity) and Visigon (capital markets and treasury consultancy). The company was rebranded from Bricknode in April 2023, with multiple acquisitions (including F5 IT and Bricknode Holding AB) consolidating its product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment-as-a-Service (IaaS) A regulatory-compliant, modular investment infrastructure platform for B2B partners that bundles a liability umbrella (MiFID II, WpIG, WpHG, GwG), an API-first multi-client technology stack, and white-label web and app front ends so fintechs, neobanks, fund companies, and tied agents can launch digital investment and trading services.
- Investment Service Designer A configuration tool within the Huddlestock ecosystem that allows B2B customers to design and configure custom investment services and product journeys on top of the IaaS platform.
- Visigon Capital Markets and Treasury Consultancy Full-service consultancy bridging finance and technology in capital markets and treasury, offered via Huddlestock's subsidiary Visigon to leading financial software vendors and top-tier financial institutions.
Quantifiable outcome
- Go-to-market in just a few weeks with standard solutions
- +1 more outcomes
Companies that use Huddlestock
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Huddlestock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Huddlestock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- F5 ITcoreSoftware developer acquired by Huddlestock Fintech AS in an all-share deal. F5 IT was a target for expanding software development capabilities.
- VisigoncoreVisigon is a full-service consultancy bridging finance and technology in capital markets and treasury. It partners with leading financial software vendors and top-tier financial institutions. Listed as a strategic investment under Huddlestock Group.
- GIGA BrokercoreGerman IaaS customer that soft launched its investment platform in December 2025. Building next-generation digital investment platform for professional investors.
- Bricknode Holding ABcoreAcquired by Huddlestock; operations transferred to Huddlestock brand. Rebranded from Bricknode to Huddlestock in April 2023.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Huddlestock competitors and assessment
Company assessmentDirect peers
- FNZ: Global wealth-management platform providing end-to-end investment infrastructure to financial institutions and advisors. Closely comparable to Huddlestock's IaaS model but at significantly greater scale, serving institutional wealth clients rather than neobanks and tied agents.
- Upvest: Berlin-based investment API platform enabling fintechs and banks to offer securities trading and ETF portfolios. Directly comparable to Huddlestock's Investment-as-a-Service offering, with overlapping target customer segments of European fintechs and neobanks.
- Solaris SE: Berlin-based Banking-as-a-Service platform licensed by BaFin, offering embedded finance infrastructure to European fintechs and digital banks. Directly comparable to Huddlestock in the embedded-finance space, with overlapping regulatory umbrella model and European customer base.
- Bambu: Singapore-headquartered wealth-tech infrastructure provider serving financial advisors and institutions with white-label investment platforms. Comparable as a B2B IaaS provider targeting wealth management distribution, with overlapping modular technology model.
Broad incumbents
- Avaloq: Established Swiss wealth-management and banking software platform (now part of NTT Data) serving large financial institutions globally. Comparable as a regulatory-compliant investment infrastructure provider but operating at enterprise scale across a broader product portfolio.
- Plaid: Major financial data connectivity and account-linking platform used by thousands of fintechs and banks. Comparable as embedded financial infrastructure serving fintech developers, though focused on data connectivity rather than trading and investment execution.
- Marqeta: Public US-based card-issuing and embedded payments platform serving fintechs with developer-first APIs. Comparable as a publicly listed BaaS/embedded-finance enabler but focused on card payments rather than investment and brokerage infrastructure.
Emerging players
- Lemon Markets: Berlin-based investment infrastructure API provider enabling fintechs to offer brokerage and ETF investing. Comparable as a developer-first European investment API platform, though narrower in product scope than Huddlestock's full-stack IaaS offering.
- Wealthsimple: Canadian digital wealth manager offering investing, trading, and advisory products on proprietary technology. Comparable in the broader WealthTech100 category but serves end consumers directly rather than via a B2B IaaS model.
- Banked: UK-based embedded finance platform offering payment account and card infrastructure to merchants and platforms. Comparable in the broader European embedded-finance ecosystem but focused on payments rather than investment and trading infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Huddlestock social profiles
Digital presenceHuddlestock compliance and trust
Trust signalCompliance10 records
Huddlestock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huddlestock leadership team
Management profileNumber of profiles
Profiles7 records
Huddlestock subsidiaries and ownership
Company hierarchySubsidiaries4 records
Huddlestock funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huddlestock M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huddlestock
What does Huddlestock do?
Huddlestock offers an Investment-as-a-Service (IaaS) platform for B2B partners that bundles a regulatory liability umbrella (MiFID II, WpIG, WpHG, GwG), an API-first modular multi-client technology stack, and white-label web and app front ends. Customers — including fintechs, neobanks, fund companies, tied agents, and international investment firms — use it to launch digital investment and trading services in weeks rather than building core investment infrastructure and obtaining securities licenses themselves. The offering is complemented by end-to-end securities settlement and an Investment Service Designer configuration tool.
Is Huddlestock a public or private company?
Huddlestock is a public company. It is classified as public and is currently operating.
When was Huddlestock founded?
Huddlestock was founded in 2014. It employs 51 to 100 people.
Where is Huddlestock based?
Huddlestock is headquartered in London, United Kingdom, in the Europe region.
How does Huddlestock make money?
Two revenue lines are on record. Investment-as-a-Service (IaaS) Platform Fees are the primary driver. The others are software Development Acquisitions.
Who are Huddlestock's main competitors?
Direct peers on record are FNZ, Upvest, Solaris SE and Bambu. Broad incumbents are Avaloq, Plaid and Marqeta. Emerging players are Lemon Markets, Wealthsimple and Banked.
Does Huddlestock have an API?
No public API is recorded for Huddlestock.
What industry is Huddlestock in?
Huddlestock's product category is WealthTech / Investment-as-a-Service Software. Its primary akta.pro industry code is FSAGALAK, Risk, Compliance & Controls for Embedded Finance (KYB/KYC/AML, Fraud, Disputes), with a secondary code of FSADAJAJ, Institutional API Connectivity, OMS/EMS & FIX Gateways. Its NAICS code is 52315 and its SIC code is 7372.