AuguStarSM Financial
- Company typePrivate
- Founded1913
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What AuguStarSM Financial does
AuguStar Financial is a U.S. life insurance and retirement solutions provider headquartered in Cincinnati, Ohio, operating two product divisions — AuguStar Life and AuguStar Retirement — under the Constellation Insurance, Inc. holding company. The company traces its roots to approximately 1913, giving it more than 110 years of continuous operating history, and is privately held with ownership backed by La Caisse (Caisse de dépôt et placement du Québec) and Ontario Teachers' Pension Plan Board, two of the largest long-term institutional investors in North America that collectively manage CA$796 billion in net assets.
AuguStar's product suite spans the full retail life and annuity spectrum. AuguStar Life offers indexed universal life (Virtus IUL III, Protection IUL), indexed whole life (Prestige IWL), traditional universal life (V-Pro), whole life (Prestige Protector, Prestige 10 Pay 3, Prestige Max 4), term life (FlexTerm Series XII), and bank-owned life insurance, plus the LiveNow Access accelerated benefit rider with chronic, terminal, and critical illness living benefits. AuguStar Retirement offers fixed indexed annuities (FIA including Orbiter Growth FIA with EGAP), multi-year guaranteed annuities (MYGA), variable annuities (StarStream launched May 2026), and single premium immediate annuities (SPIA). Underlying technology centers on indexed products linking growth to market indices (S&P 500 and others) with 0% minimum floors on returns, tax-deferred accumulation, and standard customer self-service portals for policy and account management.
AuguStar distributes exclusively through financial intermediaries — traditional salesforces, independent marketing organizations (IMOs), broker-dealers, banks, and direct agents — targeting middle-market and affluent individuals, families, and businesses across the United States (excluding New York), with a modest Latin America operations footprint via ON Foreign Holdings, LLC. Revenue is generated through recurring life insurance premiums and one-time annuity deposits across fixed indexed, multi-year guaranteed, variable, and single premium immediate annuity products. The company holds financial strength ratings of A (A.M. Best), A (Fitch, upgraded in May 2025), and Baa1 (Moody's).
AuguStarSM Financial firmographics
Firmographics- Name
- AuguStarSM Financial
- Legal name
- AuguStar Life Insurance Company
- Website
- https://augustarfinancial.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AuguStarSM Financial industry classification
Industry- Product category
- Life Insurance and Annuities
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Universal Life (UL) Insurance (FSAIABAB)
- akta.pro secondary industries
- Participating (Dividend) Whole Life Insurance (FSAIABAI), Guaranteed Issue Term Life Insurance (FSAIAAAG), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)
Keywords
Where AuguStarSM Financial is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AuguStarSM Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Life Insurance Premiums: Revenue generated from life insurance products including indexed universal life, indexed whole life, term life, universal life, and whole life insurance policies. Premium payments from individuals, families, and businesses for death benefit protection and cash accumulation.
- Annuity Products: Revenue from annuity products including fixed indexed annuities, multi-year guaranteed annuities, variable annuities, and single premium immediate annuities. Earnings from accumulation phase and potential fees on living benefits and withdrawal features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term life insurance - lowest cost option for temporary coverage |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
AuguStarSM Financial product offering
Product offeringCore offering
AuguStar Financial provides life insurance and retirement annuity products through two divisions—AuguStar Life (IUL, indexed whole life, universal life, term life, whole life) and AuguStar Retirement (fixed indexed, multi-year guaranteed, variable, and single premium immediate annuities). Products are distributed exclusively through financial professionals and institutional partners including traditional salesforces, IMOs, broker-dealers, and banks, targeting middle market and affluent individuals, families, and businesses across the United States.
Product overview
AuguStar Financial operates as a dual-brand financial services company offering life insurance and retirement income solutions through two main divisions: AuguStar Life and AuguStar Retirement, both members of the Constellation Insurance family. The life insurance portfolio includes indexed universal life products (Virtus IUL III and Protection IUL), indexed whole life (Prestige Indexed Whole Life), universal life (V-Pro), and traditional whole life (Prestige Protector, Prestige 10 Pay 3, Prestige Max 4), plus term life (FlexTerm Series XII). The retirement division offers fixed indexed annuities (FIA including Orbiter Growth FIA), multi-year guaranteed annuities (MYGA), variable annuities (StarStream), and single premium immediate annuities (SPIA). The company also provides accelerated benefit riders including the LiveNow Access rider with chronic, terminal, and critical illness coverage. Products are distributed through financial professionals and distribution partners including traditional salesforces, independent marketing organizations, broker-dealers, and banks.
Differentiator
Problem solved
Functional benefit
Brands
- StarStream: Variable annuity product launched by AuguStar Retirement designed to support retirement income planning for clients with varying goals and timelines.
- LiveNow Access
- Virtus IUL III
- Protection IUL
- Prestige
Products and services
- Virtus IUL III Indexed universal life insurance offering market-based growth potential linked to the S&P 500 index with a 0% minimum floor on returns. Designed for clients focused on building cash value and accessing it as income, with flexible premium payments and an adjustable death benefit.
- Protection IUL Protection-forward indexed universal life insurance offering S&P 500-linked cash value growth with a 0% floor and flexible premium and death benefit adjustment options for clients prioritizing death benefit protection.
- Prestige Indexed Whole Life Indexed whole life insurance combining whole life guarantees (premiums, cash value, death benefit) with market-based growth potential linked to indices. Offers limited premium payment options (e.g., 10 or 20 years) with lifetime protection thereafter.
- V-Pro Universal Life Universal life insurance providing permanent death benefit protection at an affordable premium, with cash value accumulation that can be accessed for future use.
- Prestige Protector Whole Life Whole life insurance offering lower premiums while maintaining the protection and benefits of whole life, with potential for reduced cash value and dividends.
- Prestige 10 Pay 3 Limited-pay whole life insurance requiring premium payments for a 10-year period, after which lifetime protection continues without further premiums.
- Prestige Max 4 Limited-pay whole life insurance with premiums payable to age 65, after which lifetime protection continues without further premiums.
- FlexTerm Series XII Term life insurance with level premiums for 10, 15, or 20 year terms, convertible to permanent life insurance even if health deteriorates.
- StarStream Variable Annuity Variable annuity combining four protected lifetime income benefit options with an investment platform for growth, allowing customization based on individual retirement goals and timelines.
- Fixed Indexed Annuity Fixed indexed annuity offering growth potential based on market index performance without risk of market losses, with downside protection and tax-deferred accumulation.
- Multi-Year Guaranteed Annuity (MYGA) Multi-year guaranteed annuity similar to a bank CD, offering guaranteed interest rates often higher than traditional CDs, with tax-deferred growth and flexible timeframes.
- Single Premium Immediate Annuity (SPIA) Single premium immediate annuity that converts a lump-sum payment into a guaranteed income stream for life, with options for spouse coverage and legacy planning.
- Orbiter Growth FIA Fixed indexed annuity with an Enhanced Growth Accumulation Provision (EGAP) providing an additional layer of protection for accumulated value.
- OrionShield Annuities Fixed annuity products with premium bonus options providing enhanced initial value accumulation for retirement planning.
Quantifiable outcome
- 110+ years of continuous operation and meeting policyholder claims
- +1 more outcomes
Companies that use AuguStarSM Financial
Customer profileSegments3 records
Ideal customer profiles3 records
AuguStarSM Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AuguStarSM Financial partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Fitch RatingsminorIndependent rating agency that upgraded Constellation's insurance subsidiaries' rating to 'A' in May 2025. Fitch is a sixth-highest ranking on a 19-part scale, reflecting strong financial security and claims-paying ability.
- A.M. Best CompanyminorIndependent insurance rating agency that assigns 'A' (Excellent) financial strength rating to AuguStar Life Insurance Company. A.M. Best's third-highest ranking out of 16 categories.
- Moody's Investors ServiceminorIndependent rating agency that assigns Baa1 (Adequate) financial strength rating to AuguStar Life Insurance Company. Moody's eighth-highest ranking on a 21-part scale.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
AuguStarSM Financial competitors and assessment
Company assessmentDirect peers
- Lincoln Financial Group: Lincoln Financial offers a comparable mix of indexed universal life, indexed annuities, variable annuities, and retirement income solutions through financial professionals and IMOs, with overlapping middle-market and affluent positioning — making it one of the closest direct competitors to AuguStar's life and retirement product set.
- Corebridge Financial: Corebridge Financial is a major U.S. life and retirement carrier with strong indexed annuity and life insurance distribution through advisors and broker-dealers. It directly competes with AuguStar's middle-market retirement and life franchises, particularly in FIAs and IUL.
- Brighthouse Financial: Brighthouse Financial is a U.S. annuity and life insurance specialist focused on variable, indexed, and fixed annuities plus life insurance distributed through advisors — directly comparable to AuguStar Retirement's FIA/MYGA/VA stack and AuguStar Life's indexed life lineup.
- Jackson Financial: Jackson Financial is a leading U.S. variable and fixed annuity specialist serving middle-income and affluent clients through financial professionals — directly comparable to AuguStar Retirement's variable and indexed annuity franchise, including its new StarStream VA.
- F&G Annuities & Life: F&G is a U.S. annuity and life insurer with a strong indexed annuity franchise and growing indexed life business distributed through IMOs and advisors — closely comparable to AuguStar's FIA, IUL, and IWL product focus and middle-market distribution mix.
- Securian Financial: Securian Financial is a mid-size mutual life and retirement carrier focused on indexed universal life, indexed annuities, and retirement products for middle-market clients — directly comparable to AuguStar's product mix, distribution approach, and customer segment.
Broad incumbents
- MassMutual: MassMutual is a large mutual life insurer offering whole life, universal life, indexed life, and annuities through a broad financial professional channel. While much larger and broader, it competes head-to-head with AuguStar in indexed life and middle-market retirement solutions.
- Global Atlantic Financial Group: Global Atlantic is a U.S. life and annuity carrier with significant indexed annuity and reinsurance capabilities, partially connected to Constellation's ecosystem and overlapping in indexed products distributed through banks and broker-dealers — comparable as a broader fixed/indexed annuity incumbent.
- Athene Holding: Athene is one of the largest U.S. annuity platforms specializing in fixed, indexed, and reinsurance solutions distributed through banks and advisors. While substantially larger, it is a relevant incumbent comparable to AuguStar Retirement in FIA and MYGA product categories.
- Western & Southern Financial Group: Western & Southern Financial Group is a Cincinnati-based diversified financial services holding company with life insurance, annuities, and retirement products distributed through financial professionals. Operates in the same U.S. Midwest region and offers comparable indexed life and annuity products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AuguStarSM Financial social profiles
Digital presenceAuguStarSM Financial compliance and trust
Trust signalCompliance3 records
AuguStarSM Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
AuguStarSM Financial leadership team
Management profileNumber of profiles
Profiles11 records
AuguStarSM Financial subsidiaries and ownership
Company hierarchySubsidiaries2 records
AuguStarSM Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AuguStarSM Financial M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AuguStarSM Financial
What does AuguStarSM Financial do?
AuguStar Financial provides life insurance and retirement annuity products through two divisions—AuguStar Life (IUL, indexed whole life, universal life, term life, whole life) and AuguStar Retirement (fixed indexed, multi-year guaranteed, variable, and single premium immediate annuities). Products are distributed exclusively through financial professionals and institutional partners including traditional salesforces, IMOs, broker-dealers, and banks, targeting middle market and affluent individuals, families, and businesses across the United States.
Is AuguStarSM Financial a public or private company?
AuguStarSM Financial is a private company. It is classified as corporate owned and is currently operating.
When was AuguStarSM Financial founded?
AuguStarSM Financial was founded in 1913. It employs 101 to 250 people.
Where is AuguStarSM Financial based?
AuguStarSM Financial is headquartered in Cincinnati, United States, in the North America region.
How does AuguStarSM Financial make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are annuity Products.
Who are AuguStarSM Financial's main competitors?
Direct peers on record are Lincoln Financial Group, Corebridge Financial, Brighthouse Financial, Jackson Financial, F&G Annuities & Life and Securian Financial. Broad incumbents are MassMutual, Global Atlantic Financial Group, Athene Holding and Western & Southern Financial Group.
Does AuguStarSM Financial have an API?
No public API is recorded for AuguStarSM Financial.
What industry is AuguStarSM Financial in?
AuguStarSM Financial's product category is Life Insurance and Annuities. Its primary akta.pro industry code is FSAIABAB, Universal Life (UL) Insurance, with a secondary code of FSAIABAI, Participating (Dividend) Whole Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.