SpinDance
SpinDance is a Holland, Michigan-based software and digital engineering firm founded in 2000 that designs and develops custom software, AI/ML, data-platform, and IoT solutions for mid-to-large enterprises across life sciences, manufacturing, retail, logistics, and construction.
- Company typePrivate
- Founded2000
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SpinDance does
SpinDance is a Holland, Michigan-based computer software company founded in 2000 that designs and develops system-level and software solutions, with related operations spanning the broader West Michigan region including a Grand Rapids office. The firm operates as a human-centric digital engineering consultancy delivering custom software, AI/ML, data-platform modernization, and IoT solutions to mid-to-large enterprises across diverse verticals including life sciences, construction, medical manufacturing, transportation and logistics, retail, and automotive manufacturing. Its core productized platforms include AnthmAI (an enterprise AI platform providing centralized access to AI with governance, knowledge management, and automation), ScoreGrid (an innovation management platform for capturing, evaluating, and tracking innovation initiatives), and CallBox (an IoT framework enabling faster connected-product launches without vendor lock-in or third-party platform overhead). Additional flagship services include the Microsoft Fabric Jumpstart engagement and AI Workshops aimed at building client AI readiness.
SpinDance generates revenue through professional services engagements — including strategy, implementation, and managed services — delivered via project-based and ongoing retainer arrangements, alongside managed data services and structured AI enablement programs. The firm monetizes its proprietary platforms through bundled consulting engagements rather than standalone product licensing, and pricing is quote-based and tailored to individual client requirements rather than publicly tiered. Go-to-market is executed through direct enterprise field sales supported by 'Talk to a Human' consultation CTAs and 'Request a Demo' calls to action, complemented by co-sell motions through a broad strategic technology partner ecosystem spanning Microsoft (flagship partner status), AWS, Snowflake, Databricks, Datadog, Dell Technologies, HPE, Arduino, Apromore, Profisee, Lumi-AI, and Everpure. Marketing reach is built through content marketing (articles, guides, case studies), organic social (LinkedIn, YouTube, Facebook, Twitter), GitHub community engagement, and industry events, with thought leadership concentrated in AI, data analytics, and custom software development.
SpinDance firmographics
Firmographics- Name
- SpinDance
- Legal name
- Mutually Human
- Website
- https://spindance.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpinDance is a Holland, Michigan-based software and digital engineering firm founded in 2000 that designs and develops custom software, AI/ML, data-platform, and IoT solutions for mid-to-large enterprises across life sciences, manufacturing, retail, logistics, and construction.
- Ownership category
- akta.pro rank
Where SpinDance is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SpinDance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations
Revenue model
- Professional Services & Consulting: Digital engineering consulting engagements including AI strategy development, software implementation, data platform deployment, and managed services. Revenue is generated through project-based engagements and ongoing retainer arrangements.
- Managed Data Services: Ongoing managed services including data platform implementation, application development, operations and support, and DIY training services delivered through flexible engagement models.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SpinDance product offering
Product offeringCore offering
SpinDance is a computer software company offering system design and software development solutions. The firm provides custom software engineering and system architecture services to its business clients.
Product overview
Mutually Human offers a portfolio of three distinct product brands: AnthmAI (AI platform with governance, knowledge, and automation), ScoreGrid (innovation management and tracking), and CallBox (IoT framework for connected products). These products work together to help clients streamline operations, accelerate growth, transform data, and elevate customer experiences through intelligent technology solutions.
Differentiator
Problem solved
Functional benefit
Brands
- AnthmAI: AI platform providing centralized access to AI with governance, knowledge, and automation capabilities.
- ScoreGrid
- CallBox
Quantifiable outcome
- Reduced scrap rates and improved consistency through AI-powered recipe optimization for automotive paint lines
- +2 more outcomes
Companies that use SpinDance
Customer profileNamed customers6 records
Segments2 records
SpinDance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
SpinDance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreListed as a strategic technology partner providing cloud infrastructure capabilities for client solutions.
- MicrosoftcoreFlagship partner with Microsoft Fabric Jumpstart service offering. Deep integration with Microsoft Azure, Power Platform, and data services.
- SnowflakecoreListed as strategic technology partner for cloud data platform implementations.
- DatabrickscoreListed as strategic technology partner for data analytics and AI platform implementations.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
SpinDance competitors and assessment
Company assessmentDirect peers
- Egen: AI and data engineering consultancy focused on cloud data platforms, ML, and intelligent automation; close peer given Mutually Human's Microsoft Fabric, Snowflake, and Databricks focus.
- SPR: Digital transformation consultancy offering custom software, data, and AI services to mid-market and enterprise clients; directly comparable on services portfolio and customer segment.
- Slalom: Large digital engineering and consulting firm offering custom software, AI/ML, data platform modernization and IoT services to mid-to-large enterprises; the closest scale-comparable competitor in Mutually Human's category.
- Atomic Object: Grand Rapids, MI-based custom software consultancy that builds digital products for established companies; near-identical Midwest origin, similar size profile, and the same custom software development value proposition.
- WillowTree: Digital product consultancy delivering custom web, mobile, and AI-enabled software with a strategic-to-execution model; directly comparable on custom software + AI/ML services and target enterprise buyer.
- Nerdery: Custom software development and digital experience firm with comparable capabilities in cloud, data, and IoT; very similar size, business model, and target customer profile.
- Saggezza: Midwest-based technology consulting firm delivering custom software, data, and AI solutions to enterprise clients; comparable in size, geography, and service mix.
Broad incumbents
- Perficient: Large global digital consultancy with deep Microsoft, data, and AI practices; broader portfolio but directly overlapping services and target enterprise buyers.
- Globant: Global digital engineering and AI services firm with broad enterprise footprint; competes on many of the same custom software, AI, and data engagements, especially in mid-to-large accounts.
Regional players
- CCG (Corporate Computer Group): Michigan-based IT services and consulting firm serving enterprise and mid-market accounts in the Midwest; directly comparable regional peer competing for the same local customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights6 records
Customer concentration
SpinDance social profiles
Digital presenceSpinDance financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpinDance leadership team
Management profileNumber of profiles
Profiles3 records
SpinDance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpinDance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpinDance
What does SpinDance do?
SpinDance is a computer software company offering system design and software development solutions. The firm provides custom software engineering and system architecture services to its business clients.
Is SpinDance a public or private company?
SpinDance is a private company. It is classified as unknown and is currently operating.
When was SpinDance founded?
SpinDance was founded in 2000. It employs 11 to 50 people.
Where is SpinDance based?
SpinDance is headquartered in Holland, United States, in the North America region.
How does SpinDance make money?
Two revenue lines are on record. Professional Services & Consulting is the primary driver. The others are managed Data Services.
Who are SpinDance's main competitors?
Direct peers on record are Egen, SPR, Slalom, Atomic Object, WillowTree, Nerdery and Saggezza. Broad incumbents are Perficient and Globant. CCG (Corporate Computer Group) is listed as a regional player.
Does SpinDance have an API?
No public API is recorded for SpinDance.