WillowTree
WillowTree (now TELUS Digital) is a US-based digital product consultancy providing full-stack engineering, experience design, and AI transformation services to 600+ enterprise clients across eight verticals, anchored by its Fuel iX AI platform.
- Company typePrivate
- Founded2008
- HeadquartersCharlottesville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What WillowTree does
WillowTree, founded in 2008 and headquartered in Charlottesville, Virginia, is a digital product consultancy that designs, engineers, and markets enterprise-grade digital experiences for Fortune 500 and global brand clients. Since being acquired by TELUS in 2021 and rebranded under the TELUS Digital banner, the firm operates within a parent-owned portfolio alongside acquired entities Poatek (Brazil/Portugal, 2021), Maark (2021), and DYNAMIT (2019), giving it an international delivery footprint spanning the United States, Brazil, and Portugal.
The company's service portfolio is anchored by full-stack web and mobile app development, experience design (UX/UI), data and AI transformation, digital marketing, and product strategy. Its principal proprietary asset is Fuel iX™, an enterprise-grade AI platform that bundles sub-products including Fuel iX Fortify, Agent Trainer, Copilots, Agent Assist, and the Fuel iX Platform, positioning the firm to deliver generative AI and process-automation capabilities to enterprise buyers. Revenue is generated on a professional services basis through project-based and multi-year retainer engagements sold via a direct enterprise field sales motion, with pricing quote-based and not publicly disclosed. WillowTree reports an industry-leading NPS of 70+ and a customer base of 600+ clients across eight primary verticals (Technology, Telecommunications, Media, BFSI, Travel & Hospitality, Retail, Healthcare, and Automotive), including named accounts Marriott, Charles Schwab, DQ, Guardian, Regal Cinemas, and PepsiCo. Distribution is reinforced through core technology partnerships with Adobe, AWS, Google, Microsoft Azure, Salesforce, Braze, Contentful, Genesys, Five9, and Zendesk.
WillowTree firmographics
Firmographics- Name
- WillowTree
- Legal name
- WillowTree, Inc.
- Website
- https://willowtreeapps.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- WillowTree (now TELUS Digital) is a US-based digital product consultancy providing full-stack engineering, experience design, and AI transformation services to 600+ enterprise clients across eight verticals, anchored by its Fuel iX AI platform.
- Ownership category
- akta.pro rank
WillowTree industry classification
Industry- Product category
- Digital Product Consulting
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where WillowTree is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
WillowTree business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Consulting & Professional Services: WillowTree generates revenue through professional services engagements as a digital product consultancy. Services include web and mobile app development, experience design, data and AI transformation, digital marketing, and product strategy. The business operates on a project-based and retainer model typical of digital consultancies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise consulting services with custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
WillowTree product offering
Product offeringCore offering
WillowTree is a digital product consultancy that designs, builds, and scales web and mobile applications, alongside offering experience design, data and AI transformation, digital marketing, and product strategy services. It sells a proprietary enterprise-grade AI platform called Fuel iX™ to help organizations rapidly develop, deploy, and scale AI solutions.
Product overview
WillowTree (now TELUS Digital) is a digital product consultancy offering a suite of digital transformation services. The portfolio includes Fuel iX™ as the flagship enterprise AI platform, complemented by core service offerings: Web & Mobile App Development (full-stack engineering), Experience Design (UX/UI), Data & AI Transformation, Digital Marketing, and Product Strategy & Innovation. Together these services enable clients to design and build digital experiences that transform businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuel iX™ Enterprise-grade AI platform that enables organizations to rapidly develop, deploy, and scale AI solutions, turning cutting-edge technology into tangible business outcomes. Includes modules: Fuel iX Fortify, Fuel iX Agent Trainer, Fuel iX Copilots, Fuel iX Agent Assist, and Fuel iX Platform.
- Web & Mobile App Development Full-stack engineering services for building, testing, and scaling software for any platform using agile and AI-first practices; delivered to enterprise clients seeking world-class digital products.
- Experience Design UX design services producing elegant, intuitive, and accessible experiences across every touchpoint; supports product strategy and engineering engagements.
- Data & AI Transformation Services that help organizations harness data and AI to unlock insights, boost productivity, and automate processes, complementing the Fuel iX AI platform.
- Digital Marketing Digital marketing strategies designed to drive attraction, conversion, and customer loyalty through data-driven creative, personalization, and marketing technology implementations.
- Product Strategy & Innovation Product strategy services including customer journey mapping, business model research, and ROI-centered roadmaps designed to align execution with measurable outcomes.
Quantifiable outcome
- Industry-leading NPS of 70+
- +1 more outcomes
Companies that use WillowTree
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles1 record
WillowTree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature3 records
WillowTree partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AdobecoreTechnology partnership for Adobe Experience Cloud implementations and digital marketing services integration.
- Amazon Web Services (AWS)coreTechnology partnership for cloud services and infrastructure solutions supporting digital transformation engagements.
- GooglecoreTechnology partnership for Google Cloud Platform integrations and digital solutions development.
- Microsoft AzurecoreTechnology partnership for Microsoft Azure cloud services and enterprise solution implementations.
- SalesforcecoreSalesforce implementation partnership providing enterprise CRM and platform solutions to clients.
- BrazecoreTechnology partnership for customer engagement and marketing automation platform integration.
- ContentfulcoreTechnology partnership for headless CMS and content management platform implementations.
- GenesyscoreTechnology partnership for contact center and customer experience platform solutions through CCaaS integrations.
- Five9coreTechnology partnership for cloud contact center solutions and customer experience automation.
- ZendeskcoreTechnology partnership for customer service and support platform implementations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
WillowTree competitors and assessment
Company assessmentDirect peers
- Globant: Globant is a pure-play digital engineering consultancy delivering app development, UX, AI, and data services to enterprise clients globally. Overlap with WillowTree in services portfolio, AI transformation focus, and enterprise Fortune 500 buyer base is near-total.
- EPAM Systems: EPAM is a large digital engineering services provider with strong capabilities in product engineering, cloud, and data/AI. Its delivery model, vertical coverage, and enterprise customer base closely mirror WillowTree's TELUS Digital positioning.
- Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software, digital strategy, and platform engineering for enterprises. It competes head-to-head with WillowTree on custom digital product engineering engagements and AI/data modernization.
- Slalom: Slalom is a regional-to-national consulting firm focused on technology and transformation services for the Fortune 1000. It overlaps with WillowTree on customer-experience, cloud, and data engagements with mid-to-large enterprise buyers.
- Publicis Sapient: Publicis Sapient is the digital transformation arm of Publicis Groupe, offering strategy, design, and engineering services to enterprise clients. It competes with WillowTree on end-to-end digital product build engagements across BFSI, retail, and travel.
Broad incumbents
- Accenture Interactive (Song): Accenture's Song/Interactive practice delivers digital experience, marketing, and product engineering at global scale. It competes with WillowTree for the same enterprise transformation RFPs but as part of a much broader consulting portfolio.
- IBM Consulting (iX): IBM iX/Consulting delivers design, engineering, and AI transformation services leveraging IBM's hybrid cloud and watsonx stack. It addresses the same enterprise buyers as WillowTree but bundles services with IBM's broader software/hardware portfolio.
- Deloitte Digital: Deloitte Digital offers strategy, design, and engineering services as part of Deloitte's full-stack professional services firm. It overlaps WillowTree's digital product and CX work but with significantly larger balance-sheet and advisory scope.
- Cognizant: Cognizant is a global IT services giant with growing digital, cloud, and AI engineering practices. It competes with WillowTree on enterprise digital transformation and modern application development engagements.
- Infosys (Infosys Digital / Cobalt): Infosys offers digital transformation, AI, and experience design services through Infosys Digital and Cobalt. It targets the same enterprise modernization spend as WillowTree but at significantly larger scale and with broader offshore leverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WillowTree social profiles
Digital presenceWillowTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
WillowTree leadership team
Management profileNumber of profiles
Profiles15 records
WillowTree subsidiaries and ownership
Company hierarchySubsidiaries1 record
WillowTree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WillowTree M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WillowTree
What does WillowTree do?
WillowTree is a digital product consultancy that designs, builds, and scales web and mobile applications, alongside offering experience design, data and AI transformation, digital marketing, and product strategy services. It sells a proprietary enterprise-grade AI platform called Fuel iX™ to help organizations rapidly develop, deploy, and scale AI solutions.
Is WillowTree a public or private company?
WillowTree is a private company. It is classified as corporate owned and is currently acquired.
When was WillowTree founded?
WillowTree was founded in 2008. It employs 1,001 to 5,000 people.
Where is WillowTree based?
WillowTree is headquartered in Charlottesville, United States, in the North America region.
How does WillowTree make money?
One revenue line is on record: digital Consulting & Professional Services.
Who are WillowTree's main competitors?
Direct peers on record are Globant, EPAM Systems, Thoughtworks, Slalom and Publicis Sapient. Broad incumbents are Accenture Interactive (Song), IBM Consulting (iX), Deloitte Digital, Cognizant and Infosys (Infosys Digital / Cobalt).
Does WillowTree have an API?
No public API is recorded for WillowTree.
What industry is WillowTree in?
WillowTree's product category is Digital Product Consulting. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 541512 and its SIC code is 7371.