Apex Digital Solutions

What Apex Digital Solutions does

Apex Digital Solutions is a privately held Microsoft Solutions Partner founded in 1999 in Southfield, Michigan (relocating headquarters to Detroit's Jefferson Hub by mid-2026). The company delivers managed IT services, Microsoft 365 implementation, and digital transformation consulting centered on the Microsoft 365, Teams, Copilot, Security, and Azure stack. Its service portfolio is organized into three lines: Managed Services (Fully Managed IT, Co-Managed IT, Managed Conference Rooms), Consulting (IT Strategy, Microsoft 365 Licensing and Advisory, Security Workshops, Cloud Security, VCIO), and Projects (IT Assessments, Deployment and Adoption, Workspace Technology, Data Migrations, Backup and Recovery). Proprietary or branded offerings include Aegis (managed security), Empower for Microsoft 365 (co-managed advisory), the Michigan Technology Guild community, the Technology Empowerment Grant for nonprofits, and the Experience Center. Over 25 years the company has completed 600+ cloud deployments and maintains a 99% customer satisfaction rating.

The business operates a hybrid GTM combining direct enterprise field sales (consultative 'Book a Consult' CTAs on the website) with channel-driven demand via Microsoft's Co-sell program, Partner Accelerator, and AppSource Marketplace (Ignite solution for Teams Calling). Revenue is generated through managed services contracts (Fully Managed and Co-Managed IT, Managed Conference Rooms), project-based professional services (assessments, deployments, migrations, VCIO), Microsoft 365 licensing residuals and advisory subscriptions, and hardware sales from certified device partnerships (Logitech, Poly, Yealink, Jabra, Steelcase). Pricing is largely quote-based and not publicly disclosed; select offerings such as Microsoft Security Workshops (Microsoft-funded) and the Technology Empowerment Grant (up to $10,000 in-kind per nonprofit) are free for eligible organizations. Customer segments span SMB (primary), nonprofit, industrial/manufacturing, construction/real estate, and marketing/media, primarily across Michigan and the broader US.

Name

Apex Digital Solutions

Legal name

Apex Digital Solutions, Inc.

Website

https://apexdigital.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Digital Solutions is a Microsoft Solutions Partner providing managed IT services and Microsoft 365 implementations — including Teams, Copilot, Security, and Azure — to SMBs, nonprofits, and mid-market enterprises, primarily across Michigan and the broader United States.

Ownership category

akta.pro rank

Product category

Managed IT Services & Microsoft 365 Consulting

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC), IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Managed IT services
• Microsoft 365 consulting
• Teams Rooms deployment
• Cloud security services
• Microsoft Copilot enablement

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Managed IT Services: Fully Managed Services providing end-to-end IT management including help desk support for organizations seeking comprehensive IT outsourcing. Also offers Co-Managed IT to supplement internal IT teams with targeted expertise.
2. Professional Services: Implementation and deployment services including IT assessments, IT deployment and adoption, data migrations, backup and recovery, workspace technology, IT strategy and roadmapping, and VCIO services.
3. Microsoft 365 Licensing and Advisory: Microsoft 365 licensing management, advisory services (Empower for M365), and security workshops helping organizations maximize Microsoft investments.
4. Hardware Sales: Teams Rooms systems and workspace technology including devices from Logitech, Poly, Yealink, Jabra, and Steelcase partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Apex Digital Solutions is a Microsoft Solutions Partner that sells Managed IT Services (Fully Managed IT, Co-Managed IT, Managed Conference Rooms) and Professional Services including Microsoft 365 licensing/advisory, security workshops, assessments, deployment and adoption, data migrations, workspace technology, and VCIO (Virtual CIO) services. The company delivers, configures, and manages Microsoft 365, Teams, Teams Phone, Teams Rooms, Copilot, Microsoft Security, SharePoint, and Azure solutions for SMBs, nonprofits, manufacturers, construction firms, and marketing/media organizations. Revenue is generated through recurring managed services contracts, project-based deployments, and resale of certified Teams Rooms hardware from partners such as Logitech, Poly, Yealink, and Jabra.

Product overview

Apex Digital Solutions is a Microsoft Solutions Partner providing managed IT services and Microsoft 365 implementations. The company offers a portfolio of services organized into three main categories: Managed Services (Fully Managed IT, Co-Managed IT, Managed Conference Rooms), Consulting (IT Strategy, Microsoft 365 Licensing/Advisory, Security Workshops, Cloud Security, VCIO), and Projects (Assessments, Deployment, Workspace Technology, Data Migrations, Backup & Recovery). Core Microsoft products include Microsoft 365, Teams, Teams Phone, Teams Rooms, Copilot, Security, SharePoint, and Azure. Proprietary offerings include Aegis managed security, Empower for Microsoft 365 co-managed services, the Michigan Technology Guild community, and the Technology Empowerment Grant for nonprofits. The company serves diverse industries including nonprofit, manufacturing, construction, marketing, and SMB across the Michigan region.

Differentiator

Problem solved

Functional benefit

Brands

• Michigan Technology Guild: A community of Michigan technology leaders built around connection, shared learning, and unique experiences.
• Technology Empowerment Grant

Products and services

• Fully Managed IT Comprehensive end-to-end IT management providing proactive maintenance, help desk support, and complete technology oversight so organizations can focus on core business operations; intended for SMB and mid-market customers without large internal IT teams.
• Co-Managed IT Collaborative partnership that augments internal IT teams with targeted external expertise, tools, and resources to drive success while retaining internal control; intended for organizations with internal IT staff needing specialized Microsoft expertise.
• Managed Conference Rooms Managed services ensuring seamless meetings that start promptly and run without interruptions, covering AV setup, room scheduling, and technical support for Microsoft Teams Rooms environments.
• IT Strategy & Roadmapping Technology planning services simplifying tech strategy and improving IT execution with detailed roadmaps aligned to business objectives; typically delivered as a consulting engagement to executives and IT leaders.
• Microsoft 365 Licensing License management services maximizing Microsoft investment by simplifying billing, optimizing license allocation, and aligning licenses with actual business needs; revenue is subscription/recurring in nature.
• Microsoft 365 Advisory (Empower for M365) Advisory services using Empower for M365 to boost productivity, simplify tools, and strengthen security across Microsoft 365 environments; includes ongoing co-managed engagement to keep pace with Microsoft technology changes.
• Microsoft Security Workshops (Funded) Microsoft-funded security workshops helping organizations envision security across cloud, data, threat protection, and security operations at no cost for eligible organizations ($8,000 value).
• Cloud Security Services Services mitigating cloud risks, ensuring compliance, and protecting data across Microsoft cloud environments including Azure and Microsoft 365, leveraging Microsoft Defender XDR and Purview.
• VCIO (Virtual Chief Information Officer) Strategic technology leadership aligning technology strategy with overall company goals and business outcomes; designed for organizations that need CIO-level guidance without hiring a full-time executive.
• IT Assessments Structured reviews evaluating tenant configuration, licensing, security, collaboration, governance, and adoption across Microsoft 365 environments to identify gaps and create actionable roadmaps; delivered as a standalone assessment engagement.
• IT Deployment & Adoption Implementation services ensuring successful technology deployment with adoption support and user training for new systems and tools across Microsoft 365, Teams, Teams Rooms, and Copilot.
• Workspace Technology Modern audio and video hardware solutions enhancing collaboration and productivity in workplace environments, including certified devices from Logitech, Poly, Yealink, Jabra, and Steelcase partners.
• Data Migrations Migration services minimizing downtime, ensuring security, and maintaining data integrity during technology transitions and restructuring across Microsoft 365 and Azure environments.
• Backup & Recovery Business continuity services guaranteeing efficient data backup and accessibility for disaster recovery and operational resilience across Microsoft 365 and Azure environments.
• Aegis Managed Security Managed security services for Microsoft 365 and Azure providing proactive threat monitoring and security management as a distinct offering.
• Experience Center (Detroit) Immersive Detroit facility showcasing Microsoft solutions through demonstrations, workshops, and tailored sessions for hybrid work planning, Teams Rooms, and Copilot; opened mid-2026 at 950 Selden St.

Quantifiable outcome

• 600+ cloud deployments completed
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• MicrosoftcoreStrategic or Co-development Partner · 27 January 2026Apex Digital is a Microsoft Solutions Partner specializing in AI Business Solutions and Security. They participate in Microsoft's Partner Accelerator, Co-sell program, and Meeting Room Partner Program. The company has 4 Microsoft Gold Competencies and 5 Microsoft Silver Competencies, along with Advanced Specializations for Adoption and Change Management and Teams Meetings/Meeting Rooms.
• Salamander DesignssupportingTechnology or Integration · 28 May 2024Partnership to enhance Microsoft Teams Rooms solution offerings, addressing common barriers to deployment. Salamander Designs furniture and AV solutions complement Teams Rooms technology.
• LogitechsupportingTechnology or Integration · 3 February 2021Device partner providing certified Teams Rooms devices including meeting room solutions, webcams, headsets, and peripherals for Teams Rooms deployments.
• PolysupportingTechnology or Integration · 3 February 2021Device partner providing certified Teams Rooms devices including Poly Studio X50 video bar and TC8 touch controller for Microsoft Teams Rooms solutions.
• YealinksupportingTechnology or Integration · 3 February 2021Device partner providing certified Teams Rooms meeting devices for various meeting spaces to enable everyone to be seen, heard, and fully participate from anywhere.
• JabrasupportingTechnology or Integration · 3 February 2021Device partner providing certified audio and video solutions for Teams Rooms and personal collaboration devices including headsets and speakerphones.
• SteelcasesupportingTechnology or IntegrationDevice partner mentioned for the Experience Center device bar, providing workplace furniture and technology solutions including collaborative displays.
• Michigan Central/NewlabminorStrategic or Co-development PartnerDetroit innovation ecosystem reference - Michigan Central district has become a hub for mobility and climate-focused work with 106 member companies and 675 individual members in its first 14 months.
• Detroit Regional PartnershipminorStrategic or Co-development PartnerRegional economic development organization that since 2020 has helped attract 121 projects representing $9.4B in investment and 36,500+ jobs to the Detroit region.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SHI International: Large IT solutions provider offering Microsoft licensing, managed services, and deployment capabilities; competes for the same mid-market and enterprise Microsoft services work as Apex Digital.
• Insight Enterprises: Global IT solutions integrator with significant Microsoft partnership delivering hardware, software, and services including M365 deployments; broader, more enterprise-focused than Apex Digital.
• RSM US: Professional services firm with a Microsoft-focused managed services and consulting practice serving mid-market companies; comparable in segment and Microsoft orientation, though broader than Apex Digital's narrow focus.
• CompuCom: Large IT managed services provider offering end-to-end workplace, network, and Microsoft 365 services across enterprise and mid-market; broader portfolio and larger scale than Apex Digital.

Direct peers

• Perficient: Digital consultancy providing Microsoft, cloud, and collaboration services to mid-market clients; comparable in customer profile and Microsoft-centric delivery model to Apex Digital, though at a larger scale.
• Slalom: Management and technology consulting firm with deep Microsoft partnership delivering M365, Teams, and Copilot advisory and managed services to mid-market and enterprise clients — overlapping directly with Apex Digital's core offering.
• Bounteous: Digital experience and Microsoft-focused services firm delivering cloud, data, and collaboration solutions; competes for the same mid-market Microsoft modernization wallet as Apex Digital.
• Avanade: Joint Accenture-Microsoft venture focused on Microsoft technology services including Microsoft 365, Azure, Copilot, and Teams implementations. Closest direct competitor in the Microsoft-focused services space, though at significantly larger scale.

Regional players

• Coretek: Michigan-based Microsoft Azure and managed services provider; directly comparable in regional focus, Microsoft partnership tier, and mid-market customer profile.

Emerging players

• Pax8: Cloud distribution platform enabling Microsoft and other cloud solution providers; adjacent competitor and partner that could disintermediate traditional MSPs like Apex Digital in cloud licensing distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ApexEmpowers
• Facebookfacebook.com/ApexDigitalSolutions
• LinkedInlinkedin.com/company/apexdigitalsolutions

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Digital Solutions