Live Free Armory

What Live Free Armory does

Live Free Armory, operating as Central Florida Firearms, LLC, is a privately held American firearms manufacturer founded in 2014 and headquartered at 2725 Kirby Cir NE, Palm Bay, Florida on the Space Coast. The company designs, engineers, and produces pistols, rifles, and firearm components in-house using aerospace-grade manufacturing processes. Its product portfolio centers on the Apollo 11 V2 pistol family (Full Size, Compact, and Subcompact variants), the Falcon and Challenger pistol lines, the LF308 and LF556 battle pistols, multiple rifle platforms (Challenger 9MM, 308 Hunter, 6.5 Hunter, 556 LEO Tactical Carbine, 308 Battle Rifle, and 556 Battle Rifle Lite), and a complete line of AR-10, AR-15, and Glock-compatible aftermarket components. Manufacturing is anchored by multi-axis CNC milling, Wire EDM, CNC lathe mill-turning, Hexagon Global Chrome CMM quality verification, in-house Cerakote finishing, and Galvo laser engraving, all operating under ISO 9001:2015 and AS9100 quality standards.

The company serves firearms enthusiasts, law enforcement officers, active military and veterans, and a network of authorized Federal Firearms License (FFL) dealers across the United States. Revenue is generated through direct-to-consumer e-commerce sales with FFL coordination for legal firearm transfer, wholesale distribution through the dealer network, aftermarket component sales, and branded apparel. Pricing is not publicly disclosed; the company offers 10% discounts or free shipping to active military, law enforcement, and veterans with proof of service, and runs a daily "24-Hour Tactical Offer" promotional mechanic via email and website. All firearms carry a limited lifetime warranty. Operations are domestic-only with an explicit California distribution restriction, and the company has reported having served over 100 companies historically through its engineering and manufacturing capabilities, though no enterprise customer logos are publicly disclosed.

The organization is veteran-operated, with ownership and cap table details undisclosed. Headcount is reported in the 51–100 range. Distribution is omnichannel — direct storefront plus dealer network — and marketing is concentrated in owned channels (e-commerce, Facebook, Instagram, email). No external funding rounds, institutional investors, mergers, acquisitions, or leadership changes are disclosed in the available source material.

Name

Live Free Armory

Legal name

Central Florida Firearms, LLC

Website

https://livefreearmory.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Live Free Armory, founded 2014 in Palm Bay, Florida, manufactures American-made pistols, rifles, and firearm components using aerospace-grade CNC machining under ISO 9001 and AS9100 certifications. The company sells direct-to-consumer and through a national FFL dealer network serving enthusiasts, law enforcement, and veterans.

Ownership category

akta.pro rank

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Firearms Sales: Live Free Armory generates revenue through direct sales of manufactured firearms including pistols (Apollo 11 V2 series, LF308, LF556, Challenger, Falcon series) and rifles (Challenger 9MM, 308 Hunter, 6.5 Hunter, 556 LEO Tactical Carbine, 308 Battle Rifle, 556 Battle Rifle Lite). Sales are conducted through their e-commerce website with FFL dealer coordination for legal firearm transfer.
2. Firearms Components Sales: Revenue from sale of AR-10 components, AR-15 components, and Glock-compatible components including slides, barrels, and receiver sets. Components are sold directly to consumers and dealers.
3. Accessories Sales: Sale of Apollo 11 accessories and branded apparel merchandise.
4. B2B/Dealer Distribution: Wholesale distribution through network of authorized FFL dealers who resell Live Free Armory products to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Live Free Armory designs, engineers, and manufactures American-made firearms, including pistols (Apollo 11 V2 series, LF308, LF556, LFA Challenger, Falcon 9X/9XC) and rifles (Challenger 9MM, Hunter series, Battle Rifle series, LEO Tactical Carbine). The company also produces AR-10, AR-15, and Glock-compatible aftermarket components, all built in-house at its Palm Bay, Florida facility using multi-axis CNC machining, Wire EDM, and Hexagon CMM quality verification.

Product overview

Live Free Armory is an American firearms manufacturer offering a comprehensive portfolio of pistols, rifles, and aftermarket components. The product lineup centers on two core pistol families (Apollo 11 V2 and Falcon series) and multiple rifle platforms (Challenger, Hunter, Battle Rifle, and LEO Tactical lines). The Apollo 11 V2 series includes Full Size, Compact, and Subcompact variants for concealed carry and tactical applications. The rifle lineup spans hunting models (.308 Hunter, 6.5 Hunter) and tactical/carbine variants (556 LEO Tactical Carbine, 308 Battle Rifle, 556 Battle Rifle Lite). Supporting the firearms are APOLLO Accessories, Glock-compatible aftermarket components, AR-10 and AR-15 receiver sets, and branded apparel. All products are manufactured in-house at their Florida Space Coast facility using CNC machining, with a lifetime warranty backing factory-built firearms.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo: Brand for Apollo 11 pistols and APOLLO accessories including slides, barrels, and related components.
• AMP (Aluminum Match-Grade Pistol)
• Falcon
• Challenger
• LF308
• LF556

Quantifiable outcome

• 100% American manufacturing with aerospace engineering standards
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• EMJ MetalsminorOthersLive Free Armory sources metals and materials from EMJ Metals, a materials supplier. This is a supply chain partnership for raw materials used in manufacturing firearms components.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sig Sauer: Sig Sauer is a major global firearms and electro-optics manufacturer with extensive LE/military contracts and broad commercial product lines. It competes broadly with Live Free Armory in pistols, rifles, and tactical markets but at substantially larger scale and brand recognition.
• Sturm, Ruger & Co. Ruger is a publicly-traded American firearms manufacturer offering broad product lines across pistols, rifles, and revolvers. It does not directly compete with Live Free Armory's premium custom-niche products, but it sets pricing benchmarks and dominates dealer mindshare across most categories LFA competes in.
• Springfield Armory: Springfield Armory is a large, established American firearms manufacturer with deep product breadth across pistols (1911, XD, Hellcat), rifles (M1A, Saint), and more — competing broadly with Live Free Armory across categories but with significantly larger scale, marketing budgets, and dealer penetration.

Direct peers

• Palmetto State Armory: Palmetto State Armory manufactures AR-15 rifles/components and AK-pattern firearms and sells direct-to-consumer via e-commerce alongside dealer distribution — directly comparable product mix and channel structure to Live Free Armory. Both are mid-sized American firearms brands leaning on in-house manufacturing and aggressive online pricing.
• Staccato (formerly STI International): Staccato manufactures premium 2011-pattern pistols targeted at law enforcement, military, and competition shooters — a near-direct competitor to Live Free Armory's Apollo 11 pistol family in the premium/LE/tactical niche with similar direct-to-consumer pricing.
• Nighthawk Custom: Nighthawk Custom produces high-end custom 1911 and 2011 pistols with hand-fitting and tight tolerances. Comparable to Live Free Armory in the premium-priced, precision-machined custom pistol segment targeting enthusiasts and law enforcement.
• Radical Firearms: Radical Firearms designs and manufactures AR-15 platform rifles and components, selling through dealers and direct online channels. It competes with Live Free Armory in the AR-15 component and complete-rifle category at similar price tiers.
• Wilson Combat: Wilson Combat builds custom 1911 pistols, AR-platform rifles, and components with a focus on tight-tolerance machining and premium pricing — a very similar operating model to Live Free Armory's component plus complete-firearm approach with aerospace-grade QC emphasis.
• Anderson Manufacturing: Anderson Manufacturing builds AR-15 lower receivers, uppers, and complete rifles with a focus on cost-competitive American manufacturing. It overlaps Live Free Armory on AR-platform components and budget-to-mid-tier complete firearms for dealers and consumers.
• Aero Precision: Aero Precision produces AR-15/AR-10 platform components and complete rifles, marketed with an aerospace/precision-engineering brand identity. Like Live Free Armory, it combines CNC manufacturing, Billet receivers, and a tactical-grade positioning aimed at enthusiasts and dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveFreeArmory
• Instagraminstagram.com/livefreearmory
• Xx.com/LFArmory
• LinkedInlinkedin.com/company/live-free-armory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Free Armory