What Loady does

Loady GmbH is a German B2B SaaS company headquartered at the MAFINEX Technology Center in Mannheim that operates a cloud-based data hub platform for managing and sharing loading and unloading requirements across supply chains. The platform provides a standardized Central Data Model covering liquid, bulk, and packaged goods transportation, with structured fields for transport procurement, planning, dispatch, and execution. It serves three primary actor groups: shippers (industrial and chemical manufacturers), logistics service providers and carriers, and consignees/goods recipients, with named customers including BASF, Kube & Kubenz, Scheren, SRS EcoTherm, HGK, JCL Logistics, Hoyer Group, Alfred Talke, Roos Spedition, Exolum, Oqema, Pfenning, and Cretschmar across chemicals, logistics, waste/energy, and food/feed verticals.

The platform architecture combines a central data hub, pre-load restriction management (ePLR-Check), real-time data synchronization with historical traceability, a Freight Tender module, and dedicated Views for dispatchers and truck drivers (Loady2Go mobile app). It exposes REST APIs for integration with enterprise systems including SAP S/4HANA, Oracle, Salesforce, Manhattan Associates TMS, Coupa eProcurement, Soloplan, Körber, and Tesisquare. Multilingual driver instructions are supported in 17 languages via QR code or link, with KRITIS-compliant documentation for German critical infrastructure requirements. The platform is ISO 27001 certified and GDPR-compliant, with data hosted in certified European data centers.

Loady operates on an annual subscription-based SaaS model with three tiers (Free, Business, Enterprise), object-based pricing that scales with the number of loading points, products, and driver instructions managed, and modular add-ons. Its go-to-market combines a sales-led motion for enterprise accounts with a freemium product-led growth approach designed to drive viral adoption across supply chain partner networks. The company is founder-controlled by three co-founders (CEO Stefanie Kraus, COO Elzbieta Wiankowska, CTO Dennis Jantos), operates a remote-first model with team members distributed across Germany meeting twice yearly in Mannheim, and has a documented incubator relationship with Chemovator, BASF's startup hub.

Name

Loady

Legal name

Loady GmbH

Website

https://loady.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Loady GmbH is a German B2B SaaS company providing a cloud-based data hub that standardizes and shares loading and unloading requirements across shippers, carriers, and consignees in the chemicals, manufacturing, and logistics industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (SaaS): Annual subscription-based SaaS licensing model. Pricing scales based on number of objects managed (loading points, products, driver instructions). Modular pricing for additional functions like freight tender support. Three tiers available: Free, Business, Enterprise. Minimum contract period of one year with 3-month notice period.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Loady provides a cloud-based SaaS data hub that standardizes and shares loading and unloading requirements across the supply chain for shippers, carriers, and consignees. Its offering centers on a Central Data Model with real-time synchronization, multilingual driver instructions in 17 languages, and native REST APIs integrating with ERP (SAP S/4HANA, Oracle), TMS, Yard Management, WMS, eProcurement, and telematics systems. Modular add-ons include freight tender management, the ePLR-Check for pre-load restrictions, and an AI-assisted Data Onboarding service.

Product overview

Loady is a cloud-based SaaS logistics data hub providing a unified platform for managing loading and unloading requirements across the supply chain. The core platform centers on a Central Data Model that standardizes transport data for liquid, bulk, and packaged goods. Supporting modules include the Freight Tender Module for procurement, Pre-Load Restrictions/ePLR-Check for safety compliance, Data Synchronization for real-time updates, and specialized Views for Dispatchers and Truck Drivers (Loady2Go). The platform offers a REST API for integrations with enterprise systems (SAP S/4HANA, Oracle, TMS, Yard Management) and multilingual Driver Instructions in up to 17 languages. A Data Onboarding (+AI) service assists with data migration and quality improvement, while a Freemium tier allows free site creation and data sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• Loady Platform (Core SaaS) Central cloud-based data hub that shippers, carriers, and consignees use as a single shared data foundation to manage loading and unloading requirements across the supply chain. Built on a standardized Central Data Model supporting liquid, bulk, and packaged goods transportation, with annual Business and Enterprise subscription tiers, multilingual capabilities, and integration with enterprise systems.
• Data Onboarding (+AI) AI-assisted service for structuring, importing, and maintaining loading and unloading requirement data on the Loady platform. Includes data migration support, quality improvement, and CSV mass uploads, with reported 80-90% reduction in initial data maintenance effort. Sold to new and existing Loady customers to accelerate onboarding.
• Freight Tender Module Modular add-on enabling creation of freight tenders with structured, standardized logistics specifications. Freight forwarders work directly with correct information, ensuring precise allocation and contract management. Reported to reduce freight tender preparation and management effort by 80%.
• Pre-Load Restrictions / ePLR-Check Modular add-on providing structured management of pre-loading restrictions for liquid and bulk goods. Enables automated checks to prevent incorrect orders, material incompatibilities, safety risks, product contamination, and legal violations. Supports integration with electronic cleaning certificates and yard management systems.
• Freemium / Free Site Creation Free self-serve tier allowing users to create accounts and share general site information with suppliers and logistics partners in 17 languages. Includes address, geographic coordinates, opening times, technical equipment, safety equipment, and process information. Functions as a top-of-funnel entry point that drives network effects by enabling shippers to invite logistics partners onto Loady.

Quantifiable outcome

• 50% fewer truck rejections and incidents at gates and loading docks
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• SAPcoreTechnology or IntegrationSAP S/4HANA integration allows Loady customers to synchronize loading requirements data with SAP systems. Loady provides structured data for transport requirements that integrates with SAP-based logistics processes.
• OraclecoreTechnology or IntegrationIntegration capabilities with Oracle ERP systems for synchronized loading requirement data.
• SalesforcecoreTechnology or IntegrationCRM integration allowing loading requirement data to flow into Salesforce customer management workflows.
• Manhattan AssociatescoreTechnology or IntegrationTMS integration with Manhattan Associates for transportation management system data synchronization.
• CoupacoreTechnology or IntegrationeProcurement integration with Coupa for freight tender and sourcing workflows.
• ChemovatorcoreOthersIncubator/accelerator context: Chemovator is the startup hub of BASF, indicating Loady's connection to the BASF innovation ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MercuryGate International: TMS provider for shippers, 3PLs, and brokers with strong chemical and industrial verticals. Overlaps with Loady in serving complex industrial shippers needing structured transport data.
• Transporeon (Trimble Transportation): European-headquartered collaborative logistics platform offering shipper-carrier connectivity, appointment scheduling, and dock/yard management. Closest direct peer to Loady, operating at much larger scale across similar shipper/carrier audiences.
• Turvo: Cloud-based TMS and collaborative logistics platform serving shippers, brokers, and carriers with real-time visibility and freight management workflows. Overlaps with Loady's collaborative multi-tenant logistics data approach.

Broad incumbents

• Descartes Systems Group: Broad logistics technology incumbent covering TMS, customs, routing, and dock scheduling. Wider portfolio than Loady but overlaps in appointment scheduling and shipper-carrier data exchange.
• E2open: Connected supply chain platform spanning logistics, trade compliance, and channel data. Overlaps with Loady in shipper-carrier data exchange and ERP/TMS integration, though at significantly larger scale.
• FourKites: Supply chain visibility and yard management platform serving large shippers including many in chemicals and industrial verticals. Adjacent to Loady in solving dock and appointment data problems at scale.
• Körber Supply Chain (formerly HighJump): European-headquartered WMS/TMS/YMS provider with deep chemicals and industrial logistics presence. Listed as a Loady integration partner and competes in the same shipper IT stack footprint.
• Blue Yonder (formerly JDA Software): Enterprise supply chain planning and execution suite covering TMS, warehouse, and yard. Comparable large-enterprise industrial logistics customer base and overlapping ERP integration footprint.
• project44: Supply chain visibility platform with deep ERP/TMS integrations and large shipper customer base. Overlaps with Loady in connecting shipper logistics data with carrier execution, though broader in scope.

Emerging players

• Loadsmart: Digital freight brokerage and procurement automation platform. Comparable in digitizing freight tender workflows (overlapping with Loady's Freight Tender Module), though operates as a transactional marketplace rather than a data hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loady
• Facebookfacebook.com/loadyplatform

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loady