Better Homes and Gardens Real Estate
- Company typePrivate
- Founded2009
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Better Homes and Gardens Real Estate firmographics
Firmographics- Name
- Better Homes and Gardens Real Estate
- Legal name
- Lifestyles Real Estate Services, Inc.
- Website
- https://bebetterjax.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Better Homes and Gardens Real Estate industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Traditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageResidential Real Estate Brokerage (Buy/Sell)Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & BrokerageReal Estate Buyer RepresentationFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage
Keywords
Where Better Homes and Gardens Real Estate is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Better Homes and Gardens Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Real Estate Brokerage Services: Traditional real estate brokerage earning commissions on residential property transactions for home buyers and sellers. The company operates as a franchise of Better Homes and Gardens Real Estate with agents facilitating property purchases and sales.
- Corporate Relocation Services: Relocation services for corporate clients through Cartus network, matching employees with agents for home selling or finding preferences when relocating to or from the Jacksonville area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate brokerage commission structure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Better Homes and Gardens Real Estate product offering
Product offeringCore offering
Better Homes and Gardens Real Estate Lifestyles Realty is a residential real estate brokerage franchise operating under the Better Homes and Gardens brand from five offices in the Jacksonville, Florida metropolitan area. Affiliated agents facilitate home buying, selling, and listing transactions, and the brokerage also provides corporate and international relocation services as a principal broker in the Cartus network. Revenue is earned through transaction commissions on completed residential sales.
Product overview
Better Homes & Gardens Real Estate Lifestyles Realty is a real estate brokerage franchise operating under the BHGRE brand with a national identity and customer-centric philosophy. The core offering consists of residential buying and selling services supported by affiliated modules including: the Cartus Relocation Network for global mobility services; Homes.bhg property search platform; PinPoint direct marketing tool; Be Better University training programs; and Buffini & Company business coaching. The brokerage operates multiple offices in the Jacksonville, Florida area and supports affiliated agents with marketing, training, and lead generation resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services
- Corporate Relocation Services Domestic and international employee relocation services delivered as a principal broker in the Cartus network, matching relocating employees with affiliated agents for home sale and home finding, with support for international assignment compensation, intercultural training, and consulting.
- Homes.bhg Property Search Platform Online property search and listing platform branded under the Better Homes and Gardens Real Estate identity, enabling home buyers and sellers to browse and surface listings served by affiliated BHGRE brokerages.
Companies that use Better Homes and Gardens Real Estate
Customer profileSegments2 records
Ideal customer profiles2 records
Better Homes and Gardens Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Better Homes and Gardens Real Estate partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, major and minor.
- CartuscoreProud member of Cartus relocation network, the largest relocation network in the world. Better Homes & Gardens Real Estate Lifestyles Realty is a principal broker in the Cartus network, specializing in relocation of buyers and sellers nationally and internationally. Cartus has facilitated over 4 million moves and provides logistical relocation support, international assignment compensation services, intercultural training, and consulting solutions.
- Meredith CorporationcoreExclusive relationship with Meredith Corporation, a leading media and publishing company. BHGRE has unique access to tens of millions of loyal consumers of its well-known brands, particularly Better Homes & Gardens. The magazine has over 40 million readers and 12 million monthly website visitors. This relationship provides access to a database of 175+ million consumers for targeted marketing campaigns.
- Buffini & CompanymajorTraining partner providing Buffini & Company products including lead generation systems and comprehensive business coaching. For more than 21 years, Buffini & Company has helped more than 3 million people in 37 countries improve their business. The brokerage offers group coaching and mentoring using Buffini's systems and mindset training.
- Movement MortgageminorMovement Mortgage is listed as a third-party mortgage lending partner providing financing services. Any services or products provided by third parties are not provided by, affiliated with or related to Better Homes and Gardens Real Estate LLC.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Better Homes and Gardens Real Estate competitors and assessment
Company assessmentDirect peers
- Watson Realty Corp. Large Jacksonville-headquartered residential brokerage operating across Northeast Florida. Closest geographic peer to BHGRE Lifestyles Realty with overlapping office footprint and similar traditional full-service brokerage model.
- Berkshire Hathaway HomeServices Florida Network Realty: Florida residential franchise under a similarly strong national lifestyle/brand umbrella. Direct franchise-system competitor serving the same Jacksonville buyer and seller segments.
- RE/MAX Jacksonville: Well-established franchise brokerage competing for the same agents and transactions in the Jacksonville metro. Comparable commission-based residential brokerage model under a recognized global brand.
- Coldwell Banker Vanguard / Coldwell Banker Premier Properties (Jacksonville): National-residential franchise with active Jacksonville offices. Comparable franchise-brokerage economics and similar residential buyer/seller service offerings.
- Compass: Tech-enabled national brokerage with Florida expansion. Competes for the same high-producing agents and luxury-segment listings with a heavier technology and lead-generation stack.
- CENTURY 21 (Jacksonville affiliate offices): Long-standing residential franchise operating in Jacksonville. Direct franchise-system peer on pricing model, agent economics, and brand-driven marketing support.
- Keller Williams Realty Jacksonville: Agent-centric franchise brokerage with strong Florida presence. Competes directly for productive agents and runs a similar market-center model in Jacksonville.
Emerging players
- eXp Realty: Cloud-based brokerage model that recruits agents from traditional franchises. A rising threat to traditional franchise economics in secondary Florida metros like Jacksonville.
- Redfin (Jacksonville market): Tech-enabled brokerage with a discount-pricing overlay that pressures transaction-fee economics for traditional full-service brokerages operating in the same metro.
Regional players
- Real Estate Masters / Eric Kearney & Associates (Northeast FL regional): Independent regional Jacksonville boutique brokerage competing for the same mid-market residential segment without a national brand license. Useful proxy for competitive dynamics outside the franchise system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Better Homes and Gardens Real Estate social profiles
Digital presenceBetter Homes and Gardens Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Homes and Gardens Real Estate leadership team
Management profileNumber of profiles
Profiles6 records
Better Homes and Gardens Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Homes and Gardens Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Homes and Gardens Real Estate
What does Better Homes and Gardens Real Estate do?
Better Homes and Gardens Real Estate Lifestyles Realty is a residential real estate brokerage franchise operating under the Better Homes and Gardens brand from five offices in the Jacksonville, Florida metropolitan area. Affiliated agents facilitate home buying, selling, and listing transactions, and the brokerage also provides corporate and international relocation services as a principal broker in the Cartus network. Revenue is earned through transaction commissions on completed residential sales.
Is Better Homes and Gardens Real Estate a public or private company?
Better Homes and Gardens Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Homes and Gardens Real Estate founded?
Better Homes and Gardens Real Estate was founded in 2009. It employs 11 to 50 people.
Where is Better Homes and Gardens Real Estate based?
Better Homes and Gardens Real Estate is headquartered in Jacksonville, United States, in the North America region.
How does Better Homes and Gardens Real Estate make money?
Two revenue lines are on record. Real Estate Brokerage Services are the primary driver. The others are corporate Relocation Services.
Who are Better Homes and Gardens Real Estate's main competitors?
Direct peers on record are Watson Realty Corp., Berkshire Hathaway HomeServices Florida Network Realty, RE/MAX Jacksonville, Coldwell Banker Vanguard / Coldwell Banker Premier Properties (Jacksonville), Compass, CENTURY 21 (Jacksonville affiliate offices) and Keller Williams Realty Jacksonville. Emerging players are eXp Realty and Redfin (Jacksonville market). Real Estate Masters / Eric Kearney & Associates (Northeast FL regional) is listed as a regional player.
Does Better Homes and Gardens Real Estate have an API?
No public API is recorded for Better Homes and Gardens Real Estate.
What industry is Better Homes and Gardens Real Estate in?
Better Homes and Gardens Real Estate's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.