Movement Mortgage
- Company typePrivate
- Founded2008
- HeadquartersFort Mill, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Movement Mortgage firmographics
Firmographics- Name
- Movement Mortgage
- Legal name
- Movement Mortgage, LLC
- Website
- https://movement.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Movement Mortgage industry classification
Industry- Product category
- Residential Mortgage Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD)
- akta.pro secondary industries
- Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
Keywords
Where Movement Mortgage is headquartered
LocationHeadquarters
- HQ city
- Fort Mill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Movement Mortgage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Mortgage Origination: Movement Mortgage originates mortgage loans including purchases, refinances, and construction loans. Revenue is generated through origination fees, interest rate margins, and loan sales into the secondary market. The company services a portion of its own loans through ServiceMac.
- Loan Servicing: Company retains servicing rights on a portion of originated loans, generating ongoing servicing fee income. The company has ServiceMac providing servicing functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | FHA Loans |
| Transaction based/ take rate | Pay-as-you-go | VA Loans |
| Transaction based/ take rate | Pay-as-you-go | Conventional Loans |
| Transaction based/ take rate | Pay-as-you-go | Movement Boost (FHA Down Payment Assistance) |
| Transaction based/ take rate | Pay-as-you-go | Movement VA Boost |
| Transaction based/ take rate | Pay-as-you-go | Single Close Construction-to-Perm |
| Transaction based/ take rate | Pay-as-you-go | Movement Medical |
| Transaction based/ take rate | Pay-as-you-go | DSCR Loans (Investment Properties) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Movement Mortgage product offering
Product offeringCore offering
Movement Mortgage is a retail residential mortgage lender that originates, sells, and services home loans directly to consumers through 450+ licensed branches across 49 states. Core offerings include purchase, refinance, and construction-to-permanent mortgages (Conventional, FHA, VA, USDA, Jumbo, Renovation, Reverse, DSCR, HELOC), delivered via the proprietary MORE platform — a Salesforce-powered CRM and Blue Sage-powered loan origination system with AI-assisted underwriting. The company also runs specialized programs (Movement Boost, VA Boost, Movement Medical, HomeRun SPCP, Comunidad, Grab the Key) and retains servicing rights through ServiceMac.
Product overview
Movement Mortgage offers a comprehensive mortgage lending platform under the MORE ecosystem, combining proprietary technology (MORE CRM powered by Salesforce, MORE LOS powered by Blue Sage) with a deep portfolio of loan products and community impact programs. Core products include Conventional, FHA, VA, USDA, Jumbo, and Renovation loans. Specialized offerings include Movement Boost (FHA down payment assistance), Movement VA Boost (VA closing cost assistance), Movement Medical (for medical professionals), DSCR Loans (for investors), and Reverse Mortgages. Community programs include Impact Lending with Movement Schools and Foundation, Comunidad (Hispanic outreach), Grab the Key (Black American homeownership), and HomeRun SPCP (underserved communities). The company operates across 450+ offices in 49 states with $22.4 billion annual loan volume.
Differentiator
Problem solved
Functional benefit
Brands
- Movement Schools: Network of tuition-free public charter schools serving areas that have historically lacked access to education options
- Movement Foundation
- MORE
- Comunidad
- VA Bootcamp
- Grab the Key
- Movement Boost
- VA Boost
- LoveWorks
- Graceworks
- Movement Insurance
- HomeRun SPCP
- Movement Medical
Products and services
- FHA Loans Federal Housing Administration loans with 3.5% minimum down payment, 100% gift funds allowed, flexible credit qualifying, and seller contribution options for closing costs. For first-time and lower-credit borrowers.
- VA Loans Veterans Affairs mortgage products offering 100% financing without requiring mortgage insurance, with flexible qualifying terms for eligible active-duty military, veterans, and surviving spouses.
- Conventional Purchase Loans Standard conventional mortgages with various down payment options including Fannie Mae HomeReady and Freddie Mac Home Possible programs for low-to-moderate income borrowers. Maximum conforming loan amount $647,200.
- USDA Loans USDA-backed loans offering no down payment options for qualifying low-to-moderate income borrowers purchasing in designated rural areas, plus USDA renovation loans up to $75,000 in repairs.
- Jumbo Loans Non-conforming loans for properties exceeding conventional loan limits, with secondary marketing creating jumbo options for high-cost markets.
- Renovation Loans Includes FHA 203(k) Standard and Limited, HomeStyle Renovation, HomeStyle for Investors, and USDA Renovation loans for purchasing or refinancing properties with renovation costs included.
- New Construction Loans Construction-to-permanent financing options including conventional, FHA, VA, and condo loans for building new homes, with rate locks up to 360 days available.
- Single Close Construction-to-Perm Loan One-time closing consolidating construction and permanent financing. Minimum FICO 680. Maximum DTI per AUS or 50%. Up to 90% LTV/CLTV. Rate locks up to 360 days available.
- Reverse Mortgages (HECM) Home Equity Conversion Mortgages (HECM) for seniors aged 62 and older allowing them to tap into home equity without monthly mortgage payments.
- Cash-out Refinance Refinance option allowing homeowners to convert built-up equity into cash, potentially consolidating debt with various program options available.
- Fixed Rate Second Lien Home equity access product allowing borrowers to tap into equity with a fixed rate without refinancing their existing mortgage, up to $350,000.
- Home Equity Line of Credit (HELOC)
Quantifiable outcome
- 24.4 days average close time from application to closing vs 44-day industry average (57% faster)
- +3 more outcomes
Companies that use Movement Mortgage
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Movement Mortgage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature5 records
Movement Mortgage partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- Mortgage NetworkmajorPlanned acquisition of Mortgage Network, a New England-based lender, adding over 30 branches across 12 states. Expected to increase mortgage volume by $2 billion annually. Deal represents active M&A activity in the mortgage industry.
- Superior Rate Mortgage of New England, LLCmajorCompleted acquisition of Superior Rate Mortgage of New England, LLC based in North Andover, MA. Added 48 staff members and increased Movement's market share in the New England region. Superior Rate's leader Matt Rasetta joined as market leader.
- ServiceMac, LLCcoreServiceMac LLC (NMLS #1687766) provides mortgage servicing functions and services on behalf of Movement Mortgage. They operate the servicing platform accessible at myservicemac.com and provide borrower login, payment processing, and loan account management.
- Blue SagecoreBlue Sage provides the technology powering Movement's MORE LOS (Loan Origination System). The platform integrates AI decisioning technology that currently processes 18-20% of loans to initial decisions without human intervention.
- SalesforcecoreSalesforce powers Movement's proprietary CRM platform (MORE) providing unified pipeline management, real-time opportunity identification, automated workflows, and integrations with POS, LOS, and servicing systems.
- Movement SchoolscoreNetwork of tuition-free public charter schools funded through Movement Foundation. Movement Schools commit 10%+ of profits to community impact including schools, grants, and programs. Schools provide permanent recognition for top loan officers (Founders Club, Billion Dollar Club).
- Movement FoundationcoreMovement Foundation is the legal entity through which Movement commits nearly half of profits to community impact including Movement Schools, Graceworks grants, LoveWorks assistance, Match Giving, and Vision Trips.
- Veterans AffairscoreVA loan programs including purchase loans, IRRRL refinances, and cash-out refinances for eligible veterans, active-duty personnel, and surviving spouses. Movement offers VA Boost second lien program to help with closing costs.
- Fannie MaecoreHomeReady mortgage program through Fannie Mae offering low down payment options for low-to-moderate income borrowers. Movement offers this alongside other conventional products.
- FHA (Federal Housing Administration)coreFHA loan programs including standard FHA, FHA 203K renovation, FHA 203H disaster relief, and FHA Streamline refinance. Movement offers Movement Boost for FHA down payment assistance.
- USDAminorUSDA rural home loan program offering no down payment options for homes in designated rural areas. Movement offers USDA renovation loans for up to $75,000 in repairs.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Movement Mortgage competitors and assessment
Company assessmentDirect peers
- Rocket Mortgage: Largest U.S. retail mortgage lender and the dominant direct-to-consumer mortgage brand. Directly comparable as a tech-forward, scaled retail originator competing for the same purchase and refi borrowers, though significantly larger than Movement.
- loanDepot: Major retail and direct-to-consumer mortgage lender with a national footprint. Closely comparable in product mix (purchase, refi, HELOC, reverse) and consumer brand strategy; uses a similar call-center-plus-field LO model.
- Rate (rate.com): Fast-growing private retail mortgage lender and direct competitor. Highly comparable in tech-forward positioning and growth-by-recruiting strategy; the destination for Movement's former COO, making it a particularly relevant talent-market competitor.
- Fairway Independent Mortgage: Top-10 retail mortgage lender operating through a branch network with branch-level P&L economics very similar to Movement's Entrepreneur Model. Closely comparable in scale, geographic reach, and distributed retail LO model.
- Guild Mortgage: Top-15 U.S. retail mortgage lender with a comparable mix of purchase, refinance, and specialized government loans. Similar in segmenting underserved borrowers and operating through a regional branch network.
- CrossCountry Mortgage: Fast-growing top-10 retail mortgage lender recruiting branches and loan officers nationally. Highly comparable go-to-market - aggressive recruiting, distributed branch model, broad product mix.
Broad incumbents
- United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender, serving the broker channel rather than directly competing for retail LOs. Comparable as a top-tier non-bank mortgage franchise with significant scale, but operates in a different channel than Movement's retail model.
- Caliber Home Loans (Newrez): Large non-bank retail and wholesale mortgage lender now part of Rithm Capital. Comparable as a scaled mortgage originator across retail and broker channels with similar product breadth.
- Homepoint: Large non-bank mortgage lender with significant wholesale and correspondent business. Comparable scale and product breadth, though more wholesale-channel weighted than Movement's retail focus.
Emerging players
- Better.com: Tech-forward digital mortgage lender pursuing a direct-to-consumer model without a traditional branch network. Comparable as a tech-disrupting mortgage originator, but at materially smaller scale and with a different distribution strategy than Movement's 450+ branches.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Movement Mortgage social profiles
Digital presenceMovement Mortgage compliance and trust
Trust signalCompliance4 records
Movement Mortgage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movement Mortgage leadership team
Management profileNumber of profiles
Profiles9 records
Movement Mortgage subsidiaries and ownership
Company hierarchySubsidiaries3 records
Movement Mortgage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movement Mortgage M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movement Mortgage
What does Movement Mortgage do?
Movement Mortgage is a retail residential mortgage lender that originates, sells, and services home loans directly to consumers through 450+ licensed branches across 49 states. Core offerings include purchase, refinance, and construction-to-permanent mortgages (Conventional, FHA, VA, USDA, Jumbo, Renovation, Reverse, DSCR, HELOC), delivered via the proprietary MORE platform — a Salesforce-powered CRM and Blue Sage-powered loan origination system with AI-assisted underwriting. The company also runs specialized programs (Movement Boost, VA Boost, Movement Medical, HomeRun SPCP, Comunidad, Grab the Key) and retains servicing rights through ServiceMac.
Is Movement Mortgage a public or private company?
Movement Mortgage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movement Mortgage founded?
Movement Mortgage was founded in 2008. It employs 1,001 to 5,000 people.
Where is Movement Mortgage based?
Movement Mortgage is headquartered in Fort Mill, United States, in the North America region.
How does Movement Mortgage make money?
Two revenue lines are on record. Mortgage Origination is the primary driver. The others are loan Servicing.
Who are Movement Mortgage's main competitors?
Direct peers on record are Rocket Mortgage, loanDepot, Rate (rate.com), Fairway Independent Mortgage, Guild Mortgage and CrossCountry Mortgage. Broad incumbents are United Wholesale Mortgage (UWM), Caliber Home Loans (Newrez) and Homepoint. Better.com is listed as an emerging player.
Does Movement Mortgage have an API?
No public API is recorded for Movement Mortgage.
What industry is Movement Mortgage in?
Movement Mortgage's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAD, Purchase Mortgage Origination (Homebuyer Focused), with a secondary code of FSALAAAL, Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation). Its NAICS code is 522292 and its SIC code is 6162.