Gamned
Gamned is an independent French programmatic advertising agency founded in 2009, operating within Biggie Group since 2022. It delivers media buying, bidding optimization and dynamic creative services to enterprise advertisers across 9 countries via proprietary tools (GBO!, DCO!, Dialog!) and certified DSP partnerships.
- Company typePrivate
- Founded2009
- HeadquartersMarseille, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gamned does
Gamned is an independent programmatic advertising agency founded in 2009 in Marseille, France, now operating as part of Biggie Group following a 2022 merger with Repeat. The company delivers programmatic media buying, campaign management, and optimization services to enterprise advertisers across display, video, mobile, DOOH, audio, and TV channels. Its core products are proprietary: GBO! is a bidding algorithm using decision trees with hundreds of criteria for real-time bid optimization; DCO! is a dynamic creative optimization engine that personalizes ad formats based on weather, geolocation, browsing and pricing context; and Dialog! is a campaign automation platform for orchestration across devices and channels. These proprietary tools are complemented by certified partnerships across major ad platforms (DV360, The Trade Desk, Xandr, Amazon, Spotify, Hawk, Adkymia, Displayce) and an exclusive Data Gold Circle audience data partnership.
Gamned operates as a B2B professional services agency under a quote-based pricing model, generating revenue through media buying service fees and campaign management retainers. It sells primarily to large enterprise advertisers and multinational corporations (e.g., Huawei, Pfizer, Nespresso, Orange, AXA, Sephora, Swiss Red Cross) across ten or more verticals. The company runs an enterprise field sales motion with dedicated account managers, certified media traders, customized dashboards, and 24/7 performance reporting. Gamned is GDPR-compliant, holds Ecovadis CSR certification (2021), and is a registered Google Partner.
The business is distributed across 10 offices in 9 countries — France (Paris headquarters, Marseille), Switzerland (Geneva, Zürich), Belgium (Brussels), Italy (Milan), Czech Republic (Prague), UAE (Dubai), Brazil (São Paulo) and Malaysia (Kuala Lumpur) — supporting regional activation across Western Europe, Central Europe, MEA, Latin America and Southeast Asia. Leadership comprises co-founder and CEO Olivier Goulon, co-founder and COO Anthony Spinasse, and marketing manager Damien Roge. Founded with approximately $2.87M in disclosed funding across two early rounds (2009, 2012), the company is privately held with no public listing.
Gamned firmographics
Firmographics- Name
- Gamned
- Legal name
- Gamned!
- Website
- https://gamned.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gamned is an independent French programmatic advertising agency founded in 2009, operating within Biggie Group since 2022. It delivers media buying, bidding optimization and dynamic creative services to enterprise advertisers across 9 countries via proprietary tools (GBO!, DCO!, Dialog!) and certified DSP partnerships.
- Ownership category
- akta.pro rank
Gamned industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where Gamned is headquartered
LocationHeadquarters
- HQ city
- Marseille
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Gamned business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising Services: Gamned operates as a trading desk and programmatic advertising agency, charging service fees for media buying, campaign management, and optimization on behalf of advertisers. Revenue is generated through professional service fees and potentially media margin on programmatic buys.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Gamned product offering
Product offeringCore offering
Gamned is an independent programmatic advertising agency that plans, buys, and optimizes digital media campaigns on behalf of brands and advertisers across display, video, mobile, DOOH, audio, and connected TV. It delivers audience targeting, dynamic creative optimization, and cross-channel campaign management using its proprietary GBO! bidding algorithms, DCO! creative engine, and Dialog! automation platform. The agency serves enterprise and mid-market advertisers with both performance-driven and brand-driven programmatic engagements.
Product overview
Gamned is a programmatic advertising agency founded in 2009, operating as part of Biggie Group since 2022. The company offers a suite of proprietary programmatic advertising technology products centered around three core solutions: GBO! (bidding algorithms for automated real-time bid optimization), DCO! (dynamic creative optimization for personalized ad delivery), and Dialog! (campaign automation platform). These technology products are delivered alongside managed services including branding/visibility campaigns, customer acquisition, drive-to-store activation, enriched advertising creation, and customer loyalty programs, targeting advertisers seeking performance-oriented programmatic media buying across desktop, mobile, TV, DOOH, and audio channels.
Differentiator
Problem solved
Functional benefit
Brands
- GBO!: Bidding algorithms technology
- DCO!
- Dialog!
- Engaged!
Products and services
- GBO!
Quantifiable outcome
- 35+ certified multi-platform traders enable sophisticated campaign optimization
- +2 more outcomes
Companies that use Gamned
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles1 record
Gamned technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gamned partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Biggie GroupcoreGamned joined Biggie Group in 2022, becoming part of an integrated agency group combining media, technology, and creative expertise. Biggie Group is a group of integrated agencies regrouping media, technological, and creative expertise under one umbrella.
- DV360 (Google)coreCertified partnership and integration with Google Display & Video 360 (DV360) programmatic platform.
- The Trade DeskcoreCertified partnership and integration with The Trade Desk programmatic advertising platform.
- Xandr (Microsoft)coreCertified partnership and integration with Xandr (Microsoft) programmatic platform.
- Amazon AdvertisingcoreCertified partnership for Amazon advertising platform integration.
- Data Gold CirclecoreExclusive data partnership providing differentiated audience data for enhanced targeting capabilities.
- IAB EuropecoreGamned is referenced as a vendor in the IAB Europe Transparency and Consent Framework, enabling compliance with consent management platforms.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Gamned competitors and assessment
Company assessmentBroad incumbents
- Fifty-Five: Paris-headquartered digital marketing and data consultancy. Comparable to Gamned as a French performance-marketing specialist serving enterprise clients across digital media, though Fifty-Five's primary focus is data and measurement rather than programmatic activation.
- Artefact: French-founded global marketing and data consulting firm with media activation services. Comparable as a Paris-rooted performance marketing services provider competing for enterprise marketing budgets, including programmatic media buying at larger scale.
- Jellyfish: Global digital marketing agency with significant programmatic trading desk operations. Comparable to Gamned in offering platform-agnostic programmatic activation for enterprise brands across multiple markets, but at considerably larger scale (part of Brandtech Group).
- The Trade Desk: Independent global DSP that Gamned integrates with and buys through. While not a direct services competitor, The Trade Desk's growing self-service UI and direct enterprise relationships represent structural disintermediation risk for trading desks like Gamned.
- Google DV360: Google's enterprise DSP, one of Gamned's core buying platforms. As Google continues adding self-service features and AI optimization, DV360 represents both a key partner and the principal disintermediation threat to Gamned's trading desk model.
Direct peers
- MediaMath: Independent programmatic adtech platform and DSP with managed-service offerings. Comparable to Gamned in providing programmatic technology infrastructure plus services to enterprise advertisers, though more platform-centric than services-centric.
- Quantcast: Programmatic DSP and AI-driven audience platform with managed service offerings. Competes with Gamned in enterprise programmatic activation, with comparable AI/ML-based optimization capabilities and audience-targeting technology.
- Infectious Media: UK-based independent programmatic trading desk (now part of Dept Agency). Directly comparable as a specialist DSP-agnostic trading desk serving enterprise advertisers in Europe with proprietary optimization technology.
- Tradelab: French independent programmatic trading desk founded in 2011; now part of Dentsu. Direct competitor to Gamned in France and Europe, offering comparable DSP-agnostic programmatic media buying with proprietary bidding tools.
Regional players
- Criteo: Paris-headquartered adtech company with retargeting and programmatic commerce media offerings. Comparable as a French-rooted programmatic technology business, though Criteo operates a SaaS/DSP model rather than the trading-desk services model Gamned runs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Gamned social profiles
Digital presenceGamned compliance and trust
Trust signalCompliance2 records
Gamned financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamned leadership team
Management profileNumber of profiles
Profiles3 records
Gamned funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamned M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamned
What does Gamned do?
Gamned is an independent programmatic advertising agency that plans, buys, and optimizes digital media campaigns on behalf of brands and advertisers across display, video, mobile, DOOH, audio, and connected TV. It delivers audience targeting, dynamic creative optimization, and cross-channel campaign management using its proprietary GBO! bidding algorithms, DCO! creative engine, and Dialog! automation platform. The agency serves enterprise and mid-market advertisers with both performance-driven and brand-driven programmatic engagements.
Is Gamned a public or private company?
Gamned is a private company. It is classified as corporate owned and is currently operating.
When was Gamned founded?
Gamned was founded in 2009. It employs 51 to 100 people.
Where is Gamned based?
Gamned is headquartered in Marseille, France, in the Europe region.
How does Gamned make money?
One revenue line is on record: programmatic Advertising Services.
Who are Gamned's main competitors?
Broad incumbents on record are Fifty-Five, Artefact, Jellyfish, The Trade Desk and Google DV360. Direct peers are MediaMath, Quantcast, Infectious Media and Tradelab. Criteo is listed as a regional player.
Does Gamned have an API?
No public API is recorded for Gamned.
What industry is Gamned in?
Gamned's product category is Programmatic Advertising Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 541810 and its SIC code is 7310.