What Biggie Group does

Biggie Group is a privately held French omnichannel marketing solutions group founded in June 2022 by Anthony Spinasse and Olivier Goulon with the backing of European private equity firm HLD. Operating as a federation model, the group aggregates specialized agency brands covering the full marketing value chain: programmatic media buying (Gamned!), media consulting (Repeat), performance influence marketing (Beastly), video content production (Kazam!), PR and social media for beauty brands (Ohlala), hybrid strategy and activation (core Biggie agency), and digital marketing consulting (3QTZ, acquired June 2024). The group's platform-plus-modules architecture allows clients to procure integrated 360-degree campaigns through a single accountability point while preserving the specialist expertise of each acquired agency.

The company serves approximately 530 international enterprise clients across fashion/luxury (Zalando, Estée Lauder, Guerlain), entertainment (Netflix, Spotify, Audible), retail (Lidl, Back Market), technology (Google, Payfit), pharmaceutical (Pfizer), automotive (Jaguar, Stellantis), and food/quick-service (Tim Hortons) verticals. Biggie Group generates revenue through retainer fees, project-based engagements, and media campaign management fees across its subsidiaries, with a multi-year contract billing cadence and quote-based enterprise pricing. The firm manages €550 million in annual media purchase volume, supports approximately 300 marketing experts, and operates from 10 offices across 7 countries (France, Belgium, Switzerland, Italy, Czech Republic, UAE, Brazil).

The go-to-market motion relies on enterprise field sales, case-study-led content marketing, industry events, and direct relationship selling. Proprietary technology includes a Dynamic Creative Optimization (DCO) system for behavior-based ad personalization and the 2023-launched 'Life is Video' multi-screen video offering, which integrates TV exposure data with digital sequencing through partnerships with Orange Advertising, Médiamétrie, and Realytics. Recent strategic moves have centered on an aggressive acquisition cadence—four completed deals in two years—combined with senior executive recruitment from Publicis Media and dentsu to professionalize the COMEX and accelerate cross-sell across the federated agency portfolio.

Name

Biggie Group

Legal name

Biggie Holding

Website

https://biggiegroup.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Biggie Group is a French PE-backed (HLD) omnichannel marketing solutions group that federates specialized agencies (Beastly, Biggie, Kazam!, Ohlala, Gamned!, Repeat, 3QTZ) to deliver integrated media, influence, content, and consulting services to approximately 530 enterprise brands across 7 countries.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Omnichannel marketing services
• Media buying consulting
• Influencer marketing agency
• Video content production
• Public relations services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Communication Services: Biggie Group generates revenue through providing comprehensive marketing, media, communication, influence, and creation services to brands. Revenue comes from retainer fees, project-based engagements, and campaign management fees across its various agency subsidiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Biggie Group is an omnichannel marketing solutions group that provides marketing, media, communication, influence, and content creation services to international brands through a federation of specialized agency brands. Its offerings span strategy, programmatic media buying, influencer marketing, video content production, PR and social media, and media consulting, delivered as integrated cross-channel campaigns managed end-to-end for enterprise clients.

Product overview

Biggie Group is an omnichannel solutions group that federates market-leading experts in media, marketing, communication, influence, and creation. The group operates a platform-plus-modules architecture comprising the core Biggie agency (hybrid strategy and marketing activation) supplemented by specialized sub-brands: Beastly (performance-based influence marketing), Kazam! (video content production), Ohlala (PR, influence and social media for beauty), Gamned! (programmatic/digital media buying), and Repeat (media consulting). The group manages €550 million in annual media buying volume and serves over 530 clients across 7 countries with approximately 300 experts.

Differentiator

Problem solved

Functional benefit

Brands

• Beastly by Biggie Group: Strategic influence and performance marketing agency with over 30 experts, serving clients including Netflix, Google, and Zalando.
• Biggie by Biggie Group
• Kazam! by Biggie Group
• Ohlala by Biggie Group

Products and services

• Beastly by Biggie Group Strategic influence marketing consulting and support agency specializing in performance-based influencer marketing. Helps brands design customized influence operations with measurable impact on branding and customer acquisition, serving clients including Netflix, Google, and Zalando with over 30 influence marketing experts.
• Biggie by Biggie Group Hybrid strategy and marketing activation agency defending an omnichannel approach that integrates and synchronizes all online and offline channels at any level of the acquisition funnel. Collaborates with over 350 loyal international clients across diverse sectors as their 'Partners in Growth'.
• Kazam! by Biggie Group French creative agency specialized in video content design and production. Teams accompany brands throughout their creation projects from ideation to scenario writing, through to production and content delivery.
• Ohlala by Biggie Group Agency specializing in public relations, influence, and social media with an appetite for the beauty sector. Has played a key role in launching many brands that are today essential players in the market.
• Gamned! by Biggie Group Digital media buying expert specializing in programmatic advertising and digital marketing solutions. Leverages Biggie Group's proprietary DCO (Dynamic Creative Optimization) technology for personalized retargeting campaigns.
• Repeat by Biggie Group Media consulting agency providing media advice and planning services, co-developer of the 'Life is Video' multi-screen video offering.
• 3QTZ by Biggie Group Media agency and digital marketing consulting firm. Founded two years ago by former dentsu employees; has worked with clients such as Maisons du Monde, Nickel, Heycar, and Sector Alarm.
• Life is Video Multi-screen video media buying rationalization offering powered by Repeat and Gamned! that enables optimal TV and video-on-demand (VOL) campaign sequencing through TV exposure data injection into digital for exclusion or retargeting. Provides incremental VOL plan coverage measurement vs. TV via Médiamétrie's XCR tool and advertising impact measurement on branding indicators (awareness, consideration, preference).

Quantifiable outcome

• 4 million+ unique prospects targeted for Estée Lauder campaign
• +9 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered strategic.

• Orange AdvertisingstrategicTechnology or Integration · 1 January 2023Strategic data partnership for the 'Life is Video' multi-screen video offering. Orange Advertising provides access to 4M opt-in households equipped with TV decoders, enabling optimal TV/VOL campaign sequencing through TV exposure data injection into digital (exclusion or retargeting).
• MédiamétriestrategicTechnology or Integration · 1 January 2023Strategic partnership for the 'Life is Video' multi-screen video offering. Médiamétrie provides expertise in measuring incremental VOL plan coverage vs. TV through XCR tool, and advertising impact in multi-screen on branding indicators (awareness, consideration, preference) via online brand effect studies.
• RealyticsstrategicTechnology or Integration · 1 January 2023Strategic partnership for the 'Life is Video' multi-screen video offering. Realytics enables measurement of website traffic resulting from TV exposure to assess overall video plan performance for drive-to-web objectives.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Havas:
• Publicis Groupe: Paris-headquartered global advertising holding company (Leo Burnett, Saatchi, Publicis Media). Largest direct competitor in Biggie's home market and a benchmark for the omnichannel federation model Biggie is attempting at sub-scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biggie Group