Gencor
- Company typePrivate
- Founded2001
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Gencor firmographics
Firmographics- Name
- Gencor
- Legal name
- Gencor
- Website
- https://gencorpacific.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gencor industry classification
Industry- Product category
- Nutraceutical Ingredients
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)
Keywords
Where Gencor is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Markets served
Gencor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Proprietary Ingredient Sales: Sale of branded botanical ingredient extracts to supplement manufacturers and finished product brands. Revenue generated through ingredient licensing and supply contracts.
- Delivery Technology Licensing: Licensing of proprietary delivery technologies (AquaCelle, LipiSperse, CPO) to supplement manufacturers for enhanced bioavailability of their formulations.
- Distribution Revenue: Distribution of branded ingredients from partner suppliers (e.g., Pharmactive's Affron saffron extract) in North American markets through Gencor Pacific.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Gencor product offering
Product offeringCore offering
Gencor (now operating as Saanroo) is a B2B supplier of proprietary branded botanical ingredients and proprietary delivery technologies to supplement manufacturers, formulators, and finished product brands globally. Its portfolio includes 21 clinically studied branded ingredients (e.g., Levagen, HydroCurc, Testofen, affron, Slimaluma, Libifem, HairAge) and 4 delivery technologies (AquaCelle, LipiSperse, CPO, PlexoZome) that improve the bioavailability of fat-soluble nutraceutical actives.
Product overview
Gencor, now operating as Saanroo, is a B2B supplier of proprietary branded botanical ingredients and proprietary delivery technologies to manufacturers and formulators in the nutraceutical and supplement industries. The portfolio includes 21 branded ingredients (Levagen®, HydroCurc®, Testofen®, affron®, Slimaluma®, Libifem®, Genopause®, AGEprost™, Tesnor®, ActivAMP®, Gencinia®, VeriSperse®, CALMaluma™, HairAge®, 4Liver™, DermaNiA®, Trigogen®, Trpti™, BioBerb®) and 4 delivery technologies (AquaCelle®, LipiSperse®, CPO®, PlexoZome®). Ingredients are clinically studied and target applications across sport nutrition, healthy aging, cognitive health, women's and men's health, internal/metabolic health, immune health, and skin health. Delivery technologies enhance bioavailability of lipophilic actives through micro-emulsification, cold water dispersion, and compressed powder formats.
Differentiator
Problem solved
Functional benefit
Brands
- AquaCelle: Patent-pending, clinically-validated self micro-emulsifying drug delivery system (SMEDDS) designed to increase bioavailability of lipophilic actives. Trademark of Pharmako Biotechnologies Pty Ltd.
- LipiSperse
- CPO
Products and services
- Levagen® A proprietary palmitoylethanolamide (PEA) ingredient supporting joint health, immune function, and sleep, supplied to supplement manufacturers and finished product brands.
- HydroCurc® A bioavailable curcumin ingredient using LipiSperse technology for enhanced absorption, supporting healthy aging and mobility, supplied to supplement manufacturers.
- Testofen® A standardized fenugreek extract supporting testosterone levels and male health, supplied to supplement manufacturers.
- affron® A branded saffron extract clinically studied for mood support and mild depression symptoms, distributed by Gencor Pacific in North America.
- Slimaluma® A Garcinia cambogia extract for weight management and appetite support, supplied to supplement manufacturers.
- Libifem®
Quantifiable outcome
- 11.5% global CAGR projected for hair health supplements market (2021-2031)
- +3 more outcomes
Companies that use Gencor
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles1 record
Gencor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gencor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Pharmako BiotechnologiescorePartnership for proprietary delivery technologies including AquaCelle (SMEDDS), LipiSperse (cold water dispersion), and CPO (compressed powdered oils). These technologies enhance bioavailability of lipophilic actives in nutraceutical formulations. Pharmako Biotechnologies Pty Ltd owns trademarks for these technologies.
- PharmactiveflagshipGencor Pacific distributes Pharmactive's branded Affron saffron extract in North American markets. Affron is a clinically studied saffron extract for mild depression demonstrated in a 12-week placebo-controlled trial published in the Journal of Nutrition.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Gencor competitors and assessment
Company assessmentDirect peers
- AIDP Inc. AIDP is a US-based value-added nutraceutical ingredient distributor and supplier of branded ingredients (e.g., Magtein, PreticX, KoAct) with a comparable B2B model and similar customer base of supplement manufacturers.
- Sabinsa: Sabinsa is a leading global B2B supplier of branded, clinically validated nutraceutical ingredients (e.g., Curcumin C3 Complex, BioPerine, ForsLean) with a licensing-and-supply model that closely mirrors Gencor's go-to-market.
- OmniActive Health Technologies: OmniActive supplies proprietary branded ingredients (Lutemax, BioCurc, Capsimax) to supplement manufacturers, competing head-to-head with Gencor's HydroCurc, Testofen, and Slimaluma in the branded-ingredients channel.
- PLT Health Solutions: PLT Health markets branded, science-backed nutraceutical ingredients (e.g., Zembrin, Dynalife, Sleeproot) into the same supplement-manufacturer channel, with a portfolio-and-licensing model that closely resembles Gencor's.
Broad incumbents
- Kerry Group: Kerry is a large taste-and-nutrition ingredient platform with a meaningful health-and-wellness portfolio serving supplement and functional-food brands; overlaps with Gencor on botanical extracts and bioavailability-enhanced ingredients, with significantly broader scale.
- Glanbia Nutritionals: Glanbia Nutritionals is a large, diversified ingredient supplier serving the same supplement brands with proteins, premixes, and bioactives; overlaps with Gencor on the supplement-manufacturer customer base but at much broader scale.
- Lonza Capsules & Health Ingredients: Lonza supplies encapsulated and health ingredients (including bioavailability-enhanced formats) to nutraceutical brands globally; competes with Gencor's AquaCelle/LipiSperse positioning in delivery technology and bioavailability.
- Naturex (Givaudan): Naturex, now part of Givaudan, is a large supplier of plant-based specialty ingredients for nutrition and health, competing with Gencor in standardized botanical extracts but with a much broader portfolio and global R&D footprint.
Regional players
- Pharmactive Biotech Products: Pharmactive is a Spanish developer of branded saffron (Affron) and other botanical extracts, and currently distributes through Gencor Pacific in North America — making it a partial collaborator and a potential direct competitor as Pharmactive scales its own channel.
Emerging players
- DolCas Biotech: DolCas Biotech is a smaller US-based supplier of branded botanical extracts (e.g., Curcumin C3 Complex-adjacent ingredient lines) targeting the same B2B supplements market, with partial overlap in botanical curcumin and bioavailability claims.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gencor social profiles
Digital presenceGencor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gencor leadership team
Management profileNumber of profiles
Gencor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gencor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gencor
What does Gencor do?
Gencor (now operating as Saanroo) is a B2B supplier of proprietary branded botanical ingredients and proprietary delivery technologies to supplement manufacturers, formulators, and finished product brands globally. Its portfolio includes 21 clinically studied branded ingredients (e.g., Levagen, HydroCurc, Testofen, affron, Slimaluma, Libifem, HairAge) and 4 delivery technologies (AquaCelle, LipiSperse, CPO, PlexoZome) that improve the bioavailability of fat-soluble nutraceutical actives.
Is Gencor a public or private company?
Gencor is a private company. It is classified as unknown and is currently operating.
When was Gencor founded?
Gencor was founded in 2001. It employs 11 to 50 people.
Where is Gencor based?
Gencor is headquartered in Anaheim, United States, in the North America region.
How does Gencor make money?
Three revenue lines are on record. Proprietary Ingredient Sales are the primary driver. The others are delivery Technology Licensing and distribution Revenue.
Who are Gencor's main competitors?
Direct peers on record are AIDP Inc., Sabinsa, OmniActive Health Technologies and PLT Health Solutions. Broad incumbents are Kerry Group, Glanbia Nutritionals, Lonza Capsules & Health Ingredients and Naturex (Givaudan). Pharmactive Biotech Products is listed as a regional player. DolCas Biotech is listed as an emerging player.
Does Gencor have an API?
No public API is recorded for Gencor.
What industry is Gencor in?
Gencor's product category is Nutraceutical Ingredients. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAK, Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin). Its NAICS code is 325411 and its SIC code is 2833.