Gencor

Name

Gencor

Legal name

Gencor

Website

https://gencorpacific.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Nutraceutical Ingredients

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK)

Keywords

• Nutraceutical ingredients
• Botanical extracts supplier
• Bioavailability technologies
• Branded dietary ingredients
• Clinical study ingredients

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Proprietary Ingredient Sales: Sale of branded botanical ingredient extracts to supplement manufacturers and finished product brands. Revenue generated through ingredient licensing and supply contracts.
2. Delivery Technology Licensing: Licensing of proprietary delivery technologies (AquaCelle, LipiSperse, CPO) to supplement manufacturers for enhanced bioavailability of their formulations.
3. Distribution Revenue: Distribution of branded ingredients from partner suppliers (e.g., Pharmactive's Affron saffron extract) in North American markets through Gencor Pacific.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Gencor (now operating as Saanroo) is a B2B supplier of proprietary branded botanical ingredients and proprietary delivery technologies to supplement manufacturers, formulators, and finished product brands globally. Its portfolio includes 21 clinically studied branded ingredients (e.g., Levagen, HydroCurc, Testofen, affron, Slimaluma, Libifem, HairAge) and 4 delivery technologies (AquaCelle, LipiSperse, CPO, PlexoZome) that improve the bioavailability of fat-soluble nutraceutical actives.

Product overview

Gencor, now operating as Saanroo, is a B2B supplier of proprietary branded botanical ingredients and proprietary delivery technologies to manufacturers and formulators in the nutraceutical and supplement industries. The portfolio includes 21 branded ingredients (Levagen®, HydroCurc®, Testofen®, affron®, Slimaluma®, Libifem®, Genopause®, AGEprost™, Tesnor®, ActivAMP®, Gencinia®, VeriSperse®, CALMaluma™, HairAge®, 4Liver™, DermaNiA®, Trigogen®, Trpti™, BioBerb®) and 4 delivery technologies (AquaCelle®, LipiSperse®, CPO®, PlexoZome®). Ingredients are clinically studied and target applications across sport nutrition, healthy aging, cognitive health, women's and men's health, internal/metabolic health, immune health, and skin health. Delivery technologies enhance bioavailability of lipophilic actives through micro-emulsification, cold water dispersion, and compressed powder formats.

Differentiator

Problem solved

Functional benefit

Brands

• AquaCelle: Patent-pending, clinically-validated self micro-emulsifying drug delivery system (SMEDDS) designed to increase bioavailability of lipophilic actives. Trademark of Pharmako Biotechnologies Pty Ltd.
• LipiSperse
• CPO

Products and services

• Levagen® A proprietary palmitoylethanolamide (PEA) ingredient supporting joint health, immune function, and sleep, supplied to supplement manufacturers and finished product brands.
• HydroCurc® A bioavailable curcumin ingredient using LipiSperse technology for enhanced absorption, supporting healthy aging and mobility, supplied to supplement manufacturers.
• Testofen® A standardized fenugreek extract supporting testosterone levels and male health, supplied to supplement manufacturers.
• affron® A branded saffron extract clinically studied for mood support and mild depression symptoms, distributed by Gencor Pacific in North America.
• Slimaluma® A Garcinia cambogia extract for weight management and appetite support, supplied to supplement manufacturers.
• Libifem®

Quantifiable outcome

• 11.5% global CAGR projected for hair health supplements market (2021-2031)
• +3 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Pharmako BiotechnologiescoreTechnology or IntegrationPartnership for proprietary delivery technologies including AquaCelle (SMEDDS), LipiSperse (cold water dispersion), and CPO (compressed powdered oils). These technologies enhance bioavailability of lipophilic actives in nutraceutical formulations. Pharmako Biotechnologies Pty Ltd owns trademarks for these technologies.
• PharmactiveflagshipChannel Partner/ Reseller/ DistributorGencor Pacific distributes Pharmactive's branded Affron saffron extract in North American markets. Affron is a clinically studied saffron extract for mild depression demonstrated in a 12-week placebo-controlled trial published in the Journal of Nutrition.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AIDP Inc. AIDP is a US-based value-added nutraceutical ingredient distributor and supplier of branded ingredients (e.g., Magtein, PreticX, KoAct) with a comparable B2B model and similar customer base of supplement manufacturers.
• Sabinsa: Sabinsa is a leading global B2B supplier of branded, clinically validated nutraceutical ingredients (e.g., Curcumin C3 Complex, BioPerine, ForsLean) with a licensing-and-supply model that closely mirrors Gencor's go-to-market.
• OmniActive Health Technologies: OmniActive supplies proprietary branded ingredients (Lutemax, BioCurc, Capsimax) to supplement manufacturers, competing head-to-head with Gencor's HydroCurc, Testofen, and Slimaluma in the branded-ingredients channel.
• PLT Health Solutions: PLT Health markets branded, science-backed nutraceutical ingredients (e.g., Zembrin, Dynalife, Sleeproot) into the same supplement-manufacturer channel, with a portfolio-and-licensing model that closely resembles Gencor's.

Broad incumbents

• Kerry Group: Kerry is a large taste-and-nutrition ingredient platform with a meaningful health-and-wellness portfolio serving supplement and functional-food brands; overlaps with Gencor on botanical extracts and bioavailability-enhanced ingredients, with significantly broader scale.
• Glanbia Nutritionals: Glanbia Nutritionals is a large, diversified ingredient supplier serving the same supplement brands with proteins, premixes, and bioactives; overlaps with Gencor on the supplement-manufacturer customer base but at much broader scale.
• Lonza Capsules & Health Ingredients: Lonza supplies encapsulated and health ingredients (including bioavailability-enhanced formats) to nutraceutical brands globally; competes with Gencor's AquaCelle/LipiSperse positioning in delivery technology and bioavailability.
• Naturex (Givaudan): Naturex, now part of Givaudan, is a large supplier of plant-based specialty ingredients for nutrition and health, competing with Gencor in standardized botanical extracts but with a much broader portfolio and global R&D footprint.

Regional players

• Pharmactive Biotech Products: Pharmactive is a Spanish developer of branded saffron (Affron) and other botanical extracts, and currently distributes through Gencor Pacific in North America — making it a partial collaborator and a potential direct competitor as Pharmactive scales its own channel.

Emerging players

• DolCas Biotech: DolCas Biotech is a smaller US-based supplier of branded botanical extracts (e.g., Curcumin C3 Complex-adjacent ingredient lines) targeting the same B2B supplements market, with partial overlap in botanical curcumin and bioavailability claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gencorpacific
• YouTubeyoutube.com/@saanrooformerlygencor
• LinkedInlinkedin.com/company/saanroo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gencor