Strang, Inc.

What Strang, Inc. does

Strang, Inc. is a privately held architecture, engineering, interior design, and master planning firm founded in 1935 and headquartered in Madison, Wisconsin, with a regional office in Waukesha serving the Milwaukee market. The firm provides fully integrated design services across four core disciplines — Architecture, Engineering, Interior Design, and Master Planning — augmented by ten specialty services including Audio/Visual, Building Condition Assessments, Construction Administration, Controls, Energy Modeling, Environmental Branding, LEED Certification, Low Voltage/Security, Sustainable Design, and WELL Building Standard consulting. Its proprietary 'Design Synchronicity' protocol is positioned as the coordination framework that synchronizes these disciplines on each engagement, with particular depth in performing arts acoustics, financial institution branch and headquarters design, laboratory and science facilities, and higher education campus master planning.

Strang serves a B2B client base across Wisconsin and the broader Midwest, with named engagements spanning universities (Iowa State, UW-Madison, MATC, Madison College, SDSMT), credit unions and financial institutions (Summit Credit Union, Landmark Credit Union, Wellby Financial, National Guardian Life), performing arts organizations (UW-Madison Mead Witter School of Music, WYSO, Pablo Center, Northern Sky Theater, Wisconsin Chamber Orchestra), civic entities (Alliant Energy Center, Habitat for Humanity Dane County), and corporate science tenants (Eurofins). Project sizes range from roughly 2,800 SF branches to multi-campus, multi-million-square-foot master plans, with 167 projects launched in 2024 alone.

The firm earns revenue through fee-based professional services billed on a project basis, with engagement scope and pricing determined by project size, complexity, and duration, spanning design through construction administration. Strang acquires clients primarily through direct enterprise relationships, regional reputation, repeat engagements, and competitive procurement, supported by thought-leadership content (blog, eZine newsletter, LinkedIn), community initiatives such as the STEAM Camp co-presented with the Urban League of Greater Madison, and an extensive awards record including InBusiness Magazine's #1 Commercial Architecture recognition for eight consecutive years (2013–2021). Leadership transitioned in 2025 with Erica Mullins becoming President and CEO after Larry Barton's 40-year tenure, including 15 years in top leadership.

Name

Strang, Inc.

Legal name

Strang Inc.

Website

https://strang-inc.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

51–100 employees

Short description

Strang, Inc. is a 90-year-old, privately held Wisconsin-based architecture, engineering, interior design, and master planning firm serving higher education, financial services, performing arts, science and technology, and civic clients across the Midwest through integrated multidisciplinary services under its proprietary Design Synchronicity protocol.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Architecture & Engineering: Fee-based professional services revenue derived from architecture, engineering, interior design, and master planning projects. Projects range from small interior fit-outs to large-scale campus master plans and new construction. Revenue is project-based with typical engagement timelines spanning from design through construction administration.
2. Specialty Consulting Services: Additional revenue streams from specialized services including LEED certification consulting, WELL Building Standard consulting, energy modeling, audio/visual design, environmental branding, controls engineering, low voltage/security systems design, and construction administration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Strang, Inc. is a Wisconsin-based architecture and planning firm that provides integrated architecture, engineering, interior design, and master planning services, supported by a suite of specialty services including audio/visual, energy modeling, LEED certification, building condition assessments, environmental branding, and low voltage/security design. The firm delivers these services primarily to higher education, financial services, performing arts, civic, and science/technology clients, coordinating all disciplines through its proprietary "Design Synchronicity" approach.

Product overview

Strang, Inc. is an architecture, engineering, interior design, and master planning firm offering integrated services under one roof. The core service offerings include Architecture, Engineering, Interior Design, and Master Planning, supplemented by specialty services such as Audio/Visual, Building Condition Assessments, Construction Administration, Controls, Energy Modeling, Environmental Branding, LEED Certification, Low Voltage/Security, Sustainable Design, and WELL Building Standard. The firm operates a proprietary methodology called 'Design Synchronicity' that ensures integrated analysis of client needs across all services. Projects span sectors including Science & Technology, Higher Education, Performing & Cultural Arts, Civic & Government, Commercial & Mixed-Use, Manufacturing, Financial, and Religious facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture
• Engineering
• Interior Design
• Master Planning
• Sustainable Design
• Audio/Visual Design
• Building Condition Assessments
• Energy Modeling
• LEED Certification Services
• Environmental Branding
• Low Voltage / Security Design
• Construction Administration
• Controls Design
• WELL Building Standard Services

Quantifiable outcome

• Iowa State University Veterinary Diagnostic Lab processes over 100,000 cases and one million tests annually in the new 90,000 SF facility.
• +4 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Urban League of Greater MadisoncoreStrategic or Co-development Partner · 1 January 2024Strang co-presents the annual STEAM Camp (Science, Technology, Engineering, Arts, and Math) for middle school students with the Urban League of Greater Madison. The week-long camp takes place in both Milwaukee and Madison, providing students hands-on learning opportunities with community organizations and local businesses to raise awareness of STEAM career pathways.
• United Way of Dane CountyminorStrategic or Co-development Partner · 1 January 2024Larry Barton, Strang's CEO, served as the 2024 United Way of Dane County Campaign Chair. This community leadership role demonstrates Strang's commitment to local community impact beyond its core professional services.
• AIA (American Institute of Architects)minorStrategic or Co-development Partner · 1 January 2024Strang joined the AIA 2030 Commitment in 2024, pledging to design carbon-neutral buildings by 2030. This aligns Strang with the architecture profession's sustainability goals and positions the firm as a leader in decarbonization.
• AIA WisconsinminorOthers · 1 January 2024Strang projects received multiple AIA Wisconsin Awards of Merit and recognitions, indicating an active relationship with AIA Wisconsin for award programs and industry recognition.
• Wisconsin Chamber Orchestra (WCO)minorStrategic or Co-development Partner · 1 February 2021Strang partnered with WCO to help evaluate potential rehearsal and performance facilities for their Winter Chamber Series during the COVID-19 pandemic. WCO ultimately chose the Sylvee venue for its superior HVAC filtration and ventilation capabilities. Strang's expertise in evaluating facility systems helped WCO find a safe venue to continue their musical programming.
• Madison CollegecoreStrategic or Co-development Partner · 1 January 2021Strang led Madison Area Technical College's comprehensive 10-year facilities master plan covering 4 campuses. Many buildings defined in the master plan were built as part of a $133 million referendum supported by voters, transforming Madison College from an aging facility to a state-of-the-art campus. This is an ongoing strategic relationship spanning multiple projects and years.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CannonDesign: National architecture, engineering, and interior design firm with strong higher-education and healthcare practices; comparable integrated delivery model targeting the same institutional client segments as Strang.
• Kahler Slater: Milwaukee-based full-service architecture, interior design, and planning firm with deep Wisconsin roots and similar multidisciplinary practice serving higher education, healthcare, corporate, and cultural clients across the Midwest.
• Eppstein Uhen Architects (EUA): Milwaukee architecture and engineering firm of comparable size offering integrated design services to education, healthcare, corporate, and community clients in the Midwest with an emphasis on long-tenured client relationships.
• Mead & Hunt: Madison-headquartered architecture and engineering firm with comparable headcount serving aviation, higher education, infrastructure, and civic clients; directly overlapping Strang's Wisconsin base and public-sector project mix.
• Flad Architects: Madison-based architecture firm with national reach specializing in higher education, science & technology, and healthcare facilities — a directly comparable Wisconsin peer with similar academic and laboratory design strengths.
• HGA (Hammel, Green and Abrahamson): Minneapolis-based integrated architecture, engineering, and planning firm with strong cultural arts and higher-education portfolios (including performing arts centers), closely mirroring Strang's multidisciplinary Midwest model.
• SmithGroup: National integrated design firm (Detroit origins) with deep higher education, science & technology, and cultural practices; competes with Strang for institutional clients and master-plan commissions.

Broad incumbents

• Perkins&Will: Global architecture and design firm with a large higher-education, science, and healthcare practice; competes for marquee institutional and laboratory commissions and represents the larger incumbent tier above Strang's scale.
• HKS: Large national architecture and engineering firm with notable performing arts and higher education portfolios (including concert halls and cultural venues); overlaps Strang's cultural-arts specialty at a larger scale.
• HOK: Global design, architecture, and engineering firm with higher education, science & technology, and civic practices; broader incumbent competitor for large institutional and master-plan engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stranginc
• LinkedInlinkedin.com/company/strang-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strang, Inc.