AIA Wisconsin
AIA Wisconsin is a 1911-founded nonprofit statewide chapter of The American Institute of Architects, serving over 1,600 architects, interns, allied professionals, and students in Wisconsin through membership programs, awards, events, advocacy, and a member community platform.
- Company typePrivate
- Founded1911
- HeadquartersMadison, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What AIA Wisconsin does
AIA Wisconsin is the statewide chapter of The American Institute of Architects, a nonprofit professional membership association founded in 1911 and headquartered at 321 S Hamilton St in Madison, Wisconsin. It serves over 1,600 members including licensed architects in private practice, business, industry, government, and education, as well as architecture interns, allied professionals, and students across four local sections (Milwaukee, Northeast Wisconsin, Southwest Wisconsin, Northwest Wisconsin).
The organization operates a ToucanTech-powered online community platform at aiaw.org as its primary member engagement surface, supplemented by the Wisconsin Architect Magazine — its official publication since 1933, revived as an annual print product in Spring 2022 — and a website/email stack that uses Constant Contact for newsletters and social logins for Google, LinkedIn, and Facebook. Core programs include the annual Design Awards competition, the Conference + Expo on Architecture, Capitol Day advocacy, Archtoberfest, an Emerging Professionals Design Competition, a tiered Partner Program, the Built Culture Network, a Job Board, a Firm Directory, and the Wisconsin Architects Foundation scholarship arm. AIA Wisconsin also provides members access to national AIA Contract Documents through aiacontracts.org.
AIA Wisconsin is member-funded through annual membership dues (processed via the national aia.org portal), event and awards entry fees, tiered partnership sponsorships (Diamond through Bronze, led by Marvin as Diamond Partner since 2021), and WSA/PAC voluntary contributions. It operates independently of AIA National but maintains a formal chapter relationship, and is governed by a Board of Directors with day-to-day leadership provided by a small staff headed by Executive Director Dawn Latham, IOM, CAE, who took the role on April 21, 2025 succeeding Lisa L. Kennedy, FAIA.
AIA Wisconsin firmographics
Firmographics- Name
- AIA Wisconsin
- Legal name
- AIA Wisconsin
- Website
- https://aiaw.org
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AIA Wisconsin is a 1911-founded nonprofit statewide chapter of The American Institute of Architects, serving over 1,600 architects, interns, allied professionals, and students in Wisconsin through membership programs, awards, events, advocacy, and a member community platform.
- Ownership category
- akta.pro rank
Where AIA Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AIA Wisconsin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership dues from architects, students, and allied professionals. Architect members join through aia.org national portal while state-level membership provides access to Wisconsin chapter benefits.
- Design Awards Entry Fees: Entry fees for annual Design Awards competition: $250 per submission for main awards, $150 for 25 Year Award submissions.
- Design Competition Entry Fees: Entry fees for Emerging Professionals Design Competition: $90 for 1-2 individuals, $120 for 3-4 individuals per team.
- Partner Program Sponsorship: Annual partnership program with tiered levels (Diamond, Platinum, Gold, Silver, Bronze) providing sponsorships and advertising opportunities to architecture-related businesses.
- WSA/PAC Donations: Political Action Committee receives voluntary individual contributions from members to support pro-architecture candidates at state level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Design Awards Entry Fee |
| One time/ perpetual license | Pay-as-you-go | 25 Year Award Entry Fee |
| Transaction based/ take rate | Pay-as-you-go | Emerging Professionals Design Competition - Small Team |
| Transaction based/ take rate | Pay-as-you-go | Emerging Professionals Design Competition - Large Team |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
AIA Wisconsin product offering
Product offeringCore offering
AIA Wisconsin operates as the statewide chapter of The American Institute of Architects, delivering professional membership services to over 1,600 Wisconsin architects, interns, allied professionals, and students. Its core offerings are an online member community (built on ToucanTech), the Wisconsin Architect Magazine, the annual Design Awards Competition, regional local sections, advocacy programming (Capitol Day, WSA/PAC), continuing education, the Job Board, Firm Directory, and the Built Culture Network connecting members with Wisconsin cultural institutions.
Product overview
AIA Wisconsin is the statewide Society of The American Institute of Architects, operating as a professional membership organization for architects with over 1,600 members. The organization offers a ToucanTech-powered online community platform as its primary member engagement tool, supplemented by the Wisconsin Architect Magazine (official publication since 1933). Core programs include a Partner Program for annual sponsors, the Built Culture Network connecting members with cultural institutions, a Design Awards competition (with Honor, Merit, and Special Recognition categories), a Job Board, Firm Directory, and the Wisconsin Architects Foundation for scholarships. The organization also provides access to national AIA Contract Documents through aiacontracts.org.
Differentiator
Problem solved
Functional benefit
Brands
- Wisconsin Architect Magazine: Official publication of the Wisconsin Chapter of the American Institute of Architects, informing and inspiring AIA Wisconsin architects since 1933.
Quantifiable outcome
- 55 project entries in 2025 Design Awards from architects across Wisconsin
- +1 more outcomes
Companies that use AIA Wisconsin
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
AIA Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AIA Wisconsin partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- MarvinflagshipMarvin has been a Diamond Partner of AIA Wisconsin since 2021, demonstrating exceptional commitment to the organization and the architectural profession. Marvin provides support through sponsorships, member tours, and hospitality at AIA Wisconsin events. AIA Wisconsin members toured Marvin headquarters and manufacturing facilities in Warroad, Minnesota on April 7-8, 2025.
- ToucanTechcoreToucanTech provides the website platform powering aiaw.org, including member community database, event management, and online profile functionality. Data is stored on ToucanTech's dedicated, secure cloud server hosted by Amazon Web Services (AWS) in the EU.
- Constant ContactcoreConstant Contact provides email marketing services for AIA Wisconsin's newsletter and communication campaigns to members.
- Carlisle SynTec Systems (SAS)minorSilver Partner for 2026, providing support to AIA Wisconsin programs and events.
- Harwood Engineering ConsultantsminorSilver Partner for 2026, providing support to AIA Wisconsin programs and events.
- Pella WindowsminorSilver Partner for 2026, providing support to AIA Wisconsin programs and events.
- Design EngineersminorBronze Partner for 2026, providing support to AIA Wisconsin programs and events.
- Taliesin PreservationcorePartner in the Built Culture Network, preserving Frank Lloyd Wright's Wisconsin home and offering architectural tours and educational programs in Spring Green, Wisconsin.
- Frank Lloyd Wright FoundationcorePartner in the Built Culture Network, preserving Wright's buildings and educating the public on the enduring relevance of his work.
- Wright in WisconsinminorNon-profit partner focused on safeguarding Wright's architectural heritage in Wisconsin, offering educational initiatives and annual Wright and Like tour.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AIA Wisconsin competitors and assessment
Company assessmentBroad incumbents
- National Council of Architectural Registration Boards (NCARB): Non-profit organization of architectural licensing boards that supports the licensure process architects pursue. Comparable non-profit, member-funded professional-services structure serving AIA Wisconsin's same constituency.
- Construction Specifications Institute (CSI): National membership association for construction specifiers and allied AEC professionals with chapters, certifications, and partner programs. Comparable member-funded professional association serving the same architecture/construction ecosystem as AIA Wisconsin.
- American Society of Landscape Architects (ASLA): National professional membership association for landscape architects with parallel structure (dues, state chapters, awards, advocacy). Comparable business model serving a related design profession.
- International Interior Design Association (IIDA): Member organization for interior designers with comparable membership, regional chapters, awards programs, and partner sponsorships. Serves a related built-environment design profession.
- AIA National: Parent organization of AIA Wisconsin with 100,000+ members nationally. Operates as the broad incumbent providing brand, AIA Contract Documents, and national programming that state chapters like AIA Wisconsin extend locally.
Direct peers
- AIA Illinois: State chapter of The American Institute of Architects serving Illinois architects. Most direct comparable in business model (membership dues, design awards, partner program, advocacy) and structure to AIA Wisconsin.
- AIA Minnesota: AIA state chapter for Minnesota with similar member-driven programming, Design Awards, and partner sponsorship structure. Regional peer with comparable Midwest architecture-firm density and member economics.
- AIA Iowa: State AIA chapter serving Iowa architects with a smaller-member profile similar to AIA Wisconsin. Comparable in scale, chapter structure, and reliance on local sections and events.
- AIA Michigan: AIA state chapter for Michigan architects offering the same membership, advocacy, design awards, and continuing education model as AIA Wisconsin. Direct comparable with similar Midwestern construction-cycle exposure.
Regional players
- AIA New York State: AIA state chapter serving New York State architects. Comparable in operating model but serves a different, larger geographic market, making it a regional rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AIA Wisconsin social profiles
Digital presenceAIA Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIA Wisconsin leadership team
Management profileNumber of profiles
Profiles3 records
AIA Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIA Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIA Wisconsin
What does AIA Wisconsin do?
AIA Wisconsin operates as the statewide chapter of The American Institute of Architects, delivering professional membership services to over 1,600 Wisconsin architects, interns, allied professionals, and students. Its core offerings are an online member community (built on ToucanTech), the Wisconsin Architect Magazine, the annual Design Awards Competition, regional local sections, advocacy programming (Capitol Day, WSA/PAC), continuing education, the Job Board, Firm Directory, and the Built Culture Network connecting members with Wisconsin cultural institutions.
Is AIA Wisconsin a public or private company?
AIA Wisconsin is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AIA Wisconsin founded?
AIA Wisconsin was founded in 1911. It employs 1,001 to 5,000 people.
Where is AIA Wisconsin based?
AIA Wisconsin is headquartered in Madison, United States, in the North America region.
How does AIA Wisconsin make money?
Five revenue lines are on record. Membership Dues are the primary driver. The others are design Awards Entry Fees, design Competition Entry Fees, partner Program Sponsorship and WSA/PAC Donations.
Who are AIA Wisconsin's main competitors?
Broad incumbents on record are National Council of Architectural Registration Boards (NCARB), Construction Specifications Institute (CSI), American Society of Landscape Architects (ASLA), International Interior Design Association (IIDA) and AIA National. Direct peers are AIA Illinois, AIA Minnesota, AIA Iowa and AIA Michigan. AIA New York State is listed as a regional player.
Does AIA Wisconsin have an API?
No public API is recorded for AIA Wisconsin.