Security National Financial
Security National Financial Corporation (NASDAQ: SNFCA), founded 1965 and based in Murray, Utah, operates three segments — Life Insurance, Mortgage Lending (~6,800 loans annually), and Funeral Homes/Cemeteries — serving individual policyholders, mortgage borrowers, and end-of-life service families.
- Company typePublic
- Founded1965
- HeadquartersMurray, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Security National Financial does
Security National Financial Corporation is a diversified financial services holding company founded in 1965 and headquartered in Murray, Utah, listed on NASDAQ under the ticker SNFCA. The company operates through three independent business segments: Life Insurance (premium-based recurring revenue, currently undergoing sales-force reorganization), Mortgage Lending (transaction-fee revenue from approximately 6,800 annual loan originations paired with settlement services), and Funeral Homes/Cemeteries (subscription-like revenue from mortuary and cemetery operations). Customers span individual mortgage borrowers, life insurance policyholders, and families requiring end-of-life services, with no single customer or anchor account disclosed.
Revenue is generated through a mix of recurring insurance premiums, mortgage origination transaction fees, and cemetery/funeral service charges, supplemented by investment income on insurance reserves. The company reports FY2026 total revenue of $344.588 million (up 3.0% year-over-year) and net earnings of $32.152 million (up 10%), with Q1 2026 showing continued earnings growth (+9.7% pre-tax) despite a 3.6% revenue decline. Go-to-market is primarily direct through owned insurance sales forces, in-house mortgage origination channels, and owned funeral/cemetery facilities, supported by investor relations via SEC filings, quarterly earnings calls, and the annual meeting of stockholders.
The company holds approximately 45.6% institutional ownership, a market capitalization near $252 million as of April 2026, and is led by Chairman, President and CEO Scott M. Quist. Strategic positioning centers on operational efficiency and diversification across three counter-cyclical segments rather than technology differentiation; no AI/ML capabilities, proprietary platform technology, or public APIs are disclosed.
Security National Financial firmographics
Firmographics- Name
- Security National Financial
- Legal name
- Security National Financial Corporation
- Website
- https://securitynational.com
- Company type
- Public
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Security National Financial Corporation (NASDAQ: SNFCA), founded 1965 and based in Murray, Utah, operates three segments — Life Insurance, Mortgage Lending (~6,800 loans annually), and Funeral Homes/Cemeteries — serving individual policyholders, mortgage borrowers, and end-of-life service families.
- Ownership category
- akta.pro rank
Security National Financial industry classification
Industry- Product category
- Diversified Financial Services
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Finance and Insurance (52)
- SIC
- Life Insurance (6311), Investment Advice (6282), Finance Services (6199)
- akta.pro primary industry
- Private Banking & UHNW Wealth Advisory (FSAEABAC)
- akta.pro secondary industries
- Corporate & Institutional Trust Services (FSAAANAB), Insurance-Dedicated Multi-Manager Platforms (e.g., ILS / Cat Bond FoF) (FSAHAKAK)
Keywords
Where Security National Financial is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Markets served
Security National Financial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Life Insurance Premiums: Life insurance operations generating stable premiums, with ongoing reorganization of sales forces affecting revenue performance. Segment experienced 4% revenue decline in Q1 2026 but showed improved earnings in FY 2026.
- Mortgage Origination: Mortgage lending and settlement services. Approximately 6,800 loan originations annually with mix shifting away from refinances due to higher interest rates. Segment showed 65% quarter-over-quarter improvement in losses but remained unprofitable in Q1 2026 due to secondary market pricing declines.
- Funeral Homes and Cemeteries: Cemetery and mortuary operations showing flat performance. Revenue grew 4.4% in Q1 2026 but experienced net income decrease due to investment losses.
- Investment Income: Higher net investment income contributing to revenue growth, with 10% rise in net earnings to $32.2 million driven by investment performance and stable insurance premiums.
Distribution channels3 records
Marketing channels2 records
Security National Financial product offering
Product offeringCore offering
Security National Financial Corporation operates a diversified financial services holding company with three core segments: (1) Life Insurance, offering individual life insurance products with stable premiums and policy administration services; (2) Mortgage Lending, providing mortgage loan origination and related settlement services; and (3) Funeral Homes/Cemeteries, operating mortuary and cemetery facilities that deliver end-of-life services to families and individuals.
Product overview
Security National Financial Corporation operates as a diversified financial services company with three distinct business segments: Mortgage Lending, Life Insurance, and Funeral Homes/Cemeteries. The Mortgage Lending segment provides loan originations and settlement services, the Life Insurance segment offers insurance products, and the Funeral Homes/Cemeteries segment provides end-of-life services. These three segments operate independently under the unified corporate structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Segment Life insurance products and services offered through the company's insurance segment. Distributed via a reorganized sales force network of insurance agents selling individual life insurance coverage to individual and family policyholders, with policies generating recurring premium revenue. The segment experienced a 4% revenue decline in Q1 2026 during an ongoing sales-force reorganization, but generated higher net earnings in FY2026 reflecting improved performance.
- Mortgage Lending Segment Mortgage loan origination and settlement services provided to residential and commercial borrowers. The segment originates approximately 6,800 loans annually through direct lending channels, with the loan mix shifting away from refinances due to higher interest rates. The segment showed a 65% quarter-over-quarter improvement in losses in Q1 2026, though it remained unprofitable during the period due to secondary market pricing declines.
- Funeral Homes and Cemeteries Segment Funeral home and cemetery services delivered to families and individuals needing end-of-life arrangements. Services are provided through company-owned mortuary and cemetery facilities. Segment revenue grew 4.4% in Q1 2026, although net income decreased due to investment losses during the period.
Quantifiable outcome
- Q1 2026 pre-tax earnings increased 9.7% to $9.05 million despite 3.6% revenue decline
- +2 more outcomes
Companies that use Security National Financial
Customer profileSegments3 records
Ideal customer profiles3 records
Security National Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Security National Financial partnerships and signals
Strategic signalScale indicators10 records
Recent moves4 records
Expansion highlights3 records
Security National Financial competitors and assessment
Company assessmentDirect peers
- Primerica: Primerica distributes term life insurance and investment products through a large independent sales force. Its life insurance focus and agent-based distribution model mirror Security National's core operating approach.
- Mr. Cooper Group: Mr. Cooper is a large mortgage origination and servicing company that, like Security National's mortgage segment, is exposed to interest rate cycles and secondary market pricing dynamics.
- loanDepot: loanDepot is a retail mortgage lender heavily exposed to origination volume and rate-driven refinance activity, making it a close comparable to Security National's mortgage lending segment.
- StoneMor: StoneMor is a funeral services and cemetery operator with revenue and business model closely aligned to Security National's funeral homes and cemeteries segment.
- American Equity Investment Life Holdings: American Equity is a small-cap life insurance and annuity issuer generating investment income from insurance reserves, comparable to Security National's life insurance segment.
- Service Corporation International: Service Corporation International operates the largest network of funeral homes and cemeteries in North America. It is the most direct publicly traded comparable for Security National's funeral/cemetery segment.
- Globe Life: Globe Life is a direct peer focused on life and supplemental health insurance products sold through agent networks. Like Security National, it relies on individual life insurance policies as a core revenue stream.
Broad incumbents
- Citizens Financial Group: While primarily a commercial bank, Citizens has meaningful mortgage origination and wealth management businesses that overlap with Security National's mortgage lending and insurance advisory operations.
- Lincoln National Corporation: Lincoln National is a diversified financial services holding company offering life insurance, retirement plans, and wealth management. While much larger, it is comparable to Security National as a publicly traded insurance-led holding company.
Regional players
- FNF Group (Fidelity National Financial): FNF Group is a title insurance and transaction services company with mortgage-adjacent exposure. It is comparable to Security National's mortgage and settlement services business given overlapping real estate finance activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Security National Financial social profiles
Digital presenceSecurity National Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security National Financial leadership team
Management profileNumber of profiles
Profiles4 records
Security National Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security National Financial M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security National Financial
What does Security National Financial do?
Security National Financial Corporation operates a diversified financial services holding company with three core segments: (1) Life Insurance, offering individual life insurance products with stable premiums and policy administration services; (2) Mortgage Lending, providing mortgage loan origination and related settlement services; and (3) Funeral Homes/Cemeteries, operating mortuary and cemetery facilities that deliver end-of-life services to families and individuals.
Is Security National Financial a public or private company?
Security National Financial is a public company. It is classified as public and is currently operating.
When was Security National Financial founded?
Security National Financial was founded in 1965. It employs 501 to 1,000 people.
Where is Security National Financial based?
Security National Financial is headquartered in Murray, United States, in the North America region.
How does Security National Financial make money?
Four revenue lines are on record. Life Insurance Premiums are the primary driver. The others are mortgage Origination, funeral Homes and Cemeteries and investment Income.
Who are Security National Financial's main competitors?
Direct peers on record are Primerica, Mr. Cooper Group, loanDepot, StoneMor, American Equity Investment Life Holdings, Service Corporation International and Globe Life. Broad incumbents are Citizens Financial Group and Lincoln National Corporation. FNF Group (Fidelity National Financial) is listed as a regional player.
Does Security National Financial have an API?
No public API is recorded for Security National Financial.
What industry is Security National Financial in?
Security National Financial's product category is Diversified Financial Services. Its primary akta.pro industry code is FSAEABAC, Private Banking & UHNW Wealth Advisory, with a secondary code of FSAAANAB, Corporate & Institutional Trust Services. Its NAICS code is 52411 and its SIC code is 6311.