Froala
Froala is a privately held software company, founded in 2013 and subsidiary of Idera, Inc., that builds and licenses a JavaScript-based WYSIWYG HTML editor for web developers, product teams, and enterprises across 15+ frontend frameworks. It monetizes via tiered subscriptions and perpetual licenses, sells through product-led growth plus enterprise sales, and serves customers in 100+ countries including Samsung, Apple, IBM, and Netflix.
- Company typePrivate
- Founded2013
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Froala does
Froala is a privately held software company founded in 2013 that develops and licenses a JavaScript-based WYSIWYG HTML editor for web applications. The editor is delivered as a modular core with 36+ plugins and official SDKs/wrappers for 15+ frontend and server frameworks, including React, Angular, Vue, Svelte, Django, Rails, and WordPress. The product is sold via tiered annual subscriptions and perpetual licenses (Standard, Professional, Enterprise, Architect), supplemented by a Platinum Support plan; pricing is intentionally flat-fee without per-user or per-load charges, which favors broad adoption over per-seat expansion.
Froala's go-to-market combines product-led growth (npm install, CDN, GitHub, free trial, self-serve cart) with an enterprise sales motion for larger deployments. The customer base spans named logos including Samsung, Apple, IBM, Amazon, eBay, Intel, Netflix, Cisco, and Thomson Reuters, alongside a long tail of individual developers and SMBs across 100+ countries. The company operates as a subsidiary of Idera, Inc., with Filestack and Filerobot identified as sister-company integrations, and reports a 1-10 employee headcount at the standalone entity.
Recent product investment has concentrated on AI-augmented content (AI Assist plugin, v5.1.0, April 2026), real-time collaboration with CRDT-based conflict resolution (Collaborative Plugin, v5.3.1, July 2026), in-editor image manipulation (Filerobot, v5.2.0), and framework coverage expansion (Svelte, v5.3.0). The editor holds G2 Leader status across 2023, 2024, and 2025, supports WCAG 2.0, Section 508, and WAI-ARIA accessibility standards, and applies security controls including OPFS clipboard storage for GDPR compliance, XSS protection, and CSP compliance.
Froala firmographics
Firmographics- Name
- Froala
- Legal name
- Froala, Inc.
- Website
- https://froala.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Froala is a privately held software company, founded in 2013 and subsidiary of Idera, Inc., that builds and licenses a JavaScript-based WYSIWYG HTML editor for web developers, product teams, and enterprises across 15+ frontend frameworks. It monetizes via tiered subscriptions and perpetual licenses, sells through product-led growth plus enterprise sales, and serves customers in 100+ countries including Samsung, Apple, IBM, and Netflix.
- Ownership category
- akta.pro rank
Froala industry classification
Industry- Product category
- Rich Text Editor Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Froala is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Froala business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Software Licenses: Froala offers both annual subscriptions and perpetual licenses across Professional, Enterprise, and Architect plans. All licenses include 12 months of software updates and technical support. Annual subscriptions entitle use for one year; perpetual licenses allow continued use of the version available at expiration indefinitely, with renewals required for new versions.
- License Renewals: Perpetual license renewals offered at discounted rate (25% off) compared to new license purchase. Renewals include 12 months of software updates and support, with 24 and 36-month options available.
- Support Plans: Standard support plan included for one year with all licenses. Platinum support plan offers priority queuing, live screen sharing, out-of-cycle hot-fixes, and roadmap input for enterprise-grade support customized to fit needs.
- Startup Discounts: Discounts available for startup companies to make the premium editor more accessible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard/Basic tier for blogs and personal applications |
| One time/ perpetual license | Annual | Professional tier for general commercial use |
| Subscription | Annual | Enterprise tier for larger organizations |
| Subscription | Annual | Architect tier for complex implementations |
| Subscription | Annual | Platinum Support Plan |
| Subscription | Annual | Startup Discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Froala product offering
Product offeringCore offering
Froala develops and sells a JavaScript-based WYSIWYG HTML editor for web applications. The editor bundles 35+ built-in plugins, integrates natively with 15+ frontend frameworks, and includes capabilities such as provider-agnostic AI Assist, real-time CRDT-based collaborative editing, mobile-first design, OPFS clipboard storage, and accessibility compliance (WCAG 2.0, Section 508, WAI-ARIA).
Product overview
Froala offers a JavaScript-based WYSIWYG HTML Editor as its core product, complemented by 36+ plugins and official SDKs for 15+ frontend frameworks. The portfolio includes AI Assist for generative AI content features, a Collaborative Editing Plugin for real-time multi-user editing with comments and version control, Filerobot Image Editor for advanced image manipulation, Filestack integration for cloud file uploads, and Import/Export from Word plugins. Server SDKs in six languages (Node.js, PHP, Python, Ruby, Java, .NET) handle backend operations. The editor is marketed to developers, product managers, and enterprises with tiered licensing.
Differentiator
Problem solved
Functional benefit
Brands
- Froala Editor: The core WYSIWYG HTML Editor product - a JavaScript-based rich text editor for web applications with support for 15+ frameworks and 35+ plugins.
- Filestack
Products and services
- Froala WYSIWYG HTML Editor A JavaScript WYSIWYG HTML editor used by developers and product teams building web applications, offering clean HTML output, plugin extensibility, and native integrations with 15+ frontend frameworks.
- AI Assist Plugin An in-editor AI writing and editing assistant that lets customers plug in any LLM provider through a configurable callback, used by developers to add AI-driven content generation, refinement, and translation inside their applications.
- Collaborative Editing Plugin A real-time collaborative editing plugin that uses CRDT synchronization to support multiple users editing the same document simultaneously, including inline comments, suggestion mode, mentions, and version history for SaaS and enterprise applications.
- Import from Word Plugin A plugin that enables importing and pasting Microsoft Word content into the Froala editor while preserving styles, lists, tables, and images for content-heavy workflows.
- Code Snippet Plugin A plugin that allows users to insert and edit syntax-highlighted code blocks with language selection inside the editor, aimed at developer tools and technical content platforms.
Quantifiable outcome
- Saves countless hours through seamless Word document formatting integration
- +1 more outcomes
Companies that use Froala
Customer profileNamed customers10 records
Segments6 records
Froala technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Froala partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FilestackcoreFilestack is described as Froala's 'sister company' providing premium file uploader integration with storage, image enhancements, and AI features. The Filestack plugin is available as an integration within the editor for cloud-based file uploads with CDN delivery, image transformation, and social media imports.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Froala competitors and assessment
Company assessmentBroad incumbents
- Atlassian (Confluence): Atlassian's Confluence incorporates a rich text editor and represents a broad incumbent in collaborative document/content creation where Froala's editor is sometimes embedded. It overlaps with Froala's enterprise document-editing use case but as part of a much larger collaboration platform.
- Google Workspace (Docs): Google Docs is the dominant collaborative document creation platform. It represents the broad incumbent outcome for the same end-user problem (rich text collaboration) that Froala's collaborative plugin targets for embedded/developer use cases.
Direct peers
- ProseMirror: ProseMirror is a lower-level toolkit for building rich text editors, used by Tiptap and other wrappers. It represents the open-source foundation that competes with Froala's packaged WYSIWYG offering.
- Summernote: Summernote is a Bootstrap-based, open-source WYSIWYG editor targeting similar developer use cases as Froala. It is included in Froala's published comparison and migration content.
- Quill: Quill is a free, open-source WYSIWYG editor with a modular architecture and API similar to Froala's plugin approach. It serves the same developer segment and is explicitly addressed in Froala's migration guides.
- CKEditor: CKEditor (CKEditor 5) is a leading open-core WYSIWYG editor with collaborative features, framework integrations, and enterprise pricing similar to Froala. It competes head-to-head in the same developer-tool procurement decisions and is the subject of Froala's own migration guides.
- TinyMCE: TinyMCE is the most direct competitor to Froala, offering a JavaScript-based WYSIWYG rich text editor with similar framework integrations, plugin ecosystem, and enterprise/self-serve licensing model. Froala explicitly publishes comparison and migration content against TinyMCE.
- Tiptap: Tiptap is a headless, framework-agnostic rich text editor built on ProseMirror, popular with React/Vue developers. It targets the same developer persona as Froala and is featured in Froala's comparison content as a rising open-source competitor.
Emerging players
- Editor.js: Editor.js is a block-style open-source editor that has gained traction in CMS and content-heavy applications. It competes for the same developer mindshare, particularly for modern block-based content workflows.
- Lexical (Meta): Lexical is Meta's open-source, extensible text editor framework targeting React applications. It represents the strategic threat of a well-capitalized, framework-native incumbent entering the same developer-tool category as Froala.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Froala social profiles
Digital presenceFroala compliance and trust
Trust signalCompliance3 records
Froala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Froala leadership team
Management profileNumber of profiles
Froala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Froala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Froala
What does Froala do?
Froala develops and sells a JavaScript-based WYSIWYG HTML editor for web applications. The editor bundles 35+ built-in plugins, integrates natively with 15+ frontend frameworks, and includes capabilities such as provider-agnostic AI Assist, real-time CRDT-based collaborative editing, mobile-first design, OPFS clipboard storage, and accessibility compliance (WCAG 2.0, Section 508, WAI-ARIA).
Is Froala a public or private company?
Froala is a private company. It is classified as corporate owned and is currently operating.
When was Froala founded?
Froala was founded in 2013. It employs 1 to 10 people.
Where is Froala based?
Froala is headquartered in Bucharest, Romania, in the Europe region.
How does Froala make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are license Renewals, support Plans and startup Discounts.
Who are Froala's main competitors?
Broad incumbents on record are Atlassian (Confluence) and Google Workspace (Docs). Direct peers are ProseMirror, Summernote, Quill, CKEditor, TinyMCE and Tiptap. Emerging players are Editor.js and Lexical (Meta).
Does Froala have an API?
No public API is recorded for Froala.
What industry is Froala in?
Froala's product category is Rich Text Editor Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 513210 and its SIC code is 7372.