Growatt
Growatt is a Shenzhen-headquartered provider of solar inverters, battery storage, EV chargers, and monitoring systems serving residential, C&I, and utility customers across 180+ countries, recognized by S&P Global as the #1 global residential PV inverter supplier in 2024.
- Company typePrivate
- Founded2010
- HeadquartersPerugia, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Growatt does
Growatt is a Shenzhen-headquartered provider of solar inverters, battery energy storage systems, EV charging hardware, and energy monitoring platforms serving residential, commercial and industrial (C&I), and utility-scale customers in more than 180 countries. Founded in 2010, the company designs, manufactures, and distributes a portfolio that spans string inverters (MIN, MID, MAX, MOD, SPH, WIT, and SPF series), high-voltage batteries (APX and ARK), modular BESS platforms (NODE / AURA and WIT + AXE BESS), the Thor EV charger, and the ShinePhone / OServer monitoring ecosystem with GRO Human Manager and GroHome Manager energy management software. R&D is organized across four centers in Shenzhen, Huizhou, Xi'an, and Germany, staffed by more than 1,100 engineers, with R&D investment reported at approximately 4.5% of annual revenue.
The company monetizes primarily through hardware sales of inverters, storage systems, and EV chargers, augmented by software-driven monitoring and energy management services layered on top of the installed base. Distribution is channel-led via a certified installer network, with regional operations such as Growatt Italia / Omnisun in Perugia supporting European demand. Growatt has been recognized by S&P Global as the #1 global residential PV inverter supplier in 2024, holds BloombergNEF Tier 1 PV Inverter Supplier status, and has earned EUPD Research Top Brand Storage designations in Eastern Europe and the Netherlands. The company is pursuing its third application for a Hong Kong Stock Exchange listing, filed in June 2026 with Huatai International as sponsor, to fund continued global expansion.
Growatt firmographics
Firmographics- Name
- Growatt
- Legal name
- Growatt
- Website
- https://growatt.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growatt is a Shenzhen-headquartered provider of solar inverters, battery storage, EV chargers, and monitoring systems serving residential, C&I, and utility customers across 180+ countries, recognized by S&P Global as the #1 global residential PV inverter supplier in 2024.
- Ownership category
- akta.pro rank
Growatt industry classification
Industry- Product category
- Solar Inverters and Energy Storage
- NAICS
- Battery Manufacturing (33591)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Inverters, Power Optimizers & MLPE Manufacturing (EUAMAHAB)
- akta.pro secondary industries
- Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE), Power Conversion Systems (PCS), Inverters & Transformers for BESS (EUAFAAAE), Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI)
Keywords
Where Growatt is headquartered
LocationHeadquarters
- HQ city
- Perugia
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Growatt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Solar Inverters: String inverters for residential, commercial, and utility-scale applications including MIN, MAX, MID series. Core revenue driver with full product portfolio.
- Battery Storage Systems: Energy storage solutions including APX batteries, NODE/AURA series, and commercial WIT+AXE systems. Growing segment driven by grid stability demand.
- EV Charging Stations: THOR series electric vehicle charging stations for residential and commercial applications.
- Monitoring & Software Services: ShinePhone/ShineTools apps, ShineServer platform, OSS portal for installers. May include software subscription elements for advanced monitoring.
- Training & Certification Services: Webinar and in-person training programs for installers. Free certification courses through Growatt Service Partner program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Growatt Helios Portable Power Station - current sale price |
| Unit Pricing | Pay-as-you-go | DIY Home Battery System with Growatt Inverter |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Growatt product offering
Product offeringCore offering
Growatt manufactures and sells solar string inverters, hybrid inverters, lithium iron phosphate (LFP) battery storage systems, monitoring and cloud platforms, and EV charging stations for residential, commercial/industrial, and utility-scale photovoltaic applications. Its portfolio spans from 2.5kW residential balcony inverters up to 1MWh+ commercial BESS systems, sold through a global distributor and certified installer network across 180+ countries.
Product overview
Growatt is a global provider of distributed solar and energy storage solutions offering a comprehensive product portfolio spanning residential, commercial, and utility-scale applications. The portfolio is organized around three core product categories: String Inverters (MIN, MID, MAX, MOD series for single-phase residential through large commercial), Battery Storage Systems (APX universal high-voltage battery, ARK modular battery, NODE/AURA retrofit AC-coupled storage, and integrated BESS for C&I), and Monitoring & Software (ShineServer cloud platform, ShinePhone/ShineTools mobile apps, ShineWiLan-X2 datalogger, and OSS online service portal). Additional offerings include EV charging (Thor series), hybrid inverters (SPH, SPE, WIT series combining solar with storage), and all-in-one balcony systems (NEXA 2000 IT). The ecosystem integrates with Smart Meter and Smart Plug for intelligent energy management, and supports AI-based optimization for load shifting and peak shaving. Growatt operates across residential rooftop, commercial/industrial, and utility-scale segments with installations in over 180 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- String Inverters (MIN, MID, MAX, MOD series) Grid-tied string inverters converting DC from solar panels to AC for residential, commercial, and utility-scale installations. Product lines include MIN (single-phase residential), MID (three-phase commercial/industrial with battery-ready option), MAX (high-power commercial), and MOD (hybrid) series.
- SPH Series Hybrid Inverters Single-phase hybrid inverters (3000-6000W) combining solar inversion with battery storage integration for residential applications. Features dual MPPT for flexible array design, EPS backup power, and battery-ready architecture.
- WIT Series Hybrid Inverters & BESS (including WIT 50) Commercial and industrial hybrid inverters (WIT 8-25K series, WIT 50K-XHU) with integrated storage capability. WIT 50 offers 100kW PV power, 50kW charge/discharge, AC Coupling for retrofit, Peak Shaving, and intelligent tariff management with up to 1MWh storage capacity.
- APX Universal HV Battery (APX 2.0) Universal high-voltage modular battery (APX HV, APX 2.0) compatible with all Growatt Battery Ready inverters. 5kWh per module, expandable to 30kWh (6 modules), LFP technology, IP66 rating, operating range -20C to 55C, cable-free design with Plug&Play installation.
- NODE 5000 / AURA 5000 Residential Retrofit Battery Residential retrofit AC-coupled battery storage system with 5kWh capacity, expandable to 20kWh. Features AI-based intelligent management, Peak Shaving, IP66 protection, EPS backup under 20ms, off-grid capability to 2500W, and cold start to -30C. AC Coupling technology integrates with existing PV without DC modifications.
- NEXA 2000 IT Home Easy Energy (Balcony Solar System) All-in-one balcony PV system with integrated inverter and battery storage for DIY residential use. 2600W input via 4 MPPT, adjustable output 799W (1000W boost), modular batteries up to 8kWh, IP65 rating, LiFePO4 with 6000+ cycles and 10-year warranty. Supports off-grid mode at 1000W and integrates with Smart Plug and Smart Meter.
- ARK 25LV Battery Compact, elegant modular lithium battery for residential storage applications with stackable design for expandable capacity.
- SPF Series Off-Grid Inverters Off-grid inverter series (SPF3000/5000) designed for off-grid applications, backup power, and self-consumption. Compatible with MPPT charge controllers for expanded PV input and larger battery capacity.
- RISE Series Commercial Storage Systems (RISE 261H-XH, RISE 261X-XH) Commercial and utility-scale storage systems including RISE 261H-XH and RISE 261X-XH with up to 261kWh capacity for large C&I and utility applications.
- MINA and MODA Residential Energy Storage Systems New residential energy storage systems launched/debuted in Europe at The Smarter E Europe 2026 in Munich.
- MID TL3-XH Three-Phase Battery Ready Inverter Three-phase battery-ready inverter for C&I applications with 12-30kW power range, max 60kWh battery capacity via dual battery inputs, parallelable for LV and MV grid connections, optional BackUp Box for EPS emergency output, and battery-ready design allowing future storage addition.
- Thor EV Charging Stations Electric vehicle charging stations with advanced technology and design. Features high efficiency charging for residential and commercial e-mobility applications.
- GROWATT OSS (Online Smart Service) Platform Cloud-based platform for remote monitoring, firmware updates, commissioning, and diagnostics of Growatt inverter and storage systems. Enables installers to manage all installed plants through a centralized portal with automated firmware validation and distribution.
- ShinePhone and ShineTools Mobile Apps Mobile applications for end-user monitoring (ShinePhone) and installer commissioning/diagnostics (ShineTools). ShineTools enables firmware updates, device configuration, error diagnosis, and maintenance operations directly from smartphone via Bluetooth. Updated with AI-powered scheduling and enhanced visual interaction features.
- ShineWiLan-X2 Datalogger Plug&Play datalogger with LAN, WiFi, and GPRS communication modules enabling cloud connectivity between Growatt inverters and the OSS monitoring platform for remote monitoring and firmware updates.
- ShineSEM-XA-R Professional Monitoring Device Professional monitoring device with RS485 connection for C&I installations. Required for parallel operation of multiple MID TL3-XH inverters and supports Export Limitation function.
- Smart Energy Meter Smart energy meters (with TA and compatible versions) for precise consumption measurement and autoconsumption management. Integrates with Growatt inverters for load monitoring and optimized self-consumption.
- Master Box Battery Expansion Kit Battery capacity expansion kit enabling intelligent management of dual battery systems. Features Plug&Play installation, ModBus communication, real-time battery status monitoring, and automatic battery model identification.
- Growatt Helios Portable Power Station Portable power station sold via Amazon consumer channel with 3,600W output and 3.6kWh capacity for off-grid and emergency power use.
- GroHome Manager Plant Management Hub Plant management hub introduced in 2025 for comprehensive control and monitoring of Growatt installations.
Quantifiable outcome
- Reduces electricity bills by up to 68% (from ~$280 to under $90 in California peak hours)
- +2 more outcomes
Companies that use Growatt
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Growatt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
Growatt partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EUPD ResearchcoreEUPD Research awards Top Brand Storage recognition to Growatt for Eastern Europe and Netherlands markets, validating Growatt's brand presence and installer trust in these regions.
- S&P Global Commodity InsightscoreS&P Global evaluates and ranks Growatt as Tier 1 PV Inverter Supplier and #1 in residential inverters globally through their PV Inverter Market Tracker reports, providing independent market validation.
- Omnisun SrlcoreOmnisun Srl is the Italian distributor and brand partner for Growatt products in Italy, operating as 'Growatt Italia'. The partnership includes distribution, marketing, training, and after-sales support for the Italian market. Growatt Italia manages local sales, installer certification, webinar programs, and regional support.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Growatt competitors and assessment
Company assessmentBroad incumbents
- Huawei: Huawei is a broad incumbent in solar inverters, smart PV, string energy storage, and grid-scale digital power. It overlaps heavily with Growatt's inverter and storage portfolio, although Huawei operates across a much wider technology and infrastructure portfolio.
Direct peers
- Ginlong Solis: Ginlong Solis is a global string-inverter manufacturer expanding into hybrid inverters, batteries, and smart energy management. Its product focus and residential and C&I customer base closely match Growatt's core inverter-led offering.
- SMA Solar Technology: SMA is an established solar inverter and energy-storage company with residential, commercial, and utility solutions, including hybrid systems and storage products. It is a direct technology and channel competitor, although SMA has a longer-established premium position.
- Fronius International: Fronius manufactures solar inverters, hybrid and storage solutions, and monitoring and energy-management products for residential, commercial, and industrial customers. It competes directly in the inverter and storage value chain, with a particularly established European service footprint.
- GoodWe: GoodWe provides solar inverters, hybrid inverters, batteries, monitoring, and smart energy management across residential and commercial markets. Growatt and GoodWe compete for the same installers and distributed-energy customers with similar integrated hardware-software offerings.
- SolaX Power: SolaX Power offers hybrid inverters, batteries, EV charging, and monitoring for residential and commercial solar systems. It is comparable to Growatt's integrated ecosystem and installer-led go-to-market model.
- Sungrow: Sungrow is a global PV inverter and energy-storage manufacturer offering string inverters, hybrid systems, and utility-scale storage for residential, C&I, and utility customers. Its product breadth and direct competition in inverter and BESS markets make it a close operating peer.
- SolarEdge Technologies: SolarEdge provides DC-optimized solar power electronics, inverters, batteries, and monitoring for residential and commercial systems. It is comparable in residential solar power electronics and storage, although its optimizer architecture differs from Growatt's string and hybrid focus.
- FoxESS: FoxESS supplies string and hybrid inverters, high-voltage batteries, and smart energy-management and EV-charging products. It competes directly in the distributed solar and storage market with a similar modular product architecture.
- Deye: Deye specializes in hybrid and off-grid inverters, battery storage, and energy-management products for residential and C&I applications. Its modular solar-plus-storage approach closely overlaps Growatt's core product stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Growatt social profiles
Digital presenceGrowatt compliance and trust
Trust signalCompliance8 records
Growatt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growatt leadership team
Management profileNumber of profiles
Profiles1 record
Growatt subsidiaries and ownership
Company hierarchySubsidiaries5 records
Growatt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growatt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growatt
What does Growatt do?
Growatt manufactures and sells solar string inverters, hybrid inverters, lithium iron phosphate (LFP) battery storage systems, monitoring and cloud platforms, and EV charging stations for residential, commercial/industrial, and utility-scale photovoltaic applications. Its portfolio spans from 2.5kW residential balcony inverters up to 1MWh+ commercial BESS systems, sold through a global distributor and certified installer network across 180+ countries.
Is Growatt a public or private company?
Growatt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Growatt founded?
Growatt was founded in 2010. It employs 11 to 50 people.
Where is Growatt based?
Growatt is headquartered in Perugia, Italy, in the Europe region.
How does Growatt make money?
Five revenue lines are on record. Solar Inverters are the primary driver. The others are battery Storage Systems, EV Charging Stations, monitoring & Software Services and training & Certification Services.
Who are Growatt's main competitors?
Huawei is listed as a broad incumbent. Direct peers are Ginlong Solis, SMA Solar Technology, Fronius International, GoodWe, SolaX Power, Sungrow, SolarEdge Technologies, FoxESS and Deye.
Does Growatt have an API?
No public API is recorded for Growatt.
What industry is Growatt in?
Growatt's product category is Solar Inverters and Energy Storage. Its primary akta.pro industry code is EUAMAHAB, Solar Inverters, Power Optimizers & MLPE Manufacturing, with a secondary code of EUAMABAE, Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters). Its NAICS code is 33591 and its SIC code is 3600.