Moneytolia

What Moneytolia does

Moneytolia (legally AS Ödeme Hizmetleri ve Elektronik Para A.Ş.) is a Turkish-licensed electronic money and payment services institution, operating as a subsidiary of QNBEYOND. Founded in 2020 and licensed by the Turkish Central Bank (TCMB) on August 10, 2022 under license code 911, the company commenced full operations on August 21, 2022 from its headquarters in Beşiktaş, Istanbul, with a second office in Beykoz. The platform serves both individual consumers and businesses through a unified digital wallet accessible via iOS/Android mobile apps and a web-based corporate portal, with API access for enterprise integration.

The product suite is structured around two anchor accounts: Bireysel (Individual) and Kurumsal (Corporate). Individual users receive a Visa-branded Moneytolia Card (199 TL) and up to ten Virtual Cards (first five free), free domestic P2P transfers, 7/24 international transfers to 30+ European countries with ~30-minute settlement, bill payments, donations, gaming and digital codes, a Moneyback cashback program, and a Birlikte Öde group-expense-splitting feature. Corporate users gain access to Virtual POS, Physical (Yazarkasa) POS, Payment Links, Mass Payment disbursements, corporate cards with panel/API spend controls, and the same domestic and international money transfer rails. Revenue is generated through transaction-based fees: 4.5% on card top-ups, 50 TL on international transfers, 10 TL on domestic transfers, ATM withdrawal fees (1.15% + 1 TL), and card issuance fees, supplemented by premium account subscriptions offering higher daily and monthly limits.

The company employs 11–50 staff and is governed by a recently rebuilt leadership team. Hakan Gönül, a ~30-year banking and fintech veteran, serves as CEO from 2025, following his 2024 arrival as COO. Hikmet Bulduk, former Chief of Staff to the Prime Minister (2002–2009), chairs the board from January 2024. The distribution strategy is digital-first and self-serve, relying on app stores, a corporate web portal, social media, and a content blog for customer acquisition. No external institutional funding rounds have been disclosed, and the company operates without disclosed strategic partnerships.

Name

Moneytolia

Legal name

AS Ödeme Hizmetleri ve Elektronik Para A.Ş.

Website

https://moneytolia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Moneytolia is a Turkey-based, TCMB-licensed electronic money and payment services institution offering consumer digital wallets and a corporate payment acceptance platform (Virtual POS, Physical POS, payment links, mass payments, cards) with domestic and international money transfer capabilities.

Ownership category

akta.pro rank

Product category

Digital Payments and Electronic Money Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ)

Keywords

• Digital payment services
• Electronic money institution
• Merchant payment solutions
• Digital wallet services
• Cross-border money transfers

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Moneytolia, operating through AS Ödeme Hizmetleri ve Elektronik Para A.Ş., is a Turkey-licensed Electronic Money and Payment Services Institution offering a unified digital wallet and payment platform. For individuals (Bireysel), it provides a mobile wallet with money transfers (domestic and international), physical and virtual Visa debit cards, bill payments, donations, gaming codes, group expense splitting, and a cashback rewards program. For businesses (Kurumsal), it delivers Virtual POS, Physical/Yazarkasa POS, Payment Link collection, corporate card management, mass payment disbursements, and 7/24 domestic and international money transfers managed through a web panel or API.

Product overview

Moneytolia is a Turkish digital wallet and fintech payment platform licensed by the Turkish Republic Central Bank (TCMB) as an Electronic Money and Payment Services Institution (AS Ödeme Hizmetleri ve Elektronik Para A.Ş.). It operates two primary account types — Bireysel (Individual) and Kurumsal (Corporate) — providing a unified platform for money transfers, card management, bill payments, donations, and gaming codes. The corporate offering (Kurumsal Hesap) extends this with a suite of payment acceptance tools: Sanal POS (Virtual POS) and Yazarkasa POS (Physical POS) for card collection online and in-store, Link ile Ödeme (Payment Link) for contactless collection without a website, Mass Payment (Toplu Ödeme) for batch disbursements, and Kurumsal Kart (Corporate Card) for business expense management. Individual users benefit from the Moneytolia Kart (physical Visa debit card), Moneytolia Sanal Kart (virtual card for online shopping), free domestic money transfers, 7/24 international transfers (~30 min), bill payments, the Moneyback cashback rewards program, Birlikte Öde (group expense splitting), donation processing, and Oyun & Dijital Kod (gaming credits and subscriptions). The platform is accessible via mobile app (iOS/Android) and web, with API access for corporate users.

Differentiator

Problem solved

Functional benefit

Products and services

• Kurumsal Hesap (Corporate Account) A comprehensive corporate financial platform enabling businesses to accept payments (Virtual POS, Physical POS, Link-based Payment), manage mass payments, transfer funds domestically and internationally, and control corporate card operations from a single panel or API. Targeted at small, medium, and large Turkey-based businesses seeking integrated financial operations management.
• Sanal POS (Virtual POS) A virtual point-of-sale solution enabling e-commerce merchants to accept bank and credit card payments online with fast integration, competitive rates, next-day settlement, and installment support. For online merchants and e-commerce businesses in Turkey.
• Yazarkasa POS (Physical POS / ECR-integrated POS) A physical point-of-sale device integrated with electronic cash registers (ECR) for brick-and-mortar businesses to accept card payments, generate receipts, and comply with fiscal regulations. For physical retailers and merchants in Turkey.
• Link ile Ödeme (Payment Link) A payment link solution enabling merchants to collect payments by sharing a link via SMS, email, or messaging apps without requiring a website. Ideal for social media sales, freelance work, and service-based businesses.
• Kurumsal Kart (Corporate Card) Corporate physical and virtual cards for business expense management. Cards can be managed via panel and API, with customizable limits, spend controls, and real-time transaction monitoring. For Turkey-based businesses seeking centralized corporate expense control.
• Toplu Ödeme (Mass Payment) A mass payment solution allowing businesses to pay multiple recipients in a single batch operation 7/24. Supports payment file uploads and API-based instruction creation for salary payments, supplier payments, and dealer commissions.
• Para Transferi (Money Transfer — Corporate) 7/24 domestic and international money transfer services for corporate accounts. International transfers are completed in approximately 30 minutes at competitive rates, with no fixed monthly or annual fees.
• Bireysel Hesap (Individual Account) A digital wallet for individual users providing money transfers (domestic and international), Moneytolia Card and Virtual Card management, bill payments, donation processing, gaming and digital code purchases, and Moneyback rewards — all from a single mobile app. For Turkey-based individual consumers.
• Moneytolia Kart (Physical Visa Debit Card) A physical debit card accepted worldwide (Visa), issued for 199 TL. Enables spending, ATM cash withdrawals, ATM deposits, balance inquiries, and contactless payments with no annual fee. For individual Moneytolia users.
• Moneytolia Sanal Kart (Virtual Card) A virtual debit card for online shopping. Up to 10 cards can be created; the first 5 are free and cards 6–10 cost 100 TL each. Users can set per-card spending limits and choose from 5 color options.
• Para Gönder / Para İste (Send Money / Request Money) Free domestic money transfer service allowing individual users to send money to other Moneytolia accounts or bank accounts, or request money from other Moneytolia users, 7/24.
• Uluslararası Para Transferi (International Money Transfer) 7/24 international money transfer service covering 30+ countries including Germany, Netherlands, France, Austria, Spain, Italy, and more. Transfers are completed in approximately 30 minutes; fees start at 50 TL (including BSMV) with fixed rates of €0.90/£0.90 for Europe and UK. For individual and corporate users.
• Fatura ve Ödemeler (Bill Payments) Bill payment service covering electricity, water, natural gas, telecommunications, internet, TV, rent, and condominium fees. Also supports credit card bill payments and recurring payment scheduling. For individual Moneytolia users.
• Bağış Yap (Donations)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights5 records

Direct peers

• iyzico: iyzico is a leading Turkish payment service provider offering virtual POS, marketplace solutions, and payment infrastructure to merchants. As the most prominent Turkish PSP, it directly competes with Moneytolia's corporate payment acceptance offering and is a primary benchmark for Turkish fintech at scale.
• Papara: Papara is a Turkish electronic money institution offering a consumer digital wallet, prepaid card, and money transfer services. It is the closest peer to Moneytolia's Bireysel (Individual) account offering, targeting a similar consumer base with e-money and card-based services.
• Param (Turkcell Ödeme): Param is a Turkish licensed electronic money institution offering digital wallets, prepaid cards, and payment services, backed by Turkcell. It directly competes with Moneytolia across both consumer wallet and merchant payment categories in Turkey.
• PayTR: PayTR is a Turkish payment service provider offering virtual POS, physical POS, and e-commerce payment infrastructure to merchants. It competes head-to-head with Moneytolia's Kurumsal account and POS products for SMB and enterprise merchants in Turkey.
• Tosla: Tosla is a Turkish digital wallet and prepaid card product from DenizBank, targeting younger consumers with payments, transfers, and spending features. It overlaps with Moneytolia's consumer wallet, card, and transfer use cases in the Turkish market.
• Wise: Wise is a global cross-border money transfer platform offering low-cost, fast international transfers at mid-market FX rates. It is a direct competitor to Moneytolia's Uluslararası Para Transferi product for both individual and corporate senders.
• Remitly: Remitly is a digital remittance platform enabling international money transfers, including Turkey as a major receive corridor. It competes with Moneytolia's international transfer product for diaspora and cross-border P2P transfers.

Broad incumbents

• Revolut: Revolut is a global digital banking and payments super-app offering multi-currency accounts, cards, transfers, and merchant services. It competes more broadly than Moneytolia but overlaps on consumer wallet, card, and cross-border transfer use cases across Europe.
• Payoneer: Payoneer is a global cross-border payments platform serving SMBs, freelancers, and marketplaces. It overlaps with Moneytolia's international transfer and SMB payment capabilities, particularly for Turkey-EU corridors.
• Stripe: Stripe is a global payment processing and orchestration platform serving online businesses and platforms. While not directly licensed in Turkey for acquiring, it represents the broader payment infrastructure benchmark that Moneytolia's Virtual POS and API products compete against for digitally-native merchants.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moneytolia
• YouTubeyoutube.com/@moneytolia
• Facebookfacebook.com/profile.php
• LinkedIntr.linkedin.com/company/moneytolia
• Instagraminstagram.com/moneytolia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moneytolia