What Marks does

Marks is a B2B brand creation services firm that operates as the lead brand of the Propelis ecosystem, a multi-entity group that also includes Equator and SGK Creative. The company is headquartered in Chicago with 501-1,000 employees distributed across approximately 35 offices in 21 countries spanning North America, LATAM, EMEA, Asia-Pacific, Oceania, and Africa. In October 2025, Marks relaunched as what it describes as the "world's first Brand Creation Platform," consolidating previously separate creative entities into a unified operation that connects 1,800+ creators under a single integrated model.

The platform delivers brand creation services through five productized modules: Creation (identity, packaging, campaigns), Commerce (experiential retail, e-commerce, shoppable content), Content (CGI, live-action, social-first assets), Experience (flagships, pop-ups, immersive activations), and Engineering (structural and packaging systems). Underlying these modules is a proprietary connected system with AI-enabled workflows designed to accelerate creator matching and project execution. Marks serves a horizontal set of large global enterprise brands across consumer-facing verticals including sportswear (Nike, Puma, Asics), food and beverage (Starbucks, Mars Wrigley/Respawn, Alouette), aviation (Air France), spirits (Mayenda), apparel and technical materials (Gore-Tex), and entertainment (LEGO Books).

Marks makes money as a B2B services provider through custom enterprise engagements with global brands; pricing is not publicly disclosed and contract structures are bespoke. The company does not disclose revenue, ARR, or pricing tiers. Go-to-market is direct enterprise sales, supported by a website (makemarks.com) and organic social presence on Instagram and LinkedIn. The Propelis parent structure positions Marks as the flagship of a roll-up strategy combining multiple brand creation entities to offer end-to-end capabilities spanning ideation to activation across digital and physical touchpoints.

Name

Marks

Legal name

Marks

Website

https://makemarks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marks is a global B2B brand creation services firm and lead brand of the Propelis ecosystem, delivering end-to-end identity, packaging, content, commerce, and experience services to large enterprise clients such as Nike, Starbucks, Puma, and Air France across 21 countries via a connected platform of 1,800+ creators.

Ownership category

akta.pro rank

Product category

Brand Creation Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Identity Systems (MPAAAEAA)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Visual Identity & Brand Design Systems (BPAFAEAC), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Brand creation platform
• Creative agency services
• Brand identity design
• Packaging design services
• Experiential marketing services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Core offering

Marks operates as a Brand Creation Platform delivering end-to-end brand creation services to global enterprise clients, spanning identity design, packaging, campaigns, commerce experiences, content production, physical and digital brand experiences, and structural/engineering design for packaging and scalable brand systems. The platform connects 1,800+ creators across 21 countries through proprietary AI-enabled workflows under the Propelis parent ecosystem, integrating operations with Equator and SGK Creative to move brands from ideation to activation across digital and physical touchpoints.

Product overview

Marks operates as the world's first Brand Creation Platform—a unified, silo-free platform that offers five interconnected service modules: Creation (identity, packaging, campaigns), Commerce (experiential retail and e-commerce), Content (CGI, live-action, social assets), Experience (flagships, pop-ups, activations), and Engineering (structural design, packaging systems). The platform is part of the Propelis ecosystem, integrating with Equator and SGK Creative, and leverages proprietary AI-enabled workflows to connect over 1,800 creators across 21 countries, enabling brands to move at culture's velocity from ideation to activation across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Creation Identity, packaging, and campaign creation service for brands, fusing cultural relevance with insight-driven design and scalable brand systems from shelves to screens. Targets enterprise brand owners seeking high-impact brand identity and launch work.
• Commerce Experience design service covering private label to premium, SEO to shoppable content, e-commerce to experiential retail. Built for enterprise brands seeking measurable conversion, loyalty, and deeper brand experience across every touchpoint.
• Content Content production studio crafting CGI worlds, live-action, social-first assets, and connected experiences designed to perform across formats and channels. Serves enterprise brands needing scale content production with cross-platform relevance.
• Experience Physical and digital brand experience design covering flagships, pop-ups, immersive activations, and hybrid events. Targets enterprise brands seeking memorable, repeatable experiential marketing that scales across markets.
• Engineering Structural design, packaging, and scalable systems engineering for brand impact, designed for regulation, materials, and shifting expectations. Serves enterprise brands needing resilient, policy-aligned packaging and structural solutions.
• Marks Brand Creation Platform The overarching Brand Creation Platform that unifies Marks, Equator, and SGK Creative's offerings under a single integrated ecosystem, providing the AI-enabled workflows and connected infrastructure for end-to-end brand creation across Creation, Commerce, Content, Experience, and Engineering modules.

Quantifiable outcome

• Gen Z over-indexing at 132% and Millennials at 127% for Respawn rebrand
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• EquatorcoreStrategic or Co-development Partner · 21 October 2025Equator has been integrated into the unified brand creation platform alongside Marks and SGK Creative under the Propelis ecosystem, operating as a combined entity offering expanded brand creation capabilities.
• SGK CreativecoreStrategic or Co-development Partner · 21 October 2025SGK Creative has been integrated into the unified brand creation platform alongside Marks and Equator under the Propelis ecosystem, operating as a combined entity offering expanded brand creation capabilities.
• PropeliscoreOthersPropelis is the parent ecosystem that Marks operates within, unifying Marks, Equator, and SGK Creative under a single brand creation platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Superunion: Brand and design consultancy under WPP delivering brand strategy, identity and experience work. Comparable offering profile and target enterprise client base to Marks.
• Landor & Fitch: Global brand consulting and design firm specializing in brand strategy, identity and experience. Closely comparable to Marks' Creation and Engineering modules for enterprise brand transformation work.
• Pearlfisher: Independent brand design agency with strong packaging and identity credentials for consumer brands. Directly comparable to Marks' Creation module, particularly the packaging and identity offerings.
• Wolff Olins: Boutique brand consultancy focused on brand strategy, identity and experience design for global clients. Comparable to Marks in offering end-to-end brand creation for enterprise brands across markets.

Broad incumbents

• Publicis Groupe: Global marketing and communications holding company spanning creative, media, digital and brand services. Direct incumbent competitor for enterprise brand creation and activation mandates.
• Accenture Song: Global creative, experience and technology consultancy inside Accenture. Competes with Marks for end-to-end brand, commerce and experience transformation mandates at enterprise scale.
• Dentsu: Global advertising and marketing services group with strong brand and creative capabilities across APAC and globally. Comparable to Marks in serving multinational enterprise brands with integrated brand creation services.
• Interpublic Group: Global advertising holding company offering creative, brand and marketing services through multiple networks. Comparable target market (Fortune 500 enterprise brands) and service breadth to Marks.
• WPP: World's largest advertising and brand services holding company with creative, media, branding and experience agencies. Competes with Marks for the same global enterprise CMO budgets across the full marketing stack.
• Omnicom Group: Global advertising and marketing services holding company with significant brand consulting and creative capabilities through agencies such as Interbrand and Siegel+Gale. Competes with Marks across enterprise brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/markspartofsgs&co
• Instagraminstagram.com/marks.global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marks