Triumph Hotels

What Triumph Hotels does

Triumph Hotels is a privately-held hospitality company founded in 2014 by Gerald Barad and Shimmie Horn that operates a curated collection of five historic boutique hotels in Manhattan: The Frederick Hotel (Tribeca), Evelyn Hotel (NoMad), Iroquois Hotel (Midtown), Hotel Edison (Times Square), and Hotel Belleclaire (Upper West Side), with a sixth property planned for Hell's Kitchen in Late 2028. Each property integrates two or three on-site F&B concepts — Italian restaurants, a speakeasy, a jazz bar, a brasserie, a French pâtisserie — operated in partnership with local operators, plus a weekday Wine Hour program that operates across the portfolio to drive cross-property engagement.

The underlying technology stack is conventional for the segment: a website-based booking platform (triumphhotels.com) with a multi-property selector, date/guest picker, and phone reservation backup at (212) 453-4000, supported by marketing-automation integrations (CartStack for abandoned-cart recovery, Benchmark for email). No proprietary AI, ML, or data flywheel assets are evidenced. Compliance posture includes GDPR and CCPA alignment.

The business model combines (1) hotel room bookings across the portfolio — the dominant revenue stream — at quote-based pricing, (2) on-site food and beverage operations across twelve-plus venues, and (3) a nascent hotel management and consultation services line, most recently evidenced by the March 2026 strategic partnership with M|A Group to develop and operate the Triumph Pyramids Hotel in West Cairo. The company employs 501-1000 staff, is headquartered at 1633 Broadway (46th Floor, NYC), and distributes primarily direct-to-consumer via its website, phone, and on-site arrivals, with no disclosed enterprise customer concentration.

Name

Triumph Hotels

Legal name

Triumph Hotels

Website

https://triumphhotels.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Triumph Hotels is a privately-held, New York–based hospitality company that operates a collection of five historic Manhattan boutique hotels with embedded restaurants and bars, serving leisure and business travelers through direct booking channels. The company also provides hotel management and consultation services and is expanding internationally into Egypt.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Revenue generated from overnight accommodations across their collection of New York City boutique hotels including The Frederick Hotel, Evelyn Hotel, Iroquois Hotel, Hotel Edison, and Hotel Belleclaire.
2. Food and Beverage Operations: Revenue from on-site restaurants and bars including Serafina Tribeca, Primo's, Caffé Tusk, The Tusk Bar, BRASS, Lantern's Keep, da Toscano, Friedman's, Bond 45, The Rum House, Allure Cocktail Lounge, and Mille-Feuille Bakery.
3. Hotel Management and Consultation Services: Management and consultation services provided to hotel owners, as indicated on their website and in their partnership announcement with M|A Group for the Triumph Pyramids Hotel in Egypt.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Triumph Hotels operates a collection of historic boutique hotels across prime Manhattan neighborhoods (Tribeca, NoMad, Midtown, Times Square, Upper West Side), each featuring partnerships with local restaurants and bars. The company also provides hotel management and consultation services to property owners, both domestically and internationally through partnerships such as the Triumph Pyramids Hotel project in Egypt. Revenue is generated primarily through room bookings, food and beverage operations, and professional management fees.

Product overview

Triumph Hotels is a collection of historic boutique hotels located throughout New York City, founded in 2014 by Gerald Barad and Shimmie Horn. The portfolio comprises six properties: The Frederick Hotel (Tribeca), Evelyn Hotel (NoMad), Iroquois Hotel (Midtown), Hotel Edison (Times Square), Hotel Belleclaire (Upper West Side), and an upcoming Hell's Kitchen location (Late 2028). Each hotel features distinctive dining and beverage venues. The company also provides hotel management and consultation services and has expanded internationally through a strategic partnership with M|A Group to develop the Triumph Pyramids Hotel near the Giza Pyramids in Egypt. Triumph Hotels positions itself around timeless design, historic character, and partnerships with local restaurants and bars.

Differentiator

Problem solved

Functional benefit

Brands

• The Frederick Hotel: Historic hotel located in Tribeca, New York City featuring Serafina Tribeca and Primo's bar
• Evelyn Hotel
• Iroquois Hotel
• Hotel Edison
• Hotel Belleclaire
• Washington Jefferson Hotel
• Triumph Pyramids Hotel

Products and services

• The Frederick Hotel Historic boutique hotel located in Tribeca, Manhattan, offering overnight accommodations and on-site dining through partner restaurants Serafina Tribeca (Italian fare) and Primo's (cocktails). Targeted at leisure and business travelers seeking neighborhood-embedded NYC stays.
• Evelyn Hotel Historic boutique hotel in NoMad, Manhattan, designed with inspiration from New York City's music history. Offers overnight accommodations with on-site dining including Caffé Tusk, The Tusk Bar, and BRASS restaurant. Targeted at leisure and business travelers seeking a music-inspired boutique experience.
• Iroquois Hotel Midtown Manhattan boutique hotel offering overnight accommodations alongside on-site dining venues including Lantern's Keep (a critically acclaimed speakeasy with Prohibition-style cocktails) and da Toscano (Italian restaurant serving elevated Tuscan classics, handmade pastas, and seasonal dishes). Targeted at leisure and business travelers seeking Midtown access.
• Hotel Edison Times Square boutique hotel offering overnight accommodations and on-site dining including Friedman's (all-day American fare with gluten-free options), Bond 45 (Times Square Italian restaurant recognized by Condé Nast Traveler), and The Rum House (recognized jazz cocktail bar). Targeted at tourists and business travelers seeking proximity to Times Square and Broadway.
• Hotel Belleclaire Upper West Side boutique hotel offering overnight accommodations and on-site venues including Allure Cocktail Lounge (innovative cocktails and curated spirits/wine list) and Mille-Feuille Bakery (French pâtisserie and specialty coffee). Targeted at leisure and business travelers seeking Upper West Side access.
• Hotel Management and Consultation Services Professional hotel management and consultation services provided to hotel property owners, leveraging Triumph Hotels' hospitality expertise and brand standards. Inquiries handled via [email protected]. Targeted at property owners and developers seeking third-party management for hospitality assets, as evidenced by the M|A Group partnership for the Triumph Pyramids Hotel in Egypt.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• M|A GroupcoreStrategic or Co-development Partner · 31 March 2026M|A Group and Triumph Hotels Management announced a strategic partnership to develop the 'Triumph Pyramids Hotel', a premium hotel-apartment project in West Cairo with direct views of the Giza Pyramids. M|A Group serves as the landowner and exclusive developer, while Triumph Hotels Management manages and operates the property. Expected delivery within three years, supporting Egypt's tourism growth strategy targeting 30 million tourists by 2030.
• Serafina TribecaminorOthersRestaurant partner located at The Frederick Hotel in Tribeca, delivering authentic Italian fare in a vibrant setting.
• Primo's at The Frederick HotelminorOthersBar partner at The Frederick Hotel offering classic and creative cocktails.
• Caffé Tusk at Evelyn HotelminorOthersRestaurant partner situated off the Evelyn Hotel lobby offering breakfast, lunch, dinner, coffee, and cocktails.
• The Tusk Bar at Evelyn HotelminorOthersBar partner at Evelyn Hotel featuring a unique fusion of timeless elegance and natural flair with small plates and creative cocktails.
• BRASS at Evelyn HotelminorOthersRestaurant partner at Evelyn Hotel offering a fresh take on a brasserie. Recognized by Eater NY, Women's Wear Daily, and Robb Report.
• Lantern's Keep at Iroquois New YorkminorOthersCritically acclaimed speakeasy bar at Iroquois Hotel known for Prohibition-style cocktails and shareable plates.
• da Toscano at IroquoisminorOthersNeighborhood Italian restaurant at Iroquois Hotel offering elevated Tuscan classics, handmade pastas, and seasonal dishes.
• Friedman's at Hotel EdisonminorOthersRestaurant partner at Hotel Edison featuring all-day menu of comforting American fare with gluten-free selections, craft beer and wine.
• Bond 45 at Hotel EdisonminorOthersTimes Square's iconic restaurant at Hotel Edison with extensive Italian cuisine, recognized by Condé Nast Traveler.
• The Rum House at Hotel EdisonminorOthersJazz cocktail bar at Hotel Edison recognized as one of the best in New York City, perfect for nightcaps or pre-theater drinks.
• Allure Cocktail Lounge at Hotel BelleclaireminorOthersEnchanting venue at Hotel Belleclaire offering innovative cocktails and curated spirits and wine list for various occasions.
• Mille-Feuille Bakery at Hotel BelleclaireminorOthersFamily-owned craft bakery and authentic Pâtisserie française with specialty coffee at Hotel Belleclaire.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Library Hotel Collection: A family-owned collection of boutique hotels in Midtown Manhattan, including the Library Hotel and Hotel Elysée. Directly comparable to Triumph as a multi-property NYC boutique collection targeting culturally curious travelers.
• The Beekman Hotel: A landmark luxury boutique hotel in Lower Manhattan housed in a 19th-century building with acclaimed F&B programming. Highly comparable to Triumph's historic, F&B-anchored NYC boutique positioning.
• 21c Museum Hotels: A multi-property boutique hotel collection that combines contemporary art, historic architecture, and chef-driven restaurants. Directly comparable to Triumph on the culture-and-F&B-anchored boutique model.
• The Standard Hotels: Lifestyle boutique hotel brand with a flagship in NYC's Meatpacking District, built around design, food, and beverage. Comparable to Triumph in boutique positioning and F&B-driven guest experience.
• Ace Hotel: Independent boutique hotel collection with a New York location, focused on cultural programming, design, and on-site dining/bars. Comparable to Triumph as a design-led boutique operator with strong F&B.
• The NoMad Hotel: A historic luxury boutique hotel in Manhattan's NoMad neighborhood (same neighborhood as Triumph's Evelyn Hotel) with celebrated dining. Closely comparable on geography, positioning, and F&B-led experience.
• The Knickerbocker Hotel: A restored early-20th-century luxury hotel near Times Square with a rooftop bar and Charlie Palmer restaurant. Highly comparable to Triumph's Hotel Edison as a Times Square-adjacent historic luxury property with F&B.
• Dream Hotels: Lifestyle boutique hotel brand with NYC locations featuring rooftop bars, restaurants, and nightlife-driven programming. Comparable to Triumph on boutique positioning, urban NYC footprint, and F&B-centric guest experience.

Broad incumbents

• Morgans Hotel Group (now part of SBE/Ennismore): Multi-brand boutique and lifestyle hotel operator historically behind Morgans, Hudson, and Mondrian properties in NYC. Comparable as a larger, scaled boutique-luxury operator in the same NYC market.
• Six Senses (IHG Luxury & Lifestyle): Global luxury and wellness-focused hotel brand operating under IHG, with international expansion and management-only growth model. Comparable to Triumph in luxury positioning and as an example of brand-led, management-contract scaling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/triumphhotels
• Instagraminstagram.com/triumphhotels
• Xx.com/triumphhotels
• LinkedInlinkedin.com/company/triumph-hotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triumph Hotels