DA TOSCANO
da Toscano is a privately-held, chef-driven Italian fine dining restaurant in Midtown Manhattan's Iroquois New York hotel, founded by Chef Michael and Caitlin Toscano, serving breakfast, lunch, and dinner daily alongside The Lantern's Keep bar to upscale NYC diners, visitors, and hotel guests.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DA TOSCANO does
da Toscano is a privately-held, chef-driven Italian fine dining restaurant operating a single location at 49 W 44th Street within the historic Iroquois New York hotel in Midtown Manhattan. Founded in 2020 by Chef-Owner Michael Toscano and Caitlin Toscano, the restaurant relocated from Greenwich Village to its current Midtown address in 2024/2025 to access hotel guest traffic and a broader Midtown audience. The core product is dine-in service across three meals — breakfast (7am-11am), lunch (12pm-3pm), and dinner (5pm-11pm), seven days per week — with menu items priced from $8 (croissant) to $225 (32oz dry-aged Bistecca alla Fiorentina). The Lantern's Keep operates as an adjacent craft cocktail, wine, and beer bar (4pm-11pm daily) with $19 cocktails and walk-in availability, generating a complementary beverage revenue stream.
The business operates a direct-to-consumer model with two distribution funnels: a reservations-driven main dining room and a walk-in-friendly bar. Revenue derives primarily from food and beverage sales at the point of service, supplemented by physical gift cards ($10-$200 denominations) sold in-person, by phone, or online through an owned ecommerce storefront, with a $3 shipping fee. The customer base spans neighborhood locals, NYC visitors, Midtown business diners, theater-district patrons, and Iroquois hotel guests across both upscale special-occasion use cases and casual repeat patronage. Marketing is executed through owned channels — Facebook, Instagram (including chef and managing partner personal accounts), and an email newsletter — without disclosed paid acquisition or partnership channels.
The broader Toscano family restaurant group extends beyond da Toscano NYC to include Le Farfalle in Charleston, SC and da Toscano Porchetta Shop in Charleston, SC, creating a small multi-concept, multi-city portfolio under founder ownership with no disclosed venture or private equity backing. Technology is conventional hospitality stack: Resy or OpenTable for reservations, BentoBox for website and gift card ecommerce, reCAPTCHA for form security — no proprietary platform, app, or AI-driven systems are present. The pricing model is pure unit pricing (pay-as-you-go) across all meals, bar service, and gift cards, with no subscription, membership, or contracted revenue component.
DA TOSCANO firmographics
Firmographics- Name
- DA TOSCANO
- Legal name
- da Toscano
- Website
- https://datoscano.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- da Toscano is a privately-held, chef-driven Italian fine dining restaurant in Midtown Manhattan's Iroquois New York hotel, founded by Chef Michael and Caitlin Toscano, serving breakfast, lunch, and dinner daily alongside The Lantern's Keep bar to upscale NYC diners, visitors, and hotel guests.
- Ownership category
- akta.pro rank
DA TOSCANO industry classification
Industry- Product category
- Italian Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Cocktail Lounges & Speakeasies (MPAGAIAD)
Keywords
Where DA TOSCANO is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DA TOSCANO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: The primary revenue stream is from food and beverage sales through the restaurant's dine-in service. The restaurant offers breakfast, lunch, and dinner menus with items ranging from $8 to $225, plus cocktails, wine, and beer. The Lantern's Keep bar generates additional beverage revenue with craft cocktails and curated wine selections.
- Gift Cards: Physical gift cards are sold in denominations of $10 to $200, with a $3 shipping and processing fee. Gift cards can be purchased in-person, via phone, or online, providing prepaid revenue for future dining experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Breakfast Menu items |
| Unit Pricing | Pay-as-you-go | Lunch Antipasti |
| Unit Pricing | Pay-as-you-go | Lunch Primi and Secondi |
| Unit Pricing | Pay-as-you-go | Dinner Premium Items |
| Unit Pricing | Pay-as-you-go | Lantern's Keep Bar Menu |
| Unit Pricing | Pay-as-you-go | Wine By The Glass |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
DA TOSCANO product offering
Product offeringCore offering
da Toscano operates an upscale Italian restaurant in Midtown Manhattan inside the historic Iroquois New York hotel, serving regional Italian cuisine with modern interpretations for breakfast, lunch, and dinner seven days a week. The restaurant pairs its dining program with The Lantern's Keep bar, which offers craft cocktails, curated wine, and beer selections, and sells physical gift cards as a prepaid offering.
Product overview
da Toscano is a single-location upscale Italian restaurant in New York City, operated by Chef Michael and Caitlin Toscano. The restaurant offers breakfast, lunch, and dinner services alongside The Lanterns Keep bar. Originally opened in Greenwich Village in 2020, the restaurant relocated to Midtown at the historic Iroquois New York. The product portfolio includes dining services (breakfast, lunch, dinner), a bar program, and gift cards. Related restaurant brand Le Farfalle operates in Charleston, SC.
Differentiator
Problem solved
Functional benefit
Brands
- The Lanterns Keep: Bar complementing da Toscano's main dining room with a curated cocktail, wine & beer menu. Open Monday-Sunday 4:00pm-11:00pm.
Products and services
- da Toscano Restaurant (Main Dining Room) Upscale Italian fine dining restaurant offering breakfast (7am-11am), lunch (12pm-3pm), and dinner (5pm-11pm) seven days per week, with reservations strongly encouraged. Menu features regional Italian cuisine with modern interpretation, including dry-aged steaks (e.g., Bistecca alla Fiorentina), fresh pastas, and premium Italian ingredients.
- The Lantern's Keep Bar
Companies that use DA TOSCANO
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
DA TOSCANO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
DA TOSCANO partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights4 records
DA TOSCANO competitors and assessment
Company assessmentDirect peers
- Sant Ambroeus: Sant Ambroeus is a longstanding Northern Italian restaurant and pasticceria in Manhattan with multiple locations, known for refined classic Italian cuisine at premium prices. It is comparable to da Toscano as an established upscale Italian operator in NYC targeting a similar affluent clientele.
- Marea: Marea is an Italian fine dining restaurant in Midtown Manhattan from Altamarea Group, known for coastal Italian cuisine and a Michelin-starred pasta program. It is one of the most direct comparables to da Toscano given its Midtown location, premium pricing, and seafood-leaning Italian menu.
- Lilia: Lilia is a chef-driven Italian restaurant in Williamsburg from Missy Robbins, focusing on hand-rolled pasta and regional Italian cooking at premium check averages. It shares da Toscano's profile of an owner-chef-driven upscale Italian concept with strong critical acclaim.
- Il Buco Alimentari e Vineria: Il Buco Alimentari e Vineria is an Italian restaurant and specialty food shop in NoHo from the Il Buco group, pairing regional Italian cuisine with an attached retail market. It compares to da Toscano on owner-driven Italian fine dining with a curated retail/gift-card adjacency.
- Carbone: Carbone is an upscale Italian restaurant in Greenwich Village from Major Food Group, widely considered a benchmark for high-grossing NYC Italian fine dining with retro-American-Italian menus at premium prices. It directly competes with da Toscano for the same high-spend Italian-cuisine diner.
- Le Farfalle: Le Farfalle is the Toscano family's sister Italian restaurant in Charleston, SC, sharing branding, gift-card distribution, and operational know-how with da Toscano NYC. It is the most directly comparable peer given shared ownership and concept overlap.
- Quality Italian: Quality Italian is an upscale Italian restaurant in Midtown Manhattan at the JW Marriott Essex House, featuring premium pricing and modern Italian cooking. It is structurally comparable to da Toscano given its Midtown hotel-adjacent location and premium-check Italian fine dining model.
Broad incumbents
- Babbo: Babbo is a Mario Batali/Lydia Bastianich-founded Italian fine dining institution in Greenwich Village where Chef Michael Toscano trained. It is comparable as a broader incumbent in NYC upscale Italian dining, and as a training lineage for da Toscano's chef-owner.
- Eataly (Manzo): Eataly Flatiron's Manzo was an upscale Italian fine dining concept where Michael Toscano served as executive chef before opening Perla. As a larger Italian food hall and restaurant operator, Eataly is a broader incumbent that overlaps with da Toscano on Italian fine dining positioning.
Regional players
- FIG: FIG is a chef-driven upscale American/Mediterranean restaurant in Charleston, SC, operating in the same local market as the Toscano family's Le Farfalle. It is comparable as a regional Charleston upscale dining peer that competes for the same high-end Charleston diner.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DA TOSCANO social profiles
Digital presenceDA TOSCANO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DA TOSCANO leadership team
Management profileNumber of profiles
Profiles4 records
DA TOSCANO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DA TOSCANO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DA TOSCANO
What does DA TOSCANO do?
da Toscano operates an upscale Italian restaurant in Midtown Manhattan inside the historic Iroquois New York hotel, serving regional Italian cuisine with modern interpretations for breakfast, lunch, and dinner seven days a week. The restaurant pairs its dining program with The Lantern's Keep bar, which offers craft cocktails, curated wine, and beer selections, and sells physical gift cards as a prepaid offering.
Is DA TOSCANO a public or private company?
DA TOSCANO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DA TOSCANO founded?
DA TOSCANO was founded in 2020. It employs 1 to 10 people.
Where is DA TOSCANO based?
DA TOSCANO is headquartered in New York, United States, in the North America region.
How does DA TOSCANO make money?
Two revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are gift Cards.
Who are DA TOSCANO's main competitors?
Direct peers on record are Sant Ambroeus, Marea, Lilia, Il Buco Alimentari e Vineria, Carbone, Le Farfalle and Quality Italian. Broad incumbents are Babbo and Eataly (Manzo). FIG is listed as a regional player.
Does DA TOSCANO have an API?
No public API is recorded for DA TOSCANO.
What industry is DA TOSCANO in?
DA TOSCANO's product category is Italian Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 722511 and its SIC code is 5810.