WINR
WINR is a global identity infrastructure company providing identity resolution, identity verification, and address intelligence solutions to enterprise AdTech and FinTech clients across 35+ countries, serving customers including Experian, Equifax, Epsilon, and LiveRamp.
- Company typePrivate
- Founded2019
- HeadquartersNorth Sydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WINR does
WINR is a global identity infrastructure company founded in 2019 and headquartered in North Sydney, Australia, with a regional office in Amsterdam. The company provides identity resolution, identity verification, and address intelligence solutions to enterprise clients primarily in the Advertising Technology and Financial Technology sectors. WINR operates a global identity graph spanning 35+ countries containing over 4 billion identity profiles, and serves a roster of blue-chip enterprise customers including Experian, Equifax, Epsilon, LiveRamp, Zeta Global, Creditinfo, Melissa, Permutive, and Audience Acuity. The company addresses the "identity gap" — fragmented customer records that cannot be unified across channels, systems, and geographies — through compliant, deterministic data products built on 30+ years of combined data management experience by the founding team.
The product portfolio comprises four core offerings. WINR Alchemist is a global identity graph providing consistent, compliant people and household identifiers across 35+ countries. WINR Nexus is an identity verification solution supporting KYC, fraud detection, and digital onboarding through a waterfall of data sources. WINR Atlas is global address intelligence infrastructure that resolves postal addresses into persistent deterministic identifiers (AtlasID, PremiseID, StreetID) across 22+ countries, deployed as a Snowflake Native App and AWS API. WINR Argus, launched in 2025, is a lightweight age assurance REST API that returns match outcomes without exposing documentary identity data. The platform is built on patent-pending technology, with infrastructure hosted on AWS and certified to ISO/IEC 27001:2022. An additional module, Kaptiv Audience Segments (KAS), provides persona-based audience segmentation across 24 standardized personas in Australia, New Zealand, the United Kingdom, and the United States.
WINR generates revenue through enterprise B2B contracts, charging for identity data services, API access, and platform licensing. Products are distributed through three primary channels: direct enterprise field sales targeting AdTech and FinTech buyers, the Snowflake Marketplace where Atlas is available as a Native App with zero data movement, and AWS API endpoints for real-time transactional processing. Pricing is quote-based on annual contracts, with no publicly disclosed tiers. The company operates with a lean team of approximately 20+ employees globally, with recent senior hires including a Chief Revenue Officer and Chief Data Officer to support geographic and product expansion. WINR is privately held by its co-founders — CEO Marcelo Ulvert and COO Malcolm Treanor — with no disclosed external institutional investment, operating through WINR Corporation Pty Ltd (Australian holding entity) and WINR Alchemist Pty Ltd (wholly-owned subsidiary).
WINR firmographics
Firmographics- Name
- WINR
- Legal name
- WINR Corporation Pty Ltd
- Website
- https://winr.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WINR is a global identity infrastructure company providing identity resolution, identity verification, and address intelligence solutions to enterprise AdTech and FinTech clients across 35+ countries, serving customers including Experian, Equifax, Epsilon, and LiveRamp.
- Ownership category
- akta.pro rank
WINR industry classification
Industry- Product category
- Identity Resolution
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
Keywords
Where WINR is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
WINR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Identity Data Services: WINR generates revenue through providing identity resolution, verification, and enrichment data services to enterprise clients. The company operates as a B2B data provider offering API-based access to identity graphs, address intelligence, and verification outcomes.
- Platform Licensing (Snowflake/AWS API): Revenue from platform licensing through Snowflake Native App deployment and AWS API access for real-time address verification, normalization, and identity resolution processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with quote-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
WINR product offering
Product offeringCore offering
WINR is an identity infrastructure company that provides identity resolution, identity verification, and address intelligence solutions for AdTech and FinTech clients globally. The platform transforms fragmented records into accurate, persistent identities using proprietary patent-pending technology spanning 35+ countries, delivered via AWS APIs, a Snowflake Native App, and direct enterprise contracts.
Product overview
WINR is an identity infrastructure company offering a platform of complementary products that enable businesses to verify, enrich and resolve identities at global scale. The portfolio comprises four core products: WINR Alchemist (a global identity graph providing people and household identifiers for identity resolution), WINR Nexus (an identity verification/KYC waterfall solution), WINR Atlas (address intelligence infrastructure generating persistent deterministic location identifiers as a Snowflake Native App and AWS API), and WINR Argus (a lightweight age assurance REST API for low-friction digital onboarding). An additional module, Kaptiv Audience Segments, provides persona-based audience segmentation. All products are built on a foundation of privacy compliance and data quality, spanning 35+ countries with coverage across APAC, Europe, North America, Latin America and South America.
Differentiator
Problem solved
Functional benefit
Brands
- WINR Alchemist: Global identity graph providing consistent, compliant people and household identifiers for identity resolution.
- WINR Nexus
- WINR Atlas
- WINR Argus
- Kaptiv Audience Segments (KAS)
Products and services
- WINR Alchemist WINR Alchemist is a global identity graph spanning 35+ countries that provides consistent, compliant and comprehensive people and household identifiers for identity resolution. It resolves fragmented digital records into a single, accurate picture of a person, enabling identity resolution for digital advertising, data analysis, matching and linkage. It serves as the data spine that bridges the identity gap between online and offline identifiers, boosting match rates and extending reach for AdTech and FinTech clients.
- WINR Nexus WINR Nexus is an identity verification solution that uses a waterfall of data sources to help businesses validate customer identities, reduce fraud, and streamline digital onboarding at scale. It supports KYC workflows by providing data-driven verification checks that help organisations spot bad actors during account openings and transactions, reducing risk of identity theft and online fraud.
- WINR Atlas WINR Atlas is global address intelligence infrastructure that resolves and verifies address data, generating persistent deterministic identifiers (AtlasID, PremiseID, StreetID) for physical locations across 22+ countries. Available as a Snowflake Native App and AWS API, it transforms unstructured postal addresses into reusable identity keys, enabling graph-style entity resolution for AI, KYC, fraud prevention, data enrichment and data collaboration workflows. It degrades gracefully to premise or street level when full household resolution is not achievable.
- WINR Argus WINR Argus is a lightweight age assurance API that assesses whether a mobile number and/or email address has historically been associated with an adult consumer profile. It returns lightweight assurance outcomes (match_verified, match_unverified, unmatched) without exposing documentary identity data or date of birth information, designed for digital platforms requiring scalable, lower-friction age controls.
- Kaptiv Audience Segments (KAS) Kaptiv Audience Segments is WINR's standardised persona-based segmentation framework that segments audiences into one of 24 well-defined personas based on life stage, behavioural signals, demographics and socioeconomic status. Available via API or batch delivery for integration into CDP or martech stacks, currently available in Australia, New Zealand, the United Kingdom and the United States.
Companies that use WINR
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
WINR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
WINR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EpsiloncoreWINR Alchemist provides consistent, compliant people and household identifiers supporting Epsilon's COREid global identity graph. This partnership enables brands to create audiences, activate campaigns across channels, and measure performance with greater confidence. The expanded collaboration centers on WINR's identity resolution capabilities.
- Zeta GlobalcoreWINR is supporting Zeta Global's AI and data-driven marketing platform in Canada with Alchemist data and Atlas IDs, enhancing addressability through improved recognition, linkage and activation.
- PermutivecorePartnership leverages WINR's data solutions within Permutive's privacy-focused Audience Activation Platform. The collaboration enables advertisers to engage target audiences effectively while enabling publishers to drive up yields. Permutive clients have seen inventory yields increase by up to 400% in some instances.
- LiveRampcoreStrategic partnership announced to enhance data collaboration capabilities. WINR's global identity graph integrates with LiveRamp's clean-room capabilities to help brands activate data effectively while maintaining compliance.
- MelissacoreWINR and Melissa partnered to expand access to trusted identity data. The integration combines WINR's flexible data solutions with Melissa's robust verification capabilities, offering comprehensive approach to identity resolution.
- EquifaxcoreWINR is working with Equifax to support the performance of its digital solutions. Equifax utilizes WINR's accurate, high-quality, privacy-compliant data in WINR's international data consortium to help onboard and segment target audiences.
- CreditinfocorePartnership enables Creditinfo to access WINR's global identity graph through WINR Nexus to augment their identity verification processes. WINR supports Creditinfo's 33 bureaus across four continents in both mature and emerging markets.
- Audience AcuitycoreAudience Acuity onboarded WINR's US identity graph to validate, extend and enrich existing identities for increased match rates. This partnership supports enhanced identity solutions for cross-channel consumer identification.
- KarlsgatecoreWINR and Karlsgate collaboration demonstrated 25% boost in addressability by combining WINR Alchemist's linkage profiles with Karlsgate's proprietary stack, bridging the identity gap between agency and publisher.
- Kantar IBOPE MediaminorWINR participated alongside LiveRamp and Kantar IBOPE Media in a webinar discussing identity resolution value and bridging the identity gap for brands worldwide.
- Southern Cross Austereo (SCA)minorSCA used WINR's Kaptiv Audience Segments (KAS) for persona-based targeting on LiSTNR streaming audio platform, achieving 40% lift in site visits among exposed audiences.
- ExperiancoreExperian extended partnership with WINR until 2027, leveraging WINR Alchemist to verify, enrich and resolve identities in their identity graph. A shared focus on compliance has been key to the depth of this relationship spanning over 15 years.
- SnowflakecoreWINR Atlas is available as a Snowflake Native App on the Snowflake Marketplace. Atlas runs entirely within the customer's Snowflake instance, ensuring zero data movement, maximum security, and compliance with local data governance requirements.
Scale indicators8 records
Recent moves7 records
Expansion highlights8 records
WINR competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp is a global data collaboration platform that operates RampID, a people-based identity graph spanning hundreds of millions of consumers. It is both a WINR partner and a direct competitor in identity resolution and data collaboration for advertisers and publishers.
- Epsilon: Epsilon operates the COREid global identity graph and is a major provider of identity resolution, audience targeting, and marketing services. WINR Alchemist is integrated into COREid, making Epsilon both a partner and a directly comparable identity infrastructure provider for advertisers.
- Lotame: Lotame is a global data solutions provider operating a people-based identity graph and data collaboration platform serving advertisers and publishers. It competes directly with WINR Alchemist in identity resolution and audience addressability.
- Melissa Data (Melissa): Melissa is a global provider of address verification, identity verification, and data quality solutions. It is a WINR integration partner and a directly comparable address intelligence and identity verification competitor to WINR Atlas and WINR Nexus.
Broad incumbents
- Experian: Experian is a global credit bureau and identity data incumbent that operates its own identity graph and audience solutions. WINR has a 15+ year strategic partnership with Experian extending to 2027, but Experian also competes directly in identity resolution and KYC data services.
- Equifax: Equifax is a global credit bureau and consumer data analytics company with identity verification, fraud, and audience segmentation offerings. It is a WINR customer leveraging WINR's international data consortium while also operating competing identity products.
- Acxiom: Acxiom is a long-standing data and identity services provider operating a large global identity graph (Acxiom ID), audience targeting, and data collaboration solutions for enterprise marketers, directly competing with WINR Alchemist and adjacent identity products.
- TransUnion: TransUnion is a global credit bureau offering identity verification, fraud prevention, and marketing data solutions through products such as TruAudience. It competes with WINR Nexus for KYC and identity verification use cases.
- Oracle Advertising (formerly DataFox / Grapeshot): Oracle Advertising and CX offers an identity and audience data platform integrated with Oracle's BlueKai and advertising technologies, competing with WINR in identity resolution and audience targeting for large advertisers.
Emerging players
- Truata: Truata provides privacy-enhanced identity, data collaboration, and audience analytics solutions, with a strong focus on compliance and clean-room use cases. It is a comparable emerging identity infrastructure provider overlapping with WINR Alchemist and Karlsgate-style privacy-first collaborations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
WINR social profiles
Digital presenceWINR compliance and trust
Trust signalCompliance2 records
WINR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINR leadership team
Management profileNumber of profiles
Profiles6 records
WINR subsidiaries and ownership
Company hierarchySubsidiaries1 record
WINR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINR
What does WINR do?
WINR is an identity infrastructure company that provides identity resolution, identity verification, and address intelligence solutions for AdTech and FinTech clients globally. The platform transforms fragmented records into accurate, persistent identities using proprietary patent-pending technology spanning 35+ countries, delivered via AWS APIs, a Snowflake Native App, and direct enterprise contracts.
Is WINR a public or private company?
WINR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINR founded?
WINR was founded in 2019. It employs 1 to 10 people.
Where is WINR based?
WINR is headquartered in North Sydney, Australia, in the Oceania region.
How does WINR make money?
Two revenue lines are on record. Identity Data Services are the primary driver. The others are platform Licensing (Snowflake/AWS API).
Who are WINR's main competitors?
Direct peers on record are LiveRamp, Epsilon, Lotame and Melissa Data (Melissa). Broad incumbents are Experian, Equifax, Acxiom, TransUnion and Oracle Advertising (formerly DataFox / Grapeshot). Truata is listed as an emerging player.
Does WINR have an API?
Yes. WINR Atlas is accessible through a secure AWS API for real-time transactional processing, enabling clients to perform high-volume address standardisation, parsing, and matching within their own applications or data pipelines. The API provides the same functionality as the Snowflake Native App, enabling seamless integration into financial, compliance, and data-processing environments. WINR Argus is delivered through a simple REST API designed for rapid integration into onboarding, registration and trust workflows, accepting mobile number, email address, and country code inputs and returning age assurance outcomes (match_verified, match_unverified, unmatched).
What industry is WINR in?
WINR's product category is Identity Resolution. Its primary akta.pro industry code is BPAMAEAJ, Decentralized Identity (DID) & Verifiable Credentials. Its NAICS code is 518 and its SIC code is 7370.