Amigoni Urban Winery

What Amigoni Urban Winery does

Amigoni Urban Winery is a founder-owned urban winery established in 2006 by Michael Amigoni and Kerry Amigoni, operating from a 4,200-square-foot facility housed in the 1909 Daily Drover Telegram Newspaper building in Kansas City's Stockyards District in the West Bottoms. The company produces small lots of dry handcrafted wines using traditional winemaking methods—whole-cluster crushing, pressing, fermentation, barrel-aging, and bottling—with grapes sourced from its Centerview, Missouri vineyard planted by Michael Amigoni, supplemented by West Coast partners including Lodi AVA. Its portfolio centers on traditional European varietals (Cabernet Franc, Cabernet Sauvignon, Chardonnay, Viognier) alongside experimental bottlings (Cinsaut, Barbera, Sangiovese, Tempranillo), and it markets a sub-brand, Urban Drover.

The business operates across a horizontally segmented set of revenue streams with no single anchor customer. Direct-to-consumer channels include walk-in tastings at the Kansas City tasting room (Tuesday–Sunday, no appointment required), e-commerce via the Commerce7 platform, and tiered experiences ranging from $15 tastings to $75 per-person blending workshops. Recurring revenue comes from three wine club variants (biannual, flexible subscription, and gift subscription), each delivering curated winemaker selections with a 15% member discount. Wholesale distribution reaches 60+ retail locations across Missouri and Kansas through Classique Wine and Spirits and Standard Beverage. Event venue rentals across the tasting room, barrel room, mezzanine, and entire winery support weddings and corporate functions at $2,500–$6,000 per four-hour block, while a private label service with a 60-bottle minimum serves corporate gifting and wedding favor demand. With 1–10 employees and no disclosed external institutional investment, Amigoni is a tightly held family-operated business.

Name

Amigoni Urban Winery

Legal name

Amigoni Urban Winery

Website

https://amigoni.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Amigoni Urban Winery is a founder-owned Kansas City urban winery producing small lots of handcrafted dry wines sold via its Stockyards District tasting room, three wine club variants, wholesale to 60-plus Missouri and Kansas retailers, and event venue rentals for weddings and corporate clients.

Ownership category

akta.pro rank

Product category

Handcrafted Wines

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Urban Wineries (No/Minimal Vineyard) (THAFALAF)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Handcrafted wine production
• Wine tasting experiences
• Wine club subscriptions
• Event venue rentals
• Private label wines

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales: Wine sold directly to consumers at the tasting room and through the online shop. Includes sales by the glass, bottle, and curated tasting flights.
2. Wine Club Subscriptions: Biannual and subscription-based wine club memberships offering 2, 3, 4, 6, or 12 bottle selections delivered or available for pickup twice yearly (June and November) or on custom schedules. Members receive 15% discount and exclusive access.
3. Event Space Rentals: Rental of winery spaces including tasting room, barrel room, mezzanine, patio, and entire winery for weddings, corporate events, and private celebrations. Pricing varies by space, day of week, and duration.
4. Wine Experiences: Paid experiences including wine tastings ($15-18), celebration experiences ($25), cellar experiences ($35), blending experiences ($75), and pairing experiences ($60). Requires minimum group sizes for some experiences.
5. Private Label Orders: Custom branded wine labels for events and corporate needs. Requires minimum 60 bottle order in 375ml or 750ml sizes.
6. Wholesale Distribution: Wines distributed through liquor stores and restaurants in Missouri and Kansas via distributors Classique Wine and Spirits and Standard Beverage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Amigoni Urban Winery is a Kansas City urban winery producing small lots of handcrafted dry wines from traditional European and lesser-known varietals, sold directly to consumers through its tasting room, online shop, wine club subscriptions, paid tasting experiences, private label custom orders, and event venue rentals inside a historic 1909 building.

Product overview

Amigoni Urban Winery is a locally-owned urban winery in Kansas City's Stockyards District producing small lots of handcrafted dry wines. The company operates a unified tasting room experience combined with a portfolio of wine club subscriptions, venue rentals, and private label services. Core offerings include wine tastings ($18 for 5 wines), celebratory experiences ($25), cellar tours ($35), blending experiences ($75), and Italian pairing experiences ($60). The wine club operates on two models: a biannual subscription releasing wines in June and November, and a flexible subscription allowing monthly or bi-monthly deliveries. The company also offers private event venue rentals including the entire winery (150 capacity), barrel room (100 capacity), and tasting room (100 capacity), plus custom private label wine services with a 60-bottle minimum. A notable recent product is canned wines featuring the KC Current partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Drover: A wine product line featuring red blend wines produced by Amigoni Urban Winery.

Products and services

• Wine Tasting Walk-in tasting experience at the Kansas City tasting room featuring a curated flight of five wines priced at $18 per person, with additional wines available for $3 each and 5%/10% volume discounts on bottle purchases.
• Celebration Experience Special event experience featuring four tastings of signature wines with complimentary meat and cheese platters and table service at $25 per person with no minimum group size.
• Cellar Experience Behind-the-scenes production facility tour led by the winemaker covering the winemaking process from grape to bottle, including private tasting of five wines, priced at $35 per person with a minimum of 6 people.
• Blending Experience Team-based wine blending competition where participants learn blending basics and the top teams cork and take home a bottle of their winning blend, priced at $75 per person with hors d'oeuvres included, minimum 8 and maximum 40 people.
• Pairing Experience Italian wine pairing event featuring five tastings of Italian varietals each paired with authentic Italian meats, cheeses, and breads, priced at $60 per person with a minimum of 8 people.
• Biannual Wine Club Twice-yearly wine subscription delivering seasonal wines selected by the winemaker, with releases in June and November. Options include 4, 6, or 12 bottles in mixed or red-only selections priced at $80-$310 per pickup plus tax.
• Subscription Wine Club Flexible wine subscription allowing members to choose 2, 3, or 4 bottles delivered monthly or every 2, 3, 4, or 6 months with the ability to skip or adjust anytime.
• Gift Subscription Wine Club One-year prepaid wine subscription gift option with 2, 3, or 4 bottles delivered on a chosen schedule, priced at $40-$110 per shipment plus tax depending on bottle count.
• Private Label Wine Custom wine label service for corporate events, hotel VIP guests, wedding favors, and anniversary celebrations, available on 375ml or 750ml bottles with a 60 bottle minimum order.
• Entire Winery Rental Full winery venue rental for private events including the tasting room, barrel room, mezzanine, and patio; approximately 4,200 square feet with capacity for 150 cocktail or 70 ceremony/reception guests, priced at $4,500-$6,000 for 4-hour wedding events.
• Barrel Room Rental Intimate event space showcasing Missouri oak barrels with a private bar and patio access, accommodating up to 70 seated or 100 cocktail guests, priced at $3,000-$4,000 for 4-hour events.
• Tasting Room Rental Open-layout event space with two-story windows overlooking the Stockyards District, featuring a restored chandelier and 1909 wall accents, seating for up to 50 or 100 cocktail guests, priced at $2,500-$3,600 for 4-hour wedding events.
• KC Current Wine Cans Canned wines produced in partnership with the Kansas City Current women's professional soccer team, featuring co-branded KC Current logo artwork.
• Amigoni Branded Merchandise Amigoni branded merchandise including apparel and winery-related items available for purchase through the online shop.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• KC CurrentminorGTM or Marketing PartnerAmigoni Urban Winery is a proud sponsor of KC Current, Kansas City's new women's professional soccer team. The partnership celebrates the strength and talent of women in sports, featuring co-branded wine cans and collaborative marketing efforts to 'make history together.'
• Classique Wine and SpiritscoreChannel Partner/ Reseller/ DistributorMissouri-based wine and spirits distributor handling Amigoni's wholesale distribution within Missouri. Enables presence in Kansas City, St. Louis, Springfield, and Branson retail locations.
• Standard BeveragecoreChannel Partner/ Reseller/ DistributorKansas-based beverage distributor handling Amigoni's wholesale distribution within Kansas. Enables presence in Kansas retail locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Augusta Winery: Historic Missouri winery in the Augusta AVA offering tastings, tours, and events. Comparable small-batch craft winery with on-premise hospitality and regional Midwest distribution.
• Les Bourgeois Vineyards: Mid-Missouri winery with vineyard, tasting room, and bistro serving the Kansas City/Columbia corridor. Comparable small-to-mid craft winery with on-site experiences and regional distribution.
• Stone Hill Winery: One of Missouri's largest and oldest wineries, producing handcrafted wines across a wide varietal range. Comparable craft wine producer with tasting room, events, and statewide distribution footprint.
• Baltimore Bend Vineyard: Missouri winery offering tastings, events, and wine club subscriptions. Comparable mid-size craft winery with multi-channel revenue model in the Midwest.
• Pirtle Winery: Missouri winery housed in a historic 1867 building offering tastings, wine by the glass, and events. Comparable urban-historic venue craft winery with region-focused distribution.
• Cellar 426: Nebraska winery with tasting room, event hosting, and wine club. Comparable Midwestern craft winery with similar small-lot production philosophy and on-premise hospitality focus.
• Vox Vineyards: Missouri winery producing small-lot wines with tasting room experiences. Comparable craft producer with similar varietal experimentation and Midwest regional distribution.

Direct peers

• City Winery: Multi-location urban winery operating tasting rooms, restaurants, and event venues in major U.S. cities. Most directly comparable business model combining small-lot wine production with on-site experiential hospitality.
• KC Wine Co: Another Kansas City-based urban winery with tasting room and event offerings. Direct local competitor targeting the same KC consumer base, distributor channels, and event-host segment.

Broad incumbents

• Boulevard Brewing Company: Kansas City-based craft beverage producer at much larger scale. While a brewery rather than winery, it competes for the same KC craft beverage consumer, hospitality accounts, and event space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmigoniUrbanWinery
• Instagraminstagram.com/amigoni_winery
• Xx.com/AmigoniWinery
• LinkedInlinkedin.com/company/amigoni-vineyards-and-urban-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amigoni Urban Winery