Swing AI
- Company typePrivate
- Founded2023
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Swing AI does
Swing AI (legally Swing Index, Inc.) is a privately held mobile sports coaching company founded in 2023 and based in Columbia, United States, with 11-50 employees. Its core product, the Swing Index platform, delivers personalized golf coaching through iOS and Android applications by combining user-uploaded swing video analysis with personalized feedback from PGA-certified teaching professionals. The underlying technology pairs computer-vision-based swing analysis (claimed patent-pending) with a recommendation engine that generates personalized development plans, annotations, drills, and fix sequences; coaches then conduct live two-way "Playing Lesson" sessions via Zoom. The company also operates MyJourney Soccer, a parallel mobile coaching platform launched in November 2022 for young soccer players connecting to David Copeland-Smith, signaling a vertical expansion thesis.
The business model is primarily direct-to-consumer subscription, with a $19.99/month or $99.99/year individual plan, a one-time $49.99 Swing Card gift subscription covering four months and up to three members, and a first-month-free acquisition offer. A secondary B2B motion runs through the Corporate Swing Card program, where professionals and companies bulk-purchase branded coaching cards with ROI reporting for client gifting. The company claims a 4.8-star app rating and a 98% outcome efficiency metric, and has established global partnerships with TaylorMade and the European Tour to lend brand credibility. Revenue, funding history, and ownership structure are not publicly disclosed, and the company appears to be founder-owned and operated with no reported institutional investment.
Swing AI firmographics
Firmographics- Name
- Swing AI
- Legal name
- Swing Index, Inc.
- Website
- https://swingindex.golf
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Swing AI industry classification
Industry- Product category
- Golf Coaching Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Junior & Beginner Golf Starter Sets Retail (CRAMAGAM)
Keywords
Where Swing AI is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Markets served
Swing AI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer Subscription - Monthly: Monthly recurring subscription at $19.99/month providing year-round access to PGA coaching, video analysis, personalized development plans, and the Playing Lesson feature
- Consumer Subscription - Annual: Annual subscription at $99.99/year offering the same features as monthly with cost savings compared to monthly billing
- Swing Card Gift Subscription: One-time purchase gift cards offering 4-month subscription access at $49.99 USD, including unlimited video uploads, personalized coaching, and access for up to 3 family members
- Corporate Swing Card: B2B bulk purchase program for corporate clients to gift coaching subscriptions to clients and employees with custom branding and ROI reporting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription |
| Subscription | Annual | Annual Subscription |
| One time/ perpetual license | Pay-as-you-go | Swing Card Gift (4-Month) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Swing AI product offering
Product offeringCore offering
Swing AI operates the Swing Index mobile platform, which combines video swing capture with AI-driven computer vision analysis and PGA-certified coaching to deliver personalized golf improvement plans. The service is delivered via iOS and Android apps through consumer subscriptions ($19.99/month or $99.99/year), individual Swing Card gifts, and a Corporate Swing Card B2B gifting program with branded cards and ROI reporting.
Product overview
Swing AI operates the Swing Index platform as its core product, a patent-pending mobile golf coaching platform that combines video analysis with PGA-certified coaching. The platform is available via iOS and Android apps, with subscription pricing at $19.99/month or $99.99/year. The ecosystem includes the Swing Card (gift product for individual users), Corporate Swing Card (B2B client gifting solution with ROI reporting), The Playing Lesson (immersive Zoom-based coaching experience), and the Handicap Challenge (personalization tool). The company also operates a separate sub-brand, MyJourney Soccer, which provides a similar 1-on-1 coaching platform for young soccer players connecting to David Copeland-Smith's coaching services.
Differentiator
Problem solved
Functional benefit
Brands
- The Swing Card: A gift card product that grants access to expert golf coaches, personalized feedback, and coaching experience for golf enthusiasts.
- The Playing Lesson
- MyJourney Soccer
- Swing Index Golf Swing Card (Corporate)
Products and services
- Swing Index Platform Patent-pending mobile golf coaching platform that combines video swing analysis with PGA-certified coaching to help golfers lower their handicaps. Provides personalized development plans, 365-day coach access, and immersive playing lesson experiences via iOS and Android apps.
- Swing Card (Individual Gift) Gift card product granting recipients access to the Swing Index coaching platform. Available as a 4-month subscription at $49.99 USD, including unlimited game film upload, personalized coaching, drills, lessons and challenges for up to 3 members.
- Corporate Swing Card B2B gift card solution for corporate clients to build trusted relationships with customers and prospects. Includes branded company cards, ROI reporting dashboard for tracking client progress, and personalized game improvement journeys delivered via the My Swing Index app.
- MyJourney Soccer Separate mobile coaching platform for young soccer players connecting them to David Copeland-Smith (Alex Morgan's coach) for 1-on-1 coaching. Includes game recording reviews, skill assessments, personalized coaching, and customized roadmaps with subscription starting from $19.99/month.
Quantifiable outcome
- 98% of golfers improve their scores using the Swing Index platform
- +1 more outcomes
Companies that use Swing AI
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Swing AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature1 record
Swing AI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TaylorMadecoreTaylorMade is a global partner of Swing Index, bringing expertise in golf equipment and technology to elevate the coaching experience. The partnership aims to provide golfers with unrivaled expertise and create an exceptional golfing experience through top-notch collaboration.
- European TourcoreEuropean Tour is a global partner of Swing Index, collaborating to bring professional tour-level expertise to the platform's coaching methodology and enhance the golfing experience for users.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Swing AI competitors and assessment
Company assessmentDirect peers
- Arccos Golf: AI-powered golf shot tracking and analytics platform that pairs sensor data with a mobile app. Highly comparable to Swing Index as a direct competitor in AI-driven golf performance improvement for amateur golfers.
- V1 Sports (V1 Golf): Pioneer in video-based golf swing analysis with mobile apps and remote coach connections. Comparable to Swing Index in combining video capture with swing analysis and connecting users to coaching professionals.
- SwingU: Golf GPS rangefinder and stat-tracking app with integrated lessons and coaching features. Direct peer in the mobile golf improvement and analytics category.
- 18Birdies: Consumer golf app combining GPS rangefinder, score tracking, social features, and performance insights. Direct peer targeting the same casual-to-mid-handicap golfer with mobile-first improvement tools.
- Golfshot: Golf GPS, score tracking, and stat analysis app with a large installed base of consumer golfers. Comparable as a mobile-first golf performance platform competing for the same user wallet share.
- Skillest: Online marketplace that connects golfers with remote PGA coaches via video submission and feedback. Closest direct peer to Swing Index on the human-coach-delivered-via-mobile model.
Emerging players
- CoachNow: Video analysis platform used by coaches across multiple sports (golf, baseball, tennis, soccer) for remote athlete development. Adjacent peer operating the same video-plus-coach playbook across sports.
Broad incumbents
- TrackMan: Industry-standard golf launch monitors and simulator technology used by tour pros and ranges. Broad incumbent that competes for the same golf performance improvement budget at a higher hardware-based price point.
- Topgolf: Large-scale golf entertainment and tech-enabled range operator with its own swing analytics. Broad incumbent addressing consumer golf engagement with overlapping but more facility-based offerings.
Others
- Peloton: Connected fitness subscription platform combining content, hardware, and community. Not a direct competitor, but the cited comparison ('Peloton for golf') makes it the most relevant business-model analog for Swing Index's subscription coaching economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Swing AI social profiles
Digital presenceSwing AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swing AI leadership team
Management profileNumber of profiles
Profiles1 record
Swing AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swing AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swing AI
What does Swing AI do?
Swing AI operates the Swing Index mobile platform, which combines video swing capture with AI-driven computer vision analysis and PGA-certified coaching to deliver personalized golf improvement plans. The service is delivered via iOS and Android apps through consumer subscriptions ($19.99/month or $99.99/year), individual Swing Card gifts, and a Corporate Swing Card B2B gifting program with branded cards and ROI reporting.
Is Swing AI a public or private company?
Swing AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swing AI founded?
Swing AI was founded in 2023. It employs 11 to 50 people.
Where is Swing AI based?
Swing AI is headquartered in Columbia, United States, in the North America region.
How does Swing AI make money?
Four revenue lines are on record. Consumer Subscription - Monthly is the primary driver. The others are consumer Subscription - Annual, swing Card Gift Subscription and corporate Swing Card.
Who are Swing AI's main competitors?
Direct peers on record are Arccos Golf, V1 Sports (V1 Golf), SwingU, 18Birdies, Golfshot and Skillest. CoachNow is listed as an emerging player. Broad incumbents are TrackMan and Topgolf. Peloton is listed as an others.
Does Swing AI have an API?
No public API is recorded for Swing AI.
What industry is Swing AI in?
Swing AI's product category is Golf Coaching Software. Its primary akta.pro industry code is CRAMAGAM, Junior & Beginner Golf Starter Sets Retail. Its NAICS code is 713940 and its SIC code is 7900.