Golfshot
Golfshot is a mobile golf GPS, scoring, and auto shot-tracking app serving 5 million golfers on 45,000+ courses, using ML-powered shot detection on Apple Watch. Operated by Shotzoom, LLC under a freemium-to-Pro subscription model and owned by Golf Genius since 2024.
- Company typePrivate
- Founded2008
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Golfshot does
Golfshot, operated by Shotzoom, LLC and headquartered in Tempe, Arizona, is a mobile-first golf GPS, scoring, and automated shot-tracking platform serving individual golfers in more than 45,000 mapped courses worldwide since its 2008 launch. The application combines real-time GPS distances, digital scorecards, statistical tracking, GHIN-compliant handicap management, and an ML-powered Auto Shot Tracking feature that uses Apple Watch or WearOS sensor data to detect and log every shot without manual input. Auto Shot Tracking has accumulated 374 million tracked shots since 2020, and the platform layers Auto Strokes Gained analytics, Golfscape AR course visualization, and Swing ID swing analysis on top of the core distance engine.
Golfshot distributes through the Apple App Store, Google Play, Apple Watch, and WearOS, employing a freemium model where basic GPS and scoring are free and a Pro subscription unlocks Auto Shot Tracking, Swing ID, GHIN handicap linking, and advanced analytics. The company was acquired by Golf Genius in 2024 as part of Golf Genius's strategic acquisition program, and in August 2025 the two platforms announced a deeper integration linking Golfshot's consumer GPS and shot data with Golf Genius's tournament management and handicap infrastructure. Golfshot maintains brand-level independence within the Golf Genius portfolio while operating as an 11–50 employee subsidiary serving a base of more than 5 million golfers globally.
Golfshot firmographics
Firmographics- Name
- Golfshot
- Legal name
- Shotzoom, LLC
- Website
- https://golfshot.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Golfshot is a mobile golf GPS, scoring, and auto shot-tracking app serving 5 million golfers on 45,000+ courses, using ML-powered shot detection on Apple Watch. Operated by Shotzoom, LLC under a freemium-to-Pro subscription model and owned by Golf Genius since 2024.
- Ownership category
- akta.pro rank
Golfshot industry classification
Industry- Product category
- Golf GPS and Performance Analytics App
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
- akta.pro secondary industries
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
Keywords
Where Golfshot is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Golfshot business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pro Subscription: Freemium model with free basic features and premium Pro subscription offering advanced features including Auto Shot Tracking, Swing ID analysis, GHIN handicap linking, and detailed statistics.
- GHIN Handicap Number: Sale of GHIN (Golf Handicap Information Network) numbers for official handicap tracking through USGA system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic GPS, scoring, and statistics |
| Subscription | Annual | Pro subscription for advanced features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Golfshot product offering
Product offeringCore offering
Golfshot is a mobile golf GPS, scoring, statistics, and auto shot tracking application for iOS, Android, Apple Watch, and WearOS. The free tier provides real-time distances on 45,000+ courses worldwide, digital scorecards, and basic stats, while the Pro subscription unlocks ML-powered Auto Shot Tracking, Swing ID swing analysis, Auto Strokes Gained analytics, and USGA GHIN handicap integration.
Product overview
Golfshot is a comprehensive golf GPS, scoring, and analytics platform consisting of a core mobile app (available on iOS and Android) plus multiple integrated features and modules. The flagship Golfshot app provides on-course GPS distances on over 45,000 courses worldwide, automated shot tracking via Apple Watch using machine learning, scoring and statistics tracking, and World Handicap System (WHS) compliant handicap management through GHIN integration. Key features include Auto Shot Tracking (ML-powered automatic shot detection), Auto Strokes Gained (statistical performance analysis), Swing ID (personalized swing analysis), Golfscape AR (augmented reality course viewing), and Green Maps (detailed green contours). The company was founded in 2008, serves 5 million golfers, and was acquired by Golf Genius in 2024, with whom it announced a major integration in 2025. Golfshot operates as a subsidiary under Shotzoom, LLC, an Arizona-based company.
Differentiator
Problem solved
Functional benefit
Brands
- Golfscape AR: Award-winning augmented reality feature that lets you view hole distances in a completely unique way using your device's camera
- Swing ID
- Golfplan Instruction
Products and services
- Golfshot Mobile App Core mobile golf GPS, scoring, statistics, and auto shot tracking app available on iOS, Android, Apple Watch, and WearOS. Provides real-time distances on 45,000+ courses, digital scorecards, basic statistics, and an upgrade path to Pro features. Used by 5 million golfers worldwide.
- Golfshot Pro
Quantifiable outcome
- Year-over-year growth of 16% in active players and rounds played
- +1 more outcomes
Companies that use Golfshot
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Golfshot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Golfshot partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Golf GeniuscoreGolfshot and Golf Genius announced a game-changing integration partnership. The integration allows Golfshot users to benefit from combined features of both platforms, with Golfshot continuing to offer its GPS, scoring, and shot tracking while integrating with Golf Genius tournament management and handicap systems.
- Golf GeniuscoreGolfshot was acquired by Golf Genius in 2024 as part of Golf Genius's strategic growth through acquisitions. Golf Genius is a golf management software company that grew from a niche startup to projected $60 million revenue company by 2026. The acquisition made Golfshot part of a larger golf technology ecosystem.
- ApplecoreGolfshot utilizes Apple's watchOS 10 high-frequency motion API to power its Swing ID On-Range experience and Auto Shot Tracking on Apple Watch. Golfshot is highlighted as a key golfing app in Apple's marketing materials positioning Apple Watch as a comprehensive golfing companion.
- USGAcoreGolfshot integrates with USGA's GHIN (Golf Handicap Information Network) system for official handicap tracking. Users with active GHIN numbers can link to Golfshot for automatic handicap calculations and posting compliant with World Handicap System rules.
- GHIN ServicescoreGolfshot integrates with GHIN Services for official handicap posting. As long as users have an Active GHIN number linked to Golfshot, the app calculates Course Handicap and automatically adjusts hole scores for Net Double Bogey per World Handicap System rules.
- State and Regional Golf Associations (SRGAs)minorSRGAs including NCGA, SCGA, and WSGA can partner with Golfshot to reach, acquire, and grow new memberships within their regions. Golfshot serves as a tool for associations to engage with golfers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Golfshot competitors and assessment
Company assessmentDirect peers
- Shot Scope: Sensor-based shot-tracking and stat-tracking system for golfers; competes on auto shot detection and performance analytics via a different (sensor-tagged) hardware approach.
- The Grint: Golf GPS and handicap-tracking app with USGA-compliant scoring; overlaps Golfshot on GPS distances, scorecards and GHIN-style handicap posting.
- Arccos Golf: Direct shot-tracking competitor offering AI-powered caddie, GPS and club-sensor analytics; uses hardware-augmented ML on every shot, the same core problem Golfshot solves with Apple Watch.
- 18Birdies: Mobile-first golf GPS, scoring and social app with a free+Pro subscription model; competes head-to-head with Golfshot on iOS/App Store distribution and freemium monetization.
- SwingU: Golf GPS, scoring and stats app with handicap tracking and a freemium Pro tier; targets the same amateur golfer segment via mobile app stores and directly overlaps Golfshot's core feature set.
Broad incumbents
- Bushnell Golf: Established golf GPS and laser rangefinder brand with its own app ecosystem; competes with Golfshot on the on-course distance and rangefinder/GPS retail category.
- Trackman: Premium launch-monitor and simulator company whose indoor-outdoor shot data and analytics tools compete in the same performance-improvement category Golfshot targets with Auto Strokes Gained.
- Garmin Golf: Garmin's golf-focused GPS watches, rangefinders and the Garmin Golf app; an established consumer-electronics incumbent offering overlapping GPS and shot-tracking on dedicated hardware.
Others
- Golf Genius: Golf tournament management and handicap software platform that acquired Golfshot in 2024; adjacent B2B software rather than direct consumer-app competition, but the most relevant ecosystem counterpart and integration partner.
Emerging players
- Decade Golf: Golf training-aid company focused on swing and short-game practice; overlaps Golfshot's Swing ID On-Range practice-range analytics use case with purpose-built training hardware and apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Golfshot social profiles
Digital presenceGolfshot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Golfshot leadership team
Management profileNumber of profiles
Golfshot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Golfshot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Golfshot
What does Golfshot do?
Golfshot is a mobile golf GPS, scoring, statistics, and auto shot tracking application for iOS, Android, Apple Watch, and WearOS. The free tier provides real-time distances on 45,000+ courses worldwide, digital scorecards, and basic stats, while the Pro subscription unlocks ML-powered Auto Shot Tracking, Swing ID swing analysis, Auto Strokes Gained analytics, and USGA GHIN handicap integration.
Is Golfshot a public or private company?
Golfshot is a private company. It is classified as corporate owned and is currently operating.
When was Golfshot founded?
Golfshot was founded in 2008. It employs 11 to 50 people.
Where is Golfshot based?
Golfshot is headquartered in Tempe, United States, in the North America region.
How does Golfshot make money?
Two revenue lines are on record. Pro Subscription is the primary driver. The others are GHIN Handicap Number.
Who are Golfshot's main competitors?
Direct peers on record are Shot Scope, The Grint, Arccos Golf, 18Birdies and SwingU. Broad incumbents are Bushnell Golf, Trackman and Garmin Golf. Golf Genius is listed as an others. Decade Golf is listed as an emerging player.
Does Golfshot have an API?
No public API is recorded for Golfshot.
What industry is Golfshot in?
Golfshot's product category is Golf GPS and Performance Analytics App. Its primary akta.pro industry code is CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 45911 and its SIC code is 7900.