617MediaGroup

Name

617MediaGroup

Legal name

617MediaGroup

Website

https://617mediagroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Integrated Communications Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Integrated communications agency
• Digital advertising services
• Government affairs consulting
• Political campaign strategy
• Video production services

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Professional Services: Project-based and retainer-style engagements covering digital and traditional advertising, content production, graphic design, direct mail, translation, strategic planning, and marketing solutions. Clients can purchase either a comprehensive integrated marketing plan or task-based support from the agency's experts.
2. Government Affairs and Strategic Communications Consulting: Specialized consulting and government affairs services including advocacy, lobbying support, polling, fundraising, CRM/MRM, and full campaign strategy. Bundled with broader communications engagements for political, labor, and non-profit clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

617MediaGroup provides custom digital and traditional advertising, content production, graphic design, direct mail, translation, strategic planning, and marketing solutions to help clients reach their goals. Engagements are delivered as either a comprehensive integrated marketing plan or task-based support across web, print, video, social media, government affairs, and event/convention production.

Product overview

617MediaGroup is an integrated, full-service communications and government affairs agency — not a single unified software product — that delivers its work through a portfolio of in-house service modules spanning Advertising, Branding, Content Strategy, CRM/Member Relationship Management, Digital Recruitment, Event/Conference/Convention Management, Facilitation, Focus Groups, Full Stack Development, Fundraising, Government Affairs, Marketing, Photography, Polling, Print Production, Public Relations, Recruitment, Social Media, Strategic Planning, Translation, Video Production, and Web & Graphic Design. These service modules are bundled or used a la carte to support labor unions, non-profits, advocacy organizations, and political campaigns under custom integrated marketing plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Custom digital and traditional advertising services spanning campaign planning, creative, and media placement for labor, non-profit, advocacy, and political clients. Includes management of six- and seven-figure paid media budgets.
• Branding Brand development and identity services including logo design, brand collateral, and visual systems for client campaigns and partner organizations.
• Content Strategy Strategic content planning and development, including editorial calendars, messaging frameworks, talking points, and persuasive written content for campaigns.
• Customer/Member Relationship Management (CRM/MRM) CRM and Member Relationship Management services for union, non-profit, and advocacy clients to manage memberships, engagement, and outreach.
• Digital Recruitment Digital recruitment programs to sign up members, apprentices, constituents, and donors via online channels.
• Event, Conference & Convention Management End-to-end event, conference, and convention production services including planning, logistics, and on-site execution.
• Facilitation Facilitation services to guide meetings, discussions, and stakeholder sessions for clients.
• Focus Groups Focus group research services to gather qualitative insights for campaign and communications planning.
• Full Stack Web Development Full stack web development services covering front-end and back-end implementation of websites and digital platforms, including WordPress implementations.
• Fundraising Fundraising strategy and execution support for non-profit and political clients.
• Government Affairs Government affairs communications and consulting services supporting advocacy and policy campaigns.
• Marketing Marketing strategy and execution across digital and traditional channels, integrated with broader campaign work.
• Photography Photography services for events, jobsites, and editorial use, supporting visual storytelling for client campaigns.
• Polling Polling services to inform message development and campaign strategy for advocacy and political clients.
• Print Production Print production services including design-to-delivery management of mailers, collateral, and printed materials.
• Public Relations Public relations services including media relations, press strategy, spokesperson preparation, and earned media campaigns.
• Social Media Social media strategy, content production, and management across platforms to amplify client messages and campaigns.
• Strategic Planning Strategic communications planning, integrated marketing plans, and campaign strategy development.
• Translation Translation services supporting multilingual outreach, including English-to-Spanish and other language translation for paid media and content.
• Video Production Video production services spanning concept, shooting, editing, and post-production for social media, broadcast, and campaign video.
• Web & Graphic Design Web and graphic design services including website design, UX/UI, social media graphics, and editorial layouts.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• IUPAT DC 35 Local 391 (International Union of Painters and Allied Trades, District Council 35)coreStrategic or Co-development Partner617MediaGroup is the nation's first unionized communications agency, affiliated with IUPAT DC 35 Local 391. All staff are union members with pay equity guaranteed through a union contract, a transparent wage scale, and access to the union's Employee Assistance Program including 24-hour mental health resources. The agency describes itself as a 'union shop affiliated with IUPAT DC35.' This affiliation shapes benefits, wages, hiring, and operations across the agency.
• ILCAminorOthersThe ILCA logo is displayed in the footer of the 617MediaGroup website alongside the 617 Union Emblem, suggesting a membership or affiliation with this organization. Full details about ILCA's role and the nature of the affiliation are not specified on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BerlinRosen: BerlinRosen is one of the largest progressive political communications and public affairs agencies in the U.S., serving labor unions, advocacy organizations, and Democratic campaigns with integrated strategy, PR, and digital — directly comparable to 617MediaGroup's core offering and client base.
• SKDKnickerbocker: SKDKnickerbocker is a top-tier Democratic political consulting and strategic communications firm serving candidates, parties, and advocacy organizations. It competes head-to-head with 617MediaGroup for political and progressive advocacy mandates.
• Bully Pulpit Interactive: BPI is a leading progressive digital communications and creative agency serving Democratic campaigns, nonprofits, and advocacy groups. It is a direct peer in digital strategy, paid media, and creative production for mission-driven clients.
• GMMB: GMMB is a major full-service political and public affairs advertising agency working with Democratic campaigns, progressive causes, and nonprofits. It is directly comparable on integrated paid media, creative, and campaign execution for the same client verticals.
• Fenton Communications: Fenton is a social-justice-focused PR and communications firm serving nonprofits, foundations, and progressive advocacy organizations. It overlaps with 617MediaGroup on public relations, narrative strategy, and mission-driven client work.
• Avoq: Avoq (formerly known in the public-affairs space) is a strategic communications and public affairs agency serving advocacy, nonprofit, and corporate clients. It is comparable in scope and client mix to 617MediaGroup's government affairs and integrated communications practice.
• Rational 360: Rational 360 is a public affairs, communications, and digital agency serving corporations, nonprofits, and advocacy organizations. It competes with 617MediaGroup on integrated communications for advocacy and political clients.

Emerging players

• Beacon Advocacy: Beacon Advocacy is a growing progressive public affairs firm serving nonprofits and advocacy organizations. It is an emerging competitor in the same mission-driven communications niche as 617MediaGroup, though smaller in scale.

Broad incumbents

• Edelman: Edelman is a global public relations and communications firm with advocacy, social impact, and public affairs practices. As a broad incumbent, it competes for some of the same nonprofit and advocacy work that 617MediaGroup targets, but at a much larger scale.
• Hill+Knowlton: Hill+Knowlton is a large global public affairs and communications agency with public sector, advocacy, and labor relations capabilities. It is a broad incumbent that competes for union and government affairs work overlapping with 617MediaGroup's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/12770

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 617MediaGroup