DIVVII

What DIVVII does

DIVVII (legally DIVVII Shanghai Co. Ltd.) is a privately held micro-SaaS and services firm headquartered in Shanghai that operates under a self-described "Software AND a Service" model. It serves three primary customer groups: Chinese SMEs seeking WeChat-native e-commerce and digital infrastructure, international education consulting companies managing multi-student college application workflows, and project-based clients needing custom full-stack web applications. The company combines productized software with consulting and custom development delivered by an extremely lean 1-10 person team.

The core technology stack is a modular, cloud-based SaaS architecture centered on three offerings. The WeChat Mini Program product is a custom-coded bilingual storefront with a full-service backend covering sales, accounting, inventory, promotions, customer data, and reviews, priced at a CNY 5,000 setup fee plus a CNY 1,200 annual subscription. The Education Software Platform provides student tracking by application year and high school, deadline management, essay drafting, activity lists, consultant assignment, a curated database of US top-100 universities and top-50 LACs plus popular UK, Canadian, Hong Kong, and Singapore institutions, meeting scheduling, document collection, and reporting dashboards, starting at CNY 2,500 per organization per year. Custom web development encompasses full-stack projects from basic e-commerce sites (from CNY 5,000) to complex applications such as the UniApply distributed common-application system, Tutors in China with custom WebRTC video conferencing, and Linea's dental-aligner platform.

Revenue is generated through a blend of annual subscriptions, one-time development fees, and professional services. GTM is hybrid: sales-led with quote/demo workflows for enterprise and custom projects, alongside product-led self-serve signup at divvii.cn for standard WeChat and education offerings. The company is bootstrapped with no disclosed institutional investors, operates primarily from Shanghai with project-based presence in Hong Kong and Australia, and is led by founder Nicholas Clark (Georgetown, Peking University visiting). Earlier-period leadership data also references Eduard Bulai and Tidus Coleman as co-founders. Operations remain active, with current copyright dated 2026.

Name

DIVVII

Legal name

DIVVII Shanghai Co. Ltd.

Website

https://divvii.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

DIVVII is a Shanghai-based micro-SaaS firm offering WeChat Mini Program storefronts, custom web development, and an international education application management platform, serving Chinese SMEs and international education consulting companies.

Ownership category

akta.pro rank

Product category

International Education and WeChat Commerce SaaS

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Integrated Language + Academic Skills (EAP) Bridging Programs (EDAIAJAF)

Keywords

• WeChat Mini Program development
• International education software
• Custom web development
• China market entry
• SaaS consulting services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. WeChat Mini Program SaaS: One-time development fee for custom WeChat Mini Program storefront plus annual subscription for ongoing service, maintenance, and backend access.
2. Education Software Subscription: Annual subscription for education consulting management software priced per organization per year.
3. Custom Web Development: One-time project fees for custom web applications and e-commerce sites, ranging from basic sites to complex full-stack solutions.
4. Education Consulting Services: Professional services including application essay guidance, consultant training, and educational workshops for international education groups.
5. WeChat Consulting Services: Consulting services for WeChat strategy, mini program setup, and Chinese market compliance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

DIVVII provides a bilingual WeChat Mini Program SaaS platform with full backend management for SMB e-commerce, an international education application management SaaS for consulting companies, and custom full-stack web development with China regulatory compliance. It operates a hybrid "Software AND a Service" model combining self-serve SaaS subscriptions with consultative professional services for WeChat strategy, education consulting, and China market entry.

Product overview

DIVVII offers a portfolio of SaaS products and services under a 'Software AND a Service' model targeting SMEs in China. The core products include: (1) the WeChat Mini Program platform providing a bilingual branded storefront with full backend management for e-commerce operations; and (2) the Education Software Platform with modules for student application tracking, consultant management, college database, calendar, document locker, and reporting. These are complemented by custom web development services, WeChat consulting setup services, international education consulting services, and educational programs including the U.S.-China Social Hackathon and Young Innovators Maker Program. Notable client projects include UniApply (university application system), Tutors in China (online tutoring platform with WebRTC video), and Linea (dental aligner treatment platform).

Differentiator

Problem solved

Functional benefit

Products and services

• WeChat Mini Program

Quantifiable outcome

• Students from partner education groups have been admitted to top universities including Stanford, UPenn, Northwestern, JHU, Brown, Wellesley, Oxford, UCL, and University of Toronto

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cialfo: Singapore-based SaaS platform serving international school counselors and students managing university applications across Asia. Directly competes with DIVVII's Education Software Platform on student tracking, university databases, and college application management.
• BridgeU: University application and career guidance platform (now part of EAB) used by international schools globally. Closest direct SaaS competitor to DIVVII's education platform, with overlapping functionality around student profiling, university matching, and application tracking.
• Crimson Education: New Zealand-headquartered international education company combining consulting services with proprietary technology. Comparable to DIVVII in combining 'software + service' for students applying to top universities worldwide.
• Weimob (微盟): Hong Kong-listed Chinese SaaS provider offering WeChat-based commerce, marketing, and CRM tools to SMBs. Closest scaled competitor in DIVVII's WeChat Mini Program SMB segment, serving overlapping customer profiles in China.
• Youzan (有赞): Hong Kong-listed Chinese SaaS company providing WeChat-integrated e-commerce storefronts, order management, and marketing tools for SMBs. Direct competitor in the WeChat commerce SaaS category.
• WalktheChat: WeChat-focused digital marketing and development agency helping foreign brands launch on WeChat. Comparable to DIVVII's WeChat consulting and Mini Program setup services for cross-border clients.
• SchooLinks: College, career, and life-readiness SaaS platform for K-12 schools with student tracking, university database, and counselor workflow tools. Overlaps with DIVVII's Education Software Platform on the college application management use case.

Broad incumbents

• Naviance by PowerSchool: Established college and career readiness platform owned by PowerSchool, widely deployed across U.S. high schools. Competes in the broader international education application management category but at much larger scale and with a school-district focus rather than Chinese consulting firms.
• Salesforce Education Cloud: Enterprise CRM with a dedicated education industry cloud. While not a direct application management tool, Salesforce is a credible alternative for education organizations seeking workflow, CRM, and reporting — adjacent to DIVVII's consulting group software.
• Common App: Non-profit college application platform accepted by 1,000+ U.S. universities. Sets the de facto standard for application workflow and university data that DIVVII's education software is built around; an indirect incumbent rather than a direct SaaS competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVVII