HÜPPE

What HÜPPE does

HÜPPE GmbH is a German specialty manufacturer of shower space products headquartered in Bad Zwischenahn, Lower Saxony, and founded in 1966 as a pioneer of shower enclosures in Europe. Its portfolio covers shower enclosures (Duschkabinen), walk-in showers, bath screens (Badewannenabtrennungen), and EasyStyle wall paneling, with the core technical differentiator being proprietary in-house mineral casting (Mineralguss) shower trays produced at Bad Zwischenahn for over 25 years. The shower tray range spans three product lines (Purano, EasyStep, EasyFlat) in more than 130 sizes, using a composite of natural stone and resin with a proprietary gelcoat surface that delivers warm-touch feel, UV resistance, and slip resistance rated R11/C; the 2025 launch of HÜPPE Sphere extends the portfolio into connected smart shower systems.

HÜPPE operates a hybrid go-to-market combining direct field sales in Germany (with planned expansion of four project-business sales positions by end of 2024) and a B2B HPP-Partner program serving SHK installers, dealers, and craftsmen through training, technical documentation, and a dedicated B2B portal. Wholly-owned subsidiaries in Belgium, France, the Netherlands, Poland, the Czech Republic, and Turkey — supplemented by importer partners in additional European and Asian markets (including Singapore) — carry roughly 65% of revenue internationally, while a separate HÜPPE Deutschland GmbH with a southern Germany branch was established in 2024 to reinforce the domestic market. Revenue is generated primarily through one-time product sales of enclosures, trays, panels, and accessories, plus professional/project services for architects, planners, and craftsmen; pricing is held at the dealer/partner level with no public price list.

The customer base spans end consumers (via dealers), installers (via HPP), sanitary wholesale and retail, and architects/project planners specifying HÜPPE products into hotels, spas, and cruise ships worldwide. The company emphasizes a 10-year post-purchase guarantee, ISO 9001 quality management certification, Made-in-Germany production, and design-led positioning backed by awards including the German Innovation Award 2025, TOP 100 Innovator, and the PIA prize for innovative training (2022). It is privately held with no disclosed parent or external investor; leadership comprises CEO Julian Henco and Managing Director Michael Amende, supported by a recently reorganized international and digital services team.

Name

HÜPPE

Legal name

HÜPPE GmbH

Website

https://hueppe.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

HÜPPE is a German manufacturer of premium shower enclosures, walk-in showers, bath screens, mineral cast shower trays, and wall panels. Founded in 1966 and based in Bad Zwischenahn, the company serves consumers, installers, dealers, and architects via six European subsidiaries and additional importer partnerships.

Ownership category

akta.pro rank

Product category

Bathroom Sanitary Ware and Shower Enclosures

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Shower enclosures
• Shower trays
• Walk-in showers
• Bath screens
• Bathroom wall paneling

Headquarters

HQ city

Bad Zwischenahn

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Shower Enclosures and Accessories: HÜPPE generates revenue primarily through the sale of shower enclosures (Duschkabinen), walk-in showers, bath screens, shower trays, wall paneling systems, and accessories/replacement parts through their e-commerce shop.
2. Professional/Project Business: B2B project business targeting architects, planners, and craftsmen with specialized services including measurement, installation planning, and professional partner programs.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

HÜPPE manufactures and sells premium shower enclosures (Duschkabinen), walk-in showers, bath screens (Badewannenabtrennungen), mineral cast shower trays, and wall paneling systems for residential and commercial bathrooms. Products are produced in-house at the Bad Zwischenahn (Germany) facility, including proprietary mineral cast shower trays using a composite of natural stone and resin with a specialized gelcoat surface. The portfolio also includes the HÜPPE Sphere smart shower system and EasyStyle wall paneling enabling 48-hour renovations.

Product overview

HÜPPE is a German bathroom specialist (Duschplatzspezialist) founded in 1966, offering a comprehensive portfolio of shower solutions including shower enclosures (Duschkabinen), walk-in showers, bath screens (Badewannenabtrennungen), and mineral cast shower trays (Duschwannen) produced in-house at their Bad Zwischenahn facility. The product ecosystem includes EasyStyle wall paneling for quick renovation and a complete accessories line. Products are characterized by German manufacturing quality ('Made in Germany'), innovative design collaborations, and the new HÜPPE Sphere smart shower system representing their latest technological advancement.

Differentiator

Problem solved

Functional benefit

Brands

• HÜPPE Sphere: Smart shower enclosure with intelligent solutions for bathroom architecture, winner of German Innovation Award 2025
• HÜPPE Vita pure
• HÜPPE Seamlite
• HÜPPE EasyStyle
• HÜPPE EasyFlat
• HÜPPE EasyStep
• HÜPPE Purano
• HPP Partner

Products and services

• Shower Enclosures (Duschkabinen) Premium shower enclosures available in various configurations (swing door, quadrant, niche) with minimalist design options including the Vita pure and Seamlite lines. Sold to homeowners, dealers, and installers across Europe.
• Walk-In Showers Walk-in showers featuring barrier-free, threshold-free entry design for modern bathrooms, addressing accessibility needs and contemporary bathroom aesthetics.
• Bath Screens (Badewannenabtrennungen) Flexible bath screen dividers allowing dual use of shower and bathtub, available in various configurations including with side walls.
• Mineral Cast Shower Trays (Duschwannen) Shower trays made from mineral cast (Mineralguss) with three product lines (Purano, EasyStep, EasyFlat) offering over 130 sizes, available in various colors with warm-to-touch feel, UV resistance, and slip-resistant (R11/C rated) surfaces.
• EasyStyle Wall Paneling (Wandverkleidung) Large-format wall panels made from EasyStyle material enabling barrier-free bathroom transformation in 48 hours without construction work or grout lines.
• HÜPPE Sphere Smart Shower System Intelligent smart shower solution representing a new era in bathroom architecture, with comprehensive smart solutions. Winner of the German Innovation Award 2025.
• HÜPPE Vita pure Shower Enclosure Minimalist shower enclosure embodying pure minimalism in design.
• HÜPPE Seamlite Shower Enclosure Shower enclosure with maximized minimalism and seamless design integration.
• Accessories and Replacement Parts (Zubehör) Replacement parts, cleaning products, and accessories available through the HÜPPE online shop.

Quantifiable outcome

• 130+ sizes available across shower tray product lines
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Armaturenhersteller KludiminorOthersFormer employer relationship - two new HÜPPE employees (Kerstin Bittner and Mindy Hermanns) previously worked at Kludi before joining HÜPPE, bringing relevant industry experience.
• HansgroheminorOthersGregory Crouzeix, HÜPPE's International Sales Director, previously held senior sales positions at Hansgrohe including head of Northern and Eastern Europe regions and Managing Director of Hansgrohe Southeast Asia subsidiary.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kermi: German manufacturer of shower enclosures, walk-in solutions, and bathroom radiators. Closest direct peer in DACH shower enclosures with overlapping distribution through sanitary dealers and project channels.
• HSK Duschkabinen: Germany-based specialist in shower enclosures and walk-in showers targeting the mid- to premium segment, distributed through the same SHK/installer trade channels as HÜPPE.
• Artweger: Austrian shower enclosure and bath screen manufacturer with comparable product breadth (enclosures, walk-ins, bath screens) and a DACH-centered distribution model.
• Duscholux: Swiss/German shower enclosure specialist serving European sanitary dealers and project customers with a comparable premium positioning and product portfolio.
• Roltechnik: Czech shower enclosure manufacturer supplying Western European markets with frameless and walk-in showers; overlaps with HÜPPE on the dealer channel and premium glass enclosure segment.
• Kaldewei: German premium manufacturer of shower trays and bathtubs (steel/enamel) — directly comparable to HÜPPE's mineral cast shower tray business and target audience of architects/specifiers.

Broad incumbents

• Duravit: Larger German bathroom brand offering a full sanitary portfolio (furniture, ceramics, tubs, shower trays) — overlaps with HÜPPE in shower trays and project business but operates at broader scale.
• Hansgrohe: Global German bathroom specialist in faucets and showers. Competes with HÜPPE in premium bathroom specification and project business, and is a key talent source/competitor (HÜPPE's international sales director is ex-Hansgrohe).
• Villeroy & Boch: Major European bathroom brand with extensive shower tray and wellness portfolio, comparable to HÜPPE in the architectural/specifier and hotel/spa channel.
• Ideal Standard: European bathroom fixtures manufacturer with shower enclosures, trays, and ceramics; competes with HÜPPE in the project and mid-premium segment across DACH and Continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HUEPPEcom
• LinkedInlinkedin.com/company/hueppe-group
• Instagraminstagram.com/hueppe_group
• Pinterestpinterest.de/hppegmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HÜPPE