Heartland Steel Products

What Heartland Steel Products does

Heartland Steel Products, LLC is a U.S. industrial manufacturer specializing in warehouse storage systems and facility safety products. The company designs, engineers, and fabricates pallet racking (under the SpaceRAK brand), structural mezzanines and work platforms, stairs, ladders, catwalks, pick module systems, and a line of standard safety products including bollards, safety rails, rack guards, post protectors, and track armor. Its products are used by warehouses, distribution centers, retail operations, manufacturing facilities (including chemicals, machinery, automotive, aerospace, plastics, construction materials, and electronics), and e-commerce fulfillment operations seeking to optimize vertical space, improve picking efficiency, and protect personnel and equipment. The company maintains design-build manufacturing capabilities with in-house CAD engineering and full fabrication, and holds memberships in the Rack Manufacturers Institute (RMI), the Storage Manufacturers Association, and the Protective Guarding Manufacturers Association (PGMA).

The company's core technology is roll-formed and structural steel fabrication governed by RMI, OSHA, and IBC standards. The SpaceRAK line covers selective storage (both roll-formed and structural), push-back, pallet-flow, cantilever, and drive-in/drive-through rack configurations, while engineered products include custom mezzanines with I-beam construction, one-piece stringer stairways in multiple configurations, and multi-level pick module systems that integrate multiple rack types with catwalks and conveyors. Standard safety products ship as pre-engineered Quick Ship SKUs through an e-commerce storefront, while custom engineered products are produced to project specifications.

Heartland Steel Products operates four U.S. manufacturing plants located in Harrison, OH (headquarters); Marysville, MI; Lodi, CA; and Houston, MS (acquired via the SteelPro transaction in November 2022). Revenue is generated through three motions: (1) quote-based direct sales of custom engineered projects with dedicated in-house sales representatives and project managers; (2) transactional e-commerce sales of Quick Ship standard safety products with 3-5 business day shipping; and (3) a U.S. distributor network serving mid-market customers. Pricing for custom work is determined per project, while standard SKUs carry listed unit prices. The company is privately held and operates as a portfolio company of LFM Capital under Heartland Steel Holdings, with SteelPro retained as a wholly owned structural steel subsidiary.

Name

Heartland Steel Products

Legal name

Heartland Steel Products, LLC

Website

https://heartlandsteel.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartland Steel Products is a U.S. manufacturer of pallet racking, mezzanines, stairs, and warehouse safety products sold under the SpaceRAK brand to warehousing, retail, manufacturing, and e-commerce customers through four domestic plants, direct sales, distributors, and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

akta.pro secondary industry

Steel Grating, Catwalks & Safety Platforms (IMADACAI)

Keywords

• Steel pallet racking
• Warehouse mezzanines
• Industrial safety products
• Material handling solutions
• Structural steel fabrication

Headquarters

HQ city

Marysville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Engineered Products: Custom-designed and manufactured pallet racking systems, platforms, mezzanines, stairs, and safety products sold as complete solutions with design, engineering, and installation services.
2. Quick Ship Standard Products: Pre-manufactured standard safety products (bollards, safety rails, rack guards, post protectors, track armor) available for rapid delivery through e-commerce store.
3. Pick Module Systems: Custom engineered pick module systems combining various rack types (selective, push-back, pallet flow, cantilever) with catwalks, conveyors, and safety equipment for distribution centers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heartland Steel Products designs and manufactures engineered warehouse storage and safety solutions under its SpaceRAK brand, including pallet racking systems (selective, structural, drive-in, push-back, cantilever, and pallet-flow racks), custom work platforms and mezzanines, stairs, ladders, and warehouse safety products such as bollards, safety rails, rack guards, and post protectors. The company operates as a design-build manufacturer with four U.S. plants, offering both custom-engineered solutions and a Quick Ship program of standard safety products sold through its e-commerce store.

Product overview

Heartland Steel Products is a manufacturer of industrial warehouse storage and safety solutions. Their product portfolio centers on SpaceRAK-branded pallet racking systems (selective, structural, drive-in, push-back, cantilever, and pallet-flow), complemented by engineered products (platforms, mezzanines, stairs, catwalks, ladders), and warehouse safety products (safety rails, columns, bollards, rack guards, post protectors, track armor). Products are sold as both standard quick-ship items and custom engineered solutions, with manufacturing facilities in California, Michigan, Ohio, and Mississippi. The company positions itself as a design-build manufacturer offering complete project services from consultation through installation.

Differentiator

Problem solved

Functional benefit

Brands

• SpaceRAK: Engineered pallet racking products including roll-formed racks, structural racks, push-back racks, pallet flow racks, cantilever racks, and drive-in/drive-through racks manufactured by Heartland Steel.

Products and services

• SpaceRAK Pallet Racking Systems Branded line of pallet racking systems from Heartland Steel, designed for long-term performance and durability exceeding RMI standards. Includes selective storage (roll-formed and structural), drive-in/drive-through, push-back, cantilever, and pallet-flow rack configurations for warehouse storage needs.
• Work Platforms & Mezzanines Custom engineered warehouse mezzanine floors and work platforms designed and manufactured in-house using CAD for structural analysis and load calculations. I-beam construction provides durability with fewer columns, available for warehouse, distribution, and manufacturing operations needing elevated work or storage space.
• Crossovers & Catwalks Custom catwalks and crossover structures in various configurations and sizes, with treads up to 48 inches wide. One-piece roll-formed structural channel stringers and heavy-duty handrails, shipped unassembled with no field welding required for facility personnel access between elevated areas.
• Industrial Stairs Warehouse stairs in Switchback, Straight Run, and L-Shaped configurations with heavy-duty 1-1/2 inch steel square tubing handrails. Standard safety yellow finish with other colors available, designed for aerial work platforms, mezzanines, and elevated facility access.
• Industrial Ladders Industrial ladders available in straight, steep ascent, and caged configurations. Side stringers constructed of 3-inch channel with welded 3/4-inch round rungs, and cages built from 1/4-inch by 2-inch ribs with bottom loops flared for easy entry and exit.
• Safety Rails Steel safety rails meeting OSHA requirements with a 10,000-pound load rating at 5 mph. Columns constructed from 4-inch by 4-inch high-strength steel square tube, available in lengths from 2 to 10 feet with triple, double, and single rail applications.
• Safety Columns Protective steel columns for structural platforms, in-plant offices, conveyors, water mains, equipment, and personnel. Built from 4-inch square high-strength steel tube with 8-inch square by 1/2-inch thick steel baseplates, designed for facility impact protection.
• Bollards Steel pipe bollards for protecting dock doorways and building passages from accidental vehicle collisions. Available in 4-inch and 6-inch diameters at 40 inches high, with a surface-mounted design including 1/2-inch by 5-inch screw anchors.
• Rack Guards Protective guards for pallet rack row ends against forklift damage, available in single and double row configurations. Heads fabricated from 3/16-inch steel with 5-inch by 3-inch by 1/4-inch angle stock, finished in bright OSHA yellow powder coat.
• Post Protectors Seismic and non-seismic upright post protectors for pallet rack frames, designed for easy installation with screw anchors. V-nose design deflects impacts, available in 12-inch, 18-inch, and 24-inch heights with 1/4-inch thick steel uprights.
• Track Armor Overhead door track protectors that eliminate expensive door track repairs and dock downtime. Simple floor and wall mount installation, 48 inches high, weighing 74 pounds with 3/16-inch steel uprights in bright OSHA Yellow finish.
• Pick Module Systems Custom designed multi-level storage and order fulfillment systems for high-volume distribution center operations. Combines various racking types — case flow lanes, pallet flow lanes, reserve rack, and push-back rack — with catwalks, conveyors, and safety equipment integrated into a single engineered structure.

Quantifiable outcome

• 35% more space using six-foot-deep racking system compared to basic pallet picking setups
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WireCrafters: Manufactures wire mesh partitions, rack guards, and safety guarding products for warehouses and industrial facilities. Closely competes with Heartland's safety products portfolio (rack guards, post protectors, track armor).
• AR Racking: European-based global manufacturer of pallet racking, shelving, and warehouse storage solutions. Direct product overlap with Heartland's core racking categories, though its primary geographic focus is outside North America.
• Frazier Industrial Company: US manufacturer of structural steel pallet racking, push-back, drive-in, and cantilever systems. Direct competitor serving the same warehouse and DC customer base with comparable engineered rack configurations.
• Steel King Industries: Manufactures pallet racking, mezzanines, industrial steel containers, and safety guarding. Competes head-to-head with Heartland across racking, mezzanine, and safety product categories and serves similar industrial and warehouse customers.
• Husky Rack & Wire: Manufactures pallet rack systems, wire decking, and selective rack products. Competes in the same US racking category with similar warehouse and distribution center customers.
• Tennsco: Manufactures steel shelving, lockers, and storage products for industrial, commercial, and retail back-of-house use. Overlaps with Heartland's Quick Ship and racking solutions, particularly in retail stockroom and SMB storage applications.
• Hannibal Industries: Manufactures structural steel pallet rack products, mezzanines, and material handling solutions for warehouses and DCs. Highly comparable product mix and target customer overlap with Heartland's engineered offerings.
• Ridg-U-Rak: US-based manufacturer of roll-formed and structural pallet racking, drive-in, push-back, and cantilever rack systems. Closely overlaps Heartland's SpaceRAK product line in product breadth, customer type (warehouses and DCs), and distribution model.

Broad incumbents

• Interlake Mecalux: One of the largest global suppliers of pallet racking, shelving, and warehouse automation. Offers a broader portfolio including AS/RS and WMS software, making it an incumbent competitor in Heartland's core racking category with deeper technology resources.
• Kardex Group: Global provider of intralogistics solutions including automated storage, retrieval systems, and racking. A broader incumbent competing across the warehouse storage value chain where Heartland plays, with deeper automation and software capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heartland-steel-products

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Steel Products