Frazier Industrial Company

What Frazier Industrial Company does

Frazier Industrial Company is a privately held, US-headquartered manufacturer founded in 1949 and currently operating as North America's largest producer of structural steel pallet racking and storage systems. The company operates ten manufacturing facilities across the United States, Canada, and Mexico, employs more than one thousand staff, and has supplied over fourteen thousand customers across fifteen-plus industries including food and beverage, refrigerated warehousing, e-commerce and 3PL, retail and wholesale, manufacturing, pharmaceutical, automotive, cold storage, and government.

Frazier's product portfolio spans Standard Product Solutions (Sentinel selective pallet racking, Glide-In push-back, Drive-In, SelecDeck case flow, pallet flow, Ergo Series, KlampFast cantilever, pick modules, pick tunnels, and accessories), Semi-Automated Solutions (Mole IQ shuttle), and ASRS and High Rise Solutions (AS/RS automated storage and retrieval systems, rack-supported buildings, and the AXIS2 four-directional shuttle co-developed with DAMBACH). All products are built from 100% structural steel and are protected by dozens of patents and registered trademarks, including a patent for fire-code-compliant pallet spacing awarded in 2024.

Revenue is generated primarily through project-based sales of custom-engineered rack systems and rack-supported buildings sold directly to enterprise customers via a field sales organization, with pricing provided per quote. The company supports multi-year contracts, multi-facility deployments for multinational accounts (Walmart, BMW, Tesla, Pfizer, Anheuser-Busch, PepsiCo, Kroger, Americold), and an aftermarket upgrade/retrofit stream through the Mole IQ replacement program. Industry-leading warranty terms (a 2-year warranty against fork truck damage) and certifications (AWS, CWB, City of Phoenix, City of Los Angeles) underpin the commercial model.

Name

Frazier Industrial Company

Legal name

Frazier Industrial Company

Website

https://frazier.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Frazier Industrial Company is a privately held US manufacturer of 100% structural steel pallet racking and automated storage systems, operating ten facilities across the US, Canada, and Mexico to serve 14,000+ enterprise customers in food and beverage, cold storage, e-commerce, retail, manufacturing, and pharmaceutical industries since 1949.

Ownership category

akta.pro rank

Product category

Industrial Storage Racking Systems

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)

Keywords

• Structural steel racking
• Pallet storage systems
• Warehouse storage solutions
• Automated storage retrieval
• Cantilever racking systems

Headquarters

HQ city

Long Valley

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Storage Rack Sales: Sale of custom-engineered structural steel storage racks including selective pallet racks, push-back systems, drive-in racking, cantilever systems, and flow racks. Solutions are sold directly to end-user customers with project management and installation support included.
2. AS/RS System Integration: High-rise automated storage and retrieval systems with custom engineering, project management, and implementation services for large-scale warehouse automation projects.
3. Rack Supported Buildings: Design-build rack supported building construction combining storage infrastructure with structural building elements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Frazier Industrial Company designs, engineers, and manufactures 100% structural steel industrial storage racking systems, including selective pallet racks, push-back, drive-in, pallet flow, case flow, and cantilever systems. The company also delivers semi-automated and automated solutions such as the Mole IQ shuttle, AXIS² four-directional pallet shuttle (co-developed with DAMBACH), AS/RS systems, and rack-supported building structures. Solutions are custom-engineered per project and sold directly to enterprise end-users with project management and installation support included.

Product overview

Frazier Industrial Company is a leading manufacturer of industrial storage racking systems, offering a comprehensive portfolio of structural steel pallet racking solutions across three categories: Standard Product Solutions (selective, drive-in, push-back, case flow, pallet flow, cantilever, and picking systems), Semi-Automated Solutions (Mole IQ shuttle), and ASRS & High Rise Solutions (automated storage and retrieval systems, rack supported structures, and AXIS² pallet shuttle). All products are manufactured from 100% structural steel for superior durability. The company operates 10 manufacturing facilities across the United States, Canada, and Mexico, serving 15+ industries since 1949.

Differentiator

Problem solved

Functional benefit

Brands

• Sentinel Selective Pallet Rack: Frazier's cornerstone selective pallet rack product line, evolved from original 1949 selective rack designs into the current Sentinel line.
• Glide-In Push Back Pallet Racking
• SelecDeck Case Flow Rack
• KlampFast Cantilever Racking
• Mole IQ
• AXIS2 Pallet Shuttle
• Ergo Series Pallet Racking
• Drive-In and Drive-Thru Rack
• Rack Supported Structures

Products and services

• Sentinel Selective Pallet Rack Selective pallet racking system providing direct access to every pallet position, designed for high SKU variety applications requiring frequent access to individual pallet loads.
• Glide-In Push Back Pallet Racking High-density push-back racking system using wheeled carts on pitched tracks to store multiple pallets deep, enabling 2-3x more storage than standard selective racking.
• Drive-In Pallet Racking High-density storage system allowing pallets to be stored multiple positions deep on rail-guided rails, suitable for low-SKU product mixes.
• SelecDeck Case Flow Rack

Quantifiable outcome

• Productivity improvements up to 30%
• +3 more outcomes

Named customers25 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DAMBACH LagersystemecoreStrategic or Co-development Partner · 14 March 2025Frazier and DAMBACH developed AXIS², a groundbreaking fully automated multi-directional shuttle rack solution. The partnership combines DAMBACH's shuttle technology with Frazier's rack expertise to create a product that sets supply chain storage standards for flexibility, high-speed utilization, and efficient handling of diverse pallet types. The AXIS² system was unveiled at ProMat 2025 and includes specially engineered aisle-channel crossings allowing shuttle transfer in seconds.
• Hope Through EducationminorOthers · 13 March 2025Hope Through Education is an organization committed to empowering students through education. Frazier partnered with them to support St. Thomas Aquinas High School's STEM program expansion with industrial welding stations. Frazier CEO William Mascharka provided generous support for this initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TGW Systems: European-headquartered warehouse automation integrator offering AS/RS, conveyor, and shuttle-based picking solutions. Comparable to Frazier in integrated warehouse automation projects for large enterprise customers.
• Daifuku: Global leader in material handling and AS/RS systems with significant warehouse automation exposure. Competes with Frazier on integrated automated storage projects, particularly high-rise AS/RS installations where Frazier also operates.
• Kardex: Provider of automated storage and retrieval solutions including vertical lift modules and shuttle-based systems. Comparable to Frazier in the automation segment of the warehouse storage market, particularly for high-density, smaller-footprint installations.
• Dematic: Global warehouse automation integrator offering AS/RS, shuttle-based, and goods-to-person solutions. Overlaps with Frazier's AS/RS and AXIS²/Mole IQ automated product lines, particularly in large enterprise fulfillment projects.
• Nucor Warehouse Systems: Warehouse racking division of Nucor Corporation, North America's largest steel producer. Backed by integrated steelmaking capacity, Nucor competes with Frazier in pallet racking while offering structural cost advantages a private specialist cannot match.

Direct peers

• Hannibal Industries: US-based manufacturer of structural steel pallet racking, cantilever racking, and automated storage systems. Closely comparable to Frazier in product mix, customer base (warehousing, 3PL, distribution), and structural-steel positioning.
• Steel King Industries: Privately held US manufacturer of structural steel pallet racks, push-back, drive-in, and cantilever systems, plus rack-supported buildings. Comparable in product portfolio, end markets, and direct-to-enterprise sales model.
• Interlake Mecalux: One of the largest global manufacturers of pallet racking and warehouse storage systems, including selective, drive-in, push-back, and AS/RS solutions. Directly competes with Frazier across structural steel rack and integrated warehouse automation projects.
• Ridg-U-Rak: North American manufacturer of structural steel pallet rack, push-back, and cantilever racking with a focus on heavy-duty and seismic-rated applications. Directly comparable to Frazier in core racking products and mid-market to enterprise customer base.
• UNARCO Material Handling: US-based pallet rack manufacturer offering selective, push-back, drive-in, and carton flow systems. Overlaps heavily with Frazier's standard product solutions and competes for warehouse and distribution customers across North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frazier-industrial-company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frazier Industrial Company