Campfire Marshmallows
Campfire Marshmallows is a U.S. food manufacturer producing allergen-friendly, gluten-free marshmallow products for retail grocery distribution. Owned by parent company Doumak, it serves families, home bakers, and seasonal consumers nationwide with a core and seasonal product portfolio.
- Company typePrivate
- Founded1921
- HeadquartersElk Grove Village, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Campfire Marshmallows does
Campfire Marshmallows is a consumer packaged goods (CPG) food manufacturer that produces marshmallow products for U.S. retail distribution. Founded in 1921 and headquartered in Elk Grove Village, Illinois, the company operates as a brand under parent company Doumak, with an estimated 51-100 employees. Its core product line spans six formats — Regular Marshmallows, Giant Roasters (equivalent to four regular marshmallows each), Mini White Marshmallows, Mini Fruit Marshmallows, Fruitswirlers, and 1 oz. Mini Marshmallow Snack Packs — augmented by an extensive seasonal portfolio covering Easter, Independence Day, Halloween, fall, and winter holiday occasions.
The company's underlying technology centers on allergen-friendly marshmallow formulation produced in a dedicated facility free from the top nine allergens (milk, eggs, peanuts, tree nuts, fish, shellfish, wheat, soybeans, sesame), with all SKUs certified gluten-free and formulated without artificial colors including blue dye. The proprietary recipe preserves the soft, fluffy texture required for roasting and baking applications despite the absence of these common ingredients. Distribution is exclusively through third-party grocery and mass-market retail channels, with a store locator tool on the company website directing consumers to physical purchase points. The company does not appear to sell direct-to-consumer online.
Revenue is generated through wholesale one-time product sales to retailers, with no publicly disclosed pricing, contract structure, or revenue figures. Marketing is conducted via owned content channels (blog, recipes, crafts), organic social (Facebook, Instagram, Pinterest, Twitter), and event sponsorships such as The Hot Chocolate Run. Customer segments center on parents and families seeking allergen-safe snack options, home bakers, and seasonal/occasion-based purchasers, with international demand addressed through a separate marshmallowusa.com site for markets outside the United States.
Campfire Marshmallows firmographics
Firmographics- Name
- Campfire Marshmallows
- Legal name
- Campfire Marshmallows
- Website
- https://campfiremarshmallows.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Campfire Marshmallows is a U.S. food manufacturer producing allergen-friendly, gluten-free marshmallow products for retail grocery distribution. Owned by parent company Doumak, it serves families, home bakers, and seasonal consumers nationwide with a core and seasonal product portfolio.
- Ownership category
- akta.pro rank
Campfire Marshmallows industry classification
Industry- Product category
- Confectionery
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Campfire Marshmallows is headquartered
LocationHeadquarters
- HQ city
- Elk Grove Village
- HQ country
- United States
- HQ region
- North America
Markets served
Campfire Marshmallows business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Marshmallow Product Sales: Campfire Marshmallows generates revenue through the sale of marshmallow products including regular marshmallows, giant roasters, mini marshmallows, fruity marshmallows, and seasonal varieties. Products are sold through retail grocery stores and the company does not appear to sell direct-to-consumer online.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Campfire Marshmallows product offering
Product offeringCore offering
Campfire Marshmallows manufactures and distributes marshmallow consumer packaged goods, including Regular, Giant Roasters, Mini White, Mini Fruit, Fruitswirlers, and 1 oz. Snack Packs, along with seasonal variants (EggSwirlers, Red White & Blue Roasters, Ghoster Roasters, Pumpkin Spice, Peppermint Mallow Poppers, Maple Roasters, Cherry Roasters, Strawberry Banana Roasters, Holiday Mix, Gingerbread). Products are produced in an allergen-friendly, gluten-free facility without artificial colors and sold primarily through U.S. grocery retail channels.
Product overview
Campfire Marshmallows is a consumer food products company offering a portfolio of marshmallow products. The core product line consists of six main marshmallow varieties: Regular Marshmallows (standard snacking and roasting), Giant Roasters (large marshmallows for campfires, equivalent to four regular marshmallows), Mini White Marshmallows (small marshmallows for hot cocoa and cereal treats, with twelve minis equaling one regular), Mini Fruit Marshmallows (fruity-flavored minis), Fruitswirlers (swirled fruit flavors), and 1 oz Mini Marshmallow Snack Packs (pre-portioned convenience packs). Seasonal offerings include EggSwirlers for Easter, Red White & Blue Roasters for Independence Day, Ghoster Roasters for Halloween, Pumpkin Spice for fall, Peppermint Mallow Poppers for winter holidays, Gingerbread marshmallows for Christmas, Holiday Mix (cinnamon and vanilla stars/trees) for winter, Maple Roasters for fall, Cherry Roasters, and Strawberry Banana Roasters. All Campfire products are certified gluten-free and manufactured in an allergen-friendly facility free from milk, eggs, peanuts, tree nuts, fish, shellfish, wheat, soybeans, and sesame. The company also provides an extensive library of recipes featuring their marshmallows in treats, desserts, beverages, and crafts.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Marshmallows Standard-sized marshmallows suitable for roasting, snacking, and use in recipes; produced in an allergen-friendly, gluten-free facility without artificial colors.
- Giant Roasters
- Mini White Marshmallows
- Mini Fruit Marshmallows
- Fruitswirlers
- 1 oz. Mini Marshmallow Snack Packs
- EggSwirlers
- Red, White & Blue Roasters
- Ghoster Roasters
- Pumpkin Spice Marshmallows
- Peppermint Mallow Poppers
- Gingerbread Marshmallows
- Holiday Mix Marshmallows
- Maple Roasters
- Cherry Roasters
- Strawberry Banana Roasters
Companies that use Campfire Marshmallows
Customer profileSegments3 records
Ideal customer profiles3 records
Campfire Marshmallows technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Campfire Marshmallows partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoumakcoreDoumak is the parent company of Campfire Marshmallows. The copyright notice on the website (© 2026 Doumak) and footer information indicate that Doumak owns and operates the Campfire Marshmallows brand.
Campfire Marshmallows competitors and assessment
Company assessmentEmerging players
- Enjoy Life Foods: Enjoy Life Foods specializes in allergen-free snacks and baking products — directly comparable to Campfire's allergen-friendly positioning in the broader 'free-from' food space.
- Sweet & Sara: Sweet & Sara produces vegan and allergen-friendly marshmallows — a smaller, specialty competitor in the same allergen-free space Campfire occupies.
Others
- Doumak: Doumak is the parent company of Campfire Marshmallows and a private-label and contract marshmallow manufacturer — sharing the same manufacturing capabilities and overlapping customer base in marshmallow production.
- Marshmallow USA: Marshmallow USA is Campfire's own international distribution website serving markets outside the USA — listed here to acknowledge the company's own global channel rather than as a separate peer.
Broad incumbents
- Ferrara Candy Company: Ferrara is a major U.S. confectionery manufacturer producing a wide range of sugar-based confections — comparable as a broader incumbent player in non-chocolate confectionery categories.
- Kraft Jet-Puffed (Kraft Heinz): Jet-Puffed is the leading mass-market marshmallow brand owned by Kraft Heinz, dominating mainstream grocery shelves — the primary competitive incumbent to Campfire in the marshmallow category.
Regional players
- Bobo's Oat Bars (Bobo's): Bobo's produces allergen-conscious, natural snack products in the U.S. market — comparable to Campfire in the broader allergen-friendly CPG snack category, though focused on oat-based snacks rather than marshmallows.
Direct peers
- Dandies (Dandies Vegan Marshmallows): Dandies is a direct competitor in the allergen-friendly marshmallow category, specializing in vegan marshmallows made without gelatin or major allergens — competing head-to-head with Campfire's allergen-friendly positioning.
- Stuffed Puffs: Stuffed Puffs makes filled marshmallows with chocolate and other flavored fillings — a direct innovation-based competitor in the premium marshmallow snack category.
- Smashmallow: Smashmallow is a premium artisanal marshmallow brand offering snack-sized marshmallow treats in various flavors — directly comparable to Campfire's mini marshmallow and flavored marshmallow offerings.
Market position
Strengths4 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Campfire Marshmallows social profiles
Digital presenceCampfire Marshmallows compliance and trust
Trust signalCompliance2 records
Campfire Marshmallows financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campfire Marshmallows leadership team
Management profileNumber of profiles
Profiles1 record
Campfire Marshmallows funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campfire Marshmallows M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campfire Marshmallows
What does Campfire Marshmallows do?
Campfire Marshmallows manufactures and distributes marshmallow consumer packaged goods, including Regular, Giant Roasters, Mini White, Mini Fruit, Fruitswirlers, and 1 oz. Snack Packs, along with seasonal variants (EggSwirlers, Red White & Blue Roasters, Ghoster Roasters, Pumpkin Spice, Peppermint Mallow Poppers, Maple Roasters, Cherry Roasters, Strawberry Banana Roasters, Holiday Mix, Gingerbread). Products are produced in an allergen-friendly, gluten-free facility without artificial colors and sold primarily through U.S. grocery retail channels.
Is Campfire Marshmallows a public or private company?
Campfire Marshmallows is a private company. It is classified as corporate owned and is currently operating.
When was Campfire Marshmallows founded?
Campfire Marshmallows was founded in 1921. It employs 51 to 100 people.
Where is Campfire Marshmallows based?
Campfire Marshmallows is headquartered in Elk Grove Village, United States, in the North America region.
How does Campfire Marshmallows make money?
One revenue line is on record: marshmallow Product Sales.
Who are Campfire Marshmallows's main competitors?
Emerging players on record are Enjoy Life Foods and Sweet & Sara. Others are Doumak and Marshmallow USA. Broad incumbents are Ferrara Candy Company and Kraft Jet-Puffed (Kraft Heinz). Bobo's Oat Bars (Bobo's) is listed as a regional player. Direct peers are Dandies (Dandies Vegan Marshmallows), Stuffed Puffs and Smashmallow.
Does Campfire Marshmallows have an API?
No public API is recorded for Campfire Marshmallows.
What industry is Campfire Marshmallows in?
Campfire Marshmallows's product category is Confectionery. Its primary akta.pro industry code is CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 31134 and its SIC code is 2060.