AgriKids

What AgriKids does

AgriKids is an Irish farm safety education company founded in 2015 by Alma Jordan in response to Ireland's worst year on record for farm fatalities in 2014 (32 deaths, including five children). The company builds age-appropriate educational content for primary school children aged 4-12, their families, teachers, and rural communities across the Island of Ireland. Core offerings span the Tales from Riverside Farm storybook trilogy, the Hazel Tree Farm adventure series, two mobile gaming apps (Farm Safe Fun, launched 2016, and AgriEscape, released 2024), the Farm Safety Ambassador Programme, the co-developed Farm Safe Schools curriculum (with Agri Aware, IFA and FBD Trust), Farm Safety Week campaign assets, an Engage Educate Empower Training Manual available in English and Irish (As Gaeilge), and a library of webinars, handbooks, and Gamezone touch-screen games. To date the platform has reached more than 75,000 children through school workshops.

The business operates a freemium model. Core educational content, mobile apps, and the Farm Safety Ambassador programme are free for schools and families, while monetisation comes from book and merchandise sales (individual books €6.99-8.99, School Pack €19.99), workshop delivery, sponsored competitions, and government contracts. The technology infrastructure is light: Stripe and PayPal for payment processing, Mailchimp for email marketing, Apple App Store and Google Play for mobile distribution, and a Webflow-based content site designed by eConcept Web Solutions, with mobile apps developed by Fierce Fun Games and Cipherhex. Distribution combines direct school engagement, Zoom webinars, agricultural shows (National Ploughing Championships, Balmoral Show, RTE's Big Week on the Farm), and partnership channels with sponsors including Flogas (Ireland and Northern Ireland), Zurich Insurance, Ulster Bank, and HSENI.

In January 2026, Irish Rural Link — a national nonprofit network representing rural communities — formally acquired AgriKids, with founder Alma Jordan remaining as manager. The acquisition transfers ownership from a founder-operated solo entity with limited funding options into an established rural organisation, alongside a joint contract awarded by the Department of Agriculture, Food and the Marine (DAFM) to deliver farm safety programmes in primary schools. Operations now run from the Irish Rural Link office in Moate, Co Westmeath, with the registered business address in Julianstown, Co Meath, and headcount remains in the 1-10 range.

Name

AgriKids

Legal name

AgriKids Limited

Website

https://agrikids.ie

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AgriKids is an Irish farm safety education company delivering storybooks, mobile apps, school workshops, and webinars to primary school children and families in rural Ireland. Founded in 2015, it was acquired by Irish Rural Link in January 2026.

Ownership category

akta.pro rank

Product category

Children's Farm Safety Education

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Farm safety education
• Children's safety training
• School safety programs
• Agricultural safety apps
• Children's storybooks

Headquarters

HQ city

Julianstown

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Product Sales (Books and Merchandise): AgriKids operates an e-commerce shop selling story books, school packs, and clothing accessories. Individual books priced at €6.99-8.99, School Pack at €19.99, Farm Phonic Books at €39.00.
2. Government Contracts: In September (year prior to January 2026 acquisition), both AgriKids and Irish Rural Link won a contract from the Department of Agriculture, Food and the Marine (DAFM) to run farm safety programmes in primary schools across Ireland.
3. Workshop Delivery: AgriKids founder Alma Jordan delivers farm safety workshops to schools. The company has delivered workshops to over 75,000 children since 2015. Workshops are sometimes offered as prizes in competitions (e.g., Balmoral Show competition winners receive a full school workshop).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

AgriKids is a farm safety education platform that delivers age-appropriate safety content to primary school children in Ireland through proprietary storybooks, mobile gaming apps, school workshops, webinars, and curriculum-aligned programmes. Its core offerings include the Tales from Riverside Farm and Hazel Tree Farm book series, the Farm Safe Fun and AgriEscape mobile apps, the Farm Safe Schools pilot programme, the Farm Safety Ambassador programme, and in-person school workshops funded through sponsorships and government contracts.

Product overview

AgriKids is a farm safety educational platform for children founded in 2015 by Alma Jordan, operating as a children's farm safety educational business. The company offers a multi-product portfolio centered around engaging, educating and empowering children to become farm safety ambassadors. Core offerings include the Tales from Riverside Farm story book series (The Tree Swing, The Big Brown Bull, The Red Tractor) and Hazel Tree Farm series, both teaching farm safety through narratives. Digital products include the Farm Safe Fun gaming app (three games) and AgriEscape endless runner game. Educational programmes include the Farm Safe Schools pilot (with Agri Aware and IFA), AgriKids Farm Safety Ambassador Programme, and Engage Educate Empower Training Manual. Additional offerings include webinars, activity workbooks, and the AgriKids Gamezone. In January 2026, Irish Rural Link acquired AgriKids. Products are distributed through the online shop, mobile apps (iOS/Android), and school/community programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Tales from Riverside Farm Book Series A series of three children's story books (The Tree Swing, The Big Brown Bull, The Red Tractor) authored by AgriKids founder Alma Jordan. Each book teaches a specific farm safety lesson through narrative involving characters Tom, Sarah, and Mr Brambles (a magical hedge sprite). Sold via the AgriKids online shop.
• Hazel Tree Farm Book Series A separate children's book series following the adventures of the Farrelly family at Hazel Tree Farm. First titles include 'Blue the Brave' and 'The Secret Tunnel'. Written by AgriKids founder Alma Jordan and illustrated by Margaret Anne Suggs.
• Farm Safe Fun Mobile Gaming App Mobile gaming app for children aged 4+ featuring the Riverside Farm crew characters. Includes three games: 'Dodge the Dangers', 'Blackberry Picking', and 'Stop the Bales'. Free download on iOS App Store and Google Play Store.
• AgriEscape Mobile Gaming App Fast-paced endless runner style mobile game where players avoid oncoming dangers on the farm and collect safety tools such as hi-vis vests and helmets. Available for free download on iOS and Android.
• Farm Safe Schools Programme Pilot programme co-developed by AgriKids, Agri Aware, and the Irish Farmers Association (IFA), supported by FBD Trust. An interactive educational programme for primary school teachers to deliver farm safety content as part of the SPHE curriculum. Modules cover farmer and field safety, animal safety, and machinery safety. Schools can achieve Farm Safe Schools accreditation.
• AgriKids Farm Safety Ambassador Programme Structured programme for primary schools where children earn ambassador status by completing farm safety modules and webinars. Schools can become accredited Farm Safe Schools by covering three topics per module and providing evidence of learnings.
• Engage Educate Empower Training Manual Manual of key insights and learnings acquired by AgriKids in delivering farm safety workshops. Available in English and Irish (As Gaeilge). Designed to help teachers, farmers, parents, and community members co-deliver farm safety events.
• AgriKids Flogas Farm Safety Handbook Children's farm safety handbook collection of safety facts, activities, and games. Available in Pre-School and Primary School editions. Designed to get families engaging on farm safety topics. Supported by Flogas.
• School Pack Bundle of all three Tales from Riverside Farm books at a discounted price of €19.99 plus shipping, designed for school libraries. Schools ordering three sets qualify for free shipping.
• Department of Agriculture Farm Safety Programme (DAFM Contract) Contracted delivery of farm safety programmes in primary schools across Ireland under a contract from the Department of Agriculture, Food and the Marine (DAFM). Awarded jointly to Irish Rural Link and AgriKids.

Quantifiable outcome

• 75,000+ children reached through workshops since 2015
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Irish Rural Link (IRL)coreStrategic or Co-development Partner · 12 January 2026Irish Rural Link formally acquired AgriKids in January 2026. IRL is a national network representing rural communities in Ireland. The acquisition aims to help AgriKids scale its impact and grow resources, addressing the founder's challenges with limited funding and viability as a solo entity. AgriKids founder Alma Jordan remains as manager. In September prior to the acquisition, both organisations had won a joint contract from the Department of Agriculture, Food and the Marine to run farm safety programmes in primary schools.
• Flogas (Flogas Ireland / Flogas NI)coreGTM or Marketing PartnerFlogas has partnered with AgriKids since 2020, serving as the primary sponsor for farm safety education activities. Flogas supports Farm Safety Week campaigns, webinars, the Farm Safety Handbook, workshops in Northern Ireland (Balmoral Show competitions), and the #FarmSafe Christmas campaign. Flogas describes 'Safety First' as one of its core values and is a supplier to the farming community for home heating and dairy applications.
• Agri AwareStrategic or Co-development PartnerAgri Aware co-developed the Farm Safe Schools pilot programme with AgriKids and the Irish Farmers Association (IFA), supported by the FBD Trust. Agri Aware is an independent farming organisation. The programme aims to bring dedicated farm safety education to every primary school in Ireland as part of the SPHE curriculum.
• Irish Farmers Association (IFA)coreStrategic or Co-development PartnerIFA co-developed the Farm Safe Schools pilot programme alongside AgriKids and Agri Aware, supported by FBD Trust. IFA President Tim Cullinan stated the initiative to deliver farm safety education through schools will be an important part of raising awareness around farm safety.
• Major Equipment / Major MachineryminorGTM or Marketing PartnerMajor Equipment Intl Ltd (Major Machinery brand) invited AgriKids founder Alma Jordan onto their stand at the National Ploughing Championships to read farm safety stories to farming families visiting their stand. Major Equipment recognised that despite 40 years in business, farm injury and fatality numbers remain high.
• Zurich InsuranceminorGTM or Marketing PartnerZurich Insurance sponsored the AgriKids community event at Teach Na Greannai in Rossport, Co Mayo in May 2017. Their sponsorship made it possible for AgriKids to travel to rural communities and deliver farm safety education.
• Zurich InsuranceminorGTM or Marketing PartnerZurich Insurance supported the AgriKids Winter Webinar Series (October-December 2020) for primary schools, providing free farm safety webinars via Zoom to infants through 6th class.
• Teach Na GreannaiminorOthersTeach Na Greannai community centre in Rossport, Co Mayo, Co Mayo suffered a tragic loss of a young child to a farming accident. The community hosted an AgriKids farm safety event in May 2017, sponsored by Zurich Insurance.
• Wool in SchoolminorGTM or Marketing PartnerAgriKids partnered with Wool in School for a creative writing and art competition asking primary school children what would happen if Mary's little lamb came to school. Winners received an AgriKids farm safety workshop and a Wool in School programme.
• Ulster BankminorGTM or Marketing PartnerUlster Bank sponsored AgriKids' presence at the Balmoral Show in 2016 and partnered with HSENI for a Farm Safety Short Story Competition asking children across Northern Ireland to write farm safety stories using the character Mr Brambles.
• Health and Safety Executive Northern Ireland (HSENI)minorGTM or Marketing PartnerHSENI partnered with Ulster Bank and AgriKids for the Farm Safety Short Story Competition at the Balmoral Show, targeting children across Northern Ireland with farm safety messaging.
• Duhallow IRDminorGTM or Marketing PartnerDuhallow IRD (Integrated Rural Development) teamed up with AgriKids for Farm Safety Week 2021 to run a series of webinars for children, presented by Alma Jordan and supported by Flogas.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Teagasc: Irish Agriculture and Food Development Authority providing research, training, and advisory services to the agri-food sector. Thematically adjacent to AgriKids given overlapping agricultural education and rural development mandate, but does not specialise in child-targeted farm safety.
• Irish Farmers Association (IFA): National representative body for Irish farmers. Co-development partner of AgriKids on the Farm Safe Schools programme. Not a direct competitor — operates as a lobbying and member-services body — but a closely linked ecosystem participant in Irish farm safety messaging.
• Rural Support (Northern Ireland): Northern Ireland charity supporting the farming and rural community through helpline services and well-being programmes. Comparable in addressing rural community resilience and farm family welfare but not a child-safety education specialist.
• Health and Safety Executive Northern Ireland (HSENI): Northern Ireland workplace health and safety regulator that runs farm safety campaigns and partnered with AgriKids on the Balmoral Show competition. Comparable in farm safety subject matter but is a regulator rather than an education provider.

Direct peers

• Agri Aware: Irish independent farming organisation that delivers agricultural education programmes to schools and the public. Already a co-development partner of AgriKids on the Farm Safe Schools programme; comparable in audience (Irish primary schools) and educational mission.
• Embrace FARM: Irish farm accident support network that raises awareness of farm safety and supports families affected by farm tragedies. Comparable to AgriKids in mission and Irish/EU rural community focus, though more support-led and less child-education focused.
• Farm Safety Foundation (Yellow Wellies): UK-based farm safety education charity running the Yellow Wellies campaign, focused on changing attitudes toward farm safety among the next generation of farmers. Closest functional peer to AgriKids given the shared child/youth-focused farm safety education mission and multi-format content approach.
• National Education Center for Agricultural Safety (NECAS): US-based farm safety education organisation delivering training, resources, and youth programmes on agricultural safety. Directly comparable in mission and target audience, though operating at much larger scale and with different geographic focus.
• Progressive Agriculture Foundation: US non-profit delivering Progressive Agriculture Safety Day programmes that teach farm safety to children and communities. Directly comparable in delivering age-appropriate farm safety education through a structured school-based programme model.

Regional players

• Canadian Agricultural Safety Association (CASA): Canadian national farm safety organisation promoting agricultural safety across producers, workers, and rural communities. Comparable in mission and operating model but focused on Canadian producers rather than Irish/EU schoolchildren.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/agrikid
• Facebookfacebook.com/agrikid
• Instagraminstagram.com/agrikidsofficial
• LinkedInlinkedin.com/company/agrikids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriKids