LX Group
LX Group is an Australian electronics product development and IoT design consultancy that delivers end-to-end intelligent product engineering — from strategy workshops through certified production — for enterprise clients across MedTech, industrial, consumer, and defence verticals, anchored by its proprietary IoT Cores hardware platform and Azure-backed cloud.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LX Group does
LX Group is an Australian electronics product development and IoT design consultancy, headquartered in Macquarie Park (Sydney) with a European office in Lyon, France. The firm provides end-to-end intelligent product design services spanning systems engineering, electronic hardware design, embedded firmware, app and software development, IoT cloud backends, industrial design, and verification and certification. Its client base skews enterprise and spans consumer electronics, MedTech, industrial, mining, utilities, agriculture, and defence, with named engagements for Telstra, Coca-Cola, McDonald's, Cisco, Commonwealth Bank, Fujitsu, Vodafone, Cochlear, Hitachi, ResMed, ActronAir, Caroma, Allegion, Landis+Gyr, Weir, BHP, Lockheed Martin, and the Australian Defence Force.
The company's core technology asset is the IoT Cores platform — a modular industrial-grade hardware architecture with three configurable processor cores (Cellular Core, Sensor Core, Wearable Core) running a proprietary ultra-low power IoT OS with an advanced location engine, multi-radio connectivity (LoRaWAN, Sigfox, Cat-M1, NB-IoT, WiFi, BLE, ANT+), on-device TensorFlow/Caffe compatibility, and hardware-accelerated cryptography. This platform pairs with the LX IoT Cloud (built on Microsoft Azure, 99.997% uptime) and an IoT Base Station for private LoRa deployments. Together the stack powers nearly 1 million connected products in the field, and is the basis for the INCYT branded downstream sensor and tracker ecosystem.
LX Group monetises primarily through project-based professional services delivered via a tiered engagement model — Fast Start strategy workshops, LaunchPad prototyping and architecture programs, and full-stack development contracts — supplemented by monthly subscription retainers (Basic 20 hrs/month, Premium 40 hrs/month). The founder, Simon Blyth, remains involved alongside CEO Adam Schindhelm, and the firm operates with no disclosed external funding or acquisition activity, accumulating 50+ design awards and 500+ completed projects across 40+ industry verticals over 19+ years.
LX Group firmographics
Firmographics- Name
- LX Group
- Legal name
- LX Group
- Website
- https://lx-group.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LX Group is an Australian electronics product development and IoT design consultancy that delivers end-to-end intelligent product engineering — from strategy workshops through certified production — for enterprise clients across MedTech, industrial, consumer, and defence verticals, anchored by its proprietary IoT Cores hardware platform and Azure-backed cloud.
- Ownership category
- akta.pro rank
Where LX Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
LX Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Development Services: LX Group generates revenue through professional services fees for end-to-end electronic product design and development. Services include systems engineering, electronics hardware design, firmware development, app and software development, IoT cloud backend development, industrial design, and verification and certification. Revenue is project-based with engagement models including Fast Start workshops, LaunchPad programs, and full-stack product development contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fast Start Workshop - Immersive workshop with system architect and product manager |
| Other | Multi-year contract | Fast Start Workshop Plus - Deeper dive with exploratory research |
| Other | Multi-year contract | Fast Start New Product Strategy - High-level product strategy development |
| Other | Multi-year contract | Fast Start IoT Strategy - IoT transformation strategy development |
| Other | Multi-year contract | LaunchPad Workshop - One-day rapid architecture workshop |
| Other | Multi-year contract | LaunchPad Prototype - Prototype development and testing insights |
| Other | Multi-year contract | LaunchPad Concept - System architecture exploration |
| Other | Multi-year contract | LaunchPad Blueprint - Detailed blueprint for end-to-end development |
| Subscription | Monthly | Tier 01 - Pre-approved Support |
| Subscription | Monthly | Tier 02 - Basic Support Retainer |
| Subscription | Monthly | Tier 03 - Premium Retainer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
LX Group product offering
Product offeringCore offering
LX Group is an end-to-end electronic product design and IoT development consultancy that takes clients from concept through prototyping, certification, and production-ready manufacturing. Its service portfolio spans systems engineering, electronics hardware design, firmware, app and software development, IoT cloud backends, industrial design, and verification/certification, underpinned by its proprietary modular IoT Cores hardware platform (Cellular, Sensor and Wearable cores) and an ultra-low-power IoT OS with cloud backend. The company also distributes the IoT Cores platform as an embedded/OEM foundation for client products and operates the INCYT remote-sensor ecosystem built on the same platform.
Product overview
LX Group offers a comprehensive IoT product development ecosystem combining proprietary hardware platforms with end-to-end design services. The core offering is the IoT Cores platform, consisting of three configurable processor cores (Cellular Core, Sensor Core, Wearable Core) that power nearly 1 million connected products globally. This platform integrates with the IoT Base Station and Blue Node hardware for private network deployment. Beyond the platform, LX has developed numerous client-specific products including medical devices (Nurochek, ECG Tri Patch, HypoMon, Breathe Well), consumer IoT (Milieu Climate Smart Thermostat, Actron Que, Gainsborough Trilock, Telstra Locator), commercial/industrial products (Caroma Smart Command, K-Tracker, IoT Re-Order Button, Condition Monitoring for Mining), and agricultural solutions (eShepherd, Ammo Grain Bunker Monitor). The company also operates the INCYT ecosystem of remote sensors and trackers. All products can connect through the cloud backend with REST API and webhook support for custom application development.
Differentiator
Problem solved
Functional benefit
Brands
- IoT Cores: A uniquely versatile, industrial grade IoT hardware platform with integrated IoT OS that powers IoT applications from device layer through to cloud API. Includes Cellular Core, Sensor Core, and Wearable Core modules.
- INCYT
Quantifiable outcome
- 500+ custom projects and products completed
- +5 more outcomes
Companies that use LX Group
Customer profileNamed customers22 records
Segments7 records
Ideal customer profiles5 records
LX Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
LX Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- Microsoft AzurecoreLX IoT Cloud is powered by Microsoft Azure, providing automatic scaling, globally replicated storage locations with auto fall-over, and disaster recovery point-in-time restore capability.
- TensorFlowcoreIoT Cores OS compatible with TensorFlow and Caffe lightweight neural networks through STM32CubeMix AI for machine learning applications.
- LoRa AlliancecoreSupport for LoRaWAN connectivity through LoRa Alliance standards, enabling long-range, low-power IoT deployments.
- TelstraflagshipLX developed Telstra Locator trackers powered by LX IoT Cores. Strategic partnership for consumer IoT products including Bluetooth and WiFi trackers. Winner of Good Design Award.
- Coca-ColacoreProduct development partnership for consumer electronics and IoT devices.
- Commonwealth BankcorePartnership on CBA Blockchain Experiment - tracking produce from Mildura through rail network to Port of Melbourne and shipping to Hamburg using Ethereum blockchain.
- VodafonecorePartnership for Vodafone IoT Modem development - CAT1 and M1/NBIoT modems for utilities industry smart meters, now in high volume production.
- AllegioncoreDevelopment partnership for Gainsborough Freestyle Electronic Trilock smart lock - first lock on market to combine 3 modes of locking. Winner of Good Design Award.
- HeadsafeIPflagshipDevelopment partnership for Nurochek - portable EEG brain assessment device. Winner of Good Design Award of the Year 2020.
- AgersensflagshipDevelopment partnership for eShepherd - solar powered GPS collar for livestock. Now on display in Stockman's Hall of Fame. Winner of multiple awards.
- WeircoreCondition monitoring IoT system development for mining equipment, operating in thermal extremes (-30 degrees C) with private LoRA network.
- BanlawcoreXpress Field Controller development - cost-effective liquid management device for industrial work sites with fuel inventory monitoring and control.
- Australian Defence ForcecoreHelicopter Emergency Release System (HERO) development for Black Hawk and MRH90 helicopters - mission critical life-saving device.
- ActronAircoreComplete design of Actron Que Smart Air Conditioning - most advanced integrated home air conditioning control platform. Recipient of Australian Good Design Award.
- CaromacoreCaroma Smart Command development - intelligent bathroom ecosystem with connected gateway devices, cloud back-end and dashboard. Winner of Good Design Award.
- Lockheed MartincoreProduct development in line with stringent military standards for defence applications.
- Fleet Space TechnologiescoreDevelopment of IoT technology for world-leading pipeline monitoring project using satellite connectivity.
- MyriotacoreSatellite IoT connectivity partnerships for remote area applications requiring satellite-enabled devices.
- INCYTflagshipINCYT ecosystem of remote sensors, telemetry nodes, trackers and accessories powered by LX IoT Cores. LX IoT Cores used in development of award-winning INCYT products.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
LX Group competitors and assessment
Company assessmentDirect peers
- Sigma Connectivity: Sigma Connectivity is a Scandinavian IoT and connected product design consultancy offering end-to-end electronics, firmware, cloud, and mechanical design services. Comparable to LX Group in services breadth, customer type (enterprise product owners), and platform-anchored delivery.
- Mistral Solutions: Mistral is an embedded product design and IoT services firm with deep hardware-to-cloud capabilities and experience in defense, medical, and industrial verticals. Directly comparable to LX Group in regulated vertical expertise and full-stack IoT delivery.
- eInfochips (an Arrow Electronics company): eInfochips is an embedded/IoT product engineering services company with proprietary platforms (eInfoChip's IoT framework) and a similar hardware-to-cloud delivery model. Directly comparable in offering IoT/electronics design services plus a reusable platform to enterprise clients across multiple verticals.
- Volansys Technologies: Volansys is an IoT and connected product engineering services firm offering hardware design, firmware, cloud, and end-to-end product development. Directly comparable to LX Group's services model, IoT platform approach, and target customer base of enterprises building connected products.
Broad incumbents
- Quest Global: Quest Global is a large engineering services provider with embedded software, IoT, and connected product capabilities across aerospace, medical, and industrial verticals. Comparable as a broader incumbent with similar end-to-end product development services.
- Cyient: Cyient is a large global engineering services and solutions firm with strong embedded, IoT, and electronics design practices serving aerospace, medical, and industrial clients. Comparable as a broader incumbent offering overlapping IoT product development services at greater scale and geographic reach.
- L&T Technology Services: LTTS is a large engineering R&D services firm with dedicated IoT, embedded, and medical device practices serving global enterprises. Comparable as a broader incumbent with overlapping electronics product development capabilities and global delivery footprint.
- Wipro Engineering Services: Wipro's engineering services division offers embedded software, IoT, and connected device development for large enterprises globally. Comparable as a broader incumbent competing for similar enterprise IoT design and platform engineering programs.
Others
- IDEO: IDEO is a global design consultancy with a connected product/IoT practice spanning industrial design, hardware, and digital. Comparable as an adjacent design-led partner for enterprises developing intelligent connected products, though typically at higher brand/strategy tiers.
- Arrow Electronics (IoT Solutions): Arrow provides engineering services plus component distribution and end-to-end IoT solution enablement. Comparable ecosystem participant — through ownership of eInfochips it competes in IoT design services and offers distribution channels that touch LX Group's customer set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LX Group social profiles
Digital presenceLX Group compliance and trust
Trust signalCompliance5 records
LX Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LX Group leadership team
Management profileNumber of profiles
Profiles3 records
LX Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LX Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LX Group
What does LX Group do?
LX Group is an end-to-end electronic product design and IoT development consultancy that takes clients from concept through prototyping, certification, and production-ready manufacturing. Its service portfolio spans systems engineering, electronics hardware design, firmware, app and software development, IoT cloud backends, industrial design, and verification/certification, underpinned by its proprietary modular IoT Cores hardware platform (Cellular, Sensor and Wearable cores) and an ultra-low-power IoT OS with cloud backend. The company also distributes the IoT Cores platform as an embedded/OEM foundation for client products and operates the INCYT remote-sensor ecosystem built on the same platform.
Is LX Group a public or private company?
LX Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LX Group founded?
LX Group was founded in 2006. It employs 11 to 50 people.
Where is LX Group based?
LX Group is headquartered in Sydney, Australia, in the Oceania region.
How does LX Group make money?
One revenue line is on record: product Development Services.
Who are LX Group's main competitors?
Direct peers on record are Sigma Connectivity, Mistral Solutions, eInfochips (an Arrow Electronics company) and Volansys Technologies. Broad incumbents are Quest Global, Cyient, L&T Technology Services and Wipro Engineering Services. Others are IDEO and Arrow Electronics (IoT Solutions).
Does LX Group have an API?
Yes. LX IoT Cloud provides a developer-friendly REST API for acquiring sensor event data from Blue Nodes and Base Stations. Two mechanisms are available: (1) LX IoT Cloud pushes Sensor Data via standard HTTP POST configured as Webhooks in Dashboard settings, and (2) Sensor Data is retrieved via LX IoT Cloud REST APIs. The API supports custom app development, third-party AI integration, and cloud solutions. APIs include device configuration management, over-the-air firmware updates, time series data querying for specific fields and time ranges, and location services. Developer documentation is at www.lx-group.com.au/developer.