Central Milling

Name

Central Milling

Legal name

Central Milling, LLC

Website

https://centralmilling.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Flour & Grain Milling

NAICS

Grain and Oilseed Milling (3112), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Breakfast Cereal Manufacturing (31123)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)

akta.pro secondary industries

Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)

Keywords

• Specialty flour milling
• Organic artisan flour
• Whole grain products
• Commercial bakery supply
• Private label co-packing

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Flour & Grain Sales (Direct-to-Consumer): E-commerce sales of organic and conventional flour, grains, and specialty products directly to home bakers and professionals through the online store. Products include bagged flour in various sizes (2LB, 5LB, 25LB, 50LB) and bulk options.
2. B2B Commercial Flour Sales: Wholesale and commercial sales of flour and grains to artisan bakeries, pizzerias, and food service operations. Includes custom flour milling, blending, and private label programs.
3. Co-Packing & Private Label: Full-service private label program including sourcing, milling, packing, and delivery for retail partners. Covers organic all-purpose flour to custom baking mixes.
4. In-Person Baking Classes: The Artisan Baking Center in Petaluma, CA offers hands-on classes and workshops taught by professional bakers. Classes range from $140-$1,100 depending on duration and format.
5. Merchandise & Smallwares: Sales of branded merchandise (apparel, aprons, hats) and baking tools (lames, scales, proofing baskets, mixing bowls) through the online store.
6. Gift Certificates: Digital gift certificates sold in $25-$100 denominations for use in the online store and in-person classes.
7. Mockmill Home Flour Mills: Sale of Mockmill 100 home grain mills at $380 per unit for home milling enthusiasts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Central Milling mills and sells premium organic and conventional flour, whole grains, specialty ancient grains, and custom-developed flour blends for artisan bakers and home bakers. Beyond milled products, the company offers home flour mills (Mockmill 100), branded merchandise and baking smallwares, gift certificates, in-person and online baking classes through the Artisan Baking Center, and B2B commercial services including custom flour milling, blending, formulation, co-packing/private label, and organic transition support distributed through a national wholesale network.

Product overview

Central Milling is a premium flour and grains company offering a multi-brand portfolio centered around artisan baking. The core product lines include Central Milling Organic (the flagship organic line with bread flours, all-purpose flours, whole grains, pizza flours, and specialty ancient grains like einkorn, spelt, and rye), Red Rose Flour (conventional non-organic products since 1919), and Tony Gemignani Flour (pizza-specific flour created with the World Pizza Champion). The company operates an e-commerce store selling directly to consumers alongside a comprehensive commercial B2B division offering organic grain sourcing, custom flour milling, blending services, co-packing, and distribution. Adjacent offerings include the Mockmill 100 home grain mill, the Artisan Baking Center (in-person classes in Petaluma, CA), online baking classes, branded merchandise, smallwares (baking tools), and digital gift certificates. All products are bake-tested for performance with transparency traceable back to the farm.

Differentiator

Problem solved

Functional benefit

Brands

• Central Milling Organic: Flagship organic line of products for artisan bakers featuring organic bread flours, all-purpose flours, whole grains, and specialty grains
• Red Rose Flour
• Tony Gemignani Flour

Products and services

• Central Milling Organic (product line) Flagship organic flour and grains line with bread flours, all-purpose flours, whole wheat, specialty ancient grains, pizza flours, and pastry flours for artisan bakers.
• Red Rose Flour (product line) Conventional, non-organic line of flour and grain products carrying the Red Rose brand, available since 1919.
• Tony Gemignani Flour (product line) Pizza flour line co-developed with 12-time World Pizza Champion Tony Gemignani, including proprietary type 00 pizza flour blends for artisan and production pizza operations.
• Organic Artisan Bakers Craft Plus Flour Best-selling unmalted artisan bread flour for organic artisan baking; SKU #O-1800.
• Organic High Mountain Flour Unbleached high-protein strong bread flour for organic artisan baking; SKU #O-1300.
• Organic Type 00 Normal Flour American-style organic type 00 pizza flour; SKU #O-1955.
• Organic Beehive Flour Unbleached malted organic all-purpose flour; SKU #O-1000.
• Organic Whole Wheat Hi-Pro Fine Flour 100% whole wheat, finely milled organic flour; SKU #O-2150.
• Organic Unbleached Pastry Flour Organic pastry flour; SKU #O-1500.
• Organic Extra Fancy Durum Flour Super fine organic durum flour ideal for pasta; SKU #O-3650.
• Organic Whole Einkorn Flour Finely milled 100% whole organic einkorn; SKU #O-9160.
• Organic Whole Spelt Flour Finely milled 100% whole organic spelt flour; SKU #O-3300.
• Organic Whole Dark Rye Flour Exceptionally smooth 100% whole organic rye flour; SKU #O-4200.
• Organic Steel-Cut Cracked 6-Grain Cereal Steel-cut whole-grain multi-grain blend; SKU #O-3050.
• Organic Whole Khorasan Berries Whole organic Khorasan grain berries; SKU #O-2920.
• Electra Light Flour Hard red spring wheat, malted conventional flour; SKU #C-6801.
• Artisan Flour (Red Rose) Non-organic equivalent to Organic Artisan Bakers Craft Plus; SKU #C-6601.
• Bakers Special Flour 12.5% protein conventional bread flour; SKU #C-6951.
• Keith's Best Flour Artisan bread flour with more horsepower (higher protein); SKU #C-6701.
• Tony Gemignani California Artisan Type 00 Pizza Flour Proprietary type 00 pizza flour blend created with Tony Gemignani; SKU #C-5200.
• Mockmill 100 Home Flour Mill German-made entry-level countertop stone grain mill with corundum-ceramic grinding stones, variable milling grades, approximately 100g/min throughput, and 6-year warranty, priced at $380.
• Artisan Baking Center (in-person classes) In-person baking classes and culinary education facility at Keith Giusto Bakery Supply in Petaluma, CA, offering 35+ monthly workshops on milling, baking, fermentation, and artistic techniques at $140 to $1,100 per class.
• Online Baking Classes Virtual baking education courses hosted on the Artisan Baking Center online platform.
• Central Milling Merchandise Branded apparel including hats, t-shirts, aprons, and accessories featuring Central Milling branding.
• Baking Smallwares Baking tools and smallwares including lames, scales, thermometers, proofing baskets, bannetons, baking mats, peels, pizza pans, and loaf pans.
• Digital Gift Certificates Digital gift certificates sold in $25, $50, and $100 denominations, redeemable for flour, grains, merchandise, smallwares, and in-person classes.
• Commercial Services (Organic Grain Sourcing, Transitioning to Organic, Custom Flour Milling, Blending and Mixing, Co-Packing, Formulation and Inspiration) B2B suite of commercial services: organic grain sourcing from diverse growing regions; transition-to-organic documentation, formulation, and testing support; custom flour milling for unique blends or specifications; grain/seed/finished-mix blending and mixing; full-service co-packing and private label with coast-to-coast delivery; and product development/inspiration consultation.

Quantifiable outcome

• Complete product traceability back to individual farm lots
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Tony GemignanicoreStrategic or Co-development PartnerWorld Pizza Cup Champion (12-13 time) who collaborated with Central Milling to develop his signature flour line. Tony Gemignani Flour is a proprietary type 00 pizza flour blend designed for artisan pizza and production-minded pizzerias.
• Keith Giusto Bakery SupplycoreChannel Partner/ Reseller/ DistributorRelated entity that operates the physical retail location in Petaluma, CA. Also houses the Artisan Baking Center. Serves as local pickup point for online orders and provides commercial bakery supplies.
• Artisan Baking CentercoreStrategic or Co-development PartnerState-of-the-art baking R&D and culinary education facility located at Keith Giusto Bakery Supply in Petaluma, CA. Offers in-person baking classes and workshops taught by professional bakers from around the nation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• King Arthur Baking Company: Premium flour and baking brand serving professional and home bakers with a national DTC and retail footprint. Directly comparable to Central Milling in target customer (artisan bakers), product category (specialty flours), and education-led brand-building model.
• Bob's Red Mill: Specialty miller of organic and whole-grain flours, cereals, and baking ingredients sold through natural and mainstream grocery plus DTC. Most direct like-for-like peer to Central Milling on organic grain portfolio, ancient grains, and retail distribution.
• Hodgson Mill: Family-owned specialty mill producing whole grain, organic, and gluten-free flours, baking mixes, and grains for retail and foodservice. Comparable to Central Milling on specialty flour assortment, retail grocery channel presence, and small/mid-cap family-owned positioning.
• Bay State Milling Company: Specialty flour miller focused on whole grain, sprouted grain, and clean-label flours for baking and foodservice customers. Direct B2B and ingredient-supply peer, with comparable custom milling and clean-label product development capabilities.
• Arrowhead Mills (Hain Celestial): Organic baking products brand selling flours, grains, cereals, and baking mixes through natural and mainstream grocery. Comparable product range to Central Milling's organic and ancient grain SKUs, though owned by a larger CPG parent.
• Grain Millers: Specialty grain processor producing oat, wheat, and ancient grain ingredients for food manufacturers. Direct B2B peer on specialty grain milling, custom blending, and ingredient supply into the bakery/cereal/snack value chain.

Broad incumbents

• Ardent Mills: One of the largest U.S. flour millers, supplying bakery, foodservice, and retail customers with conventional and specialty flour. Comparable on milling technology and B2B distribution, but operates at much larger scale and across broader commodity SKUs rather than artisan-only.
• General Mills: Large packaged food company with significant flour and baking mix brands (e.g., Gold Medal, Pillsbury) and cereal operations. Overlaps with Central Milling in flour and cereal categories but at vastly larger scale and through mass-market brands rather than artisan specialty.

Emerging players

• Hayden Flour Mills: Small-batch Arizona mill focused on heritage and identity-preserved wheats sold to artisan bakers and home bakers. Emerging specialty peer with a narrower assortment but directly overlapping customer segment and DTC/retail motion.

Regional players

• Capay Mills: Northern California small-batch flour mill focused on heritage and organic grains for regional artisan bakers. Comparable on craft milling, farm-to-bakery sourcing, and West Coast artisan customer base, but smaller scale and more regional distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centralmilling

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Milling