What De Jong DUKE does

De Jong DUKE is a family-owned manufacturer of premium commercial espresso and coffee machines, part of Royal J.M. de Jong Group BV (founded 1897), with coffee-machine production dating to 1957. The company designs, engineers, and produces a portfolio of more than 10 machine models (Lua, Avy, Nio, Nio Next, Zia, Virtu, Vareo, Rosa, Lina, Blu, V'eco, Edge) differentiated by patented in-house brewing technologies — CoEx®, CoEx XL®, and Filterfresh® — that deliver consistent extraction quality certified to the ECBC Golden Cup Standard. All machines carry Energy Label A or higher under EVA guidelines, and a modular architecture supports refurbishment and parts replacement.

De Jong DUKE monetizes through three revenue streams: one-time hardware sales of machines and accessories (the largest line), spare parts and consumables (bean canisters, milk/chocolate powder containers, water accessories), and professional services including warranty, maintenance, and RMA processing. Pricing is quote-based rather than publicly disclosed, with one-year warranties on new equipment and 30-day warranties on refurbished units. Distribution is direct enterprise B2B, supplemented by third-party financing/leasing partners, and the company operates a global headquarters and primary production facility in Sliedrecht, Netherlands (powered in part by 2,268 on-site solar panels), a North American regional headquarters in Taylor, Michigan, and an additional Allen Park, Michigan office.

The company's go-to-market targets three primary segments: Office Coffee Service (OCS) providers and corporate facilities, hospitality and hotels, and the vending industry. It sells through direct field sales, contact forms, and a presence at European industry trade shows (Paris Coffee Show, Vending Show Paris, Vendex Midlands, SIRHA). In April 2026, de Jong DUKE entered a strategic collaboration with Nestlé Professional Solutions to supply Lua machines for the Starbucks Espresso Program Ignite, embedding the company as a preferred equipment provider inside Nestlé's OCS distribution channel. The ConnectMe two-way connectivity platform provides remote diagnostics, consumption analytics, preventative maintenance scheduling, and customer communication features, while the MyDJD portal handles product documentation and warranty RMA flows.

Name

De Jong DUKE

Legal name

Royal J.M. de Jong Group BV

Website

https://dejongduke.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

De Jong DUKE is a family-owned Dutch manufacturer (est. 1957, parent Royal J.M. de Jong Group BV est. 1897) that designs and produces premium commercial espresso and coffee machines with patented CoEx® brewing technology, selling primarily to B2B office coffee service, hospitality, and vending operators in Europe and North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Taylor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Machine Sales: Sale of commercial coffee machines and espresso equipment to businesses including offices, hospitality, and vending operators. Equipment includes various models (Lua, Avy, Nio, Zia, Virtu, Vareo, Rosa, Nio Next, Lina, Blu) with different capacities and features. One-time hardware purchase with associated warranty services.
2. Spare Parts and Accessories: Sale of replacement parts, optional accessories, and components for coffee machines. Includes bean canisters, milk powder containers, chocolate drink powder canisters, plant-based product options, and water accessories.
3. Professional Services: Technical support, maintenance services, and warranty-related repairs. Includes labor charges for repair services, RMA processing, and maintenance support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

De Jong DUKE designs, manufactures, and sells commercial espresso and filter coffee machines for the office coffee service (OCS), hospitality, and vending industries. The portfolio spans 12+ machine models (Lua, Avy, Nio, Nio Next, Zia, Virtu, Vareo, Rosa, Lina, Blu, V'eco, Edge) built around proprietary brewing technologies (CoEx, CoEx XL, Filterfresh), complemented by the ConnectMe remote fleet management platform, spare parts and accessories, and warranty/maintenance services.

Product overview

De Jong DUKE is a family-owned coffee machine manufacturer founded in 1957, producing high-quality office coffee solutions. The product portfolio consists of 11 distinct coffee machine models (Lua, Avy, Nio Next, Nio, Rosa, Zia, Virtu, Vareo, Lina, Blu, V'eco, Edge) ranging from compact to premium machines, all featuring proprietary brewing technologies (CoEx, CoEx XL, Filterfresh). The offering is complemented by ConnectMe, a two-way connectivity platform for remote fleet management, and the MyDJD customer portal for product information and warranty management. Machines are ECBC-certified for quality and designed for sustainability with modular, repairable, and recyclable components.

Differentiator

Problem solved

Functional benefit

Products and services

• Lua Premium multi-award winning coffee machine for office coffee service and corporate environments, featuring an 18.5-inch touchscreen, large icons, cup placement guidance, customizable menu, and poll functionality via ConnectMe.
• Avy Award-winning espresso machine combining warm curves of traditional design with versatility, available in two sizes with a 14-inch touchscreen, silver frame option, and customizable menu.
• Nio Commercial coffee machine delivering exceptional experiences with intuitive design and consistent performance for office environments.
• Nio Next Premium coffee machine combining elegant design, intuitive technology, and consistent performance, with high-resolution touchscreen, intelligent service menu, 360-degree premium design in black, and optional Fresh Milk Solution for barista-quality foam.
• Rosa Modern design coffee machine with elegant black aluminum finish, customizable interface, sustainability information via plant-based leather label, and ConnectMe poll functionality. Award-winning design for offices.
• Zia Bestseller coffee machine featuring visible beans for bean-to-cup freshness, full-color touchscreen, customizable front panel, and glass detection for efficient dispensing.
• Virtu Timeless design coffee machine available in two sizes, delivering whole-bean espresso, filter-fresh coffee, instant drinks, and hot or cold still/sparkling water, with a 10.4-inch touchscreen and customizable front.
• Vareo Flexible coffee machine designed for versatile office coffee solutions with reliable performance.
• Lina Compact coffee machine featuring soft and refined design with 10.1-inch HD touchscreen, next-generation interface, made with recycled materials including door frame, back plate, drip tray, and cup holder.
• Blu Commercial coffee machine referenced in the product portfolio and ECBC certification coverage.
• ConnectMe Two-way connectivity platform enabling remote management of de Jong DUKE coffee machine fleets, with remote diagnostics and troubleshooting, consumption data insight, preventative maintenance scheduling, instant alerts, customer communication via video/image upload, and adaptive energy-saving mode.
• Spare Parts and Accessories Replacement parts, optional accessories, and components for coffee machines, including bean canisters, milk powder containers, chocolate drink powder canisters, plant-based product options, and water accessories.
• Professional Services and Maintenance Technical support, maintenance services, and warranty-related repairs, including labor charges for repair services, RMA processing, and maintenance support.

Quantifiable outcome

• Energy savings of up to 30% through ConnectMe adaptive energy-saving mode
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered major and core.

• Nestlé Professional SolutionsmajorStrategic or Co-development Partner · 21 April 2026Strategic collaboration between de Jong DUKE and Nestlé Professional Solutions involving Starbucks espresso program. De Jong DUKE provides Lua coffee machines for offices as part of the Espresso Program Ignite partnership. This collaboration positions de Jong DUKE as a preferred equipment provider for Nestlé's office coffee service offerings.
• StarbucksmajorStrategic or Co-development Partner · 21 April 2026Collaboration through Nestlé Professional Solutions for the Starbucks Espresso Program Ignite, using de Jong DUKE's Lua coffee machines for office environments.
• One Tree PlantedcoreStrategic or Co-development Partner · 1 January 2024Environmental partnership for reforestation and sustainability. De Jong DUKE has donated 41,238 trees in 2024 for reforestation project in San Martin, Loreto, and Ucayali, Peru. Project aims to restore degraded ecosystems, enrich cacao and coffee plots, and create agroforestry systems with native Amazon trees. Aligned with UN Sustainable Development Goals including climate action, life on land, and clean water.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Franke Coffee Systems: Franke Coffee Systems is a leading Swiss manufacturer of professional and commercial coffee machines, including fully automatic and traditional espresso machines for offices, hospitality, and foodservice — a direct competitor in the same OCS and hotel coffee-machine category where De Jong DUKE competes with its Lua, Avy, and Zia models.
• Thermoplan AG: Thermoplan is a Swiss manufacturer of professional fully-automatic coffee machines primarily serving global coffee-shop chains and OCS providers. Comparable to De Jong DUKE in commercial bean-to-cup machine design, espresso quality focus, and high-volume hospitality customers.
• Wilbur Curtis: Wilbur Curtis is a U.S.-based manufacturer of commercial coffee brewing equipment including airpot brewers, batch brewers, and satellite systems heavily used in offices, c-stores, and foodservice — directly comparable to De Jong DUKE's North American OCS and hospitality customer base.
• Schaerer AG: Schaerer is a Swiss manufacturer of fully automatic coffee machines for the OCS, hospitality, and foodservice markets, with a strong focus on self-service and connectivity — overlapping directly with De Jong DUKE's CoEx brewing technology and ConnectMe telematics positioning.
• La Cimbali: La Cimbali is an Italian manufacturer of professional espresso and cappuccino machines, including super-automatic models targeting offices and chain accounts — a comparable traditional espresso heritage manufacturer overlapping De Jong DUKE's professional espresso and espresso-bar-adjacent segments.
• La Marzocco: La Marzocco is an Italian premium espresso machine manufacturer serving specialty cafés, hospitality, and prosumer/office segments. Comparable to De Jong DUKE in premium positioning, espresso brewing focus, and award-winning industrial design heritage.
• Rancilio Group: Rancilio Group is an Italian manufacturer of professional espresso machines (Rancilio Classe) and super-automatic coffee machines (Egro by Rancilio), serving the same OCS and hospitality segments as De Jong DUKE with comparable brewing technology and European-manufacturer heritage.

Broad incumbents

• BUNN (Bunn-O-Matic Corporation): BUNN is a large U.S. incumbent manufacturer of beverage dispensing equipment for foodservice, including commercial coffee brewing systems, airpots, and OCS installations — competing with De Jong DUKE on price and distribution scale rather than premium-positioning or bespoke espresso technology.

Emerging players

• Jura Elektroapparate AG: Jura is a Swiss manufacturer primarily known for premium super-automatic home coffee machines, with an emerging small-office and home-office (SOHO) product line. Partial overlap with De Jong DUKE's compact/office machines (Vareo, Lina) but focused on the lower-volume end of the market.

Others

• Nestlé Professional (Nespresso Professional): Nespresso Professional is the B2B arm of Nestlé's coffee business supplying capsules and machines to OCS and hospitality channels. Relevant as both a current strategic partner and an indirect adjacent competitor, since Nespresso-branded systems compete with bean-to-cup machines like De Jong DUKE's for the same office coffee placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9jhKEG6Hoa3BV976uFWVpg
• LinkedInlinkedin.com/company/244171
• Xx.com/filterfresh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Jong DUKE