What Farms.com does

Farms.com, Ltd. is a privately held Canadian agricultural media and services company founded in 1995 and headquartered in Guelph, Ontario, with additional offices across Canada (London, Swift Current, Oakbank) and the United States (Ames, Iowa; Newnan, Georgia), plus international reach into the United Kingdom, Australia, and New Zealand. The company operates an integrated digital and print platform serving the global agriculture and food industry, with a core web portal (farms.com) delivering agricultural news, real-time commodity market data (via Barchart.com integration with CME Group and ICE feeds), weather, used farm equipment listings, classifieds, video content, and farm real estate. The core product is a web-based digital platform with native iOS/Android mobile applications, supported by multiple sector-specific RSS feeds and email newsletters.

The business operates as a multi-brand holding company ("Farms.com Group of Companies") encompassing approximately 10 wholly-owned subsidiaries spanning media and publishing (Better Farming, Better Pork, US Farmer, SeedWorld, Small Farm Canada, Spud Smart, Service Truck Magazine, Ag Buyer's Guide), talent solutions and recruitment (AgCareers.com, CareersInFood.com, CareersInGrocery.com, De Lacy Executive, Grasslands Recruitment Specialists, FoodGrads), swine production software (PigCHAMP), risk management services (Farms.com Risk Management), and professional consulting (Farms.com Professional Services). Revenue is generated through digital advertising across owned web properties, classified transaction fees, newsletter and print magazine subscriptions, recruitment platform fees, and risk management advisory services. The customer base spans individual farmers and agricultural producers, agribusiness advertisers and equipment dealers, agricultural job seekers and employers, and rural lifestyle/hobby farmers — distributed across North America with selected international reach.

Name

Farms.com

Legal name

Farms.com, Ltd.

Website

https://farms.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Farms.com is a privately held Canadian agricultural media and services company that operates an integrated digital platform and portfolio of subsidiary brands delivering news, commodity market data, classifieds, talent solutions, and risk management to farmers, agribusinesses, and food-industry employers across North America and select international markets.

Ownership category

akta.pro rank

Product category

Agricultural Media and Information Services

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural news portal
• Commodity market data
• Farm equipment classifieds
• Agricultural recruitment services
• Swine production software

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: The platform monetizes through advertising placements across its website properties, reaching farmers and agricultural professionals. This includes display ads, sponsored content, and banner advertisements on the main portal and industry-specific sub-sites.
2. Classifieds Revenue: Users can post free and paid classified advertisements for farm equipment, real estate, livestock, and services. Revenue likely generated from featured listings, premium placement, or transaction fees.
3. Subscription/Newsletters: The platform offers newsletter subscriptions covering various agricultural sectors and regions, likely with both free and premium tiers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farms.com operates a digital agricultural media and marketplace platform that aggregates agriculture industry news, real-time and delayed commodity market data (corn, soybeans, wheat, livestock), weather information, used farm equipment and farm real estate classifieds, and video content for farmers across North America. The company extends its offering through wholly-owned subsidiary brands spanning publishing (Better Farming, Better Pork, US Farmer), software (PigCHAMP for swine production), talent solutions (AgCareers.com, CareersInFood.com), risk management, and professional services for the agriculture industry.

Product overview

Farms.com operates as a comprehensive agricultural media and technology platform offering a portfolio of interconnected web properties and digital services. The core Farms.com Portal serves as the main hub, delivering agriculture news, commodity market data, weather information, equipment listings, and classifieds. Supporting the portal are specialized publications including Better Farming and Better Pork magazines, the Farms.com Precision Agriculture Digital Digest, and US Farmer Magazine. The platform includes marketplace services for used farm equipment, real estate, and general classifieds. The company's digital ecosystem extends through subsidiary brands covering agricultural recruitment (AgCareers.com, CareersInFood.com), swine production software (PigCHAMP), professional services, and a curated directory of third-party agricultural mobile applications.

Differentiator

Problem solved

Functional benefit

Brands

• Better Farming: Agricultural industry news publication covering farming practices, equipment, and news in Ontario and across Canada
• Better Pork
• PigCHAMP
• AgCareers.com
• US Farmer
• SeedWorld
• Small Farm Canada
• Spud Smart
• Service Truck Magazine

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Barchart.comcoreTechnology or IntegrationBarchart.com provides real-time and delayed market data for commodity quotes including corn, soybeans, wheat, feeder cattle, live cattle, and lean hogs displayed on the Farms.com markets page. Farms.com displays Barchart charts and quotes with appropriate attribution and disclaimers.
• Swine Innovation PorcminorStrategic or Co-development PartnerSwine Innovation Porc is mentioned as a research funding partner supporting swine health research content published on the Farms.com news platform, specifically related to post-weaning diarrhea research at the University of Guelph.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Climate LLC (formerly Climate Corporation): Climate LLC (Bayer) is a leading digital agriculture platform delivering agronomic data, field insights, and decision support. While broader in scope, it competes for the same farmer attention and could disintermediate ag media portals over time.
• Barchart.com: Barchart is both a technology/integration partner of Farms.com (supplying commodity quotes) and a broader incumbent offering market data, charting, and analytics across commodity asset classes. It competes with Farms.com's Markets product at a larger scale and broader asset universe.

Direct peers

• DTN: DTN provides agricultural market data, weather, and news to farmers and agribusinesses — directly competing with Farms.com Markets and the Farms.com portal for audience and advertising dollars. Both serve the same farmer customer base with overlapping content and data products.
• Successful Farming / Agriculture.com: Successful Farming (Dotdash Meredith) is a flagship U.S. ag magazine with Agriculture.com as its digital property, offering news, markets, and equipment content directly comparable to Farms.com's news and portal offering.
• MetaFarms: MetaFarms is a swine and livestock production software platform — directly comparable to PigCHAMP within Farms.com's portfolio. Both serve pork producers with reproductive and grow-finish record-keeping tools.
• Farm Journal: Farm Journal is a large U.S. agricultural media company operating brands like AgWeb and Top Producer — directly comparable to Farms.com's publishing and digital portal portfolio targeting the same farmer audience.
• AgWeb: AgWeb, operated by Farm Journal, is a leading U.S. agricultural news and markets site — a close competitor to Farms.com's portal for digital advertising and audience share among U.S. row-crop and livestock producers.
• AgHires: AgHires is an agricultural and food industry recruitment platform — directly comparable to Farms.com's AgCareers.com and CareersInFood.com subsidiaries, competing for the same employer job-posting spend.

Emerging players

• AgDaily: AgDaily is a fast-growing digital agricultural news outlet focused on social-media-native content. It targets a similar farmer demographic with a modern content model that competes for ad budgets against Farms.com's traditional portal.
• AgFunder Network: AgFunder operates agtech-focused media, research, and venture coverage. It overlaps with Farms.com's ag industry news and innovation content verticals, particularly for the precision agriculture audience addressed by Farms.com's Precision Agriculture Digital Digest.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/farmsnews

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farms.com