MetaFarms
MetaFarms provides a cloud-based SaaS platform that enables commercial pork producers to collect, benchmark, and analyze livestock performance data across the breed-to-market lifecycle, serving enterprise swine operations across North America and select international markets.
- Company typePrivate
- Founded2000
- HeadquartersBurnsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MetaFarms does
MetaFarms, Inc. is a private SaaS provider founded in 2000 that operates the MetaFarms Agriculture Platform (MAP), a cloud-based livestock performance management system running on Microsoft Azure. The platform delivers module-based software — SOW, FINISH, SALES, FEED, ASSURANCE, INSIGHTS, FLOCK, Production Gateway, Production Index, and SMS Benchmarking — to commercial pork producers, sow farm operators, and grow-finish operators, enabling data collection, benchmarking, and analytics across the full breed-to-market production lifecycle. The system integrates with Electronic Sow Feeding hardware (Nedap, AP Schauer), RFID readers (Allflex), industry data exchanges (Pork Checkoff's AgView, EveryPig, EAI, DNA, Provimi), and Microsoft PowerBI, with offline data entry and native iOS/Android mobile apps designed for low-connectivity barn environments.
MetaFarms monetizes through subscription-based recurring SaaS contracts with custom quote-based pricing tied to operation size; the company operates a hybrid go-to-market combining enterprise field sales for large producers with self-serve platform evaluation. Its customer base includes enterprise pork producers such as Iowa Select Farms, Heimerl Farms, and Excelsior Farms Inc. (an international customer in the Philippines). The October 2019 acquisition of Swine Management Services LLC (SMS), retained as a wholly-owned subsidiary, added benchmarking services now covering 50+ million pigs across North America. The company maintains headquarters in Eagan, Minnesota, with a secondary office in Fremont, Nebraska (SMS), and operates with 11–50 employees; CEO Chad Becker leads the firm.
MetaFarms firmographics
Firmographics- Name
- MetaFarms
- Legal name
- MetaFarms, Inc.
- Website
- https://metafarms.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MetaFarms provides a cloud-based SaaS platform that enables commercial pork producers to collect, benchmark, and analyze livestock performance data across the breed-to-market lifecycle, serving enterprise swine operations across North America and select international markets.
- Ownership category
- akta.pro rank
MetaFarms industry classification
Industry- Product category
- Livestock Management Software
- NAICS
- Hog and Pig Farming (112210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)
- akta.pro secondary industries
- Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)
Keywords
Where MetaFarms is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MetaFarms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: MetaFarms operates as a software-as-a-service platform providing subscription-based access to their livestock performance management system. The subscription model provides continuous access to the platform, data storage, benchmarking services, and ongoing updates.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
MetaFarms product offering
Product offeringCore offering
MetaFarms provides a cloud-based SaaS platform (the MetaFarms Agriculture Platform, or MAP) that enables livestock producers to capture, analyze, and benchmark animal production data across the full pork production lifecycle from breeding through market. The platform is sold on a subscription basis with modular applications for sow management, grow-finish tracking, feed management, quality assurance, sales/marketing analysis, benchmarking, and decision support, plus integrations with electronic sow feeders, RFID readers, and industry platforms such as AgView.
Product overview
MetaFarms offers a unified platform-plus-modules architecture called the MetaFarms Agriculture Platform (MAP), running as a SaaS solution in Microsoft's Azure cloud. The core platform integrates all modules to manage livestock production from breed to market. Key modules include SOW for swine record keeping, FINISH for grow-finish tracking, SALES for marketing insights, FEED for feed management, ASSURANCE for audit/quality assurance, SMS Benchmarking for KPI analysis, INSIGHTS for decision support, and FLOCK for poultry data. Additional offerings include Production Gateway for customizable in-barn interfaces, Production Index for benchmarking reports, and SOW ENTERPRISE as a premium upgrade. The company acquired Swine Management Services (SMS) in October 2019, which now operates as a wholly-owned subsidiary providing additional analytic and consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- MetaFarms Agriculture Platform (MAP) Core web-based SaaS platform running in Microsoft's Azure cloud that integrates all MetaFarms applications for livestock production data management from breed to market, sold on a subscription basis to commercial pork producers.
- SOW Record keeping system for swine producers to track sow and herd performance, compare performance to industry benchmarks, and make data-driven management decisions.
- FINISH Program for tracking grow-finish, nursery, finish, and wean-to-finish operations for both active group and closeout performance.
- SALES Integrates market data with FINISH group performance to provide insights into marketing programs for pork producers.
- FEED Feed management module with intuitive feed ordering, comprehensive health monitoring, and extensive performance analytics to manage production costs for livestock operations.
- ASSURANCE Quality assurance and audit tracking platform that maximizes oversight and performance through increased efficiency, management of audit and assessment tracking, and certification management.
- SMS Benchmarking Benchmarking service that identifies KPIs lagging behind industry standards and provides suggestions for improvement through specific actions for pork producers.
- INSIGHTS Decision support module utilizing both internal and external data to highlight trends, opportunities and areas for improvement across livestock operations.
- FLOCK Module for recording and managing active and closed poultry flock production data including feed, mortality, inventory, sales, movements, treatments, vet visits, and expenses.
- Production Gateway Customizable interface and reports per producer, site, barn and user with mobile app support and offline functionality for in-barn data entry.
- Production Index Annual and quarterly benchmarking reports providing industry comparison through key performance indicators for sow, nursery, finish, and wean-to-finish operations.
- SOW ENTERPRISE Premium upgrade to SOW providing complete daily visibility into barns with real-time oversight across the production system through mobile app and electronic sow feeder integration.
- MetaFarms Live Updated platform system available for migrated users, offering updated interface and functionality.
- Swine Management Services (SMS) Wholly-owned subsidiary providing analytic and consulting solutions to the swine industry, including robust and personalized sow benchmarking and farm analysis.
Quantifiable outcome
- Serves over 50 million pigs through benchmarking services
Companies that use MetaFarms
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MetaFarms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature7 records
MetaFarms partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SMS (Swine Management Services)coreSMS was acquired by MetaFarms on October 1, 2019. SMS provides benchmarking services and industry-standard metrics for the pork industry. This acquisition strengthened MetaFarms' benchmarking capabilities and industry position, adding significant data scale through the SMS database.
- AgView (Pork Checkoff)coreIntegration partnership enabling data sharing between MetaFarms and the Pork Checkoff's AgView platform. This integration supports industry-wide disease monitoring and response capabilities, allowing producers to share production data with industry health programs.
- NedapcoreIntegration with Nedap Electronic Sow Feeding (ESF) systems. Nedap is a leading provider of livestock management technology, and the integration allows MetaFarms to collect and analyze feeding data from Nedap ESF equipment.
Scale indicators3 records
Expansion highlights6 records
MetaFarms competitors and assessment
Company assessmentDirect peers
- EveryPig: EveryPig is a swine management software platform serving commercial pig producers with health, treatment, and production tracking — overlapping directly with MetaFarms' SOW and FINISH modules on the same customer base.
- Porcitec: Porcitec offers integrated pig production management software with sow, growth, and feed modules; directly comparable to MetaFarms' full lifecycle breed-to-market platform.
- PigCHAMP: PigCHAMP is a long-standing swine records and benchmarking service used by commercial pork producers; it competes with MetaFarms' SOW and SMS Benchmarking modules for the same sow farm operator segment.
Broad incumbents
- Allflex Livestock Intelligence (Merck Animal Health): Allflex is a global leader in livestock identification and RFID with adjacent monitoring software; it integrates with MetaFarms but also competes as a data capture layer in swine and broader livestock operations.
- Zoetis (Precision Animal Health): Zoetis is a global animal health leader expanding into livestock data and analytics products; it serves overlapping pork producer customers with complementary health-and-performance data offerings.
- Nedap Livestock Management: Nedap is both a MetaFarms integration partner (ESF) and a broader livestock technology incumbent offering its own software stack for pig and dairy producers, creating a coopetitive dynamic in the same enterprise accounts.
- DTN (DTN Ag): DTN is a broad agricultural data and analytics incumbent providing market intelligence, weather, and livestock-adjacent data; it overlaps with MetaFarms' SALES module and broader decision-support positioning.
Emerging players
- AgriWebb: AgriWebb is a livestock management SaaS primarily serving cattle and sheep producers with on-farm recordkeeping; it overlaps with MetaFarms' digital recordkeeping and benchmarking approach in a different primary species.
- Cainthus: Cainthus applies computer vision to livestock monitoring for feed, behavior, and health insights; it intersects with MetaFarms' in-barn data collection ambition via a different (vision-based) technology approach.
Regional players
- PigVision (Agritec): Agritec's PigVision is a swine management platform widely used in European pork production; comparable functionally to MetaFarms' SOW/FINISH modules but operating primarily in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MetaFarms social profiles
Digital presenceMetaFarms financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaFarms leadership team
Management profileNumber of profiles
Profiles1 record
MetaFarms subsidiaries and ownership
Company hierarchySubsidiaries1 record
MetaFarms funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaFarms M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaFarms
What does MetaFarms do?
MetaFarms provides a cloud-based SaaS platform (the MetaFarms Agriculture Platform, or MAP) that enables livestock producers to capture, analyze, and benchmark animal production data across the full pork production lifecycle from breeding through market. The platform is sold on a subscription basis with modular applications for sow management, grow-finish tracking, feed management, quality assurance, sales/marketing analysis, benchmarking, and decision support, plus integrations with electronic sow feeders, RFID readers, and industry platforms such as AgView.
Is MetaFarms a public or private company?
MetaFarms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MetaFarms founded?
MetaFarms was founded in 2000. It employs 11 to 50 people.
Where is MetaFarms based?
MetaFarms is headquartered in Burnsville, United States, in the North America region.
How does MetaFarms make money?
One revenue line is on record: saaS Subscription.
Who are MetaFarms's main competitors?
Direct peers on record are EveryPig, Porcitec and PigCHAMP. Broad incumbents are Allflex Livestock Intelligence (Merck Animal Health), Zoetis (Precision Animal Health), Nedap Livestock Management and DTN (DTN Ag). Emerging players are AgriWebb and Cainthus. PigVision (Agritec) is listed as a regional player.
Does MetaFarms have an API?
No public API is recorded for MetaFarms.
What industry is MetaFarms in?
MetaFarms's product category is Livestock Management Software. Its primary akta.pro industry code is AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping, with a secondary code of AFACAEAL, Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture). Its NAICS code is 112210 and its SIC code is 700.