What NovoServe does

NovoServe B.V. is a Netherlands-based Infrastructure-as-a-Service provider specializing in bare metal dedicated server hosting, founded in 2014 and headquartered in the Netherlands with a US entity (NovoServe LLC). The company operates a fleet of 7,000+ dedicated servers across Tier-III ISO-certified data centers in the Netherlands (3 facilities), Denmark (1 facility operated by Digital Realty in Copenhagen on 100% renewable energy), and the United States (1 facility), supported by a proprietary 18+ Tbps multi-homed network (AS24875 & AS939) with direct connections to 10+ Tier-1 transit providers including Arelion, Cogent, and NTT, and 800+ peering partners including Google, Cloudflare, and Netflix. The product portfolio spans AMD EPYC and Intel Xeon Scalable dedicated servers, GPU-optimized systems for AI/LLM workloads (up to 8 GPUs and 640GB VRAM per chassis), unmetered high-bandwidth servers up to 100Gbps, HPC and storage servers, and application hosting - with in-house DDoS mitigation, IPMI out-of-band management, and full root access as standard.

The business model is subscription-based monthly rental with transparent flat-rate pricing (entry configurations from €59/month, no setup fees), and a hybrid go-to-market combining a self-serve webshop for instant standard deployments with consultative enterprise field sales for custom configurations, supplemented by a Hosting Reseller Program and an Affiliate Program. NovoServe monetizes the cost differential between dedicated infrastructure and public cloud (claiming 50-70% savings through elimination of data egress fees) and serves 500+ B2B clients across streaming/IPTV, gaming, AI/ML, AdTech, FinTech, SaaS, blockchain, and CDN verticals. The company is privately held with no disclosed VC funding, 11-50 employees, a single material acquisition (YISP, March 2022) for international bandwidth expansion, and legal presence in both the Netherlands and the United States.

Name

NovoServe

Legal name

NovoServe LLC

Website

https://novoserve.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

NovoServe is a Netherlands-based bare metal Infrastructure-as-a-Service provider operating 7,000+ dedicated servers across data centers in the Netherlands, Denmark, and the United States, serving 500+ B2B clients globally in streaming, gaming, AI/ML, AdTech, and SaaS sectors since 2014.

Ownership category

akta.pro rank

Product category

Bare Metal Server Hosting

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

General-Purpose Compute (VMs & Bare Metal IaaS) (HDABAAAA)

akta.pro secondary industries

DDoS Protection & Network Security Services (Carrier-Grade) (HDAIAFAK), Midrange/UNIX & Proprietary Enterprise Servers (HDACABAF)

Keywords

• Bare metal hosting
• Dedicated server hosting
• GPU server infrastructure
• Infrastructure-as-a-Service
• Data center services

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Dedicated Server Rental: Monthly rental of dedicated/bare metal servers including hardware, standard power allocation, and generous traffic package. Fixed flat-rate monthly pricing with no setup fees. Customers can upgrade hardware (RAM, storage, GPU) or bandwidth packages as optional add-ons. Custom configurations available for specialized workloads.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

NovoServe rents dedicated bare metal servers with 100% dedicated CPU, RAM, and bandwidth in Tier-III ISO-certified data centers across the Netherlands, Denmark, and the United States. Its portfolio includes AMD EPYC and Intel Xeon Scalable servers, GPU servers for AI and LLM workloads, unmetered high-bandwidth servers, HPC servers, and storage servers, all delivered on an in-house 18+ Tbps multi-homed network (AS24875 & AS939) with in-house DDoS mitigation. Customers access infrastructure via a self-serve webshop for instant deployment or through consultative enterprise sales for custom configurations.

Product overview

NovoServe is a global bare metal infrastructure provider offering dedicated servers as its core product since 2014. The portfolio includes dedicated bare metal servers with AMD EPYC and Intel Xeon processors, GPU-optimized servers (Supermicro X11 and H12 platforms) for AI/LLM workloads, unmetered high-bandwidth servers, HPC servers, storage servers, and application hosting solutions. The company operates 7,000+ dedicated servers across 10+ Points of Presence in the Netherlands (3 data centers), Denmark (1 data center), and the United States (1 data center). Additional offerings include a Hosting Reseller Program and an Affiliate Program. The infrastructure supports diverse industries including Streaming, Gaming, CDN, AI/LLM, SaaS/FinTech, AdTech, Crypto/Blockchain, iGaming, and MSP sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Dedicated Server / Bare Metal Server Hosting Physical dedicated (bare metal) servers with 100% dedicated resources, full root access, and custom hardware configurations, available in AMD EPYC and Intel Xeon Scalable variants with up to 128 physical cores per node. Designed for B2B customers running production workloads, virtualization, enterprise applications, and custom builds across Tier-III ISO-certified data centers in the Netherlands, Denmark, and the United States.
• GPU Server AI-optimized dedicated GPU servers built on Supermicro X11 and H12 platforms, scaling up to 8 GPUs per system with 640GB total VRAM in a single chassis. Targeted at AI, machine learning, LLM training and inference, deep learning, and other GPU-accelerated workloads from enterprise customers.
• Unmetered Server Dedicated bare metal servers with unmetered high-bandwidth connections included in fixed monthly pricing, with bandwidth tiers spanning 1Gbps to 100Gbps. Targeted at streaming, CDN, AdTech, and other bandwidth-intensive workloads that require predictable per-month economics.
• High-Bandwidth Server Dedicated servers optimized for bandwidth-intensive applications including streaming, CDN delivery, and AdTech, providing massive throughput capacity on NovoServe's 18+ Tbps multi-homed network.
• HPC Server High-performance computing dedicated servers designed for complex simulations, scientific research, and compute-intensive workloads requiring parallel processing power.
• Storage Server Dedicated servers optimized for storage and backup workloads with large-capacity NVMe and SSD storage configurations, targeted at customers with significant data retention or backup needs.
• Application Hosting Bare metal hosting solution for SaaS applications, AI workloads, and mission-critical latency-sensitive deployments with root control and seamless scalability, delivered on NovoServe's dedicated servers across its data center footprint.
• Hosting Reseller Program Partner program enabling growth-oriented businesses, MSPs, and hosting resellers to integrate NovoServe's enterprise-grade dedicated servers into their own service portfolio. Provides 24/7 engineering support behind the scenes with flexible billing so partners can focus on distribution and branding their own offerings.

Quantifiable outcome

• 50% to 70% cost reduction vs public cloud by eliminating data egress fees
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• YISPcoreStrategic or Co-development Partner · 14 March 2022Acquisition of YISP, a high-bandwidth hosting company, to expand NovoServe's international IaaS capabilities and network infrastructure. The acquisition aimed to enhance global reach, video streaming offerings, and develop client base, leveraging YISP's expertise and customer reach. Part of NovoServe's strategy to become a leading worldwide IaaS provider.
• Impossible CloudcoreStrategic or Co-development PartnerCollaboration where NovoServe serves as a key hardware provider for Impossible Cloud in Denmark and the US. Provides enterprise-grade hardware featuring customizable AMD EPYC CPUs, high-speed ECC RAM, and large arrays of NVMe SSDs for decentralized cloud platform nodes requiring extreme I/O throughput, massive network bandwidth, and absolute hardware reliability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Linode (Akamai): Bare metal and VM cloud provider, now part of Akamai's cloud division, focused on developers and SMB with flat pricing. Competes with NovoServe's self-serve webshop in US/EU markets.
• Scaleway: French IaaS provider offering bare metal instances, GPUs (including their own 'Bulk' NVIDIA H100 clusters), and object storage. Targets similar developer/SMB and now AI workloads as NovoServe from a European base.
• Leaseweb: Dutch-based dedicated server and cloud infrastructure provider with global data centers, also offering bare metal and hosting services. One of the closest direct comparables to NovoServe — same European roots, similar product mix, and historically overlapping talent pools (David Alvarez moved from Leaseweb to NovoServe).
• PhoenixNAP: Bare metal, cloud, and GPU-dedicated server provider with global data centers including EU presence. Comparable in GPU-centric positioning and direct enterprise sales motion for AI workloads.
• Vultr: Global bare metal cloud provider with self-serve portal, GPU instances, and unmetered bandwidth — directly comparable in product, packaging, and target buyer to NovoServe's webshop motion.
• Servers.com: Bare metal and hosting provider operating in EU and US with unmetered bandwidth, GPU, and storage servers. Targets similar gaming, SaaS, and streaming workloads as NovoServe.
• Hetzner: German hosting provider specializing in dedicated servers and cloud with strong European footprint and aggressive flat-rate pricing. Competes head-on with NovoServe for cost-sensitive streaming, gaming, and SMB SaaS workloads in the EU.

Broad incumbents

• OVHcloud: Largest European cloud and bare metal provider, publicly listed, offering dedicated servers, public cloud, and managed services. A scaled incumbent that competes on both bare metal and adjacent managed cloud services across NovoServe's geographies.
• DigitalOcean: Public IaaS cloud provider targeting developers and SMBs with predictable flat pricing. Competes with NovoServe for SaaS workloads and shares the 'transparent pricing' positioning, although it offers VMs and managed services rather than dedicated hardware at NovoServe's core.

Others

• Equinix: Global colocation and interconnection operator providing data center facilities and direct cloud on-ramps. Adjacent infrastructure peer: while not a direct dedicated server competitor, Equinix-powered facilities (and its Digital Realty subsidiary) physically house parts of NovoServe's footprint and compete for hyperscale workloads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novoserve
• Facebookfacebook.com/novoserve

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovoServe