Samson Rose
Samson Rose is a California-based, founder-led retained executive search firm specializing in Director-to-C-Suite placements for robotics, AI, and hard tech startups and growth-stage companies, supported by a branded four-stage search methodology and the Machine Minds podcast.
- Company typePrivate
- Founded2019
- HeadquartersMission Viejo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Samson Rose does
Samson Rose is a retained executive search firm founded in 2019 by Greg Toroosian and headquartered in California, with operations spanning the Los Angeles area and the broader U.S. market including Silicon Valley. The firm specializes exclusively in placing Director-to-C-Suite level talent into robotics, hard tech, and AI companies, serving startups and growth-stage organizations across verticals such as food tech, agriculture tech, logistics, manufacturing, aerospace, transportation, and medical/surgical robotics. Its client base cited in source material includes Wavemaker Labs, Graze Robotics, and Vebu Labs, with additional testimonial reference to Johnson & Johnson MedTech.
The firm's core offering is delivered through a branded four-stage methodology — Requisition Lucidity (needs assessment), Impact Identifier (sourcing), Vanguard Outreach (candidate engagement), and Interview & Assessment (evaluation support) — applied across functional verticals including Technology & Engineering, Corporate & Business Strategy, Marketing & Communications, Finance & Accounting, HR & Recruiting, Sales & Revenue, and Operations. Pricing is quote-based under a retained model with one-third of the success fee billed on engagement and two-thirds deferred until the candidate signs an offer letter, a structure explicitly designed to accommodate startup budget constraints.
Commercially, Samson Rose pursues a direct, sales-led go-to-market via consultation meetings bookable through Calendly and direct phone/email outreach, supported by a multi-channel content strategy built around the Machine Minds podcast (distributed on Apple Podcasts, Spotify, YouTube, and Amazon Music), a thought-leadership blog, LinkedIn presence, industry event participation, and client referrals. The company is private, bootstrapped, and founder-led, with no disclosed funding rounds, subsidiaries, or parent-company structure.
Samson Rose firmographics
Firmographics- Name
- Samson Rose
- Legal name
- Samson Rose
- Website
- https://samsonrose.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Samson Rose is a California-based, founder-led retained executive search firm specializing in Director-to-C-Suite placements for robotics, AI, and hard tech startups and growth-stage companies, supported by a branded four-stage search methodology and the Machine Minds podcast.
- Ownership category
- akta.pro rank
Samson Rose industry classification
Industry- Product category
- Executive Search Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Industrial & Engineering Leadership Search (BPACAAAD)
Keywords
Where Samson Rose is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Samson Rose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Retained Search Services: As a retained search firm, Samson Rose requires one-third of the total success fee upon engagement. The remaining two-thirds is deferred until the selected candidate signs their offer letter. This structure is designed to align incentives and reduce financial risk for clients, particularly startups with budget constraints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Retained Search - Standard Retainer |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Samson Rose product offering
Product offeringCore offering
Samson Rose is a retained executive search firm that recruits Director to C-Suite level talent for robotics, AI, and hard tech companies. Engagements follow a four-stage process of needs assessment, targeted sourcing, candidate outreach, and interview/assessment support, billed on a retained basis with one-third of the fee upfront and the remainder deferred until placement. The firm also produces the Machine Minds podcast covering robotics, hard tech, and AI.
Product overview
Samson Rose is a retained talent search firm specializing in executive recruitment for robotics, AI, and hard tech innovation companies. The company offers specialized executive search services delivered through a structured four-stage process: Requisition Lucidity (needs assessment), Impact Identifier (talent sourcing), Vanguard Outreach (candidate engagement), and Interview & Assessment (evaluation support). The firm recruits across multiple verticals including Technology & Engineering, Corporate & Business Strategy, Marketing & Communications, Finance & Accounting, HR & Recruiting, Sales & Revenue, and Operations, focusing on Director to C-Suite level positions. Additionally, Samson Rose produces the Machine Minds Podcast, a media content product featuring industry conversations about robotics and AI innovation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Nearly two years of partnership with clients filling multiple roles across engineering, product, and administrative teams
Companies that use Samson Rose
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Samson Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Samson Rose partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Samson Rose competitors and assessment
Company assessmentEmerging players
- Fuse Search: Boutique executive search firm focused on robotics, automation, and AI sectors. Highly comparable to Samson Rose in vertical specialization and target customer profile, representing a direct emerging competitor in the same niche.
Broad incumbents
- Egon Zehnder: Global executive search and leadership advisory firm with a strong technology practice. Overlaps with Samson Rose on technology executive searches but serves a broader industry mix and is significantly larger and more international.
- Russell Reynolds Associates: Global executive search firm with technology, media, and telecommunications coverage. Competitor for senior tech executive mandates, though it targets larger enterprise clients and boards rather than venture-backed startups.
- Korn Ferry: Global organizational consulting firm with a large executive search practice covering technology among many sectors. Comparable in retained search delivery but broader in scope, including RPO, HR consulting, and talent development.
- Spencer Stuart: One of the largest global executive search firms, with a well-known technology, media, and telecommunications practice. Competes with Samson Rose for senior tech executive mandates but covers all industries and adds broader CEO/board advisory services.
- Heidrick & Struggles: Global executive search and leadership advisory firm with a dedicated technology and digital practice. Overlaps with Samson Rose on director-to-C-suite tech mandates but operates at a much larger scale and broader industry coverage.
- DHR International: Global executive search firm with multiple industry practices including technology. Comparable search delivery model but serves a broader mix of industries and larger enterprise clients.
- Robert Half: Large staffing and talent solutions firm with a dedicated Protiviti technology consulting and direct-hire division. Comparable in placing technical and executive talent, though it operates at much larger scale and broader scope including temporary staffing.
Direct peers
- True Search: Executive search firm specializing in technology and life sciences, with a track record of placing C-level and senior leaders at venture-backed companies. Directly comparable in target customer (tech startups) and retained executive search model.
- Riviera Partners: Tech-focused executive search firm recruiting for engineering, product, and executive roles at startups and growth-stage tech companies. Comparable to Samson Rose in serving venture-backed and technology-first clients with similar retained search delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Samson Rose social profiles
Digital presenceSamson Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samson Rose leadership team
Management profileNumber of profiles
Samson Rose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samson Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samson Rose
What does Samson Rose do?
Samson Rose is a retained executive search firm that recruits Director to C-Suite level talent for robotics, AI, and hard tech companies. Engagements follow a four-stage process of needs assessment, targeted sourcing, candidate outreach, and interview/assessment support, billed on a retained basis with one-third of the fee upfront and the remainder deferred until placement. The firm also produces the Machine Minds podcast covering robotics, hard tech, and AI.
Is Samson Rose a public or private company?
Samson Rose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samson Rose founded?
Samson Rose was founded in 2019. It employs 1 to 10 people.
Where is Samson Rose based?
Samson Rose is headquartered in Mission Viejo, United States, in the North America region.
How does Samson Rose make money?
One revenue line is on record: retained Search Services.
Who are Samson Rose's main competitors?
Fuse Search is listed as an emerging player. Broad incumbents are Egon Zehnder, Russell Reynolds Associates, Korn Ferry, Spencer Stuart, Heidrick & Struggles, DHR International and Robert Half. Direct peers are True Search and Riviera Partners.
Does Samson Rose have an API?
No public API is recorded for Samson Rose.
What industry is Samson Rose in?
Samson Rose's product category is Executive Search Services. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACAAAD, Industrial & Engineering Leadership Search. Its NAICS code is 56131 and its SIC code is 7361.