Illion

What Illion does

Illion is an Australian data and analytics company founded in 1986 and headquartered in Melbourne, now operating as a wholly integrated subsidiary of Experian, the global data and technology company. The entity delivers consumer information, commercial information, decisioning, open data solutions, identity and fraud, data quality, marketing services, and tender management products to consumers, businesses, and small businesses across Australia and New Zealand, leveraging Experian's award-winning decisioning technology and 125+ years of analytics heritage across 32 countries.

The underlying platform combines proprietary consumer and commercial credit datasets with data science-driven analytics, enabling real-time customer financial views, credit risk assessment, fraud detection, and predictive audience segmentation via products such as Mosaic. Revenue is generated through subscription and recurring data and analytics services, distributed primarily via enterprise field sales, an authenticated client portal, and direct mid-market contact channels, with marketing support through the corporate website, LinkedIn, and Experian plc press releases. Historical inorganic growth (Proviso in January 2018, illion Digital Tech Solution in June 2018) preceded the strategic exit via acquisition by Experian, after which the standalone illion brand was consolidated under Experian Australia.

Operationally, the combined entity is positioned as a regulated credit bureau and full-stack data services provider, supported by a 501–1,000 employee Australian base and recognized with the WORK180 Top 101 Workplaces for Women ranking at #5. Pricing is not publicly disclosed and is quote-based for enterprise clients, while consumer credit reports are offered free of charge, indicating a freemium consumer funnel paired with enterprise monetisation.

Name

Illion

Legal name

Illion

Website

https://illion.com.au

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Illion is an Australian data and analytics company, founded in 1986 and now part of Experian, providing consumer and commercial credit information, decisioning, identity and fraud, and marketing services to businesses and consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Credit Reporting and Business Information

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Risk Management (ERM) (HDADAIAC)

Keywords

• Credit reporting services
• Commercial information
• Data analytics
• Fraud detection
• Decisioning solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data and Analytics Services: Experian provides data, analytics, and software tools to clients globally through various service offerings including consumer information, commercial information, decisioning solutions, open data solutions, identity and fraud services, and marketing services.

Distribution channels3 records

Marketing channels3 records

Core offering

Illion provides commercial information and insights, operating as a data and analytics company in Australia. Following its acquisition by Experian, Illion's offerings are integrated into Experian Australia's portfolio of consumer information, commercial information, decisioning, open data solutions, identity and fraud detection, data quality, and marketing services.

Product overview

illion has been acquired by Experian and its website now redirects to Experian Australia. The source data does not contain specific product or service details for Illion as a standalone entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Information
• Commercial Information
• Decisioning
• Open Data Solutions
• Identity and Fraud
• Data Quality
• Marketing Services
• TenderLink (Tender Management)
• Free Credit Report (Consumer)

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ExperiancoreStrategic or Co-development Partnerillion has been acquired and integrated into Experian, one of the world's leading global data and technology companies. This acquisition brings together illion's Australian data capabilities with Experian's global data and analytics platform, expanding service offerings across consumer information, commercial information, decisioning, identity and fraud, and marketing services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TransUnion: Third major global credit bureau competing head-to-head with Experian and Equifax; provides consumer and commercial credit reporting, decisioning, fraud, and marketing services. Operates in Australia/New Zealand and competes directly with Illion's commercial information franchise.
• Dun & Bradstreet: Global leader in commercial / business credit information, with deep coverage of company financials, ownership hierarchies, and risk analytics. Highly comparable to Illion's Commercial Information solution set (verification, credit risk, ownership, compliance and legal).
• LexisNexis Risk Solutions: Provides identity verification, fraud detection, and consumer/commercial data analytics used in financial services decisioning. Overlaps directly with Illion's Identity & Fraud and Decisioning solution categories, particularly in KYC and anti-fraud use cases.
• Creditsafe: Global commercial credit information and business intelligence provider with strong presence in Europe, APAC, and the Americas. Competes directly with Illion's Commercial Information offering (verification, credit risk, account management) and is a frequent competitor in tenders.
• CRIF: Italy-headquartered credit bureau and business information group operating across Europe, the Americas, and APAC. Provides consumer and commercial credit information, decisioning, and analytics services, competing with Illion in both consumer and commercial information categories.
• Equifax: One of the two other major global credit bureaus alongside Experian, offering consumer and commercial credit information, analytics, identity & fraud, and workforce services. Directly competes with Illion/Experian across the same Australian financial services customers.

Broad incumbents

• Moody's Analytics (Bureau van Dijk): Owns Bureau van Dijk, a leading provider of global commercial / entity information (Orbis). Competes with Illion in commercial credit risk, KYC, and ownership data, while leveraging Moody's broader credit ratings and risk analytics platform.
• Experian plc: Global parent company of Illion; operates across 32 countries with consumer and commercial credit information, decisioning, identity & fraud, and marketing services. Directly comparable product portfolio and is the parent entity providing the platform Illion now operates within.

Regional players

• Equifax Australia (formerly Veda): Australian credit bureau operation (formerly Veda, acquired by Equifax in 2016), offering consumer and commercial credit information in Australia and New Zealand. Direct in-market competitor to Illion across all core solution categories.
• Bisnode (Dun & Bradstreet): European business information provider, now part of Dun & Bradstreet, offering commercial credit and marketing data across Nordic and European markets. Comparable product set to Illion's Commercial Information offering, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/illioninsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illion