WNIN

Public Broadcastingwnin.org

WNIN is a nonprofit PBS and NPR-affiliated public media station in Evansville, Indiana, serving the tri-state region with broadcast television, FM radio, podcasts, and community events funded by memberships, corporate underwriting, and donations.

Company typePrivate
Founded1950
HeadquartersEvansville, United States
Headcount11–50
GTM typeB2C
OfferingServices

What WNIN does

WNIN is a 501(c)(3) nonprofit public media organization headquartered at Two Main Street, Evansville, Indiana, serving the Evansville tri-state region (Indiana, Kentucky, Illinois) since its founding in 1950. It operates as a dual-platform broadcaster, running WNIN-TV as a PBS affiliate (with livestream, on-demand video at video.wnin.org, and PBS Kids livestream) and 88.3 WNIN-FM as an NPR affiliate (with news at news.wnin.org and a Radio Reading Service for visually impaired listeners). The station produces a slate of local original content including the public affairs program Two Main Street, the news podcast The Long View: An Evansville NewsLab Podcast, Inside the Music, the political discussion show Shively & Shoulders, and the Field Trip video series, all distributed across broadcast, YouTube, Apple Podcasts, and major social platforms.

WNIN's revenue model is a multi-stream nonprofit construct rather than a transactional pricing model. It derives income from individual memberships (myWNIN, Premiere Circle, Legacy Society, Kids Club), corporate underwriting (a 2025 Corporate Support Grid indicates multiple regional sponsors), federal funding through the Corporation for Public Broadcasting, event revenue (Jazz Fest, Gala, Auction, Murder Mystery Dinner, Kids Fest), PBS Passport subscriptions ($5/month or $60/year), and emerging non-cash giving via vehicle and real estate donation programs. The customer base is a horizontal general-public audience (viewers, listeners, donors) in southwestern Indiana and surrounding areas, with content organized around local news, public affairs, education, cultural enrichment, and accessibility services. Distribution spans broadcast television, FM radio, PBS streaming, YouTube, Apple Podcasts, and a website/news portal, while community engagement is reinforced through live events and a community calendar.

WNIN firmographics

Firmographics

Name: WNIN
Legal name: WNIN Public Media
Website: https://wnin.org
Company type: Private
Founded year: 1950
Operating status: Operating
Headcount range: 11–50 employees
Short description: WNIN is a nonprofit PBS and NPR-affiliated public media station in Evansville, Indiana, serving the tri-state region with broadcast television, FM radio, podcasts, and community events funded by memberships, corporate underwriting, and donations.
Ownership category
akta.pro rank

WNIN industry classification

Industry

Product category: Public Broadcasting
NAICS: Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120)
akta.pro primary industry: Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)
akta.pro secondary industry: National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

Keywords

Public broadcasting services
Local television programming
Public radio broadcasting
Local news content
Community media events

Where WNIN is headquartered

Location

Headquarters

HQ city: Evansville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

WNIN business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Membership and Donations: Individual member contributions and donations from viewers and listeners, including WNIN Premiere Circle, Legacy Society, and general membership programs
Corporate Support and Sponsorships: Corporate sponsorships and underwriter support from businesses in the Evansville tri-state region
PBS Passport Membership Benefit: Enhanced streaming access provided to members who contribute $5/month or $60/year, offering extended access to PBS content

Pricing tiers

Model	Billing	Price
Subscription	Monthly	PBS Passport Membership

Distribution channels4 records

Marketing channels5 records

WNIN product offering

Product offering

Core offering

WNIN is a public broadcasting station operating WNIN-TV for television programming and 88.3 WNIN-FM for radio broadcasts, serving the Evansville tri-state region with PBS and NPR content. The station produces local news, public affairs programming, podcasts, and community events, supported by memberships, corporate sponsorships, and donations. Members can access PBS Passport, an enhanced streaming benefit offering extended access to PBS shows for $5/month or $60/year.

Product overview

WNIN is a public media station (PBS/NPR affiliate) based in Evansville, Indiana, operating as a unified media organization with television and radio broadcast services. The core products include WNIN-TV for television programming with live streaming capabilities, and WNIN-FM Radio (88.3) for radio broadcasts and news content. WNIN PBS Passport serves as a subscription add-on for members seeking extended access to PBS content. The station also produces local programming including Two Main Street with David James (public affairs), The Long View podcast (news discussions), Inside the Music (music programming), and maintains accessibility services such as the Radio Reading Service for visually impaired audiences. Content distribution occurs through the PBS platform across multiple devices and streaming services.

Differentiator

Problem solved

Functional benefit

Brands

WNIN News: Local news division providing regional news coverage for the tri-state area.
WNIN PBS Passport
WNIN Jazz Fest

Products and services

WNIN-TV WNIN's primary television broadcast and streaming service, offering PBS programming, local productions, and live TV streams including WNIN PBS Livestream and PBS KIDS Livestream, serving the Evansville tri-state region.
WNIN-FM Radio WNIN's radio broadcast service at 88.3 FM, featuring local news, NPR content, and original radio programming for the Evansville area audience.
WNIN PBS Passport A membership benefit offering extended access to PBS shows, including past seasons of NOVA, Great Performances, early releases of new series on Masterpiece, and the ability to binge-watch favorite PBS programs, priced at $5/month or $60/year.
Two Main Street with David James WNIN's local public affairs television program hosted by David James, featuring interviews and discussions with local authors and historians on Evansville and regional topics.
The Long View: An Evansville NewsLab Podcast WNIN's local news podcast featuring in-depth conversations with community leaders and experts on regional issues in the Evansville tri-state area.
Inside the Music WNIN's radio show/podcast focused on music programming and coverage of musical topics and artists.
WNIN Radio Reading Service A specialized radio service providing readings of newspapers, magazines, and other printed materials for visually impaired listeners in the region.
WNIN Kids Club WNIN's membership program for children offering age-appropriate content, educational engagement opportunities, and connection to public media programming.

Companies that use WNIN

Customer profile

Segments1 record

Ideal customer profiles1 record

WNIN technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WNIN partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core, regional and supporting.

PBS (Public Broadcasting Service)coreTechnology or IntegrationNational public television network providing programming content, streaming platform infrastructure, and brand affiliation for WNIN local station
NPR (National Public Radio)coreTechnology or IntegrationNational public radio network providing news content and programming for WNIN radio broadcasts
IPBS (Indiana Public Broadcasting Stations)regionalChannel Partner/ Reseller/ DistributorIndiana state public broadcasting association connecting WNIN with other Indiana public media stations
PRX (Public Radio Exchange)supportingTechnology or IntegrationPublic radio content distribution platform providing additional programming options for WNIN radio
APM (American Public Media)supportingTechnology or IntegrationPublic media company providing additional radio programming and content for WNIN broadcasts
The World (formerly PRI)supportingTechnology or IntegrationInternational public radio programming provider offering global news and cultural content for WNIN radio

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

WNIN competitors and assessment

Company assessment

Broad incumbents

KQED: Large San Francisco Bay Area PBS/NPR member station. Shares the dual-network PBS/NPR affiliation model and PBS Passport revenue mechanism, but operates at materially greater scale in a major metro market.
WETA Public Media: Washington, D.C. PBS member station producing national PBS NewsHour content. Comparable PBS affiliate with broadcast, digital streaming, and Passport, but with national production responsibilities well beyond a regional station's scope.

Direct peers

WFPL News (Louisville Public Media): Louisville-area NPR member station delivering local news, talk, and music. Overlaps with WNIN's tri-state geography (Kentucky side) and shares the regional NPR affiliate + local news + podcast distribution model.
WVPE Public Radio: NPR member station serving the Elkhart/South Bend region of Indiana. Comparable in operating model: NPR-affiliate radio with local news, music programming, podcasts, and community events in a comparable regional footprint.
WFYI Public Media: Indianapolis-based PBS/NPR member station serving central Indiana. Comparable as a regional PBS/NPR dual affiliate running local news, talk, and cultural programming with membership and underwriting revenue.
Lakeshore Public Media: Northwest Indiana PBS station serving the Chicago-area exurbs. Similar scale and mandate as WNIN — local PBS affiliate with digital streaming and community programming in a mid-sized regional market.
WNPT Nashville Public Television: PBS member station serving middle Tennessee. Comparable as a similarly sized regional PBS affiliate operating broadcast TV, streaming via PBS Passport, and producing local original programming for a mid-market regional audience.
WBAA Public Radio: Purdue University-affiliated NPR member station in West Lafayette, Indiana. Comparable scale and structure — Indiana-based NPR affiliate with local news, talk programming, and university-rooted governance.
WILL Public Media: University of Illinois-operated PBS and NPR affiliate based in Urbana-Champaign. Comparable dual-network public broadcaster combining TV, FM radio, NPR news, and digital content for a similar-sized regional audience.

Others

NPR (National Public Radio): National network supplying news and programming content that WNIN-FM rebroadcasts. Not a competitor but a core content partner; relevant as the upstream network whose brand and content inventory WNIN monetizes locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

WNIN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WNIN leadership team

Management profile

Number of profiles

Profiles4 records

WNIN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WNIN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WNIN

What does WNIN do?

Is WNIN a public or private company?

WNIN is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was WNIN founded?

WNIN was founded in 1950. It employs 11 to 50 people.

Where is WNIN based?

WNIN is headquartered in Evansville, United States, in the North America region.

How does WNIN make money?

Three revenue lines are on record. Membership and Donations are the primary driver. The others are corporate Support and Sponsorships and PBS Passport Membership Benefit.

Who are WNIN's main competitors?

Broad incumbents on record are KQED and WETA Public Media. Direct peers are WFPL News (Louisville Public Media), WVPE Public Radio, WFYI Public Media, Lakeshore Public Media, WNPT Nashville Public Television, WBAA Public Radio and WILL Public Media. NPR (National Public Radio) is listed as an others.

Does WNIN have an API?

No public API is recorded for WNIN.

What industry is WNIN in?

WNIN's product category is Public Broadcasting. Its primary akta.pro industry code is MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM), with a secondary code of MPABADAB, National Public Radio Networks & Member Stations (NPR-style). Its NAICS code is 51611.