ADMIN

What ADMIN does

ADMIN Magazine, operated by Linux New Media USA, LLC, is a niche technical publishing company headquartered in Lawrence, Kansas, that produces a monthly print and digital magazine for system administrators, DevOps engineers, and HPC professionals. The publication covers Linux and open source tooling, cloud computing, security, virtualization, high-performance computing, monitoring, databases, and related infrastructure topics, with content authored by industry practitioners. Distribution runs through a self-owned content platform at admin-magazine.com, email newsletters (ADMIN and a separate Linux newsletter), downloadable whitepapers, a multi-year back-issue archive, and partnered print fulfillment via sparkhaus-shop.com, with an affiliated Open Source JobHub driving audience via the Linux/open source job market.

Underlying technology is a web-based content management and digital publishing platform supporting article, news, whitepaper, and archive delivery, supplemented by e-commerce checkout for digital issues, single-article PDFs, and print subscriptions. The business model is primarily consumer/SMB subscription-based, with annual print and digital subscriptions, single-issue purchases on a pay-as-you-go basis, and single-article PDF downloads as a perpetual-license tier. The company operates with 1–10 employees, is independently owned as a Kansas LLC, has no disclosed institutional funding, and shows no signals of venture capital, private equity, or acquisitive activity. Strategic posture is that of a lean, cash-funded specialist media business monetizing a narrow technical audience through multi-channel content sales rather than scale-driven growth.

Name

ADMIN

Legal name

Linux New Media USA, LLC

Website

https://admin-magazine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ADMIN Magazine, operated by Linux New Media USA, LLC, is a monthly print and digital technical publication serving system administrators, DevOps engineers, and HPC professionals with practitioner-authored content on Linux, open source, cloud, security, and infrastructure topics.

Ownership category

akta.pro rank

Product category

Technical IT Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Linux system administration
• Open source publishing
• Technical IT magazine
• Cloud infrastructure coverage
• High performance computing

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

ADMIN Magazine is a monthly print and digital trade publication that delivers in-depth articles, tutorials, news, and whitepapers on Linux administration, open source tooling, cloud computing, virtualization, high-performance computing (HPC), security, networking, monitoring, and databases, targeting IT professionals and system administrators. Distribution spans a global website, email newsletters, single-issue and PDF purchases via online storefronts, and partnered print subscription distribution.

Product overview

ADMIN Magazine is a monthly print and digital publication covering Linux, open source software, system administration, cloud computing, virtualization, high-performance computing (HPC), security, monitoring, databases, and DevOps topics. The publication offers a main magazine (available in print and digital formats), supplemented by email newsletters, whitepapers, and an archive of past issues available for purchase. The content is primarily technical and targeted at IT professionals, system administrators, and DevOps practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• ADMIN Magazine: A technical magazine for system administrators covering Linux, virtualization, cloud computing, security, monitoring, databases, and DevOps topics

Products and services

• ADMIN Magazine (print and digital monthly magazine) A monthly print and digital magazine covering Linux, open source, system administration, cloud computing, virtualization, HPC, security, monitoring, and databases, targeted at IT professionals and system administrators.
• ADMIN Newsletter Regular email newsletter delivering the latest news, articles, and updates from ADMIN Magazine to individual subscribers.
• ADMIN Whitepapers In-depth technical whitepaper publications covering advanced IT topics and best practices for system administrators.
• ADMIN Archive Digital archive of past ADMIN Magazine issues available for purchase and download, spanning multiple years of technical content.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Linux Magazine: Sister publication also published by Linux New Media covering Linux and open-source topics; same parent entity, overlapping reader base, and shared infrastructure make it the closest direct peer.
• Linux Pro Magazine: Companion title in the Linux New Media family focused on Linux power users; directly comparable in format, audience, and monetization model.
• LWN.net: Subscription-based Linux and free-software news and technical content site targeting developers and system administrators, competing for the same niche reader attention and subscription dollars.
• Phoronix: Leading Linux, hardware, and HPC benchmarking and news site with strong coverage overlap in virtualization, HPC, and open-source performance topics central to ADMIN's audience.
• The New Stack: Digital publication covering cloud-native, DevOps, containers, and infrastructure — directly addressing ADMIN's DevOps and cloud computing segments with a comparable practitioner audience.
• opensource.com: Red Hat-affiliated publication covering open-source community, tools, and culture; overlaps heavily with ADMIN's open-source editorial scope and Linux practitioner readership.
• ServerWatch: Publication dedicated to server, virtualization, and infrastructure topics, with strong overlap with ADMIN's server management and virtualization coverage.

Broad incumbents

• InfoWorld: Established enterprise IT publication covering system administration, cloud, security, and DevOps at broader scale; competes for the same enterprise practitioner readership and advertising budgets.
• Datamation: Long-running enterprise IT and data management publication; broader scope than ADMIN but covers adjacent system administration and infrastructure topics for similar professional readers.
• eWeek: Enterprise technology news and analysis outlet covering cloud, security, DevOps, and infrastructure for IT decision-makers and practitioners adjacent to ADMIN's audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adminmag
• Xx.com/admagazine
• LinkedInlinkedin.com/company/admin-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMIN